driven by the Hotel Tech Report Platform

5 Reasons To Integrate Video Into Your Marketing Strategy Now

By Rachel Anderson, Director of Content Marketing @ Screen Pilot / Digital Marketing Agencies

“A picture is worth a thousand words, but a video is worth 1.8 million words.”

If you haven’t yet integrated video into your marketing strategy, you’re missing out on tremendous opportunities for your hotel. It is imperative to keep up with the current digital trends to retain prospective guests’ interest so they will keep returning to your property.

With the human attention span stretching just to a staggering six seconds, video has quickly become a solution in keeping users engaged for longer online.

Below are four ways video proves itself worthy to be your hotel’s next marketing tool.

Users retain more information from videos than text.

Prospective guests are more likely to remember your hotel if you have some sort of video content on your website. According to Insivia, people retain 95% of content from a video versus 10% when reading it in text. Moreover, when creating and utilizing video content, shorter is better. Keep videos under two minutes, preferably no more than fifteen seconds depending on the platform. With this strategy, your hotel will stand out in the reader’s mind when planning their next vacation.

Clickthrough rate is higher when using video.

From click to book, video has proven to show significantly higher click-through rates for properties implementing video into their marketing strategy. “Companies that use videos in their marketing have 27% higher click-through rate and 34% higher conversion rates than those that don’t (Biteable).” Further, 52% of marketers using video are reporting a bigger bang for their buck (Biteable).

Users are inclined to share – which means free marketing for hoteliers.

Not only is video statistically a better return on investment, but it markets itself since prospective guests love sharing videos with friends and followers. Moreover, unsurprisingly, 92 percent of consumers are sharing video content with friends, family, and followers, which, if created and marketed wisely, is an amazing window of opportunity for hotels and businesses alike.  

Virtual reality is quickly becoming the next big thing.

With VR on the rise, it is best for your property to get ahead in creating visual content for users. This shows that properties care enough to provide the best user experience possible.

 

Make it easy for your future guests and stand out simply by painting a picture of their dream getaway through the ever-rising power of video.

ABOUT THE AUTHOR

Rachel Anderson
Rachel Anderson Director of Content Marketing @ Screen Pilot

Rachel Anderson is the Director of Content Marketing at Screen Pilot, a Digital Marketing and Technology Solutions Agency dedicated to Hospitality & Travel.

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