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We’ve surveyed 237 hoteliers across more than 29 countries to understand which are the best Digital Signage & Lobby Technology vendors, along with everything you need to know in order to buy the right Digital Signage & Lobby Technology for your hotel (including our 2023 Digital Signage & Lobby Technology Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Digital Signage & Lobby Technology Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Monscierge
4.6 (234 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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We are a technology firm that promises to increase your communication, guest experience and staff accountability for the hospitality industry.
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ADAsoft
Automate your check-in registration process and create quality customer database by using state-of-the-art Passport and ID scanning technology
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LG Electronics
Consumer Electronics, Home Appliances, Air Conditioning, Home Entertainment, Mobile Communications, Solar, Display Technology, and B2B Products
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Uniguest
Connected content, deployed everywhere, engaged audiences!
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Four Winds Interactive
digital communications, digital signage software, signage software, interactive signage, and digital signage
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Exterity
Provide a unique guest experience with IPTV, Video on Demand and interactive services on any device
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Mvix Digital Signage
Digital Signage Software, Digital Signage Media Players, Video Wall Solutions, and Interactive Signage
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Enplug
Digital Signage Software, Workplace Internal Communications, Customer Engagement, Employee Engagement, Out-of-Home Advertising, Content Distribution, Customer Experience, Marketing Promotion, Staff Training, Digital Signage Media Player, and Interactive Social Media
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MicroTouch
Touchscreen, Touch Display, Touch Monitor, Capacitive, Multitouch, Touch Computer, POS, Kiosk, Interactive Digital Signage, LCD, Self-Service, Touchscreen Components, Industrial, Gaming, Retail, Hospitality, Financial, Fitness, and Healthcare
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Janus Displays (Morrow Technologies)
Digital Signage Software, Hardware, Digital Signage Content, Support, and Frames & Enclosures
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OVERVIEW
What is Digital Signage & Lobby Technology
Looking for ideas to elevate your guest experience? Or do you simply want to prevent your front desk staff from having to answer the same questions day after day? Hotels of all types can benefit from digital signage; these high-tech displays can both inform and inspire anyone who walks through your lobby. Digital signage formats include lobby signage, video displays, digital walls, interactive touchscreen “concierges,” digital menus, and meeting room signage, and the customized content you showcase works to reinforce your brand and contribute to lasting relationships with guests. If you’re not especially tech-savvy, don’t worry: modern digital signage systems offer simple drag-and-drop templates so you can craft wow-worthy designs without writing a single line of code.
Finding the right Digital Signage & Lobby Technology solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Digital Signage & Lobby Technology vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more.
BENEFITS
Understanding the commercial benefits of digital signage for hospitality businesses

What it does:

  1. Communicates important information to guests, customers, event attendees, and employees, like schedules, directories, menus, maps, local weather, and recommended things to do.

  2. Showcases videos, art, entertainment, ads, and other types of content to build and strengthen relationships with guests and employees. You can create your own custom content within your digital signage system’s content management dashboard, or you can partner with a vendor on content creation.

 

How it adds value:

  • Boosts guest engagement and guest review scores with clear communication. With digital signage that’s easy to find and understand, guests won’t worry about missing the airport shuttle or arriving late to a meeting because the necessary information is clear and accessible.

Drives revenue to outlets through promotion of special offers. Videos, photos, and interactive content on eye-catching screens in your lobby and public areas are compelling marketing materials. Digital signage can encourage guests to spend in your F&B outlets, spa, fitness center, and shops, leading to incremental revenue.

FEATURES
Most Important Features of Digital Signage Solutions

Content management system: Create, edit, and organize your digital signage assets in one dashboard. 

 

Content templates: Drag and drop your text, photos, and videos into templates that make your digital signage look clean and professional - with no coding required.

 

Dynamic content feeds: Pull in external content sources that update automatically, such as local weather, flight trackers, event listings, and sports scores.

 

Digital concierge: Let guests interact with your digital signage content via a touchscreen, giving them the ability to book restaurant reservations, explore a digital map, see event schedules, and more.

 

Meeting room features: Functionality designed specifically for meetings and conferences can add value to event-heavy hotels. Branded templates, function space signage, and digital whiteboards can keep attendees engaged and informed.

 

Content creation: Some digital signage vendors offer content creation services, in which a graphic designer will create content for you based on specifications you provide.

 

Enclosures and displays: A flatscreen TV or computer monitor isn’t always the best hardware on which to showcase digital signage; instead, consider using high-tech touchscreens and durable enclosures built to withstand frequent use and environmental factors like heat and humidity.

PRICING
How much do digital signage solutions cost?

Digital signage pricing involves two components: hardware and software. The hardware, which includes the screens on which you show digital signage and the server where you store your content, ranges in price depending on your needs. You can repurpose a TV or computer screen for digital signage, which can cost just a couple hundred dollars, or you can invest in a state-of-the-art touchscreen for several thousand dollars. Should you require a standalone digital signage player, you’ll pay between $1000 and $2000 for one.

 

The software cost can also vary based on your needs. If you have limited digital signage needs or you’re just interested in trying a solution before committing, you can find free digital signage software, but these systems often come with limitations on the number of screens or users. For upgraded functionality with minimal upfront investment, you can opt for cloud-based digital signage software, which gives you full access to functionality but stores your content in the cloud, rather than on your own server. This option usually comes with a monthly fee between $50 and $100. The third option, which may be best for large hotels with complex digital signage needs, is a license model. You’ll pay one up-front fee, usually between $1000 and $3000, for full lifetime access to the digital signage system. With this arrangement, you’ll store all your content on your own server.

IMPLEMENTATION
What is the implementation process like for digital signage in hospitality?

Setting up digital signage is usually quite straightforward. You’ll need to procure and install your hardware (monitors) wherever you want them and connect them to your digital signage system. You’ll also need to create your digital signage in your content management system. Content creation might involve connecting third-party data like local weather or flight trackers, or inputting your own data like menu items or airport shuttle schedules. The last step is to configure your signage to show on the right monitors at the right time. You can build signage schedules in your digital signage system (for example, setting the cafe menu to switch from breakfast to lunch at 11:30am) and sync them to the appropriate monitors.

FAQs
Hoteliers Also Ask
You can create digital signage within the content management system provided by your digital signage vendor. Within this system, you can drag and drop content into a variety of templates, or you can start from scratch and build totally customized assets. Alternatively, you can outsource digital content creation to professional graphic designers.
Some types of digital signage include event listings, video walls, digital concierges, interactive maps, digital menus, and wayfinding information.
You can use a TV or external computer monitor for digital signage with a digital signage system that supports your device. You may also need to connect a digital signage player that will display your content on the TV.
Engagement rate: How many guests engage with your interactive digital signage. Guest review comments and scores: How many guest reviews mention your signage, and how your guest review score changes after implementing digital signage. Outlet revenue: If you use digital signage to show promotional offers for your restaurant, bar, or spa, you can track revenue generated by those offers to determine the impact of the signage.
Some highly-rated free digital signage systems include DigitalSignage.com’s mediaCloud, Screenly, and DisplayMonkey. These vendors offer great value, although you may run into limitations in the personalized support, user accounts, and storage capacity they provide.
Hotels use digital signage to inform guests and employees about important information, like events and wayfinding. Digital signage can also display videos, advertisements, photos, and other content to engage guests and employees.

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Mission
Our mission is to speed up pace of innovation and adoption of technology in the global hotel industry to make it one of the most digitally savvy and efficient industries on the planet.
Vision
Our vision is to make Hotel Tech Report the starting point for every tech stack decision within the global hotel industry from small B&Bs to major chains.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.