Email Marketing & Hotel CRM software enables hotels to manage guest relationships at scale. At the core of any good Hotel CRM lies guest profiles that are created from data in property management systems, reputation management software and other third party data sources. These profiles are then used to personalize marketing communications at scale. Hotel marketers use email marketing software to send personalized campaigns that drive material revenue for their properties without spamming their entire guest lists with generic offers. CRM software is mostly associated with email communications but increasingly is powering multi-channel communication like SMS, Facebook Messenger and more.

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• Top rated providers & side-by-side comparisons
• Top questions smart buyers ask vendors
• Key integrations to drive efficiency
• Pricing models and budget insights
• Implementation process and timeline
• Selected success stories, use cases and articles