How successful have hotels been in earning more direct bookings?
Direct booking campaigns have been a centerpiece of hotel marketing for several years now. The push to encourage guests to ‘Book Direct’ stems from efforts to both...Read the full article
This is the tech that will improve your hotel marketing performance
Hotel marketing is a complex and nuanced practice that requires planning, patience, and the ability to analyze and adapt to results. In practice, a hotel marketer blends a creative...Read the full article
The technology cheat sheet for hotel general managers
The buck stops with the hotel’s general manager. The GM is responsible for anything and everything to do with a property’s operation. However, a hotel that manages a...Read the full article
Why is it that real estate agents love Zillow but hotels hate the OTAs?
While Zillow and Expedia are similar in many ways, Zillow is loved by many in the real estate industry while Expedia and its rival Booking are widely considered to be &ldquo...Read the full article
The 10 Best Places to Work in Hotel Tech 2019
Creating a great work environment is the single biggest determinant of success for any business. Companies that foster great work environments attract the best people and the...Read the full article
Hospitality's next 5 years will be shaped by mobile saturation, shrinking office spaces and the gig economy
It's never easy to push through the hype and find the substance -- especially in hospitality, which is a challenging blend of guest-facing technology and back office software. Each...Read the full article
Benchmarking your hotel's email marketing for success
Email marketing continues to be paramount for effective and affordable hotel marketing. Unlike social media or search, it's also a channel that hotels own, which means that the...Read the full article
Is your property social media ready?
One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually from thousands of...Read the full article
Prediction: 2019 will be a transformational year for hotel technology
Anyone who tells you stats about hotel technology spending or forecasts is honestly full of it. Warren Buffett famously said, “it’s better to be approximately...Read the full article
The importance of a meritocracy like TripAdvisor in hospitality
Some properties think of TripAdvisor as their best friend, others their worst enemy. But when it comes to online reviews, it is the one place that every hospitality professional...Read the full article