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Hotels: Office Spaces of the Future

In pursuit of more conductive, unconventional workspaces, business types are leaving their sterile offices in large numbers. There has been a steady increase of worker on the move in recent years, which is to say that more and more of them do not possess a steady office anymore. Parts of the hospitality sector are adapting in order to meet this new demand spike. Namely, forward-thinking hotel brands are figuring out how to accommodate a new wave of mobile workers. They are reconverting their capacities into places for both work and sleep in order to support changing work patterns and habits. And that is just the beginning. The game has changed Increased mobility and the modern communication technology surge are reshaping the way we go about our obligations and daily tasks. Business travel is on the rise and the lines between personal and professional are blurred. Being chained to an all-purpose workstation for the better part of the day is no longer an appealing proposition or everyone’s idea of having a really productive time. Business owners have a lot to think about here as well. Does it really make sense to commit to long-term leases for office buildings when they can rent small-scale meeting rooms and other spaces in hotels? Well, companies determined to trim overheads are encouraging transient workers to flock to hotels. After all, real estate usually represents the second largest expense for an average business. On top of that, not having too many workers in the office every day solves problems such as continuous reduction is space allocation, high noise levels, lack of space for focused and solitary work, and increasing sharing rates—issues that are even more pronounced in open-plan corporate environments. This does not spell the end of assigned and permanent workspaces altogether, but we could be heading in that direction. Reinventing the lobby More and more hotels are allowing guests and non-guests to use communal spaces with Wi-Fi and mingle and network there. We are also witnessing pop-up offices sprouting up across the hospitality sector. Of course, while some people are happy to just have a desk and internet, others want more. One of the issues hotel-based workers would often face is privacy. The good news is that things are looking up in this department as well. Today’s hotel rooms are more flexible, offer a high level of privacy and customization opportunities. All of that is available and packed in a smaller footprint. Furthermore, hotels that go the extra mile are increasing the amount of useful, revenue-generating spaces. They are taking on contemporary office refurbishment projects to transform underutilised capacities and give off a strong professional impression. Some chains feature whiteboard areas for brainstorming, workstations that multiple people can use, and even entertainment amenities in the form of gaming consoles. Lounge areas serve as interview and meeting spaces, a role that lobbies used to fill before. Speaking of lobbies, they are now turning into multifunctional areas with bars, coffee shops and chill-out zones. There, one can eat, drink, meet and work. Taking work experience to new heights Another trend is hotels connecting their indoor and outdoor spaces. We see rooftop terraces, bars and restaurants, as well as other areas popping up in major cities across the globe. They want to enable workers to experience the surrounding city or natural features. Moreover, it is also possible to play mini golf, unwind by the pool, take advantage of wellness facilities and get the taste of unique dining experiences in themed restaurants. You could say that hotels are well aware that modern employees often have to tackle a variety of diverse tasks throughout the workday. Thus, they want to give them a chance to move around and choose how they will utilize the space. All in all, there is so much more a hotel can offer than a traditional office. It is high time to wake up to the new reality: The future is now and it is only a matter of time before other hotel brands and businesses jump on the bandwagon. The best of both worlds Recent years have brought forward a profound shift in how people perceive spaces designed for leisure, work, and other life priorities. Hit by these winds of change, the hospitality sector itself is undergoing a transformation, bent on capitalizing on developments like digital revolution, shifting demographics, and new work practices. These days, hotels provide a combination of communal, social hubs, various entertainment amenities and private enclosed areas. Dropping out of the 9-5 office cycle, next-generation professionals eagerly spend time there, exerting freedom over where and when to work.  

Lillian Connors
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How MICE Demand Management Influences Your Hotels Revenue

The days of flooding sales with fruitless leads are gone. Today, every hotel professional in the industry needs to know the bottom line revenue they're seeing, rather than just the number of leads the sales team responds to.The hotel industry is truly dependent on identifying profitable customers by their propensity to book venues. However, the enormous industry means meeting planners always have a plethora of venue options to choose from. To ease the RFP process, meeting planners prefer sending theirs online all at once. Without a streamlined way of managing this huge RFP demand, it's really difficult for hoteliers to prioritize and identify profitable proposals.Unfortunately, hoteliers spend far too much time and energy drafting proposals, and as a result, lose other opportunities in the pipeline. Most hoteliers need one useful platform that can take care of their MICE business needs - from generating demand to managing it.The need of the hour is a solution that can primarily address these top three pain points:Effectively Prioritizing RFPs There is a constant fear among hoteliers of missing out on business by not replying to RFPs quickly enough. Thankfully, solutions like Cvent's Group Demand Management can help prioritize and evaluate these RFPs. With the help of this simple yet effective scoring methodology, hotels and venues can evaluate any business lead and overcome the anxiety of losing profitable business.Sending Competitive Bids On average, planners usually receive 12 to 15 proposal bids. So creating a winning quote is always a time-consuming task for the Hoteliers. The need in the industry is to get that one platform, that provides the intelligence hotels want in order to send market competitive bids and make informed business decisions.Managing Multiple Channels More and more hotels have developed their websites that allow guests to book their property directly. However, these websites also offer huge business opportunities if deployed with a simple widget, which works as a hub and connects hoteliers with planners coming from different channels, all while keeping these demands centralized in one common platform.Opportunely, today the Industry has Cvent's Group Demand Management, which can take care of all this and much more, and offers a range of features that provide flexibility & enhanced efficiency to hoteliers.

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