The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Enjovia shines , with exclusive features like Digital Acceptance & Payment Capture.
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 528 |
After analyzing 528 verified reviews, Enjovia users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #20 0 reviews | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | #28 0 reviews | #2 263 reviews |
| Large (75-199 rooms) ▾ | — | #1 141 reviews |
| X-Large (200+ rooms) ▾ | — | #2 57 reviews |
By Property Type
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| Boutique ▾ | #28 0 reviews | #2 216 reviews |
| Luxury ▾ | — | #2 278 reviews |
| Branded / Chain ▾ | — | #2 208 reviews |
| Extended Stay ▾ | — | #3 33 reviews |
By Region
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| North America ▾ | — | #7 29 reviews |
| Europe ▾ | #24 0 reviews | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing between Enjovia and Oaky by Plusgrade hinges on your hotel’s specific revenue goals and operational needs. Enjovia specializes in selling gift vouchers, managing the entire voucher lifecycle from purchase to redemption, while Oaky focuses on boosting revenue through targeted upselling throughout the guest journey. Both aim to increase revenue, but their core functionalities diverge sharply—so which one fits your hotel best?
Enjovia aims to maximize gift voucher sales with a branded online store and automation tools, whereas Oaky emphasizes personalized, dynamic upselling across multiple channels and guest touchpoints. Do you need to ramp up gift card revenue or enhance ancillary sales? The answer guides your choice.
Enjovia is designed to streamline gift voucher sales with a beautiful storefront and automated management, including order processing, redemption, and expiry tracking. Conversely, Oaky offers a suite of features like guest segmentation, offer experimentation, and multi-channel delivery, making it more comprehensive for upselling.
Enjovia's focus is narrow—maximizing gift voucher revenue—while Oaky handles a broader range of upselling opportunities, including room upgrades and ancillary services. Oaky’s extensive feature set (12 exclusive features) makes it suitable for hotels seeking personalized, automated upselling rather than just gift sales.
Given Oaky’s 443 reviews and recent activity (7 reviews in the last 6 months), its user feedback is more current and reliable. Enjovia lacks recent reviews, indicating limited recent customer engagement. Are you prioritizing gift voucher sales or a complete upselling platform? The answer is clear.
If your hotel needs to generate revenue through gift card sales and manage voucher lifecycle efficiently, Enjovia is the straightforward choice. Its two exclusive features—digital acceptance/payment capture and gift voucher management—are tailored for that purpose.
If your goal is to increase revenue across multiple channels through personalized upselling, Oaky is the clear winner. Its robust feature library—including guest segmentation, offer testing, multi-channel delivery, and dynamic pricing—serves larger hotels and chains better.
For smaller hotels or those new to upselling, Enjovia’s simplicity may be attractive. But for hotels aiming to drive incremental revenue with automation and customization, Oaky’s broader capabilities and recent, high-volume reviews make it the superior option.
Enjovia offers a branded online store with automated processes, but lacks detailed user ratings or recent reviews on ease of use. Its limited feature set suggests a straightforward setup, but without recent feedback, ease of onboarding remains uncertain.
Oaky boasts a 4.84/5 ease of use rating with over 443 reviews, and recent feedback confirms a user-friendly, intuitive interface. Users praise its quick setup, straightforward campaign management, and minimal training requirements.
Edge: Oaky.
Enjovia provides two unique features: gift voucher management and digital payment capture, focusing exclusively on voucher sales. In contrast, Oaky offers 12 features, including guest segmentation, offer experimentation, multi-channel communication, dynamic pricing, and automation, covering the full spectrum of upselling.
Oaky’s features enable hyper-personalized offers, proactive communication, and multi-channel delivery—capabilities that Enjovia does not provide. The extensive feature count and recent user praise for Oaky’s innovation clearly give it the edge.
Edge: Oaky.
Enjovia lacks recent reviews, so its customer support quality is uncertain. Its small team (4 employees) suggests limited support resources, which might impact responsiveness.
Oaky, with a 4.87/5 support rating from over 443 reviews, is frequently praised for quick, knowledgeable assistance. Many reviewers highlight prompt responses, dedicated onboarding, and ongoing support, particularly during complex integrations.
Edge: Oaky.
Enjovia does not list any verified partners, indicating limited or no integration capabilities. Its functionality appears confined to its own platform, requiring manual processes for other systems.
Oaky offers 54 verified integrations with PMS, channel managers, and hotel tech solutions like Cloudbeds, Sirvoy, and Hotelkit. Its extensive partner network facilitates real-time data exchange and operational efficiency.
Edge: Oaky.
Enjovia’s ratings are unavailable, but its lack of recent reviews signals low engagement or smaller adoption.
Oaky’s recent reviews (7 in the last 6 months) reflect high satisfaction, with a 4.84/5 overall rating, and a 96% likelihood to recommend. Hotels of various sizes, from boutique to large chains, praise its ease of use, automation, and revenue impact.
Edge: Oaky.
Enjovia does not publicly list pricing or offer a free trial, implying custom quotes or limited affordability options.
Oaky charges $300 per month, with no setup fees or trials. Its transparent pricing appeals to hotels seeking predictable costs for a feature-rich upselling platform.
Not ideal if your hotel aims for comprehensive revenue growth through targeted upselling or automation beyond gift vouchers.
Not ideal if your hotel has minimal guest data or prefers manual, less personalized upselling methods.
The core difference is clear: Enjovia specializes in gift voucher management, while Oaky offers a comprehensive upselling platform. If your hotel’s primary goal is to sell more gift vouchers, Enjovia’s targeted approach works well.
However, if your hotel seeks to significantly boost revenue across multiple channels with automation, personalization, and guest segmentation, Oaky is the superior choice. Its recent reviews, extensive feature set, and industry praise make it the recommended platform for most hotels aiming for growth.
Choosing Oaky means adopting a flexible, data-driven tool that enhances guest experience and delivers measurable revenue uplift. Enjovia remains a good fit for specific gift voucher needs but falls short in broader upselling capabilities. Ultimately, your decision should align with your revenue priorities and operational scale.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Enjovia (Gift Vouchers) and Oaky by Plusgrade share 0 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Gift Vouchers & Prepaid Experiences | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
Showing top differences. 2 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
Unique capabilities
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Enjovia (Gift Vouchers) and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. Enjovia (Gift Vouchers) offers 0 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Enjovia (Gift Vouchers): No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Enjovia has an HT Score of 0 and Oaky by Plusgrade has 95. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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