Amadeus – Guest Management Solutions vs. Mail Relay:
Which Is Right for You?

The Decision

When evaluating hotel CRM and email marketing solutions, your goal is to find a platform that boosts guest engagement, streamlines communication, and integrates smoothly with your existing operations. Amadeus’s Guest Management Solutions (GMS) and Inxmail’s Mail Relay both aim to enhance your outreach but serve different core functions. Amadeus focuses on personalized, automated guest communications with a comprehensive set of features, while Inxmail specializes solely in email delivery and campaign management. Which aligns better with your hotel’s needs?

Amadeus’s robust review base and recent positive feedback give it a clear edge in reliability and functionality. However, Inxmail’s narrow focus might appeal if your primary goal is sophisticated email marketing, though it lacks recent reviews and a broader user base. The decision hinges on whether you need a full guest engagement system or a dedicated email tool.

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Is Amadeus or Mail Relay Better for Hotels?

Both solutions target hotel marketing but address different challenges. Amadeus offers a broad guest management platform that combines CRM, marketing automation, and loyalty tools, making it ideal for hotels looking to build long-term guest relationships. In contrast, Mail Relay is an email delivery platform designed to optimize large-scale email campaigns, suitable for teams prioritizing outreach efficiency.

Amadeus’s all-in-one approach means your team can segment guests, automate personalized messaging, and analyze guest feedback within a single system. However, Mail Relay’s straightforward email focus may be more accessible if your hotel already has a CRM and just needs a reliable email sender. Are you seeking a full guest engagement system or a dedicated email marketing service?

Given the more recent and numerous reviews praising Amadeus’s features and support, it’s the stronger choice for comprehensive hotel marketing. Still, if your hotel only needs to send bulk emails efficiently, Mail Relay could suffice—though it lacks recent user feedback to confirm ongoing performance.

Amadeus vs Mail Relay: Which Should Your Hotel Choose?

If your hotel needs a unified platform that manages guest profiles, personalizes communications, automates marketing, and gathers guest feedback, go with Amadeus. Its 13 reviews in the last six months, with an overall 4/5 rating and 79% likelihood to recommend, demonstrate consistent user satisfaction and recent engagement.

Select Amadeus if your team values features like segmentation, automation, and multi-channel campaigns—especially given its 24 exclusive features and verified 104 integrations. Conversely, if your focus is solely on executing large-scale email campaigns with high deliverability and minimal automation, Mail Relay’s niche might appeal, but its absence of recent reviews and market presence makes it less compelling.

Ultimately, for most hotels seeking a reliable, feature-rich guest management system, Amadeus provides a more proven, well-reviewed solution. Mail Relay may be suitable for smaller operations with straightforward email needs, but lacks the depth and recent user validation.

Is Amadeus or Mail Relay Easier to Use?

Amadeus’s platform boasts a user rating of 3.38/5 for ease of use, indicating some room for improvement but generally manageable for teams familiar with hotel systems. It offers a WYSIWYG HTML editor, an intuitive segmentation interface, and dedicated onboarding processes, which help streamline setup and staff adoption.

In contrast, Mail Relay’s interface and usability data are unavailable, and with no recent reviews or ratings, it’s difficult to assess how user-friendly it is in practice. Given Amadeus’s larger support infrastructure and ongoing updates, it’s likely to provide a smoother experience for hotel teams.

Edge: Amadeus.

Which Has Better Features: Amadeus or Mail Relay?

Amadeus’s platform includes 24 features exclusive to its system, such as guest profiles, a WYSIWYG HTML editor, centralized data warehouse, segmentation, A/B testing, automation, guest feedback modules, personalized communication, open API, event-based automations, and multiple campaign templates. These features support a sophisticated, personalized marketing approach.

Mail Relay does not offer any features beyond basic email delivery and campaign management, such as automation, segmentation, or guest profiling. This makes Amadeus the clear leader if your hotel seeks a feature-rich guest engagement tool.

Edge: Amadeus.

Which Has Better Customer Support: Amadeus or Mail Relay?

Amadeus’s customer support has a rating of 3.58/5, with reviewers noting professional and efficient service, though some mention room for faster responses. Recent reviews highlight the support team’s responsiveness and helpfulness, especially during onboarding and troubleshooting.

Mail Relay’s support ratings and reviews are unavailable, which raises questions about its service quality and responsiveness. Given Amadeus’s established presence and recent positive feedback, it remains the more dependable option for ongoing support.

Edge: Amadeus.

Which Has More Integrations: Amadeus or Mail Relay?

Amadeus supports 104 verified integrations, including major partners like Priority Software, Orange Hotel Marketing, and RevControl. Its extensive partner network enables seamless data flow and operational efficiency across multiple hotel systems.

Mail Relay has no verified integrations listed, limiting its ability to connect with other hotel or marketing tools. For hotels needing a scalable, integrated solution, Amadeus’s extensive partner ecosystem offers significant value.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or Mail Relay?

Amadeus’s recent reviews reflect a 4/5 overall rating, with 79% of users willing to recommend it. Hotels across various segments, including city center, branded, and independent properties, report satisfaction with its features, support, and ease of use.

Mail Relay’s lack of recent reviews prevents a meaningful comparison, but with no current ratings or user feedback available, confidence in its ongoing performance is limited. Based on available data, hoteliers favor Amadeus.

Edge: Amadeus.

How Much Do Amadeus and Mail Relay Cost?

Amadeus does not publicly disclose pricing details; it likely offers customized quotes based on hotel size and needs. Its no-trial, no-freemium model suggests a tailored pricing structure, potentially making it more suitable for larger hotels or chains with budgets for comprehensive systems.

Mail Relay also does not specify pricing but appears to operate on a paid model without a free tier or trial. Its limited feature set indicates it might be cheaper but less capable, especially for hotels requiring advanced automation.

In absence of transparent pricing, your team should contact vendors directly for tailored quotes.

What Type of Hotel Should Use Amadeus?

• Hotels that seek an all-in-one guest engagement platform with extensive automation.
• Teams that want guest profiles, personalized communication, and guest feedback modules.
• Hotels aiming for integrated marketing across multiple channels.
• Properties that value detailed segmentation options, including geographic, channel, lead time, and room type.
• Larger hotels or chains needing a system with dozens of integrations and regional support.

Not ideal if your hotel is small, only needs simple email blasts, or prefers a lower-cost solution without automation.

What Type of Hotel Should Use Mail Relay?

• Hotels with existing CRM systems that want a dedicated email delivery tool.
• Marketing teams focusing mainly on bulk email campaigns without complex automation.
• Hotels seeking a straightforward, no-fuss email platform.
• Smaller properties or independent hotels with limited automation needs.
• Hotels that prioritize deliverability and high-volume email campaigns.

Not ideal if your hotel needs guest profiles, automation, segmentation, or a comprehensive CRM.

The Bottom Line for Hotels

Amadeus offers a comprehensive guest management platform with a solid review base, recent positive feedback, and a broad feature set. Its 13 recent reviews and 104 integrations demonstrate its maturity and reliability, making it suitable for hotels seeking a full marketing and guest engagement system.

Mail Relay is a simpler email marketing tool designed for straightforward outreach, but it has no recent reviews and limited features. If your hotel requires automation, segmentation, and guest profiles, Amadeus clearly provides a more complete solution.

For most hotels, especially those aiming to build guest loyalty and streamline communications, Amadeus remains the better choice. Mail Relay might suit smaller operations with minimal automation needs, but its lack of recent validation makes it less advisable for hotels seeking proven performance.