IBM

Silverpop (by IBM)

Email Marketing & CRM

1 reviews
Go to profile

HotelTechScore

51
  • Based in San Jose (United States)
  • Founded in 2009
  • 2 employees on Linkedin

User Ratings

  • Likelihood to Recommend
    70%
    (Based on 1 reviews)
  • Ease of Use
    5
    (Based on 1 reviews)
  • Return on Investment (ROI)
    4
    (Based on 1 reviews)
  • Customer Support
    4
    (Based on 1 reviews)
  • Implementation
    5
    (Based on 1 reviews)

Features & Services

  • Centralized multi-hotel/multi-brand solution
  • Centralized data warehouse
  • Guest profiles
  • Personalized one-to-communication
  • Segmentation
  • WYSIWYG - HTML Editor
  • Template Editor
  • A/B Testing
  • Marketing Automation
  • Guest Feedback Module (comment cards/reviews)
  • Open API

Screenshots

Reviews

Most Recent

Vice President E-Business
Recommended software solution for newsletters only. Easy to use, but high cost of usage. Read full review

Most Positive

Vice President E-Business
Recommended software solution for newsletters only. Easy to use, but high cost of usage. Read full review

Most Critical

Vice President E-Business
Recommended software solution for newsletters only. Easy to use, but high cost of usage. Read full review

References

It looks like IBM doesn’t have any reference customers yet


    

Integrates with

Silverpop (by IBM) doesn’t have any verified integrations

User Breakdown
By chainscale
  • Economy
    15%
  • Midscale
    15%
  • Upscale
    55%
  • Luxury
    15%
By brand vs. independent
  • Independent
    30%
  • Brand
    70%
By property type
  • Airport/ conference
    0%
  • Bed & Breakfast
    8%
  • Boutique hotel
    8%
  • Branded
    0%
  • Budget Property
    0%
  • Casino
    8%
  • City Center Hotel
    0%
  • Extended Stay
    17%
  • Hostel
    8%
  • Limited Service
    0%
  • Motel
    0%
  • Other
    25%
  • Resort
    8%
  • Vacation Rental
    17%
  • Villas
    0%
By experience level
  • < 4 years
    60%
  • 5-8 years
    20%
  • 9+ years
    20%

Pricing

IBM hasn’t shared pricing information. Be advised pricing may vary by customer, find references to gaurantee the best price.