Loyalty: The Hotel Groups’ Challenge
Übersicht
Loyalty to a brand, in the accepted sense, seems utopian in the 21st century. It’s where customers consistently choose your brand over all the others who provide a similar service at a similar price. Where they book your establishments over and over because it is YOU, and they feel a sense of loyalty to you.
Welche Themen werden behandelt?- What drives customer loyalty?
- Loyalty is an asset that cannot be bought
- Empower your customers
- Clearly define your loyalty programme's objectives
- Brands need to empower their properties
- Within the property, recognition is a must
- Managers must empower staff
