How Two Hamburg Hotels Overcame the Challenges of Using Antiquated Tools to Sell Their Meeting Rooms

MEETINGS & EVENTS

We had an interesting discussion with Franziska Brandl from Hotel Hafen Hamburg and Empire Riverside, two family-owned hotels in Northern Germany, about the challenges they were facing, using old and antiquated booking tools to sell their meeting rooms, and how MeetingPackage's solution helped overcome these issues.

Why it matters: Read how two German hotels utilize modern software to increase efficiency in their Meetings & Events sales process while decreasing costs and offering a smoother end-to-end customer journey for their clients.

MeetingPackage software allows venues to sell their Meetings & Events services online and increase efficiency from traditional offline sales methods while offering a consistent and understandable user experience to all stakeholders involved.

Top 3 Core Objectives: To get Meetings & Events service offering clearly presented online The ability for customers to book Meetings & Events services online

Show service offering online: The range of offers, including all meeting rooms and packages, wanted to be shown online with prices and with a clear user experience.
Book M&E services online: Replacing the outdated webform with the possibility to book all the types of M&E services online.
Booking process more accessible: The booking process of M&E services needed to be more fluent and accessible for the customers and for the staff.

Innovators Mentioned

Hotel Hafen Hamburg and Empire Riverside Hotel Hamburg

MeetingPackage

Franziska Brandl

Assistant Head of Convention Sales

Empire Riverside Hotel Hamburg

"The average booking value is almost 2500€ with an ROI of more than 20 times (2000%), and we hope it grows significantly once online booking is enabled."

Franziska Brandl

Assistant Head of Convention Sales

👍 Assistant Head of Convention Sales Franziska Brandl said that ROI of more than 20 times:

"The average booking value is almost 2500€ with an ROI of more than 20 times (2000%), and we hope it grows significantly once online booking is enabled."

⚖️ The selection process: During their research process, Franziska Brandl also researched MeetingPackage, and ultimately decided MeetingPackage was the best fit for them.

Assistant Head of Convention Sales Franziska Brandl said, about their decision: "The MeetingPackage tool complements our mission in the right way. The goal was to bring more user-friendliness to the booking system. The main challenge was to get rid of the classical web form, MeetingPackage solution helped overcome it."

📈 The results: Significant ROI improvement in the Meetings & Events bookings. Seamless user experience to book meeting rooms. Time savings from the Meetings & Events sales operations.

The ROI value from this project is more than 20x within a few months from the launch.
MeetingPackage software is very user-friendly, and the option to offer packages beside meeting rooms makes their work more accessible and more efficient for all the people involved in the booking.
In general, the solution's satisfaction, acceptance, and usage are very high because the customers can see and choose a wide range of products. Regular hotel customers also use the booking engine.

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