Top 3 Core Objectives:
To be more efficient and have confidence that the prices at all our hotels continuously reflect the latest market shifts.
Leveraging real-time data.:
In the past, it took me the better part of a day to do this for a single hotel. Today, our market is much more volatile than before, and we have to react quickly to maintain our ideal positioning.
Coping with market volatility:
Reducing our reliance on historical data which no longer provides the guidance it once did.
Enabling the whole team:
The GM also checks OTA Insight’s BI tools regularly because the platform provides a comprehensive performance overview. This makes it easy for him to see how each property is doing and how our results compare to the compset or the market overall.