Top 3 Core Objectives:
Jan Čepek says: "In 2018, we deployed a competing solution, which, however, ceased to suit us after only a few months. This was followed, I admit, by several years of mistrust of similar platforms, and there was even a proprietary solution developed specifically for us. However, we ultimately rejected this idea as too expensive. So there was a selection process and we chose Profitroom out of three offers. Even before the deployment, we made approximately 90% of reservations directly, but mainly offline. We cooperated with several selected online travel agencies (OTAs), due to Covid restrictions and the need to optimize booking channels we decided to deploy these three products:
Profitroom Booking Engine 360:
To convert the direct offline bookings into direct online bookings and upsell extras.
Profitroom Channel Manager:
To fully control all the rate plans accross all of the hotel sales channels.
Profitroom Marketing Automation:
To convert the OTA clients into the loyal and frequent guests of the resort.