The Triangle for Sustainable Success PMS – CDM – CRS
Resumen
The IT stack in the hotel business needs to be readjusted. Only then can hoteliers provide a truly personalized guest experience at every stage of the customer journey. Dr. Michael Toedt looks at the role of the PMS as well as the relationship between CRM, PMS, and CDM. He explains the most important IT systems for a hotel and how can you make them really work.
Contenidos- The “golden record”
- The role of the PMS
- The CRS – the distribution part
- Connecting systems
- GDPR Considerations
