MARKETING

The Beeman Hotel experienced an impressive 40% repeat visitation rate among direct bookers after partnering with The Guestbook

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Case study header image
Unlocking Unprecedented Success: The Beeman Hotel's triumphant partnership with The Guestbook since 2021 has delivered astounding room revenue impact and 9,000+ room nights. Driving a remarkable 28% increase in direct booking conversion and an impressive 40%+ repeat stay rate.
Why it matters: The Guestbook not only helped increase direct bookings through the cashback rewards program but successfully drove increased guest loyalty and repeat business with an exceptionally efficient and cost-effective partnership.

  • The property leveraged all the resources available from The Guestbook to achieve their direct booking initiatives.

Top 3 Core Objectives: In 2021, The Beeman Hotel partnered with The Guestbook to increase direct bookings and maximize profitability.

  • Enhanced Direct Bookings: Aided in the hotel reducing its reliance on costly OTA commissions.

  • Guest Loyalty: This program has been an invaluable tool for the hotel's long-term success, as repeat guests serve as enthusiastic advocates for the brand.

  • Significant Revenue Impact: The level of increased revenue has had a transformative effect on the hotel's profitability and overall business performance.

The Guestbook

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 2.5 million+ registered members.

4.8 222 REVIEWS

Innovators Mentioned

The Beeman Hotel
The Guestbook
AS
Alexis Shreffler
The hotelier hasn't yet verified the case study.

Area Director of Revenue Strategy

The Beeman Hotel

"Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."

Alexis Shreffler

Area Director of Revenue Strategy

👍 Area Director of Revenue Strategy Alexis Shreffler said that Conversion & Loyalty:

  • "Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."

⚖️ The selection process: During their research process, Alexis Shreffler evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

  • Area Director of Revenue Strategy Alexis Shreffler said, about their decision: "It is easy to set up and delivers immediate improvements in direct booking conversions."

📈 The results: The Guestbook delivered tangible financial and operational benefits, improved the hotel's direct booking performance and fostered guest loyalty.

  • $1.8M Room Revenue Impact

  • 28.0% Increase In Direct Booking Conversion

  • 40.8% Repeat Stay Rate

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