Let us find your solution Best 10 Social Media 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

10 Best Social Media

Hide add-on products
Info
Add-on products are ones that must be purchased with another product and aren’t available on their own.
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted BCV, A RateGain Company as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

BCV (A RateGain company)

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

BCV, A RateGain company, is an award-winning provider of social media solutions for the hospitality industry. We deliver proven growth by developing real-time relationships with t...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted BCV, A RateGain Company as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read BCV, A RateGain Company Reviews
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Milestone Inc. as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

Milestone (Local)

HotelTech Logo score
HT SCORE
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Milestone is a leading provider of digital marketing software and services for hospitality, retail and finance. We provide a full range of solutions including website and mobile d...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Milestone Inc. as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read Milestone Inc. Reviews
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Travel Media Group as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

Travel Media Group (Custom Social Media Content)

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Through compelling and consistent content marketing on social media and strategic social advertising, we'll extend your reach and increase your appeal to potential guests. The pro...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Travel Media Group as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read Travel Media Group Reviews
Not sure which SOCIAL MEDIA is right for your hotel?
Get free recommendations
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Sprout Social as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

Sprout Social

HotelTech Logo score
HT SCORE
76 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Sprout Social is a social media management tool created to help businesses grow their social media presence. The web application integrates with multiple social networks where con...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Sprout Social as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read Sprout Social Reviews
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Simply Measured as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

Simply Measured

HotelTech Logo score
HT SCORE
9 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Simply Measured offers the most complete measurement and reporting solution for social media marketers. We believe that reporting should be simple, beautiful, and accessible for e...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Simply Measured as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read Simply Measured Reviews
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Olapic as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

Olapic

HotelTech Logo score
HT SCORE
9 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Olapics Earned Content Platform amplifies brands'‹ engagement and performance across every channel using moderated, rights-approved, high-converting images and videos taken by r...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Olapic as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read Olapic Reviews
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Buffer as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

Buffer

HotelTech Logo score
HT SCORE
9 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Buffer is the easiest way to schedule social media posts, photos and video to Instagram, Twitter, Facebook, Pinterest, LinkedIn & Google+. Fill up your Buffer with posts and Buffe...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Buffer as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read Buffer Reviews
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted BrandWatch as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

BrandWatch

HotelTech Logo score
HT SCORE
9 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Brandwatch is the worlds leading enterprise social intelligence company, allowing users to analyze and utilize conversations from across the social web. It is the perfect platform...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted BrandWatch as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read BrandWatch Reviews
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Kenshoo Tel Aviv as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

Kenshoo

HotelTech Logo score
HT SCORE
8 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Kenshoo Tel Aviv as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read Kenshoo Tel Aviv Reviews
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Vizergy as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Compare

Vizergy (TargetingHub)

HotelTech Logo score
HT SCORE
8 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

You have a lot of data and need an easy way to leverage that data. The TargetingHub helps you do just this. This one sophisticated but simple platform allows you to simply uplo...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Vizergy as the #3 Social Media provider in the 2021 HotelTechAwards
Learn more
Read Vizergy Reviews
Load More

Recent Social Media Articles

Is your property social media ready?

by
Lara Salomon
2 years ago

One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually from thousands of miles away. Luckily, your prospective guests are already predisposed to trust your past guests, and what they have to say about your property in the way of user-generated content, or UGC. We have spoken about the importance of social proof and UGC before, and have even discussed some of the ways you can encourage more guests to post content about your offerings, but one of the most effective forms of user generated content, the photograph, is also one of the most difficult to encourage. So, we thought we would look at some great real-world examples of the ways you can encourage guests to take (and share) photos of your property.   Create vignettes around your property that people want to photograph Analysis has shown that one of the most mentioned (and presumably photographed) aspects of a hotel room on social media is the view, and a quick browse through twitter shows no shortage of “view from my hotel room” style tweets. But what do you do if your view simply isn't that great? You could relocate, of course, but a less drastic option would be to create little vignettes, or styled still lifes dotted around your rooms and common spaces that make your guests think “this will impress my friends”, “that really sums this place up” or “I’d like to remember this scene”. A clever piece of furniture, remarkable holiday decorations or even something as simple as a striking flower arrangement can do the trick.   Show guests where the best photo opportunities are The trend of giant yellow frames for tourists to pose in took off for a reason – it’s cute, quick, fun, and means that travellers don’t have to apply mental effort to deciding where to take their photos, and can instead just concentrate on enjoying themselves.   Pointing out to your guests where the best photo opportunities are doesn’t have to involve great big yellow boxes, if that’s not your style. A subtle floor sticker that says “great selfie spot” or even some strategic positioning of wall art with your brand's hashtag is often enough to get social media savvy travellers snapping away.   Do something innovative, amusing or unexpected It can be tricky to figure out how to get this one right while being careful to stay true to your brand, but doing something unusual is often a great way to get social media attention. An amusing sign, innovative check in procedure, interesting decor and even a quirky bedside phone earn hotels some social media airtime.   Go out of your way to surprise and delight your guests Striving to surprise and delight your guests has far-reaching benefits. Guests who are looked after personally, or exceptionally impressed with how your property or team go the extra mile, are more likely to mention it in reviews, to their friends and family, and share photo evidence on social media. You don't have to give each and every guest a personalised welcome package if it’s not in your budget, but even small touches, when thoughtful, will find their way into your guests hearts and onto their social media feeds.   Quick tips: Making the most of your guests’ photos There are plenty of ways to ensure you are making the most of your property’s UGC, but with photos, there are a few key things to remember:   1. Keep an eye on your hotel’s location and other related hashtags and keywords Just because a guest has snapped the perfect pic at your hotel, it doesn’t mean they will tag you. For guests, the name of the accommodation provider isn't always top of the list of things they want to tell their friends. To ensure you don’t miss out on great UGC, keep and eye open for posts from near your hotel, or mentioning keywords like vacation plus your area. 2. Acknowledge and thank guests for their shares and posts Whenever you come across a photo of your property shared on social media, regardless whether you have been @mentioned or if the guest has used the correct hashtag, you still have a chance to assert your brand. Simply reply to the post from your brand’s account with a simple “Thanks so much for sharing this photo! We pride ourselves on [whatever the image is about]!”. This not only makes your guest feel appreciated, it also gives you the chance to ensure your brand is associated with the image. 3. Ask before you repurpose Of course, it’s easy to embed and link to social media photos (as we have done in this post) but if you’re planning on sharing your guests images, its always a good idea to ask permission first – and it gives you an opportunity to politely engage in their social media conversations and ensure that all their followers know exactly where the photo they are admiring was taken.   Encouraging guests to take, and post, photographs at your property can take some work, but the reward is clear to see, not just for you, but for all those who will get to witness your property’s glory across social media, and be inspired to visit in real life.

How to make your hotel more Instagrammable

by
Lisa Apolinski
3 years ago

In the world of social media, focusing on how to make your property more “Instagrammable” (meaning, more people wanting to share a photo of your property on Instagram) can not only help with branding, but has also been shown to impact website traffic. Whether it is an art installation in your lobby by a local artist, guest rooms with interesting décor or a photo-perfect spot, encourage your guests to tag your location and share their amazing photos. So how can you achieve this “Instagrammable” status? Here are a few quick tips to get some “Insta love” from your guests – starting with your own Instagram feed. Can you picture it? The platform is visually driven, so your engagement should be as well. When you take photos of your property and guest rooms for your own Instagram feed, capture moments and showcase something that catches the eye. Also, filters are abundant on Instagram, so you want to use them to make your photos interesting and visually engaging. However, have a consistent look with your images to help you stay in-brand. #besthashtag: Yes, you can and should use hashtags on Instagram. When you are choosing your hashtag, remember why hashtags are used. Be more specific when choosing your hashtag to reduce competing posts using that same hashtag. Also, having a few hashtags can be appropriate, but listing too many can look unprofessional and come off as inauthentic. If you are not sure how many to use, look at your top competitor. Start with that number of hashtags from your competition and modify as needed. Be insightful. The Insights feature of your business account provides valuable information on when followers are most active, and therefore most likely to see your posts. This includes what days are better for catching your followers on the platform and what times work best. You should also post at different times, including the weekends, to see when you get the most “Insta love”. Get your Instagram account up and running and see your property become “Instagrammable”.

Facebook Replaces Reviews With Recommendations Feature, Rolls Out New “Page Templates”

by
Rachel Anderson
2 years ago

Earlier this week, Facebook announced that it would slowly be rolling out several updates and improvements to its business Pages features. It’s obvious that Facebook continues to optimize for mobile experience as many of these changes, including a rumored re-design for Facebook mobile completely, concentrate on ease of engagement while on your device. You may have noticed some of these changes take place across your own business page already. So what could these changes mean for your hotel or resort’s social media strategy? Overall, and without knowing or seeing too much as of right now, we don’t anticipate any immediate earth-shattering changes. If Facebook wants to continue to help businesses be seen as authentic, continue to encourage brand affinity and brand interaction on a real level with their customers – we’re all for it. Really, these updates should come as no surprise to brands considering Facebook’s first big reveal earlier in the year, announcing their focus on person-to-person engagements on News Feed. As with any digital trend, and despite the headlines lately, this is a Facebook feature on which you won’t want to find yourself left behind. With the platforms ability to algorithm-out “irrelevant” content, data, information – it’s important to do what you can to stay ahead. Here’s what we know (so far) about some of these changes and updates and how they could benefit your Page: Reviews will now be Recommendations Like Reviews, Recommendations are submitted by guests and patrons – not by brand managers themselves. The “Review” tab of business Pages is completely being replaced by the “Recommendations” tab. Currently, the feature is still being rolled out globally to all users on the platform, and that is why some of you may appear to have “both” live on your page right now. In the next few months, the feature will be completely rolled out platform-wide. The designated Star Ratings you’re used to – those are also disappearing. In the process of being removed globally, soon you won’t see any stars associated with your recommendations on Facebook. Guests will only be able to “Not Recommend” or “Recommend”. Recommendations will be required to be at least 25 characters long. This should help ensure authenticity and relevance. Recommendations can include uploaded images. This means that UGC will be more and more prevalent to any consumer. The good – and the very, very bad. ”Tag” features within the recommendations (think special-made hashtags for your business) will generate based on keywords from other recommendations, or, you can choose your own. Facebook will give Pages the opportunity to report content that may be false or spammy, similar to the self-patrol methods currently in place. Facebook’s definitions of the Recommendations features: Rich Endorsements People can easily indicate if they recommend your business to others by simply answering “Yes” or “No”, and can explain why with tags, text, and photos. By selecting a tag, they can help themes emerge in the feedback from Recommendations, making it easier for potential customers to see what your business is known for.   Authentic Recommendations We understand that authentic Recommendations are important to get and keep customers, that’s why we make it easy to report content in Recommendations that is fraudulent, spam or paid for.   Reach people as they are making decisions   Recommendations appear on your page and are discoverable across Facebook when people are searching for, or talking about your business. Because we know that people trust the opinions of those they know most, these Recommendations will be surfaced most prominently.   What does the new Recommendation roll-out mean for your property? Tags could be both fantastic – and a pain. Eventually, these tags could act as close to SEO keyword functionality directly within Facebook as we’ve seen to date. If John Smith is looking for a recommendation for a “hotel with free wifi” and your property has been tagged as having “free wifi”, it could then automatically appear within Mr. Smith’s post result/comments. Conversely, if your property has been tagged as having “bad wifi” – it may not show in the results. And if it does…well then that’s a different story altogether. From a reputation and community management standpoint – all the rules still apply. As a brand, you or your digital agency partner should be putting their best foot forward in responding to questions, problem-solving with guests on their issues or concerns, and escalating negative feedback and experiences reviews within the recommendations. Even more important to consider – with the star ratings disappearing, guests who may be waffling between a typical 3-star of a 4-star could opt for a recommendation on either end. This will polarize what we’ve historically seen as reviews and make community management both digitally and in-personal – more crucial than it has ever been before.   New Page Templates Facebook has expanded its templates for business Pages in order to optimize the user experience when interacting with a brand on the platform. The best templates related to Travel & Hospitality include: For most of our clients, we’re seeing Facebook recommend that we switch our brands from “Standard” or “Business” templates to “Services”. “The new layout is specifically for businesses like yours and will showcase important information about your business – like hours, prices, ‘most recent Events and Offers’, and even your menu – making it easier for people to connect with your property and its amenities.” – Facebook What do the new Templates roll-out mean for your property? The updates will happen automatically in late August if you’d prefer to let Facebook do the work for you, but Page Administrators can opt-out, selecting “Keep My Existing Template” via an email announcement being distributed this week – or through the Page’s “Settings”. For these new templates, increasingly relevant buttons and tabs will help potential customers and loyalists find the information they need – and make decisions – faster. We’re not seeing any immediate changes or differences between Business Page > Service Page, but we’re on the lookout. Pro Tip: You can see what we’ve done here with a “Custom Facebook Landing Page” for a client’s “Resort FAQ” website page. We’ve placed the landing page directly within a Facebook Tab and are able to track traffic and referrals from social media in our reporting.   New Action Buttons Here’s where the real love for mobile-users starts showing. People will now be able to tap on a simplified and prominently featured suite of action buttons to do things like book an appointment, order food, send a message or write a Recommendation, all on mobile. In our opinion, it’s only a matter of time before this ability expands into booking a hotel room, on-resort amenities like a massage, and of course a dinner reservation. You’ve seen Instagram Stories, right? Okay, well then you’ll be familiar with Page Stories in no time. According to Facebook, these pieces of content “offer an immersive way to connect with customers and communicate new offerings.” As part of this series of new features, starting today, users can view your business story by tapping directly on your Page profile photo. Just like Instagram. What do the new Action Buttons mean for your property? It’s as easy as clicking a button to share your Instagram Stories directly to Page Stories – however just as users are going to Instagram for different reasons than they are to Facebook, you may want to consider showcasing different content accordingly. Shoppable Social is a trend Screen Pilot’s Content Team has our eye on for 2019. So far we’ve seen integrations with OpenTable, Reserve, and the like, but we anticipate more options for e-commerce across all platforms, specifically Instagram and Facebook. When booking engines are embraced with open arms – you’ll want to be ready with the most updated templates in order to make any transition and adaptation as simple as possible.

Load more