How to Personalise a Guest Journey for the 2023 Guests
Guest expectations are ever-changing. What worked a few years ago, doesn't anymore. Today, guests expect personalisation, but that is only the cherry on the pie. There are several other trends that explain their behaviours and how they want to be treated by their favourite brands. In this guide you will discover the importance of having a guest journey, how does it look like and how you can personalise it according to the trends that guide the behaviours of the 2023 guests. Along with that, you will find recommendations on how to develop each stage of the journey.Elenco delle voci nella guida
- Everything revolves around the experience
- The 2023 guests
- The benefits of a guest journey
- What you should consider before building your guest journey?
- When does the journey start?
- How to personalise every stage of the journey?
- What makes a guest journey a great guest journey?