Ranked 3 (out of 114) in Booking Engine

Booking Engine

Direct booking technology, web design, digital marketing, meta search, distribution strategy

Ratings Snapshot

Certificate of Excellence
Read 431 reviews
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99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #3 out of 114 in Booking Engine

Ease of Use
Customer Support
Verified Customer Support

Bookassist has opened its internal systems to

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Most popular for
  • Boutique 103 verified reviews
  • City Center 90 verified reviews
  • Bed & Breakfast 52 verified reviews
  • Resort 34 verified reviews
  • Branded 27 verified reviews
  • Airport/ conference 18 verified reviews
  • Hostel 10 verified reviews
  • Serviced Apartment 8 verified reviews
  • Budget 5 verified reviews
  • Vacation Rental 5 verified reviews
  • Villas 3 verified reviews
  • Casino 2 verified reviews
  • Limited Service 2 verified reviews
  • Motel 2 verified reviews
  • Extended Stay 2 verified reviews

Bookassist Overview

Bookassist Overview

Bookassist is The Direct Booking Expert™, working with hotels to build their brand online, drive direct business to their branded website, capture bookings with world class booking technology, help them optimize their online distribution and ensure they grow their profit per booking. Bookassist provides both technology and expert online strategy for hotels, lowering costs and increasing direct o...

About Bookassist View website

Founded in 1999 | Headquarters in Ireland | 106 employees

At Bookassist, we believe that direct business should be at the heart of your hotel's strategy.

Other Products by Bookassist

Integrates with

  • Hotel Bedbanks
  • Booking Engine
  • Business Intelligence
Browse integrations (74 verified)

What customers love about Bookassist

Like 94% recommend

Cluster Revenue Manager

A large diverse organisation offering great personal and attentive service. Whilst Bookassist work with a number of the leading hotels in Ireland and Europe their dedicated team provide honest and valuable feedback as...

Sales & Marketing Manager from Boutique

Support delivered from the Bookassist team, their knowledge is invaluable. A great range of products and services, along with partnerships are available.

Head of Sales and Marketing from Resort

The ongoing support and help from the team, with up to date guidance and advice

Marketing Manager from Resort

We have been working with Bookassist for a number of years, and have always found their team professional, accommodating and punctual. Our account contacts Natasha and Samantha are pro-active in informing us about curren...

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Expert Q&A and Partner Recommendations


What does this product or service do well?


Bookassist is one of the best booking and web technology providers in Czechia. We also actively use their products in teaching at our Institute. The systems are very easy to use and user-friendly. We also use the data for our educational purposes. The reports help us to navigate our practice.

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (51)

What differentiates this product or service from the competition?


Bookassist technology is very user-friendly and constantly updated. Compared to the competition, they offer perfect data handling and reports that we use in our practice. Bookassist colleagues actively visit our Institute and give lectures on current topics. We also recommend Bookassist to our busin...

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (51)

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?


I recommend to aplly the particular Bookassist systems together with the experiences and know-how of Bookassist staff to inovate not only the IT systems, but the complex marketing approach to be really succesfull on the modern dynamic markets.

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (51)
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+ 49 recommend
Recommended by Show More (47)


  • Mobile Optimized/Responsive
  • Wedding & Corporate Booking Modules
  • Tariffs
  • Room types
  • A.I. optimization
  • Urgency messaging
  • Pooled inventory
  • Automated reporting
  • Pre-stay emails
  • Post-stay emails
  • Automated reviews
  • Flat, Floating and Discounted Rates
  • Booking Abandonment Recapture
  • Price Comparison
  • Multi-room and Multi-rate plan booking
  • Loyalty program integration
  • Multi-currency
  • Multi-lingual
  • Special offers & discounts
  • Gift Vouchers
  • ADA Compliant
  • PCI Compliance
  • Website Integration
  • PCI-DDS Compliant Payments
  • Multi-room Bookings
  • Social Media Integration/Bookings
  • Alternative Accommodation Recommendations (when no availability)
  • Room Substitutions

Want to go behind the scenes and see how Bookassist works?

Clients & references

References & testimonials

Testimonial avatar
Probably The Best Booking Engine Out There I am very satisfied with Bookassist Booking engine which is in place for our group of two hotels. It is an excellent tool for shifting revenue to our direc...
Fabrizio Trifoglio General Manager at the Hotel Teatro Pace
Testimonial avatar
More bookings! From the moment we moved onto Bookassist’s V10 Mobile booking engine we noticed an immediate uplift on our mobile conversion figures. We’ve seen a remarkable increase in the number...
Valerie Steinbeck Group Revenue and Ecommerce Manager at the The Gleneagle Hotel & Apartments

Featured partners

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Awards & Certifications

Active Markets

  • Africa
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Czech Republic
  • Spain
  • Ireland
  • Italy
  • Poland
  • Austria
  • France
  • Germany
  • Argentina

431 Verified Bookassist Reviews

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January 04, 2022

Bookassist Review: We find working with Bookassist excellent

marketing manager from Boutique in Cork (Ireland)

Recommend 10/10
Full blue star
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