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10 Best Top rated content marketing tech solutions for hotels

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2021 Finalist HotelTechAwards
Hoteliers voted ATLIST as the #3 Content Marketing provider in the 2021 HotelTechAwards
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ATLIST Local Guides

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Support your local businesses by sharing your personal recommendations for things to see and do with your guests. Then, help guide your guests on the road with directions that int...

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Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted ATLIST as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Hoteliers voted Flip.to as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Flip.to

HotelTech Logo score
HT SCORE
22 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Flip.to helps hotels, resorts, vacation rentals and destinations tap into the unmatched impact of advocacy. You'll reach, inspire and convert new travelers by letting guests shar...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Flip.to as the #3 Content Marketing provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted squarelovin as the #3 Content Marketing provider in the 2021 HotelTechAwards
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squarelovin

HotelTech Logo score
HT SCORE
20 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Fuel your marketing activities across all channels with visual content from real people, resulting in increased engagement and conversions through powerful branded experiences. Id...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted squarelovin as the #3 Content Marketing provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted 500px as the #3 Content Marketing provider in the 2021 HotelTechAwards
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500px

HotelTech Logo score
HT SCORE
13 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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500px is a photo community and marketplace for discovering, sharing, buying, and selling inspiring photography, powered by creative people around the world. We are the home to eve...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted 500px as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Hoteliers voted Stackla as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Stackla

HotelTech Logo score
HT SCORE
9 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Stackla is the world’s smartest visual content engine for travel and hospitality brands, helping modern marketers discover, manage and display the best earned and owned content ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Stackla as the #3 Content Marketing provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Utrip Pro as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Utrip

HotelTech Logo score
HT SCORE
8 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Utrip is a destination discovery and planning platform that combines the best of local expertise, human experience and artificial intelligence to make trip planning easy, enjoyabl...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Utrip Pro as the #3 Content Marketing provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted ArrivalGuides as the #3 Content Marketing provider in the 2021 HotelTechAwards
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ArrivalGuides

HotelTech Logo score
HT SCORE
8 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ArrivalGuides is the world's largest distributor of destination content. Over 340 partners are using our library of destination information to improve customer interaction, experi...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted ArrivalGuides as the #3 Content Marketing provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Arrivedo as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Arrivedo (Web & Email Content)

HotelTech Logo score
HT SCORE
6 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Technology and curated content travelers love. Arrivedo helps travel brands tell unique stories with a map to improve user engagement. With Arrivedo, travelers explore unique Neig...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Arrivedo as the #3 Content Marketing provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Umapped as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Umapped

HotelTech Logo score
HT SCORE
6 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Umapped is a collaborative B2B2C itinerary and experience platform that helps travel companies engage with their customers throughout the entire travel lifecycle. White Labeled fo...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Umapped as the #3 Content Marketing provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Fabl as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Fabl

HotelTech Logo score
HT SCORE
5 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Fabl is a rich media, cloud-based platform that streamlines the production of visually immersive content marketing campaigns, helping brands easily and quickly bring stories to li...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Fabl as the #3 Content Marketing provider in the 2021 HotelTechAwards
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Recent Content Marketing News & Community Updates

How Can Hotels Improve Revenue During the Autumn and Winter Months?

Profitroom
11 months ago

Hotels have faced unparalleled trials and tribulations in the past few months and these issues look like they are set to be ongoing for the foreseeable future.  Traditionally, autumn and winter have been deemed the low season for hospitality businesses, but now, more than ever, hoteliers need to do what they can to maximise their revenues by encouraging guest engagement. Of course, the fluctuations of demand depend very much on a hotel’s location. Coastal resorts that enjoy a boom during the summer months, will inevitably see a drop off as the weather changes. City centres, by contrast, have been suffering, with people avoiding public transport and many of the usual attractions off limits. Ordinarily, these hotels can hope for a boost in winter time as Christmas shopping and work parties bring in people in search of accommodation. This year though, things will be different. Online shopping, so popular during lockdown, will continue as the go-to method amidst ongoing uncertainty, while recent anti-COVID measures will postpone the Christmas party season. Hoteliers based in all sorts of settings then need to do what they can to attract customers - by being creative and imaginative in how they project their messaging to their target audiences. When we talk about projecting messaging, of course, the main tools for doing this centre on marketing. You need to market your brand and all it represents to make it more appealing than your competition, while at the same time working to cut through the fears that are currently affecting consumer confidence. But how is this done? There are several tricks and techniques you can use to try and maximise revenues when demand is thin on the ground – be that due to seasonality or other issues.   Make it tailor-made One thing that guests are placing more value on is a personalised experience. They want something that fits their needs and their interests. If you’re able to tailor packages to the individual then they’ll be more inclined to book with you. Make the most of your onsite amenities and help guests envisage the experience through storytelling and compelling copy. The cliché of ‘a picture tells a thousand words’ is timeworn because it couldn’t be more true. And if that’s the case for a picture, what about video? Hoteliers benefit from having a highly presentable physical product – the hotel – so be sure to not just weave this in, but make it first and foremost by using imagery that accentuates its best points. Highlight that cosy snug and warm fire in winter, and make sure your Christmas tree and decorations are prominently positioned. In short, make your hotel appeal for the time of year.   A good CRM Key to reaching your audience is a marketing database that has all the relevant marketing consents and information about the customers. It makes the process of sales and marketing so much easier as it's more than just a database; it’s a powerful revenue management tool that enables the creation of a uniform and consistent pricing strategy that you can specifically target. We see time and time again that hotels who engage with their audience and existing customer base enjoy better return business. Whether that be through loyalty schemes, which can work wonders in fostering a bond that encourages people to come back, or by simply making audiences aware of the variety in your offering – and how great it is during autumn and winter. If you’ve got an extensive database with the relevant marketing consents and GDPR compliance, then you have a wealth of opportunity on hand to encourage people to revisit, while being confident that they’re happy to hear about it.   Segmentation Segmenting your marketing ensures the messaging is hitting the right spot. This can be done based on whatever characteristic is appropriate for your offer or package. If your target market is a romantic getaway for couples, then segment your database to only reach this audience. If it’s best suited to over 50s and retirees, then filter it accordingly. Likewise, a business audience. By segmenting your database, you’ll ensure you’re not spamming people with irrelevant packages or information – which should help to maintain their interest and ensure they don’t delete your correspondence out of hand. One key thing to bear in mind is that your hotel target audience may evolve and develop over the course of the year due to the nature of seasonality, so be sure to regularly review this. Another essential thing to consider is to not forget your domestic market - especially now given the ongoing travel restrictions. When looking to develop a marketing proposition, make it appeal to a home-grown or even local audience. In the current climate, they’re even more likely to engage and visit close-by establishments.   Early birds get the upgrade As we move into autumn and winter, hotels need to revisit their existing offers and packages, revamping them to make them appropriately appealing for the season. Offer ‘book early’ promotions, with tailored copy and imagery that matches the time of year. Free upgrades, for instance, are a great way to tempt early bird bookers. Since reopening post-lockdown, Profitroom’s data, compiled from more than 4,000 hotels around the world, has shown that it’s the more luxury, expensive rooms that have been selling out quickly. Guests have been willing to treat themselves and spend more to get extra space and added luxury, having been restricted in their movements for so long. Now though, with it being several months since full lockdown, this trend isn’t so prominent, which means hotels can make more tempting propositions to prospective guests by offering room upgrades to those who book early.   Give your website the appropriate polish It’s all well and good shouting about your offering to your database and beyond, but you need to make sure that when someone does express interest, what they see on your website matches your marketing material and is available to book online. Your website is effectively the face of your business online – so it needs to match up with (and even surpass!) your physical offering.   Make your website mobile first – not just mobile optimised It should go without saying that you need a mobile optimised website that works properly when browsing on a smartphone, but more than that, it should be mobile first. The days of browsing and booking on a desktop are numbered. You should be making your website work best on mobile, not merely make it functional. Statistics suggest that, not only have 70 per cent of travellers research trips on their smartphone, but 70 per cent of all last-minute hotel bookings are made via mobile. That’s a huge proportion of the market, and one that’s only likely to increase as time goes on. One way to make your website reach a seasonal audience is to create a specific landing page that highlights the qualities on offer at that time of year. Making it easily accessible allows browsers to appreciate the finer details having been led there via your various marketing channels. Any landing page needs to be both compelling and actionable. Tailor your copy to ensure it relates and appeals to the guests you’re trying to target.   Retarget abandoned bookings One startling statistic is that the abandonment rate for hotel bookings (taken from 2019) sits at an astonishing 84.63 per cent, which means only slightly more than 15 per cent, when looking at a booking, actually go through to confirm it. Much of this can be attributed to guests entering the booking process to check both availability and price. This gives you the opportunity to create a hugely impactful retargeting campaign. If someone is intrigued enough to get into the booking engine before leaving, then there’s plenty of opportunity to tempt them back in.   Don’t neglect metasearch One of the fastest growing advertising channels for hoteliers are metasearch engines. These work to aggregate information on price and availability, which makes them popular with consumers as it allows them to easily compare prices, conditions and the dates that work for them. The main examples of metasearch engines are Google Hotel Ads, TripAdvisor and Trivago, which do a great job of putting you in front of prospective guests. Metasearch can be an impactful tool supporting a direct booking strategy, by lowering online travel agency reliance and hefty commission fees.   Blog about it The vast majority of us, when looking for a hotel stay, turn to Google. There are numerous tricks and tactics to help boost your ranking, but a key one is blogging. This provides relevant, interesting content for consumers – and the more up to date and fresh this is, the better in the eyes of Google. A search engine simply wants to produce the best result for those using it, and hotels can help by providing up to date blog content. The beauty of a blog is that it’s self-published – so you can publish what you want, without worrying about having to conform with someone else’s standards. If you want to sing the praises of your hotel then your blog is the place to do it. Of course, it has to be relevant and appealing, so you do need to strike the right balance. But it’s an extra sales tool to help convince people your venue is the right one for them. It’s not just your venue either. Create destination based blog content, which waxes lyrical about the wonderful things to do in the local area. If you’re rurally based and in reach of an arboretum, then talk about the beauty of the changing trees in autumn and how perfect autumnal walks are amongst the fallen leaves – before retiring to the warmth and relaxation of a crackling fire and comfy sofas. Sell your location and position your hotel as the best place from which to enjoy it.   COVID safe At the present time, it’s also imperative that you promote your COVID safety measures. With consumer confidence low, and people fearing the risks of infection, you need to project that you’re a safe venue and that you’re taking your responsibility to guests’ safety seriously.

How to Devise and Communicate Your Hotel’s Health and Safety Policy

Net Affinity
1 year ago

At this stage as a hotelier, you’ve done your research. You’ve read the health and safety guidelines, and have begun planning and implementing all the new measures necessary for your hotel to function in this far from pandemic-free world. Some of the more important things you’ve needed to look at have most likely include implementing an enhanced cleanliness policy in communal areas, training staff in new, safer ways of dealing with customers, ensuring comfortable spacing has been considered in the bar and restaurant – above all, we know your main priority is keeping everyone safe. Knowing they are in safe (and clean!) hands is of great importance to your guests and potential guests – now, more than ever before. Even if it is only subconsciously, potential bookers will seek out health and safety information for at least some small reassurance that their decision to go away is not one to be nervous about. This is their holiday, being taken at a very unstable time – your job is to try and make them feel relaxed and comforted.   Getting it across the right way The thing is, displaying the information any old way won’t cut it. The way you display and communicate this new health and safety information is crucial. Getting the balance right between the facts and a soft, comforting tone will mean you won’t panic or overpower anyone. It should fit naturally into your website, social and ezine content – no need for harsh or rigid language, treat it like all your other content and filter the facts through your own unique tone of voice.   Soften your language Sometimes we tend to leave more factual content the way it is – robotic, boring, hard to read. Remember how important the language you use to communicate your health and safety information is and how many people will be seeking this content out. If you can, try and steer clear of headings like ‘Covid-19 Policy’, even for the sake of the connotation it will evoke. Soften it up a little bit – think ‘Wellness Statement’, ‘Our Care Policy’, ‘How We’ll Look After You’.   Galgorm Spa & Golf Resort have identified their health & safety webpage of content as ‘Our Commitment’. This not only evokes an instant feeling of security and confidence in potential bookers, it’s not too overwhelming. Take note of their homepage too, where they are calling their hotel ‘Your Safe Haven’. This is a powerful way of tapping into where their guests are at physically and emotionally at the moment – pandemic stress, people! – and letting them know at a glance they will be taken care of when they arrive.   Are you answering questions your guests have? None of us are strangers to travel anxiety right now. The staycation is great, but potential guests are still nervous – rightly so – and they’re cautious. With many differing thoughts and concerns from different types of travellers, it’s not a bad idea to have an FAQ page where anyone can easily find the answer to their question there and then. This is also good for voice search.   Do it justice If you’re putting in the trouble of gathering health and safety information to display on your site for guests to see, you may as well do it right, and do it justice! Don’t just copy and paste your internal health and safety policy onto your website. To reiterate once again: this content is crucial right now and many, many potential guests will seek it out. Give it as much love as the rest of your content. It’s better to create a new page on your website rather than throwing it all in a pdf, so avoid this if you can. Finally, optimise the page!   Make sure guests can find what they’re looking for So you’ve designed a beautiful web-page, have devised a comforting, informative heading and your policy is outlined clearly below. As well as optimising the page, make sure there are multiple opportunities for guests and potential guests to come across the content. It can be included on your homepage, your booking engine, your pre-stay email, social media – to name but a few places. We offer mobile-friendly safety charter logos for our clients’ websites which live on their homepage and link back to the corresponding health and safety page. A non-invasive yet clear and reassuring way of directing guests there if they need to find out more about your policy.   Ask for feedback One final tip – ask for feedback. This is all new to all of us! We’re learning as we go, and your guests know and appreciate this. Asking for feedback in your post-stay emails will help shine a light on what you’re doing right, what you could potentially improve on, and the overall sentiment towards this area from the people who matter most – your customers. We spoke a little bit about the importance of including updated health and safety content on your website in this week’s Marketing in the Morning podcast, listen back here. If you want to find out any more about our products, get in touch!  

Screen Pilot Features COVID-19 Resource Center & Content Hub for Hoteliers

Screen Pilot
1 year ago

For more than three months, Screen Pilot has been providing resources on recovery, inspiration, data/analytics insights, and market trends regarding coronavirus and its effect on the travel and hospitality industries. The content hub and its resources are free and completely accessible to anyone who may need a second opinion on digital marketing recovery in the time of COVID19. “These resources are a testament to Screen Pilot’s proactive and innovative approach when it comes to adopting unique strategies to aide our hotel and resort clients through this unprecedented time,” said Tom Dibble, founder and CEO of Screen Pilot. Additionally, the Covid-19 Content Hub from Screen Pilot includes deep dives into regional information and data trends for six major markets in the United States; Florida, the Northeast, the Pacific Northwest, the West Coast, the Midwest, and the South. If you and your teams are in need of digital marketing services and recovery planning in light of COVID19, reach out to the team at Screen Pilot.