eInsight® CRM (Cendyn)

Ranked 8 (out of 47) in Hotel CRM & Email Marketing

Hotel CRM & Email Marketing

eInsight CRM provides marketing automation and guest intelligence for enterprise hotels, multi-prope...

Ratings Snapshot

Certificate of Excellence
Read 27 reviews
65%
Recommend
HTR Score icon
HT SCORE
75 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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In the last 18-months hoteliers who reviewed eInsight® CRM (Cendyn) were less than 70% likely to recommend the product which is impacting their HT Score.

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eInsight® CRM (Cendyn) has fewer than 10 reviews in the past 6-months.

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Reviews Summary

Ranked #8 out of 47 in Hotel CRM & Email Marketing

Ease of Use
3.5/5
ROI
3.5/5
Implementation
2.8/5
Customer Support
3.2/5
Verified Customer Support

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

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Most popular for
  • Resort Leader: Profitroom
    56%
    9 verified reviews
  • Branded Leader: dailypoint™
    63%
    6 verified reviews
  • Boutique Leader: Experience Hotel
    65%
    4 verified reviews
  • City Center 1 verified reviews
    60%
    1 verified reviews
  • Budget 1 verified reviews
    90%
    1 verified reviews

eInsight® CRM (Cendyn) Overview

Top Alternative: Profitroom CRM

eInsight® CRM (Cendyn) Overview

eInsight CRM is a comprehensive Customer Relationship Management (CRM) platform that consolidates, engages and measures disparate data points on travelers throughout the travel journey. Rules-based automation and sophisticated personalization and upsell opportunities allow hoteliers to learn more about their guests, enhance loyalty and drive revenue across their business. Key features: • Audie...

About Cendyn

Founded in 1996 | Headquarters in Boca Raton United States | 240 employees

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and reven...

Integrates with

  • Booking Engine
  • Central Reservations Systems
  • Channel Managers
Browse integrations (71 verified)

Pros & Cons

Like 65% recommend

Sales & Marketing Coordinator from Resort

- the reports Cendyn generated were helpful and could be used for a wide variety of sales & marketing needs

Head of Marketing from City Center

- deliverability of emails - How easy it is to search profiles, what emails people have received and their social media - how easy it is to change or create rate code descriptions for confirmations - Good that you ca...

Director of Sales and Marketing from Resort

Very easy product to use. Very intuitive in most cases and the customer service is great and they are always there to help when you need it.

Director of Brand & Guest Experience from Other in Toronto (Canada)

The implementation time/ length of install was longer than expected. I wish they offered more report customizations and email schedule capability

VP Sales and Marketing from Resort

- Improve customer service and responsiveness ( I pay for a scheduled monthly meeting that never happens - until I request a meeting and then I feel like I'm going through the express line) -When I do ask for help or re...

VP Branding & Marketing from Boutique

The human element is lacking at Cendyn. Upper level staff is better, but the entry-level folks that I primarily worked with didn't seem to have the expertise I was hoping for. Reports were very basic, and their responses...

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Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The Guestfolio CRM allows hoteliers to manage pre- and post-stay guest communications, targeted email campaigns and surveys from a single, easy-to-use platform. Our mutual customers especially appreciate how easy it is to create targeted communications and generate reviews. Guestfolio helps independ...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)
Question:

What differentiates this product or service from the competition?

Answer:

Cendyn offers a whole suite of products, including sales, business intelligence and revenue management tools, allowing hotels to customize their solution for their unique needs. A trusted name in the industry, Cendyn levels the playing field by bringing modern, easy-to-use marketing automation and g...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Our integration partnership began with Guestfolio many years ago and they have always been great to work with. In our experience, the Cendyn team is communicative, knowledgeable and obviously care about the quality of their product. Today, it is so important to know your guests and provide a persona...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)
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+ 1 recommend
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GETTING STARTED

Download the 2021 Hotel CRM & Email Marketing buyer’s guide

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Features

  • Centralized multi-hotel/multi-brand solution
  • Centralized data warehouse
  • Guest profiles
  • Personalized one-to-communication
  • WYSIWYG - HTML Editor
  • Template Editor
  • A/B Testing
  • Segmentation
  • Marketing Automation
  • Guest Feedback Module (comment cards/reviews)
  • Open API

Active Markets

MARKETS SERVED
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States
  • Australia
  • Canada
  • India
  • Germany
  • United Kingdom
  • Mexico
  • Cambodia

27 Verified Cendyn Reviews

Likelihood to Recommend
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Low review volume alert

This vendor is 73% below the category average..

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Declining share of voice

This vendor has fewer recent reviews than average compared to other top Hotel CRM & Email Marketing providers. It is advised that you ask for recent references before proceeding.

Dec 27, 2020

eInsight® CRM (Cendyn) Review: We had a very great experiences with Cendyn.

Communications Officer from Other in Phnom Penh (Cambodia)

Recommend 5/10
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What do you like most?

So far, All are great! eDM is part of our marketing campaign to drive more business to our company. Such a pleasure to work with Cendyn! Thank you!

What do you dislike or think could be improved?

User friendly is still challenging, which takes much time for starting a campaign. We hope to see your improvement in the future. Thank you!

Customer Support
2.5
Ease of Use
3.5
Value for money
2
Implementation
2.5

Dec 19, 2020

eInsight® CRM (Cendyn) Review: Good HTML Capabilities

Account Executive from Boutique in San Francisco (United States)

Recommend 4/10
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What do you like most?

There is a lot of room for customization and the customer support teams are pretty helpful. It's very development friendly.

What do you dislike or think could be improved?

The User Experience and non-HTML content upload areas are not super intuitive and could use a little work. The interface feels dated and clunky.

Customer Support
4
Ease of Use
2.5
Value for money
n/a
Implementation
n/a

Dec 17, 2020

eInsight® CRM (Cendyn) Review: eInsight is pretty easy to learn and the helpdesk is typically pretty quick

Distribution Manager from Branded in Dallas (United States)

Recommend 5/10
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What do you like most?

-My honest star rating for the Einsight product would be "Good". The star rating default above goes from Average straight to Very Good. -Flexibility in creating rules for confirmation emails. By dates...

What do you dislike or think could be improved?

-The confirmations are not very pretty...at all. Though much of the content and font, etc can be manipulated by the hotel company, there are unfortunate limitations in the system that do not look polishe...

Customer Support
4.5
Ease of Use
3.5
Value for money
n/a
Implementation
n/a

Dec 17, 2020

eInsight® CRM (Cendyn) Review: Associate Positivity

GDS Distribution Coordinator from Branded in New York (United States)

Recommend 10/10
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What do you like most?

In the past years that I have worked with multiple Associates I have always had positive correspondence and found them most willing to help and expediate requests when needed. It is such a delight to get...

What do you dislike or think could be improved?

A time being returned upon receiving the request so that there is an expectation of when it will be finished.

Customer Support
5
Ease of Use
4
Value for money
n/a
Implementation
n/a

Dec 15, 2020

eInsight® CRM (Cendyn) Review: Not The Right Fit

Sales & Marketing Coordinator from Resort in Playa del Carmen (Mexico)

Recommend 3/10
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What do you like most?

- the reports Cendyn generated were helpful and could be used for a wide variety of sales & marketing needs

What do you dislike or think could be improved?

-the monthly review meetings could used more preparation from the Cendyn contact. As a partner providing and presenting all the dats, we the client expect transparent and clear results, especially when r...

Customer Support
2
Ease of Use
2.5
Value for money
2
Implementation
3

Dec 14, 2020

eInsight® CRM (Cendyn) Review: Innovative and hospitality focused, but room for improvement

CRM specialist from Other in (Australia)

Recommend 8/10
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What do you like most?

- Hospitality focused with great filters and targeting. - New features often worked on/released. - Emails usually replied to within 24 hours.

What do you dislike or think could be improved?

- Larger projects have taken much longer than expected (some taking 2+ years, others taking double projected. - Local based support noticeably less knowledgeable/helpful than US counterparts with much gr...

Customer Support
2.5
Ease of Use
4
Value for money
n/a
Implementation
4

Pricing

Profile empty

Cendyn hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing

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Popular eInsight® CRM (Cendyn) Integrations

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