Ratings Snapshot

Certificate of Excellence

Read 28 reviews

#7 Popularity index

HT SCORE

83 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #7 out of 54 in Hotel CRM & Email Marketing

Ease of Use

3.5/5

ROI

3.6/5

Implementation

3.0/5

Customer Support

3.3/5

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

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eInsight® CRM (Cendyn) Overview

eInsight CRM provides enterprise marketing automation and guest intelligence to enhance the experience throughout the guest journey. Drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest. Target the right guest, with the right message, at the right time.

About Cendyn View website

Founded in 1996 | Headquarters in Boca Raton United States | 570 employees

Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an in...

Other Products by Cendyn

1/9

Integrates with

Property Management Systems
Hospitality Wi-Fi Solutions
Central Reservations Systems

Browse integrations (77 verified)

What customers love about eInsight® CRM (Cendyn)

66% recommend

Marketing Coordinator in Santa Clara (United States)

It's quite easy to use and I love the way we can send emails to a very specific group of people. For example, it's now easier than ever to send an email to everyone staying at the hotel that night, or over certain range ...

CRM Specialist in Karepakam (India)

The customer service side of Cendyn is great, always willing to help and they always try to solve as many of our concerns as possible. The CRM portion of the platform is great for a traditional hospitality model.

Director of Sales & Marketing in Johns Island (United States)

The digital retargeting capabilities are impressive and we like working with experienced former hoteliers

Online Sales & Marketing Manager in Lahaina (United States)

Cendyn's email marketing platform is really easy to use.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The Guestfolio CRM allows hoteliers to manage pre- and post-stay guest communications, targeted email campaigns and surveys from a single, easy-to-use platform. Our mutual customers especially appreciate how easy it is to create targeted communications and generate reviews. Guestfolio helps independ...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)

Showing all answers to: "What does this product or service do well?"

James Bishop Senior Director, Global Demand Partners @ SiteMinder

November 16, 2020, James has seen a demo of the

When it comes to CRM in hospitality, Cendyn is a very well recognised and trusted brand. They back this up by offering 24/7 support for their customers and the product shows a great ROI for their users.

Erik Tengen Co founder @ Oaky

November 16, 2020, Erik heard from clients about the

Working with most of the mid-sized leading brands of hospitality, Cendyn is offering a unique solution comprising enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations.

Erik Tengen Co founder @ Oaky

November 16, 2020, Erik heard from clients about the

Working with most of the mid-sized leading brands of hospitality, Cendyn is offering a unique solution comprising enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations.

Question:

What differentiates this product or service from the competition?

Answer:

Cendyn offers a whole suite of products, including sales, business intelligence and revenue management tools, allowing hotels to customize their solution for their unique needs. A trusted name in the industry, Cendyn levels the playing field by bringing modern, easy-to-use marketing automation and g...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)

Showing all answers to: "What differentiates this product or service from the competition?"

James Bishop Senior Director, Global Demand Partners @ SiteMinder

November 16, 2020, James has seen a demo of the

Cendyn have put together a suite of products that is suitable for a wide range of hospitality businesses, from global brands to smaller independent hotels, meaning they can take experience from all segments to benefit their customers.

Erik Tengen Co founder @ Oaky

November 16, 2020, Erik heard from clients about the

Cendyn is able to harness the power of Revenue management, Rich guest profiles and Integrated partners like Oaky to drive personalization and automation at true scale, something which is more important than ever and Cendyn does it extremely well.

Erik Tengen Co founder @ Oaky

November 16, 2020, Erik heard from clients about the

Cendyn is able to harness the power of Revenue management, Rich guest profiles and Integrated partners like Oaky to drive personalization and automation at true scale, something which is more important than ever and Cendyn does it extremely well.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Our integration partnership began with Guestfolio many years ago and they have always been great to work with. In our experience, the Cendyn team is communicative, knowledgeable and obviously care about the quality of their product. Today, it is so important to know your guests and provide a persona...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

James Bishop Senior Director, Global Demand Partners @ SiteMinder

November 16, 2020, James has seen a demo of the

Whenever you're considering a change to your hotel technology, integration is often a big consideration. With Cendyn products being integrated with SiteMinder's Hotel App Store, you'll have a choice of publishers you can integrate with to get the most out of ...

Erik Tengen Co founder @ Oaky

November 16, 2020, Erik heard from clients about the

Contemplate your ideal guest journey, with all of its touchpoints, offers, opportunities and personas. Cendyn will be able to show you how to optimize your CRM to learn how to optimize on every touchpoint with your guests and partner up with players that can a...

Erik Tengen Co founder @ Oaky

November 16, 2020, Erik heard from clients about the

Contemplate your ideal guest journey, with all of its touchpoints, offers, opportunities and personas. Cendyn will be able to show you how to optimize your CRM to learn how to optimize on every touchpoint with your guests and partner up with players that can a...

+ 1 recommend

Recommended by

Sarah Duguay Marketing & Communications Specialist @ WebRezPro Property Management System

James Bishop Senior Director, Global Demand Partners @ SiteMinder

Erik Tengen Co founder @ Oaky

Are you a consultant or vendor that recommends Cendyn? Leave a recommendation

Features

View all (8)

Marketing Automation

4/5 features

Personalized one-to-communication
A/B Testing
Event Based Automations

Track website, email and brand engagement to use to trigger event based personalized communications to engage individual guests or segments.
Email Newsletters

Build and manage your email newsletter to re-engage past guests as well as prospects on your email lists.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Template Builder

4/5 features

Template Editor
WYSIWYG - HTML Editor
Campaign Templates

Design templates that can be reused throughout email campaigns to save time.
Transactional Templates

Build reusable templates for transactional booking emails.
Template Importing

Import existing HTML templates to save time and go live quicker.

Guest Profiles

4/5 features

Guest profiles

Build rich unified guest profiles to understand guest engagement, spend and preferences to leverage in your marketing automation and communications.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
GDPR Compliant
CCPA Compliant
Automatic De-Duping

Automatically detect, merge and de-dupe profiles and contacts to keep your database clean and ensure that you don't bombard customers.

Segmentation

4/5 features

Segmentation

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Tagging

Apply custom tags to contacts either manually or based on rules to more easily be able to group customers to create custom segments that allow you to run more targeted and effective campaigns.
Loyalty Segmentation

Segment by lifetime spend or total nights stayed to identify your best, most loyal guests.
Attribute Based Segmentation

Segment by attributes such as gender, birthday, travels with family, couple, etc to more effectively market relevant offers, amenities and outlets to personalize your communications and drive more upsell revenue.
Geographic Based Segmentation

Segment your database by local, domestic or international travelers.
Channel/Market Based Segmentation

Segment by preferred booking channel, such as direct, OTA or corporate clients.
Lead Time Based Segmentation

Segment guests is by lead time to send promotions based on arrival date to send targeted campaigns (ie. last minute stays, holidays, etc).
Room Type Based Segmentation

Segment by room type to send campaigns to generate upgrade revenue.

Privacy & Compliance

4/5 features

GDPR Compliant
CCPA Compliant
PCI Complaint

Data Management

4/5 features

Centralized data warehouse
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.
Centralized multi-hotel/multi-brand solution

Want to go behind the scenes and see how eInsight® CRM (Cendyn) works?

Clients & references

With Cendyn we were able to understand our guests like never before. This enhanced business intelligence provided us two critical opportunities—first, the ability to drive personalized and meaningfu...

Erica Doyne Senior Director of Marketing at the AMResorts

With Cendyn, we see direct, bottom line improvement to our CRM efforts and ability to nurture a repeat client base. Cendyn has performed so quickly, especially in times of need. It’s been a great bo...

Ray DeJohn Director of Sales & Marketing at the Hotel Granduca Austin