eInsight® CRM (Cendyn)

Ranked 12 (out of 58) in Hotel CRM & Email Marketing

Hotel CRM & Email Marketing

Create, Personalize, Deliver

Ratings Snapshot

Certificate of Excellence
Read 35 reviews
70%
Recommend
HTR Score icon
HT SCORE
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #12 out of 58 in Hotel CRM & Email Marketing

Ease of Use
3.5/5
ROI
3.6/5
Implementation
3.1/5
Customer Support
3.4/5
Verified Customer Support

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more
Most popular for
  • Luxury Hotels 13 verified reviews
    68%
  • Boutiques 11 verified reviews
    57%
  • Resorts 9 verified reviews
    57%
  • Branded Hotels 8 verified reviews
    78%
  • Limited Service & Budget Hotels 2 verified reviews
    85%
  • Airport/Conference Hotels 2 verified reviews
    70%
  • City Center Hotels 2 verified reviews
    100%
  • Bed & Breakfast & Inns 1 verified reviews
    80%
  • Extended Stay & Serviced Apartments 1 verified reviews
    100%

eInsight® CRM (Cendyn) Overview

eInsight® CRM (Cendyn) Overview

eInsight CRM provides enterprise marketing automation and guest intelligence to enhance the experience throughout the guest journey. Drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest. Target the right guest, with the right message, at the right time.

About Cendyn View website

Founded in 1996 | Headquarters in Boca Raton United States | 570 employees

Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an in...

Product Modules
eLoyalty builds long-term relationships with your best guests Loyalty Programs for Independents
ADD-ON
eLoyalty builds long-term relationships with your best guests by rewarding them with uniquely personalized experiences that keep them coming back. Powered by our award-winning content management system (CMS), eLoyalty enables you to seamlessly manage your own content, images and offers. With eLoyalty you can put your guests at the heart of what you do.
Treat every guest like a VIP Staff Collaboration Tools
ADD-ON
Prep your front-line staff to treat every guest like a VIP. Sitting on top of your PMS, eNgage provides your call center, front desk or guest services agent with live, up-to-date information on the guest to ensure they’re communicating a uniquely personalized message at the right time.

Other Products by Cendyn

Integrates with

  • Property Management Systems
  • Hospitality Wi-Fi Solutions
  • Hotel Reservations Systems
Browse integrations (81 verified)

What customers love about eInsight® CRM (Cendyn)

Like 70% recommend

Marketing Coordinator in Santa Clara (United States)

It's quite easy to use and I love the way we can send emails to a very specific group of people. For example, it's now easier than ever to send an email to everyone staying at the hotel that night, or over certain range ...

CRM Specialist in Karepakam (India)

The customer service side of Cendyn is great, always willing to help and they always try to solve as many of our concerns as possible. The CRM portion of the platform is great for a traditional hospitality model.

Director of Sales & Marketing in Johns Island (United States)

The digital retargeting capabilities are impressive and we like working with experienced former hoteliers

Online Sales & Marketing Manager in Lahaina (United States)

Cendyn's email marketing platform is really easy to use.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The Cendyn product suite is one of the most comprehensive in the industry. Because of that, they can act as a "one-stop-shop" for hospitality technology and meet all the requirements of most companies.

by John Lingos-Webb (Duetto) on October 05, 2022

See more answers (4)
Question:

What differentiates this product or service from the competition?

Answer:

Cendyn is differentiated because of its breadth of services and the applications it offers. In addition, they are masterful at integrating and making sure all of their products communicate and work together seamlessly. No other company in hospitality tech can do as much as they can well.

by John Lingos-Webb (Duetto) on October 05, 2022

See more answers (4)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Take a close look at everything that Cendyn can offer. They have a lot more products and services than many realize and I'm sure that almost every hotelier can benefit from their vast product offering.

by John Lingos-Webb (Duetto) on October 05, 2022

See more answers (4)
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+ 2 recommend
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Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Want to go behind the scenes and see how eInsight® CRM (Cendyn) works?

Clients & references

References & testimonials

Testimonial avatar
With Cendyn we were able to understand our guests like never before. This enhanced business intelligence provided us two critical opportunities—first, the ability to drive personalized and meaningfu...
Erica Doyne Senior Director of Marketing at the AMResorts
Testimonial avatar
With Cendyn, we see direct, bottom line improvement to our CRM efforts and ability to nurture a repeat client base. Cendyn has performed so quickly, especially in times of need. It’s been a great bo...
Ray DeJohn Director of Sales & Marketing at the Hotel Granduca Austin

Featured partners

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Case studies

Profile empty image

Cendyn doesn’t have any case studies available

Awards & Certifications

Active Markets

MARKETS SERVED
  • Central America
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Australia
  • Canada
  • Germany
  • Singapore
  • United Kingdom
  • Mexico
  • Cambodia

35 Verified Cendyn Reviews

Likelihood to Recommend
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November 03, 2022

eInsight® CRM (Cendyn) Review: eInsight reporting training

Marketing Manager from Resorts in Orlando (United States of America)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

Reema Wadajkar went step by step with training on reporting we specifically asked for. She is very patient with answering all our questions.

What do you dislike or think could be improved?

If training can be more than 30 minutes, that would leave more time for a question and answer period at the end of training.

Customer Support
3
Ease of Use
4
Value for money
4
Implementation
4

October 21, 2022

eInsight® CRM (Cendyn) Review: Worst Program Ever

Marketing Manager from Luxury Hotels in New York (United States of America)

Recommend 0/10
Empty blue star
Empty blue star
Empty blue star
Empty blue star
Empty blue star

What do you like most?

Not one thing but there is a word minimum so I suppose I like that when the program is too slow or dysfunctional I can create a ticket for them to assist and they are usually quick. It would be quicker if...

What do you dislike or think could be improved?

Everything. This is the dial up version of email marketing. In the year 2022, there is no excuse for the lack of speed, creative limitations and Windows 98-esque UX. To be specific, when you upload photos...

Customer Support
1
Ease of Use
1
Value for money
1
Implementation
1

October 11, 2022

eInsight® CRM (Cendyn) Review: Cendyn Hotel CRM & Email Marketing

Data & Distributions Strategy Executive from Luxury Hotels in Singapore (Singapore)

Recommend 7/10
Full blue star
Full blue star
Full blue star
Half blue star
Empty blue star

What do you like most?

Deb, who is our Client Service Manager, certainly delivers when it comes to responding to emails within 24-48 hours and ensures that someone would take over whenever she is away. Having communicated with ...

What do you dislike or think could be improved?

I know that there are "technical" issues that require time to investigate and fix and I understand that the company lacks the manpower to work on them at times but perhaps a weekly / regular update on out...

Customer Support
4
Ease of Use
3
Value for money
n/a
Implementation
n/a

October 11, 2022

eInsight® CRM (Cendyn) Review: Good Platform

Assistant Quality Manager from Luxury Hotels in Singapore (Singapore)

Recommend 7/10
Full blue star
Full blue star
Full blue star
Half blue star
Empty blue star

What do you like most?

Good functions with the ability to upload customer's photo for better guest recognition. Ability to interface some information to better populate the profiles.

What do you dislike or think could be improved?

The turnaround ticketing response in problem resolution could be shorter. The ability to customise reports to show relevant data and information to our unique needs

Customer Support
4
Ease of Use
3
Value for money
n/a
Implementation
n/a

October 11, 2022

eInsight® CRM (Cendyn) Review: Email Marketing

Sales & Marketing Manager from Boutiques in Hamburg (Germany)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

The Email marketing are campaigns are really nice and structured, they are also very nice to analyse and you have a nice overview of your data.

What do you dislike or think could be improved?

Interface Structure in the Back end could be improved. Reports are not that easy to find once the get more specific

Customer Support
5
Ease of Use
4
Value for money
4
Implementation
5

October 05, 2022

eInsight® CRM (Cendyn) Review: Great and reliable partner when it comes to Email Marketing & CRM

Digital Marketing Manager from Branded Hotels in Davos (Switzerland)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Plenty of opportunities to discover new way to connect with your guests, through marketing and transactional email campaigns. Great analysis tools too. It's very user-friendly and lets you design template...

What do you dislike or think could be improved?

When it comes to adapting current email layouts and working with static and dynamic data the usability could be a bit improved by reducing the overall complexity of the process. However, since technology ...

Customer Support
5
Ease of Use
4
Value for money
4
Implementation
n/a

Pricing

Profile empty

Cendyn hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing

Recent News & Content

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Resources & reports

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Popular eInsight® CRM (Cendyn) Integrations

View all (81 Cendyn Integrations)