eInsight® CRM (Cendyn)

Ranked 7th (out of 46) in Hotel CRM & Email Marketing

Hotel CRM & Email Marketing

eInsight CRM provides marketing automation and guest intelligence for enterprise hotels, multi-prope...

Ratings Snapshot

Certificate of Excellence
Read 27 reviews
65%
Recommend
HTR Score icon
HT SCORE
63 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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In the last 18-months hoteliers who reviewed eInsight® CRM (Cendyn) were less than 70% likely to recommend the product which is impacting their HT Score.

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eInsight® CRM (Cendyn) has fewer than 10 reviews in the past 6-months.

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Reviews Summary

Ranked #7 out of 46 in Hotel CRM & Email Marketing

Ease of Use
3.5/5
ROI
3.5/5
Implementation
2.8/5
Customer support
3.2/5
Verified Customer Support

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

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Most popular for
  • Resort 9 verified reviews
    56%
  • Branded 6 verified reviews
    63%
  • Boutique 4 verified reviews
    65%
  • City Center 1 verified reviews
    60%
  • Budget 1 verified reviews
    90%

eInsight® CRM (Cendyn) Overview

eInsight® CRM (Cendyn) Overview

eInsight CRM is a comprehensive Customer Relationship Management (CRM) platform that consolidates, engages and measures disparate data points on travelers throughout the travel journey. Rules-based automation and sophisticated personalization and upsell opportunities allow hoteliers to learn more about their guests, enhance loyalty and drive revenue across their business. Key features: • Audie...

About Cendyn View website

Founded in 1996 | Headquarters in Boca Raton United States | 240 employees

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and reven...

Other Products by Cendyn

Integrates with

  • Property Management Systems
  • HSIA & Hotel Wi-Fi Solutions
  • Group Sourcing & RFPs
Browse integrations (69 verified)

What customers love about eInsight® CRM (Cendyn)

Like 65% recommend

Marketing Coordinator from in Santa Clara (United States)

It's quite easy to use and I love the way we can send emails to a very specific group of people. For example, it's now easier than ever to send an email to everyone staying at the hotel that night, or over certain range ...

CRM Specialist from Branded in Karepakam (India)

The customer service side of Cendyn is great, always willing to help and they always try to solve as many of our concerns as possible. The CRM portion of the platform is great for a traditional hospitality model.

Director of Sales & Marketing in Johns Island (United States)

The digital retargeting capabilities are impressive and we like working with experienced former hoteliers

Online Sales & Marketing Manager from Resort in Lahaina (United States)

Cendyn's email marketing platform is really easy to use.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The Guestfolio CRM allows hoteliers to manage pre- and post-stay guest communications, targeted email campaigns and surveys from a single, easy-to-use platform. Our mutual customers especially appreciate how easy it is to create targeted communications and generate reviews. Guestfolio helps independ...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)
Question:

What differentiates this product or service from the competition?

Answer:

Cendyn offers a whole suite of products, including sales, business intelligence and revenue management tools, allowing hotels to customize their solution for their unique needs. A trusted name in the industry, Cendyn levels the playing field by bringing modern, easy-to-use marketing automation and g...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Our integration partnership began with Guestfolio many years ago and they have always been great to work with. In our experience, the Cendyn team is communicative, knowledgeable and obviously care about the quality of their product. Today, it is so important to know your guests and provide a persona...

by Sarah Duguay (WebRezPro Property Management System) on November 25, 2020

See more answers (3)
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+ 1 recommend
Recommended by

Features

  • Centralized multi-hotel/multi-brand solution
  • Centralized data warehouse
  • Guest profiles
  • Personalized one-to-communication
  • WYSIWYG - HTML Editor
  • Template Editor
  • A/B Testing
  • Segmentation
  • Marketing Automation
  • Guest Feedback Module (comment cards/reviews)
  • Open API

Want to go behind the scenes and see how eInsight® CRM (Cendyn) works?

Clients & references

References & testimonials

Testimonial avatar
With Cendyn we were able to understand our guests like never before. This enhanced business intelligence provided us two critical opportunities—first, the ability to drive personalized and meaningfu...
Erica Doyne Senior Director of Marketing at the AMResorts
Testimonial avatar
With Cendyn, we see direct, bottom line improvement to our CRM efforts and ability to nurture a repeat client base. Cendyn has performed so quickly, especially in times of need. It’s been a great bo...
Ray DeJohn Director of Sales & Marketing at the Hotel Granduca Austin

Featured partners

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Awards & Certifications

Active Markets

MARKETS SERVED
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States
  • Australia
  • Canada
  • India
  • Germany
  • United Kingdom
  • Mexico
  • Cambodia

27 Verified Cendyn Reviews

Likelihood to Recommend
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This vendor is 64% below the category average..

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Declining share of voice

This vendor has fewer recent reviews than average compared to other top Hotel CRM & Email Marketing providers. It is advised that you ask for recent references before proceeding.

Dec 27, 2020

eInsight® CRM (Cendyn) Review: We had a very great experiences with Cendyn.

Communications Officer from Other in Phnom Penh (Cambodia)

Recommend 5/10
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What do you like most?

So far, All are great! eDM is part of our marketing campaign to drive more business to our company. Such a pleasure to work with Cendyn! Thank you!

What do you dislike or think could be improved?

User friendly is still challenging, which takes much time for starting a campaign. We hope to see your improvement in the future. Thank you!

Customer support
2.5
Ease of Use
3.5
Value for money
2
Implementation
2.5

Dec 19, 2020

eInsight® CRM (Cendyn) Review: Good HTML Capabilities

Account Executive from Boutique in San Francisco (United States)

Recommend 4/10
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What do you like most?

There is a lot of room for customization and the customer support teams are pretty helpful. It's very development friendly.

What do you dislike or think could be improved?

The User Experience and non-HTML content upload areas are not super intuitive and could use a little work. The interface feels dated and clunky.

Customer support
4
Ease of Use
2.5
Value for money
n/a
Implementation
n/a

Dec 17, 2020

eInsight® CRM (Cendyn) Review: eInsight is pretty easy to learn and the helpdesk is typically pretty quick

Distribution Manager from Branded in Dallas (United States)

Recommend 5/10
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What do you like most?

-My honest star rating for the Einsight product would be "Good". The star rating default above goes from Average straight to Very Good. -Flexibility in creating rules for confirmation emails. By dates...

What do you dislike or think could be improved?

-The confirmations are not very pretty...at all. Though much of the content and font, etc can be manipulated by the hotel company, there are unfortunate limitations in the system that do not look polishe...

Customer support
4.5
Ease of Use
3.5
Value for money
n/a
Implementation
n/a

Dec 17, 2020

eInsight® CRM (Cendyn) Review: Associate Positivity

GDS Distribution Coordinator from Branded in New York (United States)

Recommend 10/10
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What do you like most?

In the past years that I have worked with multiple Associates I have always had positive correspondence and found them most willing to help and expediate requests when needed. It is such a delight to get...

What do you dislike or think could be improved?

A time being returned upon receiving the request so that there is an expectation of when it will be finished.

Customer support
5
Ease of Use
4
Value for money
n/a
Implementation
n/a

Dec 15, 2020

eInsight® CRM (Cendyn) Review: Not The Right Fit

Sales & Marketing Coordinator from Resort in Playa del Carmen (Mexico)

Recommend 3/10
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What do you like most?

- the reports Cendyn generated were helpful and could be used for a wide variety of sales & marketing needs

What do you dislike or think could be improved?

-the monthly review meetings could used more preparation from the Cendyn contact. As a partner providing and presenting all the dats, we the client expect transparent and clear results, especially when r...

Customer support
2
Ease of Use
2.5
Value for money
2
Implementation
3

Dec 14, 2020

eInsight® CRM (Cendyn) Review: Innovative and hospitality focused, but room for improvement

CRM specialist from Branded in (Australia)

Recommend 8/10
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What do you like most?

- Hospitality focused with great filters and targeting. - New features often worked on/released. - Emails usually replied to within 24 hours.

What do you dislike or think could be improved?

- Larger projects have taken much longer than expected (some taking 2+ years, others taking double projected. - Local based support noticeably less knowledgeable/helpful than US counterparts with much gr...

Customer support
2.5
Ease of Use
4
Value for money
n/a
Implementation
4

Pricing

Profile empty

Cendyn hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing

Recent News & Content

Resources & reports

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Popular eInsight® CRM (Cendyn) Integrations

View all (69 Cendyn Integrations)