You may be thinking it’s early to start talking about the holiday season, but as a hotelier, now is the best time to prepare for the Christmas season. Why? With so much competition for rooms and heightened expectations in guest experiences, you need to plan ahead if you want this to be a happy holiday season for your bottom line. Keep in mind many folks had travel plans last year that went by the wayside and are now looking to make up for a lost year. Early data from Travel & Leisure shows that December bookings jumped by 15% compared to 2019 (pre-pandemic levels) in July. Keep in mind, Christmas bookings typically peak in October and November. After missing out on 2020 travel, guests will want to ensure wherever they book their Christmas getaway will deliver an unforgettable experience. Thankfully, there’s a lot you can do to get guests through your doors without spending a fortune on decorating your property or getting too gimmicky. Here are some holiday hotel marketing ideas that can make this a year to remember for your property. Leverage Email Marketing If you haven’t been using email marketing to its fullest potential, you’ve been missing out. It’s one of the best ways to get into the minds of potential guests (and stay there). Make this a priority for the holiday season and while you’re at it, chalk it down as a New Year's Resolution. If you’ve been collecting email addresses of past guests in a responsible manner, it’s time to get your Christmas offers out to them. You can get creative with your offers, from a special package or prepare a special holiday menu in your restaurant. Either way, it’s a good time to start engaging with potential guests and pique their interest. Offer Prizes and Creative Giveaways People love the chance to win prizes, particularly on social media. It’s why we see so many polls and hashtag challenges or merely entering a contest by tagging friends. Contests are an effective way to get some user-generated content for your hotel’s marketing campaigns. Contests can be something as simple as asking people to send their best (or funniest) Christmas outfits or best home decoration and in return they can win a discounted stay at your hotel or perhaps win a free spa day with their stay. You’ll be surprised at how many people will jump at the chance to win; not to mention it’s a great way to boost engagement on your social media channels. Show Your Holiday Spirit with Deals There’s no need to reinvent the wheel with this one. Everyone loves a good deal and sometimes simple works best. Guests will be looking to save a buck where they can, given how expensive the holiday season can be already. Reducing your standard room rate or offering a discount on a suite might just give you the edge in securing more bookings. Sharing such deals on social media will also get you plenty of attention if the deal is of significant value. Provided you have a powerful channel manager, you can ensure your holiday rates are distributed among your biggest booking channels. There’s nothing to lose in trying, particularly if your goal is full occupancy for the holidays. Create a Landing Page on Your Website If you’ll be offering deals, then it’s vital to create a separate landing page on your website. This will give you an area on your site to market and focus your holiday bundles. If you bury your Christmas packages and offers within your existing room rates, it’s going to slip by a lot of eyes. If you have a dedicated festive area, you can have some fun with it by adding some cool design effects and throw in some holiday puns in your room description. What Will Your F&B Program Look Like? If there’s one commonality for the holidays, it’s that everyone wants to let loose and enjoy some mouthwatering comfort food. Your hotel’s holiday offerings shouldn’t just be about decorating and offering special room rates. If you have an on-site restaurant and/or bar, putting together a special holiday menu will capture everyone’s Christmas spirit. There will be plenty who will jump at the chance of booking a Christmas meal or throwing a mini holiday party for their business. And once patrons book with you for a meal, those might just turn into room bookings if you mention the type of accommodations you offer. Happy Bookings! The holiday season could be stressful for hoteliers, but this should also be your most exciting time of the year. With all-in-one PMS systems like roomMaster Anywhere, you can ensure that you have all the tools you need to maximize holiday bookings for 2021 and beyond. If you start planning now, it could be your most profitable period of the year.
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Top hospitality innovators have become agile in every facet of their businesses. Top hotel marketers are diversifying digital spend to ensure the lowest possible cost per acquisition, the best sales reps are becoming less reliant on concentrated corporate business by building strategies to attract diversified pools of small group business, and the best revenue managers are constantly seeking new ways to experiment with their distribution mix to optimize for profitability. In this article, we’re going to focus on a new tool that helps agile revenue managers cut out distribution middlemen and access new demand channels that were previously too expensive and time-consuming to experiment with. We’ll explain how Impala’s new contracting product is empowering forward-thinking commercial leaders to capture new guest segments and take control of their distribution strategies. The best part? You can list your hotel free today. Why Hospitality Leaders Should Bring Agile Methodology into Their Commercial Operations Complacency has historically led to the death of once-great tech companies like Xerox and Kodak. When successful companies like Amazon and Facebook grow, they work hard to retain their original startup mentality and never get comfortable with the status quo. They’re always questioning what they do (and why they do it) and they’re constantly searching for new opportunities or more efficient ways to operate. They test tons of new ideas to quickly cut failed experiments and double down on successful ones. This operational framework is called “agile management.” Iterative or agile life cycles are composed of several iterations or incremental steps towards the completion of a project. Iterative approaches are frequently used in software development projects to promote velocity and adaptability since the benefit of iteration is that you can adjust as you go along rather than following a linear path. One of the aims of an agile or iterative approach is to release benefits throughout the process rather than only at the end. At the core, agile projects should exhibit central values and behaviors of trust, flexibility, empowerment, and collaboration. Impala allows revenue managers to experiment with tons of new channels at very low cost: both financial cost, since you will be in full control of your discounts and commission rates, and time, since Impala eliminates the need for legwork like contracting connectivity setup, and extensive training. With Impala, your hotel can try a variety of new channels that target different guest segments. Eventually, this cycle of creating hypotheses, connecting to new channels, measuring success, and finding takeaways will become a habit and allow your hotel to identify new pockets of demand with zero upfront cost and minimal time invested. How Impala Enables Commercial Leaders to Implement Agile Methodology There are millions of parties globally who sell hotel rooms but don’t have access to proprietary inventory. Historically, these kinds of platforms have had two key ways to sell hotel inventory: OTA affiliate networks (e.g. Expedia Affiliate network) and bed banks. Impala has built a platform that empowers hotels to connect directly with distribution partners. Impala’s platform is designed to provide hoteliers with the ability to decide where (and when) exclusive rates are shown in a scalable but controlled way. If a hotel wanted to connect with a new supplier like TripFactory or National Park Express before Impala, they’d need to reach out to that supplier and gather information then decide (using limited information) whether the supplier could generate enough demand to warrant an exclusive rate. The majority of smaller travel websites lack the bandwidth to take calls or emails from individual hotels so it’s almost a non-starter but even assuming they could - it could take weeks or months of back and forth before ever forging a partnership and drafting a contract. These smaller travel websites and apps typically don’t have the capability to build up their own hotel supply so it’s unlikely that a partnership like this could even be created in the first place even if the entire prospecting, negotiation and execution phase went perfectly. In short, it’s nearly impossible for hotels today to strike up direct relationships with smaller more niche distribution partners. Even when they can, it can take weeks or months for a hotel to strike up a new distribution partnership with a niche travel provider. In order to recreate the level of demand generated by Booking or Expedia, a hotel would need to successfully repeat this process hundreds or even thousands of times which is obviously not a commercially viable strategy. This dynamic has put hotels in a position where they cannot be agile and test new distribution channels which has consequently inflated third party commissions on OTAs and created massive rate parity issues due to a multitude of online resellers. With Impala, this whole prospecting, negotiation and execution process is streamlined meaning that a hotel can add new distribution partners like TripFactory and National Parks Express with minimal work and no upfront cost. Travel platforms like TripFactory create proposals with parameters such as commission structure, date availability and discounted rate. With Impala, hotels can offer unique experiences like room upgrades or welcome cocktails instead of or in addition to discounts. They can select specific hotels within the Impala platform. Hotels then get notified of new offers from relevant distribution partners in real-time. When they see interesting proposals from distribution platforms, they can then either accept them or propose new terms in just a few clicks. No contracts or even email conversations required. Agile Leaders Will Thrive in the Next Generation of Travel The growth of global travel over the last century has been staggering. In 1950, 25 million tourists travelled the globe and by 2018 that number exploded to 1.8B. It’s easy to see why the hospitality industry thrived during this period. During this time period cars and planes became mass market products for the developed world making travel more accessible to all. Then, computer technologies like GDS and OTAs unlocked global demand for hotels by making it incredibly easy to find and book rooms. While the industry will continue to see strong growth over the coming century - it’s undeniable that the now enormous travel market has catalyzed increased competition. More competition means that hoteliers of the future will need to be more creative than those of the past in order to run profitable businesses. For hoteliers, sticking to the status quo simply won’t cut it. The hospitality teams that thrive in the future will be those that continually evolve and pivot to outcompete not only the hotel down the street, but also vacation rentals and any other disruptor, by strengthening their position within the distribution power curve. We can also expect that global travel behavior will continue to evolve and shift rapidly. What happens to hotels that are heavily dependent on international travel when it’s shut down? How do hotels react when autonomous cars enable guests to drive further distances to visit their properties? What strategies will be deployed to attract a new generation of remote workers? Demand as a whole is growing but the nature of that demand is changing so quickly that hoteliers will need to be extremely agile in order to benefit from that growth. Impala’s vision is to disrupt legacy systems with a paradigm-shifting concept that removes the need for legacy infrastructure altogether and hotels globally are signing up to take part in the next generation of travel. Want to try Impala for free? List your hotel This content was created collaboratively by Impala and Hotel Tech Report.
It’s more convenient than ever to dine out or order in, thanks to the proliferation of food delivery apps and technology that makes ordering and payment a breeze. In fact, 80% of Americans have used food delivery apps before, and about 60% order food via an app at least once per week. Ordering food from your phone is becoming widely accepted in all facets of the hospitality industry, aligning with a shift toward the “low-touch economy,” the contact-free trend that accelerated as a result of the COVID pandemic. As more people want a contactless experience, and as people become more comfortable with technology in the hospitality space, mobile ordering will be an integral part of the future of the hotel and restaurant industry. Traveler preferences have evolved since the beginning of the pandemic, shifting toward contactless, on-demand services. These changes extend beyond hotels, as more people have become accustomed to food delivery, video calls, and even virtual fitness classes as socially distant substitutes to in-person interaction. The contactless trend appears to be here to stay. Retailers have adopted contactless payment terminals, supermarkets offer contactless grocery pick-up, and many hotels now offer contactless check-in and on-demand housekeeping service to limit physical touchpoints. At hotels, guests also want the ability to order food without speaking face-to-face with restaurant or room service staff and to be able to enjoy it while they work remotely in the lobby, under the shade of a cabana, or in the privacy of their guestroom. RoomOrders was founded in 2017 to provide this convenience for guests, and the company was originally designed to digitize room service operations at the Hilton Boston Downtown. Success in Boston led RoomOrders to expand to hotels across the world, working with brands like Marriott and Accor in addition to Hilton. RoomOrders is now in over 300 leading hotels and resorts across the US, Asia, Africa, Europe, and Oceania. At the onset of the pandemic in early 2020, the RoomOrders team saw an opportunity to bring their technology to not only hotel room service operations, but also to hospitality businesses ranging from restaurants to health and beauty centers, convenience stores, and tourist attractions to meet the desire for contactless service. As RoomOrders CEO Eugene Jones says, “mobile ordering is moving quickly from a trending sector to a booming sector.” Tech-enabled options are becoming increasingly popular, and rather than being viewed as a novelty, a tech-forward experience is an expectation. Customers are also becoming more savvy. Consumers in the F&B space are accustomed to ordering everything from their mobile devices whether it’s a new pair of Nike shoes, their groceries, or even a Tesla. It’s only natural that these guests expect room service on their smartphones, too. With mobile ordering, a customer can browse the menu, place an order, and pay on their smartphone without the need for in-person interaction with staff. “Imagine the possibility of ordering a refreshing drink while relaxing by the pool...without having to get up to approach a bar to order,” says Jones. But mobile ordering isn’t for everyone. Jones recognizes that some guests relish the in-person interaction or don’t feel comfortable placing orders on their smartphone for a variety of reasons. The good news is that “guests have the option to order the old way or the new way, leaving customers with the ultimate freedom of choice.” Even when you implement mobile ordering, you can serve customers the way they want to be served. Mobile ordering doesn’t just benefit customers - it’s good business: increased revenue, more efficient and helpful staff, and higher guest satisfaction. Hotel businesses that partner with RoomOrders often report increases in overall revenue and average order volume. Why? RoomOrders eliminates friction in the ordering experience, so it’s easier than ever for customers to purchase food and drinks. Without mobile ordering, customers might decide not to order from your outlet if they see a long line or if they can’t flag down a server. Mobile ordering removes these obstacles and makes ordering effortless. Plus, the RoomOrders interface allows you to configure upsell options, specials, and tagging that make your menu items more compelling. Someone who might have skipped a side dish or dessert might be convinced to try it when they see it as a recommended pairing with their entree. In addition to highlighting the potential for revenue growth, Jones debunks a common misconception about mobile ordering systems. In our interview, he says “a digitalised hotel is not necessarily void of human labor, it actually frees up humans to be more hospitable.” The futuristic idea of a hotel run by robots isn’t going to be the future of your hotel with mobile ordering. The opposite is true; by letting technology handle menial, repetitive tasks like taking orders and running payment, your staff can focus on more important work, like building meaningful relationships with guests. Menu updates are seamless with a digital system like RoomOrders. Without a mobile ordering system, staff would need to reprint menus every time a menu item changed. RoomOrders allows you to make menu updates with just a few clicks so you can always keep your menus up-to-date and accurate. Overall, mobile ordering helps you deliver a better guest experience. It makes the ordering process more efficient at your restaurant, and, as Eugene discusses in the interview, it can also give guests an alternative to a potentially frustrating experience like waiting on hold for room service. Ultimately, guests who have a better experience at your hotel spend more and are more likely to return which is why this once trendy technology is becoming a global staple. Eager to learn more about mobile ordering? Read our interview with RoomOrders’ CEO Eugene Jones below This content was created collaboratively by Hotel Tech Report and RoomOrders. Tell us about the founding story behind Roomorders. In a nutshell, RoomOrders was founded in 2018 after one of the co-founders Haris Dizdarevic, who is an IT expert, sat with his restaurant owner friend in the Boston Hilton and suggested the hotel could digitalise its operations with self-service ordering by guest mobile phones. We were arguably the pioneers of QR code ordering in hotel rooms and this was a major move from fixed phones. However, QR code ordering has opened up new revenue streams by expanding ordering and payment opportunities outside bedrooms to the entire hotel or resort complex, as well as neighbourhood by connecting with community vendors. During the corona crisis, we realised digital ordering via QR codes or NFC tags could be done from anywhere outside hotels as well, from poolsides to beaches, rooftop bars to golf courses and neighbouring vendors, from restaurants to health and beauty centres, supermarkets and tourist attractions. Why has mobile ordering been growing so rapidly in your opinion? Apart from opening up new revenue streams, your hotel will have an edge over rival destinations by restoring confidence in health and safety as a digitalised, low-contact hotel offering self-service ordering and payments via guest smartphone. Today's guest expect on-demand service and integration with surrounding vendors allows QR code ordering and payments of almost anything from anywhere on the hotel or resort site. I think Asia, which has totally skipped credit cards and where people no longer have a use for wallets, is indicative of the future awaiting us. When I see the corona QR passports and vouchers, it is obvious that mobile ordering is inevitable and that everything will be digital, powered by lightning broadband communication. I think we will be ordering from holograms appearing in thin air... It will be like snapping fingers to be served in an instant! Many hotels believe that QR codes and pdf menus are a “good enough” solution for contactless ordering. Contrary to that belief is documented reality that guests hate downloading pdfs or any apps and feel teased if they cannot order as well as pay after seeing digital menus. The beauty of digital ordering platforms is that guests have the option to order the old way or the new way, leaving customers with the ultimate freedom of choice How should hoteliers feel about automation of routine tasks? There is always the danger of technology replacing human touch in hospitality and this can be seen as a positive in terms of cost savings for hotels during tough times, yet a loss for social interaction and engagement - something we have traditionally enjoyed as consumers. However, a digitalised hotel is not necessarily void of human labor, it actually frees up humans to be more hospitable,entertaining or helpful in the process of delivering excellent guest experience. How can hoteliers distinguish between mobile ordering software solutions? Mobile ordering is different to room service as mobile ordering is remote and unrestricted, it can be done from anywhere across a hotel or resort, rather than just a hotel room. Room service on the other hand is limited to just a room and the guest experience confined to a room. Imagine the possibility of ordering a refreshing drink while relaxing by the pool, or a finger-food snack, without having to get up to approach a bar to order or even pick up orders. Our research shows orders skyrocket throughout the whole day, especially hot days, in this particular scenario. Hotels can’t be, or have, everything for guests, so RoomOrders is connecting hotel guests with surrounding vendors of all sorts of products and services on or off-site, expanding the guest experience by bringing anything, anywhere to their feet wherever they may be around the hotel or resort. What has been the impact of COVID on the state of mobile ordering? COVID has been a double-edged sword. While it has suspended business for many hotels, particularly during lockdowns, it has also increased the urgency of digitalization, particularly contactless service, ie QR code ordering and payments. Mobile ordering is moving quickly from a trend sector to a booming sector, and in that respect we see it as a bigger revolution than food delivery - which is basically restricted to fixed addresses and extremely expensive. I think Covid-19 has sped up the dawn of a new age, the fourth industrial revolution. Everything will be digital and accessible remotely, starting with our jobs. The adoption of new technology, particularly QR code ordering and payments will move from a trend to boom sector and like Asia, we will no longer carry credit cards or wallets. Our mobile phones will be a lifeline, the centre of our world and essential to survival. Accessing our phone as fast as possible will be key, so QR codes may be replaced by something faster, but right now it seems RoomOrders will be busy improving people’s lives by fast ordering and secure payments. I honestly cannot see a hotel or resort without RoomOrders or a competitor service. Are there misconceptions amongst hoteliers in this emerging category? It’s true, hoteliers think it’s expensive, when it is actually free, zero capital investment. Other fallacies include preconceptions that guests want human contact with waiters or that older people are technophobes. The reality is that newer generations want immediate glorification, on-demand service. Amazon and food delivery has changed their expectations, to the point of even compromising quality for efficiency. Seniors are actually the fastest growing segment of adopters of social media, Sure they were a bit slower, but when they sense that old methods are fading, they adapt just as easily as other groups, provided that the experience is intuitional, or in other terms, easy. Are there any stories that stick out to you where RoomOrders delivered outsized impact for clients? Just before the pandemic, I arrived on a late flight into Las Vegas to speak at a conference about the threats facing hospitality in the digital era, and I was really hungry. As the hotel didn’t provide room service in the evening, I picked up a flyer and ordered pizza delivery by phone. I had to go outside, passing restaurants in the casino lobby and there were about 20 or so others waiting for their delivery too, even though it was past midnight already, There was so much confusion, it was a horrible guest experience that gave us the idea to not only integrate all the surrounding restaurants of a hotel, but other vendors too. It also gave me fodder for my speech, which offered RoomOrders as a way to combat the threat of aggressive food delivery services preying on local restaurants and hotel guests. The last year has demonstrated without dilemma that we have deeply entered the era of contactless ordering and payment
To truly understand what’s happening at your hotel, portfolio, or management company, you need to sift through a lot of data. Big data can yield powerful insights, but the challenge lies in structuring that data in a way that’s easy to interpret and act on. For hoteliers who are ready to take the next step toward more data-driven decisions, a business intelligence platform can deliver tremendous value. But most BI tools aren’t designed with hotels in mind, so their utility is limited when it comes to commercial organizations in the hospitality industry. In this article, we’ll review a BI tool created by hoteliers, for hoteliers: HotelIQ. Through this review, we’ll introduce you to HotelIQ’s suite of features and reports so you can assess whether it might be a good fit for your business. Introduction to HotelIQ’s New Decision Cloud HotelIQ’s goal is to help hoteliers organize data, analyze it, plan next steps, and collaborate with their team and across their organization. In doing so, HotelIQ aims to give hoteliers the lenses they need to pull insights from big data and make more intelligent decisions. This focus on decision-making is why HotelIQ dubbed their newly launched analytics suite “Decision Cloud,” which is an upgrade from their legacy interface in terms of both functionality and user experience. The newly launched Decision Cloud takes a much more visual approach, looking more like the home screen on an iPad. A notable addition is the search bar, which enables users to search for key reporting terms they’re looking for, like “pace” or “booking channels.” Reports matching the search criteria will appear. Within one app, HotelIQ houses all of your hotel data, which is fed directly from your PMS. Thinking long-term, HotelIQ can save time by eliminating the need to create your own reports in Excel and reducing email volume; its interface is a single source of truth for staff members on-site and remote. A world with fewer weekly meetings and no manual report pulling is closer than you might think. Analyze: Dashboard and Reports The hallmark feature of HotelIQ is its reporting suite; this library of dashboards and reports puts the most commonly used data at your fingertips. This module is most useful for revenue managers and sales managers, but general managers and operations managers can benefit from insights gleaned from these reports too. The dashboard library includes visualizations for pick-up and pace, market segments, booking channels, geo markets, and more. HotelIQ subscribers might also add modules for account management and a STR integration, which aren’t included with the most basic package. By clicking on one of the tiles on the home screen, you’ll land on a Dashboard. In this example, we see the Market Segments dashboard. Dashboards are quite visual - you’ll see charts and graphs with the ability to filter by hotel, hotel group, and date range. The goal of the Dashboard is to make the data accessible and easy to understand even for team members outside of the revenue management or sales teams who might be less comfortable with data. In addition to the Dashboard visualizations, you can see the raw data in a standard table format. To get more granular, you can select from a few Reports that slice data from the Dashboard in different ways. Reports have more filters than Dashboards, which allow you to dig into exactly the data you want. You can filter by room class, distribution channel, loyalty membership, and more. Besides the Market Segments dashboard, another frequently used dashboard is the Pick-up and Pace dashboard. This one is a favorite of revenue managers and sales managers, who will appreciate the ability to filter the reports by account name or market segment in addition to the standard hotel name and date filters. The Pick-up reports can be pulled by either book date or stay date, and you can drill down to the rate code level to study performance at the most granular level. You can also pivot this report to see pick-up by room type, distribution channel, feeder markets, and more. The Geo Markets dashboard is typically used by revenue and sales teams, but marketing managers might also uncover interesting trends around seasonality and variances by location, especially for management companies who operate in many markets. The Booking Channels dashboard highlights production on not only third-party channels but also sub-segments of your direct channel, like comparing phone reservations and walk-ins to website bookings. You can take a big-picture look at hotel performance on the Total Revenue dashboard, which splits out revenue by operating department, like rooms and F&B. While most of HotelIQ’s reports are most useful to revenue management or sales, this one can be relevant to operations teams, general managers, and even owners who want to understand performance of individual properties or revenue streams. Many HotelIQ subscribers use their STR integration, which pulls in your STR data and compares your fair share to your forecast, automating some analytics you would have otherwise needed to do manually in Excel. HotelIQ can also submit your daily, segmented data to STR on your behalf, for further automation and time savings. Although HotelIQ is packed with valuable reports, every hotel business is different, so if you don’t see a report you need, you can always create your own using the Sandbox Self-Service app. Organize: Data Management While the analytics module of HotelIQ is certainly powerful, it can be useless if you don’t start with accurate data. HotelIQ’s data management features make it easy for you to clean, correct, and standardize data across your portfolio to ensure you can trust your reports. One essential and time-saving feature is Rate Code Maintenance, which enables you to quickly fix miscategorized rate codes. For example, if several hotels in your portfolio books rooms for the same corporate account, Bob’s Bank, but one hotel uses rate code BOBSBANK and another hotel uses BOBBANK, you can edit the rate codes in HotelIQ to match so they flow into the same line item on reports. Note that these changes are only for reporting purposes within HotelIQ, the changes do not flow back to the PMS. Another handy functionality for multinational hotel chains or management companies is the Currencies module. HotelIQ allows you to build in your own conversion rates for specific date ranges (per month, for instance) and add the currency settings to specific hotels. For example, if you operate hotels in Mexico, Canada, and the US, but your corporate office is in the US, you might want to see high-level reports in US Dollars. These settings allow you to view portfolio-level reporting and forecasts in one currency. Since HotelIQ receives data from the PMS daily, you want to know immediately if the system picks up a data error or an inconsistency. The Alerts pane on the HotelIQ homepage contains real-time notifications of data errors that need to be addressed. Plan: Forecast Trends and Operationalize Data With so many reports available, it’s important to remember that the goal of HotelIQ isn’t just to analyze data, but to use that data to make decisions. HotelIQ will soon launch an updated Forecast module which will help hoteliers plan for the future aided by Machine Learning (ML), but in the meantime, the app has a few ways to help you put the data to use in the real world. The HotelIQ Concierge contains a collection of tours and guides to show you how to use each feature in the app. There’s also a walk-through tour which will take you step-by-step through the various modules to help you feel confident operationalizing the learnings you find in the reports. Answers to frequently asked questions can be found in the Help Center, and if you’d like further assistance or some hands-on training, you can always reach out to the HotelIQ Service Desk. Collaborate: Sharing and Subscriptions Finally, HotelIQ gives hoteliers tools for better collaboration across teams, hotels, and companies. Data is most powerful and operational when it’s democratized, so the software encourages users to share reports or set up subscriptions to ensure anyone who needs data can get it easily. On every report, you’ll see a “share” icon which lets you send that exact report to any user, including your selected parameters and filters. But manually sending reports isn’t always efficient, so there’s also an option to schedule report sends on a custom cadence. For example, you could schedule a pace report to go out to the entire sales team every Monday at 8am. This ensures everybody is looking at the same data, without the manual work of exporting the report, attaching it to an email, and hitting “send” manually. Scheduling reports is a great way to get busy or less data-oriented team members comfortable with numbers. By configuring a report that shows exactly the data needed - with filters already applied - you can give general managers or owners a quick snapshot into performance in a format that’s easy to digest. HotelIQ is Designed for Hotels Groups of All Sizes HotelIQ puts a lot of analytical muscle and number-crunching functionality into a package that’s approachable and easy to use. HotelIQ shines at large management companies that operate dozens - or hundreds - of hotels in many markets, and its software is built to accommodate multiple currencies, portfolio groupings, and user types. It’s also ideal for hotels that have heavy corporate business, with reporting that lets you drill down to the account level to really understand trends in each micro-segment. HotelIQ comes at a minimum charge of 100 rooms per month. While for high-end full-service properties that won't be an issue, HotelIQ may be too robust for hostels, b&bs, and smaller independent hotels for whom PMS reports should suffice. Smaller, independent hotels might be intrigued by HotelIQ’s reporting functionality, but these properties likely will not take advantage of all of HotelIQ’s features. Typically hotel groups, management companies, and asset managers with 10 or more properties will benefit most from a solution like HotelIQ. While perfect for large enterprises, the new Decision Cloud update was designed to provide limited functionality at a lower cost basis to smaller hotel groups who may not have a need for all of the large enterprise capabilities. Still have questions about HotelIQ and what it offers? Check out real user reviews here. This content was created collaboratively by HotelIQ and Hotel Tech Report.
Did you know the average small business uses 40 different software applications, and the average hotel uses around 20? In an ideal world, every system in your hotel’s tech stack would help you automate tasks, reduce costs, grow revenue, and deliver a five-star guest experience. But we understand that getting up-to-date on the myriad of technology solutions available to hotels can be daunting! Where do you even start? In this article, we’ll introduce you to each piece of the hotel technology landscape, from revenue management to reputation management and everything in between. Drawing on insights from over 10,000 hotel software reviews written by hoteliers across the globe, this article will also highlight some top software vendors in each category. For more detailed testimonials and additional software choices, you’ll want to click over to the full list of vendors. Let’s dive in! 9 Hotel Operations Software Tools that Drive Efficiency This category of software includes the most essential technology for hotel operations: checking guests in, reconciling accounts, handling payroll, and getting feedback from guests. Your hotel’s size and complexity will determine which systems you need; small, limited-service hotels might be fine with a PMS and a payment processor, but a large resort could benefit from each category of software. 1. Property management systems (PMS): The PMS is the central hub for hotel operations. In this system, staff can check guests in and out, create and manage reservations, pull financial reports, manage guest profiles, and more. According to user reviews and analysis of system functionality, the top PMSs are Cloudbeds, Clock, and HotelTime, though there are over a hundred more great systems on the market. 2. Staff collaboration tools: Hotel staff are scattered across different floors, buildings, and shifts, so a communication platform is necessary to keep everyone on the same page. Systems like hotelkit, Monscierge, and ALICE can replace analog methods like walkie-talkies and logbooks, plus they can track tasks, reduce manual errors, and increase efficiency. 3. Housekeeping and engineering software: These tools digitize the operations of your housekeeping and maintenance departments, with the ability to automate task assignment, monitor real-time status of rooms or issues, and track task completion. Top software in this category includes hotelkit, Flexkeeping, and ALICE. 4. Guest feedback and surveys: Do away with the paper comment cards and give guests a digital platform to voice their feedback, such as GuestRevu, TrustYou, or Revinate. Not only are these tech solutions easy for guests to use, but they also allow hoteliers to customize, automate, and analyze guest comments and complaints. 5. Accounting and reporting: If your hotel accepts payments from guests and issues payments to employees and vendors, then you’ll benefit from an accounting and reporting system like myDigitalOffice, M3, or Omniboost. A modern accounting system reveals opportunities to reduce costs and maximize revenue, plus makes your accounting team more efficient with automated reports and integrations with other on-site software. 6. Payments Processing: Most guests prefer to pay for their reservations with credit cards, but a payment processing system is necessary to get the funds from the guest’s card into your hotel’s bank account. Payment processors like Profitroom, Mews Payments, and Adyen charge a small processing fee, but they make getting paid as seamless as possible. 7. Labor management: Hotels have dozens, if not hundreds, of employees, so scheduling is no easy task. Software such as Hotel Effectiveness’ PerfectLabor™, M3, and UniFocus include forecasting, insight into labor costs, and integrations with payroll and timekeeping systems. 8. Meetings and events: Whether your hotel has one private dining room or several floors of ballrooms and breakout spaces, meetings and events software can support every step of the sales and planning process - and the event itself. Highly rated meetings and events software includes Proposales, Event Temple, and Blockbuster by Duetto. 9. F&B and point-of-sale systems: The pandemic accelerated demand for features like contactless menus and online ordering, so there has been a huge wave of innovation in the F&B software space. Vendors like RoomOrders, Bbot, and Oracle’s MICROS can help restaurants modernize their operations, cut costs, reduce reliance on delivery platforms, and strengthen relationships with customers. 7 Revenue Management Tech Systems that Improve Yield Strategy The goal of revenue management is to sell the right room to the right guest at the right price, and revenue managers leverage a variety of software to achieve their RevPAR goals. 1. Revenue management systems (RMS): The secret weapon of any revenue manager is the RMS; this system analyzes historical data, market supply and demand, and forecasts to recommend the rates most likely to maximize revenue and profitability. You might also hear revenue management software like IDeaS, Duetto’s Gamechanger, or Atomize referred to as “yield management systems” or “pricing engines.” 2. Channel managers: A channel manager is the link between a hotel’s property management system and distribution channels like Booking.com, Expedia, and the GDS. Channel managers such as SiteMinder, Cloudbeds’ myallocator, and D-EDGE’s Smart Channel Manager allow hoteliers to make changes in one system, their PMS, rather than managing rates on each channel individually. 3. Central reservation systems (CRS): Larger hotels or hotels that are part of a chain or group might use a CRS to centralize all bookings, whether they’re made by call center staff, the hotel’s own website, or a third-party channel. The CRS will then send reservations to the PMS for room assignments. Popular CRSs include Pegasus, Windsurfer, and GuestCentric CRS. 4. Rate shopping and market intelligence: A key to revenue management success is selling competitive rates, but how do you know what your competitors are selling? Rate shopping tools, like OTA Insight, Siteminder Insights, and D-EDGE RateScreener, do the heavy lifting for you and present competitor rates and market forecasts in user-friendly dashboards and reports. 5. Parity management: OTAs ask hotels to provide rate parity, meaning selling the same rate across all channels, and, as a hotelier, you don’t want OTAs to sell cheaper rates than your hotel’s website. Parity management tools, like OTA Insight, FornovaDI, and Triptease give hoteliers access to dashboards that monitor rates across all channels in real-time. 6. Business intelligence: Revenue managers love data, but sometimes all that data is too much for Excel to handle. Business intelligence tools offer better solutions for slicing, dicing, and visualising data through dashboards and reports suitable for studying historical performance or predicting the future. Top BI applications include OTA Insight, Scoreboard by Duetto, and ProfitSage. 7. Upselling Software: Driving incremental revenue per guest is possible with upselling tools that automate the entire process - and use profile data and historical trends to serve the most compelling, personalized offers to each guest, like room upgrades or F&B items. Tools like Oaky, EasyWay Smart Upselling, and GuestJoy also enable hoteliers to start the upselling process before the guest arrives on property. 9 Guest Experience Platforms to Improve Satisfaction Scores How do you create a five-star guest experience in the digital age? A plethora of systems exist to delight guests, from contactless check-in solutions to modern in-room entertainment. 1. Guest messaging: Messaging platforms allow hotels to communicate with guests via their preferred platform: text messaging, email, or even apps like WhatsApp and Facebook Messenger. Top-rated systems like Monscierge, Whistle, and EasyWay support automated messaging and one central dashboard where staff can respond. 2. Keyless entry: Keyless entry software enables a guest to unlock their room or other secure areas like gyms or pools with a wave of their smartphone. Systems like Mobile Access by ASSA ABLOY, FLEXIPASS, and Openkey.co offer integrations with PMSs for a seamless arrival experience. 3. Guest apps: Digitize your in-room directory with a hotel app like ALICE, INTELITY, or Duve. These downloadable apps put everything guests need to know at their fingertips, from contact info and directions to room service menus and local recommendations. 4. Contactless check-in: In the wake of the pandemic, guests prefer a contactless arrival process, and software like EasyWay, Canary, and Duve make it easy for hotels to pivot to a fully digital check-in. Functionality includes ID scanning, digital registration cards, upselling, payment processing, and arrival time coordination. 5. In-room tablets: Just like the smartphone replaced our digital cameras and rolodexes, an in-room tablet can replace your rooms’ telephones, directories, room service menus, TV remotes, thermostats, and more. Tablet providers like SuitePad, Crave Interactive, and INTELITY are even proven to increase guest satisfaction and revenue. 6. Energy management: These systems have two goals: decrease your hotel’s energy costs and reduce your hotel’s environmental impact. Vendors like Verdant Energy Management Solutions, Telkonet, and EcoStruxure are designed with hotels in mind and seek to not only decrease costs, but also enhance the guest experience. 7. Guest room entertainment: Today’s guests want more than local cable channels on their guestroom TVs; systems like Monscierge ZAFIRO IPTV, and Sonifi provide interactive content and entertainment for all types of hotels, plus additional marketing and engagement opportunities you couldn’t get with traditional TV. 8. Mobile ordering/F&B: Bbot, RoomOrders, SABA F&B Ordering, and other systems provide an essential piece of technology for hotels and restaurants: mobile ordering. With this software, guests and customers can access menus, place orders, and pay from their smartphones, and F&B outlets can better manage order fulfillment and deliver an end-to-end contactless experience. 9. Hotel Wi-Fi: What was once a premium add-on is now an essential amenity at hotels, especially with a growing segment of travelers working remotely. To offer reliable high-speed internet access, hotels can partner with vendors like Cisco (Meraki), Percipia, or GuestTek that offer implementation services and ongoing support. 9 Marketing Tools to Lower Acquisition Costs and Drive Direct Bookings Of course, you don’t need any of the software listed above if nobody knows about your hotel! Marketing software allows you to tap into new audiences of guests and build relationships with your existing guest base. 1. Booking engines: For hoteliers seeking to increase direct business, a booking engine is essential. This software allows guests to book reservations on your hotel’s website by displaying rates and availability from your PMS, then integrating reservations into the PMS. Cloudbeds, Bookassist, and SiteMinder offer some of the best booking engines. 2. Reputation management: A reputation management tool helps you request, track, analyze, and respond to guest reviews across sites like Tripadvisor and Google and your own surveys. Some of the industry leaders are TrustYou, GuestRevu, and Revinate, and they can even assist in increasing guest review scores by revealing insights about guest sentiment. 3. Website builders and content management systems (CMS): Outsourcing your website design isn’t necessary with a CMS; these tools allow you to build, edit, and organize website pages and content, and they support integrations with booking engines, payment processors, widgets and more. Smart CMS by Bookassist, Profitroom, and Net Affinity are some of the top website builders. 4. Direct booking tools: If you want to increase direct bookings, then an app like Triptease, Hotelchamp, or TrustYou can boost the number of shoppers who complete bookings on your hotel’s website. These tools let you display personalized messages, snippets of guest reviews, price comparison widgets, and more - all of which give guests reasons to book direct instead of on an OTA. 5. Digital marketing agencies: Don’t have the time or resources to handle digital marketing in-house? A digital marketing agency can lend their expertise to help your hotel succeed in search engine marketing, social media, content creation, and PR. Bookassist, Avvio, and Net Affinity are some of the leaders in this space. 6. Social media tools: Whether you’re trying to build a new audience or stay in touch with past guests, social media is an important component of your hotel’s marketing strategy. Social media vendors like BCV, Sprout Social, and Travel Media Group can help you achieve your reach and engagement goals. 7. Metasearch and ad tech: Metasearch channels, like Google, Kayak, and Tripadvisor, are powerful drivers of traffic to your hotel website - if you leverage them effectively. These sites require special connectivity and a bidding strategy, and tools like Bookassist, Avvio, and Koddi will help you manage budgets, track attribution, and understand market dynamics. 8. Website live chat/chatbots: Potential guests shopping on your website want answers now - without needing to pick up the phone. A chatbot, like one from Asksuite, Quicktext, or Whistle, use artificial intelligence to answer guest questions quickly and accurately, plus capture leads and increase conversion on your website. 9. Hotel CRM: Your database of guest email addresses is a gold mine - if you can leverage it strategically. A CRM system, such as Revinate, Profitroom, and dailypoint 360, allows you to capture email addresses on your website, send automated messages throughout the guest’s journey, create segments of profiles with specific characteristics, and analyze open rates, click-through rates, and conversion. F&B and MICE The food and beverage and meetings and events components of the hotel industry have their own technology solutions too. Whether you’re trying to streamline your room service offerings or support citywide conferences in a maze of meeting spaces, you can find software to help you execute any type of service or event. 1. Restaurant management: In order to run a restaurant smoothly, restaurateurs leverage point-of-sale software to manage stock in real-time, handle transactions, reserve tables, run reports, and more. Popular restaurant management software includes Vento ePOS, Oracle MICROS, and Lightspeed POS. 2. Mobile ordering and room service: Contactless service is the latest trend in F&B, but it seems likely to become the norm. Mobile ordering systems, such as Bbot, RoomOrders, and SABA F&B Ordering, allow restaurants to upload digital menus, accept online orders, and receive contactless payments, and customers can feel confident in more efficient service and accurate orders and bills. 3. Meetings and events intelligence: This category of software aims to help hoteliers maximize their meetings and events business by understanding market dynamics, uncovering insights about attendees, and optimizing pricing and space usage. Top meetings and events intelligence tools include Blockbuster by Duetto, IDeaS (SmartSpace), and Get Into More. 4. Group sourcing and RFP tools: Without software to assist, the RFP process is tedious. RFP software, such as Proposales, MeetingPackage, and Venuesuite, moves this process online and helps you to automate it, making all the back-and-forth more efficient and helping sales teams reach their goals. 5. Event management: Software doesn’t just help your sales team seal the deal, but also to plan and execute the event itself. Event Temple, Tripleseat, EVENTMACHINE, and others provide functionality to send proposals, get e-signatures, manage traces, communicate with clients, and create and edit BEOs and agendas. Looking for more resources on hotel industry software? Download the free 2021 HotelTechIndex Market Leaders Report.
In 2020, the hospitality industry had to quickly jump on board with mobile platforms as a result of the pandemic requiring a focus on contactless options. After a year of focusing almost exclusively on mobile, the topic on everyone's mind now is the industry-wide staffing shortage. For many hoteliers, conversations around investing in new tech have been put on the back burner in the scramble to address staffing issues. But staffing concerns and contactless tech are not unrelated; in fact, smart-room tablets specifically have a lot to offer reduced staff teams to elevate guest experience and, for properties with mobile platforms, complement existing tech. The Lean Team’s Perfect Companion First and foremost, a smart-room tablet is an information hub that frees up valuable time for staff. It provides quick communications, service requests, and updates. It can take over the role of compendium and act as an in-room concierge—all while remaining easy to maintain and update. And with tablets creating better staff workflows and saving employee hours, a reduced staff can spend their time attending to in-person needs. Replacing clunky physical compendiums with digital compendiums saves staff from having to manually update information. Instead of needing to print out new sheets and replace them in every room for even a minor update, your staff can add changes at any time, with just a few taps. Beyond that, there’s also a huge potential for new revenue; in-room tablets offer a landing point for high-impact visuals for promotions—if there’s something you want to make sure your guests see, this is the place to put it. The Always Available, In-Room Helper One problem facing the entire industry in the wake of staffing shortages, is inability to have the same standard of personalized guest experience as when all positions are filled. For hoteliers looking for solutions to add a personal touch to every guest’s stay, tablets can help. It can be as simple as setting a custom greeting to welcome them by name when they walk into their room for the first time. Or, for an even more luxurious experience: putting temperature controls and a digital compendium within an arm’s reach of their bed, offering a dedicated in-room device that can meet their needs any time of the day or night. Both a practical tool and a luxury experience, tablets offer an opportunity for hotels to go above and beyond to impress guests, without adding extra work for staff. And for properties that don’t have an app, the tablet can be a one-stop shop for dining, amenities, service requests, and more. Smart-room tablets provide nearly all of the benefits of an app, while remaining easily accessible to guests and requiring little upkeep from staff. Meet the Perfect Mobile Companion For properties that do have a mobile platform, tablets offer a more holistic digital experience for guests when they are in their room. As guests continue to become more tech-savvy, dedicated in-room devices for all things information, communication, and control is right up their alley. Mobile and tablets work together to make the guest experience as smooth and simple as possible at every step in the guest journey. It's a better experience, one that facilitates better service and builds guest loyalty. Plus, one distinct and powerful advantage smart-room tablets have over mobile tech is a nearly 99% guest engagement rate.1 One thing you can know for sure when looking to invest in in-room tech: if the tablet is there, guests will use it. So there you have it. Without an app, tablets provide the convenience and communication opportunities of an app plus the extra features exclusive to the in-room experience. And paired with an app, smart-room tablets create a holistic digital experience for both guests and staff. Either way, tablets can help shoulder the burden of having reduced staff while heightening the guest experience overall. 1 Internal INTELITY reporting and customer data, 2021.
It’s no secret that the travel industry was one of the most prominent industries affected by the COVID-19 pandemic. In fact, the U.S Association of Travel reported that the United States lost around $500 billion in travel spend, and the United Nations World Tourism Organization reported international tourism plummeting between 20%-30% in 2020. But it’s not only airlines within the industry who suffered. Hoteliers too, have felt the devastating effects on their bottom line. With more than one third of hotels claiming bankruptcy in 2020 and 77% laying off critical workers, McKinsey and Company declared hotels “among the hardest hit” during the pandemic. 2020 was undeniably a tumultuous time for hoteliers, however, with vaccines rolling out and safety measures improving around the globe, the future for hospitality looks more bright than bleak. In fact, it was predicted by Statista that “as a result of increasingly affordable flight rates and cheaper oil prices, passenger and cargo air traffic are estimated to grow substantially through 2039.” What’s more, McKinsey and Company predicted revenue per available hotel room (RevPAR) returning to very near pre-crisis levels in 2022. With a more than devastating past few years, the coming months will remain pivotal time for hotels to harness in order to prepare for a surge in travel and return to a thriving business. In that case and in order to prepare you for an influx of guests with new preferences, we’re sharing our top tools to consider, in a post-Covid world, so you can maintain efficiency and build customer satisfaction. 4 Tools to Consider For The Post-Pandemic Era Over the course of 2020, the number of customers opting for technology to combat face to face communication, increased radically. Social media grew as a customer service channel, check-in and check-outs became streamlined through online portals and QR codes created a safe and effective way for customers to place orders. During the pandemic, technology wasn’t a nice to have, but rather a necessity in order to communicate and win customers. McKinsey even reported that the “responses to COVID-19 sped the adoption of digital technologies by several years—and that many of these changes could be here for the long haul.” In addition, according to Gursoy’s, COVID-19 Study 2 Report: Restaurant and Hotel Industry, the majority of hotel customers (70.42%) believe that the use of various technologies in service delivery is necessary in the COVID-19 environment in order to minimize human-to-human contact. Some examples include; service robots, digital menus that can be viewed on personal mobile devices via QR codes, contactless digital payments, keyless entry, touchless elevators, etc. For hotels, the next year will be a critical time to set a foundation of service and enhanced experience in order to win loyalty. In this next section, to support your hotel endeavours with the influx of customers, we’ll take a look at technology-based tools to help meet customer needs and streamline operations for maximum efficiency. Safety Satisfaction Measurement According to McKinsey and Company, when asked “what it would take to get [travelers] to travel again, most stated additional health and safety measures.” Post-pandemic, an integral part of improving satisfaction and maintaining hotel operations, will be the need for improved safety measures. This means, following regulations, taking extra precaution and then measuring guest satisfaction to see how you’ve performed. Measurement will be a key factor here, as you can understand critical touch points like room cleanliness, satisfaction with contactless check-in, ease of check-in with rapid tests, room service and more, to continuously improve the experience. Self-Service Options Even before the pandemic, people around the world were shifting towards a more digital approach to business interaction. The pandemic, in this instance, simply accelerated that pace, pressuring businesses to consider innovative ways to incorporate technology. For hotels, self service options will be paramount in a thriving customer experience. Whether it be in the form of a chatbot on your website answering frequently asked questions, a portal on your website for check in and check out, or an OnDemand ordering system for room service. By having self-service options in place, you reduce employee error and meet customers where they are for a streamlined journey. Consolidated Messaging As a result of shifting to digital capabilities, McKinsey also noted the acceleration of digitized customer interactions. A whopping 3 years ahead of its time, customers have quickly adopted contactless communication channels like guest messaging via text, Facebook Messenger, email, WhatsApp and more, in order to adhere to new regulations and increase the feeling of safety. With these new preferences, a digital inbox, or messaging platform with a centralized inbox will become imperative to meet the influx of digital channels. It’s important to note that we are specifically referring to an inbox that can retrieve a number of different channel types in one consolidated inbox. This will make responding easy and efficient for employees, as toggling through different tabs or windows will become daunting in an era where customers are regularly channel hopping. Task and Ticketing Software In addition to customer facing technology, back of house, or operational software will also become an essential tool to ensure all functions are running smoothly and managers are able to keep the experience thriving. For many hotels, ticketing software may already be in place, however for the post-pandemic era, an intuitive software will be essential. Not only does an intuitive ticketing platform provide housekeeping, reception, restaurant staff and more, accountable through real-time tags and mentions, but it also ensures everyone has visibility into tasks to identify time-saving opportunities. In addition, it adheres to contactless preferences. Employees can communicate via staff collaboration software without ever having to meet - lessening the number of interactions and bolstering employee confidence. Final Thoughts Almost everyone, in some capacity, has been affected by the COVID-19 virus. It was unprecedented and many suffered. Although adopting technologies and being hyper aware of the current situation is key, it’s also very important to be cognisant of guest feelings and unease. For the post-pandemic era, flexibility and understanding should be paramount in the new travel experience. This means taking a new stance on cancellation policies, allowing flexibility with trip modifications, actively listening to your customers, acknowledging frustrations and making a point to do better. Working hand in hand with your biggest advocates, your team, and new guests, you can strengthen your operations and propel your hotel to deliver a memorable post-pandemic guest experience.
Climate change has been in the news again recently with a very stark warning from the UN's Intergovernmental Panel on Climate Change (IPCC). They concluded that global temperatures are rising at an unprecedented rate and that this should be considered a “code red for humanity”, according to UN chief, Antonio Guterres. There have been strong indications that many areas previously thought to be low risk from the effects of climate change are now being affected. Recently, Greece—one of the Mediterranean’s top destinations—experienced the worst wildfires in living memory. Earlier this year, the west of Germany and surrounding countries saw extensive flash flooding and soil erosion that claimed the lives of over 180 people. 150 are still missing. And in Canada and the northwest United States, temperatures reached 49.6C (121.3F). The resulting wildfires and extreme temperatures are together thought to be responsible for over 1000 deaths in the region. Whole towns have been wiped off the map as a result. With such damning evidence of the consequences of climate change, there are changes that need to be made across all industries. According to the Sustainable Hospitality Alliance, 1% of the world’s carbon emissions result from the hotel industry. 1% is a substantial chunk and as tourism continues to grow, this share or the world’s carbon emissions that hotels are responsible for will likely increase. What can hotels do to help contribute to a greener, more sustainable world? We’ve put together 5 ways hotels can become more sustainable in the future. 1. Focus on rewilding Hotels rely heavily on tourism, and tourism relies heavily on beautiful scenery, wonderful wildlife, and clear oceans. The climate crisis has raised awareness of the need for rewilding. Rewilding means allowing areas of land to be left untouched indefinitely to enable parts of the natural world to regenerate to their former glory. Rewilding doesn’t only increase native fauna and flora, it also helps create carbon sinks that take carbon dioxide from the atmosphere and release oxygen back into the atmosphere. As people try to reduce the concentration of carbon dioxide in the Earth’s atmosphere, rewilding is an important and cost-effective weapon against global warming. Rewilding also protects regions from natural disasters such as flooding and landslides. The increased legislation binds with the soil to ensure it’s locked in place, and the natural barristers caused by trees and bushes helps reduce the impact of floodwaters that accumulate on land developed by humans. The hotel industry needs to start raising awareness and supporting the rewilding movement if they want to continue to benefit from the pristine scenery that’s so crucial to attracting guests. This includes lobbying for international cooperation on creating rewilding zones around the world on land and in the oceans. Educating guests at hotels on the importance of these initiatives will help drive support for rewilding from the general public, ultimately helping hotel businesses thrive in the future and improve conditions for humans everywhere. 2. Reduce the impact of hotels on the environment Hotels use huge amounts of resources to run their business. Even when there are very few guests staying, the hotel still needs to provide heating, lighting, and restaurant services to guests. These are examples of energy-intensive requirements that hotels always need to provide no matter the number of guests staying at any one time. To reduce their impact on the environment, hotels need to invest in solutions that enable guests to make environmentally-friendly choices during their trips. By offering guests the chance to drive the green revolution in hotels, the perception of the level of service that hotels offer won’t suffer—guests don’t like being told they need to make changes, but if they choose to make them themselves, they’re much more likely to view them favorably. An example of how modern technology can enable guests to make more eco-conscious decisions is SuitePad’s Green Option. Using push notifications the Green Option works much like the traditional “do not clean” sign on the door, but due to its digital format, it actively encourages guests and can notify them of the impact their choice can have on the environment. Some hotels also offer small incentives such as vouchers or free drinks to incentivize guests to make this choice. These types of features will soon start to become more commonplace at hotels as they seek to become more eco-friendly. 3. Rediscovering the staycation The term “staycation” is synonymous with the COVID-19 pandemic, but it could be here to stay. While vacationing locally or within your own country was a good way of helping reduce the transmission of the virus, it’s also an effective way of reducing travelers’ carbon footprint. With hydrogen power aircraft and solar-powered vehicles still a long way off, there’s a real incentive to reduce consumer carbon emissions. One return flight from Europe to the US produces as much carbon dioxide as the average vehicle owner produces from their car in a year. And this problem can’t be sorted with short-haul flights. In fact, short-haul flights are just about the most environmentally damaging way of traveling as airplanes use huge amounts of fuel to get off the ground. If you’re only traveling a few hundred miles, short-haul flights clock up the highest CO2 per mile ratio besides space travel. For hotels, this may mean switching their focus to people visiting from more locally. In places like Europe, this may be stretched to people from other countries that can be easily connected by train. By making tourism more local, the industry can significantly reduce carbon emissions, but it will take input from the airlines, hotel, and restaurant industries to achieve this. The good news is that this may not last forever. Engineers around the world are working on producing much more efficient and eco-friendly forms of travel including solar-powered cars and hydrogen-powered aircraft. Major advances in battery technology have also made electric cars much better than most people thought possible, and if this technology is adapted for airplanes and they are charged using renewably produced electricity, global air travel will enter a whole new, eco-friendly era. 4. Redefining extravagance Some of the most greenhouse gas-producing aspects of tourism are equated with decadence and luxury. Superyachts, for example, contribute a huge amount of carbon emissions and ocean garbage build up in some of the world’s more important ocean ecosystems. Despite this damage being well documented, there is very little currently being done to reduce these contributions, and the demand for chartering superyachts is on the increase. Of course, superyachts are not the only contributing factor, but they are a good example of how the modern superrich lifestyles of many people can contribute to climate change. Instead, there needs to be a shift in what extravagance and luxury really mean. It needs to be cool, exciting, and ultimately, desirable, for hotel guests to notably reduce their impact on the environment. This could come in the form of encouraging them to pay towards charity organizations when they book their vacation, or it could come in the form of making taking the time to actively contribute to rewilding projects while they’re on vacation. Rather than yachting over the world’s most pristine coral reefs, why don’t we encourage people to take the time to contribute to coral reef rebuilding projects? These kinds of activities need to be prioritized and rebranded as attractive representations of extravagance if we are to help reduce the hotel and tourist industry’s impact on the environment. 5. Moderating business travel Before the pandemic, business travel was a common feature of a globalized business world. But, the increase in the need for video conferencing technology has shown that businesses can significantly cut the need for travel. In the future, businesses will need to make decisions as to whether it’s worthwhile or environmentally sustainable to send staff abroad for business trips when the meeting or conferences they are attending could easily be done online. The reduction in business travel will also likely have an impact on the demand for business hotels, meaning that many business hotel owners will need to diversify their business to offer services to non-business guests. Understanding the future of hotel sustainability Hotel sustainability will hinge on using innovative technology, changing attitudes, and moderating expectations. But, with time, new more sustainable travel and hospitality technology will enable hotels to return to operations much like we have today. Until then, it’s imperative that hotels do their bit in trying to reduce their impact on the environment.
Want to install a great locking system for room access control at your hotel? Hotel door locks are one of the most important and underrated features of your property. Guests and employees engage with your door locks every day, and if the lock technology and hardware falls short, it can mean unhappy guests and dissatisfied team members. There are lots of variables around locks. Technology, security, aesthetics, and more. Are they minimalistic or do they ruin hallway design? Do they use classic RFID or a card reader? Do they offer contactless check-in options or will keyless entry void the deadbolt warranty? Electronic hotel locks also need to provide high security for guests who entrust hoteliers. Even a single breach of security in a hotel room can lead to irreparable reputational harm for a hotel business. In this article, we’ll introduce you to one of the industry’s most popular electronic lock solutions: ASSA ABLOY Global Solutions’ VingCard. In addition to explaining the differences between VingCard’s various offerings, we’ll share some best practices and alternative hotel locks to consider so you can secure a smooth entry experience at each door at your property. Standard VingCard Models Looking to upgrade from an old magstripe lock system? VingCard’s Signature, Classic, and Flex models offer secure, reliable RFID technology and a modern look without breaking the bank. Let’s explore the benefits and differences between these three options. VingCard Signature With a small footprint on the door, the Signature model is ideal for hotels that strive for a clean, minimalist look along with a high-tech locking mechanism. In the photo below, you can see that the VingCard Signature component is the small black rectangle above the door handle. This model can be combined with a variety of handle styles for a totally customized look. Pros: Takes up little real estate on the door, works with many handle options and supports ASSA ABLOY’s Mobile Access system which allows guests to unlock the lock with their smartphone. Cons: Limited functionality besides simple locking and unlocking. VingCard Classic Like the Signature model, the Classic offers modern RFID technology for seamless unlocking of guestroom or back-of-house doors. Unlike the two-piece Signature, though, the Classic model is just one piece of hardware - the RFID reader, door handle, and keyed lock are housed in one unit - making it an ideal replacement for magstripe locks that take up similar space on the door. This model is compatible with several handle options so you can customize the lock’s appearance. Pros: Good solution for upgrading legacy magstripe locks, minimal maintenance needed. Cons: Takes up a lot of space on the door, looks clunky. VingCard Flex Another great option for upgrading legacy locks is VingCard’s Flex lock. The biggest benefit of this one is that it requires minimal modification to the door - no drilling required! This aspect makes installation a breeze and allows you to easily upgrade to a more minimal lock style at a future time. Pros: No need to drill into the door, supports a variety of handle and finish options. Cons: Clunky appearance, takes up a lot of space on the door. Speciality VingCard Models Searching for a lock that pushes the envelope in terms of style and functionality? VingCard offers two upgraded models, Allure and Essence, that may better suit the needs of luxury or design-forward hotels that don’t want to compromise function for fashion - or want some additional high-tech features. VingCard Allure Combining RFID lock technology with electronic information panels, the Allure lock system is packed with features. The locking mechanism is controlled by an exterior panel, which is positioned on the hallway side of the door and displays information like room number and “do not disturb” status. From an internal panel, guests can tap “do not disturb” or “make up room” buttons so the information shows on the exterior panel rather than hanging a sign on the door. The RFID reader is housed on the exterior panel, and it communicates wirelessly with the door locking mechanism. Pros: Sleek look, serves as a communication tool in addition to a door lock, variety of LED panel lighting options. Cons: More intensive installation process, more expensive than other lock options. VingCard Essence For hoteliers who want the most understated look possible, the Essence model tucks the RFID reader within the actual door to eliminate the chunky appearance of a traditional RFID reader. This model supports entry via both RFID keycards and Mobile Access, making it a good choice for guests at all levels of tech-savviness. Pros: RFID reader works from longer distances than other lock options, clean design. Cons: Small footprint on door makes it less than ideal for replacing magstripe locks. VingCard Alternatives Don’t see exactly what you’re looking for in VingCard’s offerings? Not to worry; you can find several other reputable companies that specialize in electronics locks for the hospitality industry. Dormakaba’s Saflok locks are worthy competitors of VingCard’s models; the Saflok MT RFID in particular is quite similar to the VingCard Signature and Classic as a replacement for legacy magstripe locks or an entry-level RFID lock. Pictured: Dormakaba Saflok MT RFID In addition to the MT model, Dormakaba offers the sleek Quantum RFID and Quantum Pixel, which are similar to VingCard’s Essence in terms of minimalist design. And the feature-packed SR3 offers nearly equal functionality to VingCard’s Allure with separate informative and control panels on the corridor and interior sides of the door. Pictured: Dormakaba SR3 Like VingCard and Dormakaba, SALTO offers a catalog of electronic door locks that range from purely functional to cutting-edge and stylish. The Ælement Fusion, for example, rivals VingCard’s Essence with its minimalist look and Bluetooth compatibility. Based on your exact specifications and budget, you may find you prefer one lock vendor over the rest. With the right locks in place, you can unlock seamless guest experiences and reduce poor reviews related to lockouts and security. Did we miss any of your questions about VingCard locks? Let us know!
It’s not always easy to choose a property management system (PMS) when there are a variety of options out there. But picking a PMS is one of the more important and impactful decisions you will have as a hotel manager. The right technology can help you achieve your business goals, and the wrong system can add tedious (and often stressful, unnecessary) work for your accommodation - which might result in a less than ideal guest experience. In this article, we’ll walk through the features and functionality of Preno’s hotel management software that is helping independent hotel operators automate time-consuming daily tasks. In addition to Preno's core property management system that is perfect for independent hoteliers, Preno's all-in-one hotel software suite also includes a channel manager and booking engine. Preno’s Automations are Designed to Save You Valuable Time Let’s take a look at the various modules that owners, managers, and staff would use on a daily basis. Reservation Management The reservation page is intuitively designed and straightforward; on this page you can see all information pertaining to a given reservation, like the guest’s name, contact info, payment method, and communication history. The interface is clean and easy to read, meaning that even a front desk agent with no experience will be able to learn the system in 20 minutes - with free training provided. Payments and Accounting are a Total Breeze with Preno Also on the reservation page, you’ll find secure credit card information and payment history associated with that specific booking and guest. When a guest books on your property website using Preno’s booking engine, credit card info will flow into Preno via a powerful integration with preferred payment gateway app ‘Stripe’ Guest credit card details will be safely and securely stored on their individual profiles. For security, all details are encrypted via the Stripe API, and storage is fully PCI compliant, meaning that guest data can never be leaked or lost. Unlike booking engines that simply pass the credit card number through to the PMS, the integration with Stripe automatically validates the card so that the guest cannot use an expired or invalid card. Multiple credit cards can be stored on the same guest profile, which comes in handy when a guest charges their room rate to a corporate card for the room but uses their personal card for incidentals, for example. Cards can be stored against guest profiles for returning stays, ensuring an excellent guest experience. From the reservation page, you can click a button to automatically generate a nicely formatted invoice, thanks to a leading integration with accounting software Xero. This feature can save time and ensure accuracy as it's not necessary to log into a separate system to generate invoices and double-handle data. When funds are collected as a deposit, Xero classifies the funds as a current liability on your balance sheet, which allows accounting staff to easily see how much revenue is actualized versus just taken as a deposit - this also ensures that taxes are paid at the right time. Calendar View Options Preno offers a wealth of view options, to view your hotel dashboard and calendar:: by reservation status, payment status, repeat guests, and groups. Each of these views provides valuable insights for front desk staff at a glance. The “Group” view highlights all reservations associated with a group. The “Guests” view marks all repeat guests with a star. The “Payment Status” view shows which reservations are fully or partially paid, plus which ones have not been paid at all. Also highlighted are those who have invoices against their account. Reservation Creation Hotel staff can quickly create a new reservation by clicking on an available date on the calendar. When entering the guest’s name, Preno will highlight potential matches from your guest database so that saved guest profile data, like contact and payment info, can be used again. This historical data is valuable, and Preno can import up to 3 years of reservation history if you switch to Preno from different software. If you receive many group bookings, Preno has features that support splitting and merging reservations with a couple of clicks. This is a super cool and unique feature we haven’t seen in many other PMS systems. Splitting a booking allows you to assign individual rooms within the same booking to their own invoice. For instance, if a corporate travel manager booked several rooms for employees traveling for a conference, but the employees need receipts with their own names on them to get reimbursement, the booking can be split. Conversely, Preno can combine separate reservations into one bill, for instance, if several family members book their own rooms but one person is responsible for payment. Real-time Housekeeping Coordination with Just a Few Clicks On the Housekeeping dashboard, you can see clean rooms prioritized by time and urgency – starting with turnovers, then departures, stayovers, arrivals, and special requests. The room status is shown in real-time, housekeeping staff can mark a room as “clean” from any device and it will show live updates on the grid. Preno also enables bulk room status updates in case a room attendant wants to finish a floor and mark it as complete to save time, for example. Preno logs all room status updates, so you can see the change history of a specific room. Easy to Use Rate Management Interface The rate module allows you to create and edit rate plans and add restrictions to certain rooms types and/or dates. You can enter rates manually in Preno or in a connected channel manager. Preno has its own channel manager and also supports integrations with SiteMinder and Staah. Preno also has its own channel manager to streamline vendor billing and relationships. If you’d prefer not to manage rates manually, Preno integrates with the revenue management system RoomPriceGenie. Preno supports several restrictions, including minimum length of stay, closed to arrival, and closed departure. Closed to arrival and closed to departure restrictions can be used to control check-ins and check-outs on high-demand dates - a feature that more basic property management systems might not support. It’s also possible to create derived rate plans, such as promotional rates, which automatically apply a discount to your base rate. Intuitive Reporting for Real-Time Insights Preno has a variety of reports that allow you to not only view historical and on-the-books performance, but also to input your own goals to monitor progress. For example, on the Revenue report, you can enter your target revenue for each month of the year, then you can track how you’re pacing toward those targets. You can set custom data ranges and customize certain reports to export and share or analyze the data further. Additional reports show production by source (OTAs, corporate accounts), reconciliations, and chargebacks (available through Preno’s integration with Lightspeed POS). Preno is a Powerful Hotel Management System for Independent Operators Who are Tired of Manual Administrative Work Preno is a solid property management system for small to medium sized boutique hotels with on-site management. The system works best for hotels with up to about 250 rooms and the fact that Preno has developed an all-in-one suite enables hoteliers to consolidate vendor relationships and software expenses. Preno has an abundance of tutorial videos and help center articles to guide you. Preno is a great choice for hoteliers who are looking to upgrade a legacy system to something more modern, or for properties who want a reliable rock solid partner but don’t need the laundry list of features that come with expensive systems designed for large multi-property enterprises. Preno is so good that they don’t even lock clients into contracts. You can get started today and literally cancel whenever you’d like. So what are you waiting for? This content was created collaboratively by Preno and Hotel Tech Report.