The Best Hospitality Software of 2023
By Jordan Hollander
Last updated July 26, 2023
22 min read
Overwhelmed looking for new hotel software? Each year Hotel Tech Report challenges its global hotelier community to review their favorite products to make hotel software research easy and reliable. During the 3-month 2023 HotelTechAwards period, 864,613 hoteliers across 127 countries visited Hotel Tech Report contributing more than 16,000 verified hotel software product reviews to save you time and help you make better vendor decisions.
More than 2,000 products are globally ranked based on factors like usability, customer support, likelihood to recommend, partner network strength, and integration compatibility. Winners of the HotelTechAwards are determined based on verified client feedback and highlight best of breed companies across key categories of the hotel tech stack.
Here's what top technology executives are saying about Hotel Tech Report's proprietary ranking methodology:
- Adam Harris, CEO of Cloudbeds: “The HotelTechAwards are one of the most respected honors that a company in our industry can earn, as it’s built upon data, transparency, and reviews from verified customers. Hoteliers can trust that the awards truly reflect the opinion of the global lodging community."
- Sean Fitzpatrick, CEO of OTA Insight: "HotelTechReport provides the most transparent, customer feedback-led information on which people in industry can base their decisions. Hoteliers appreciate being able to share their views with each other in an open, no-holds-barred forum with their peers. HTR offers this and has been a real and positive disruptor in creating a new, industry-specific portal to showcase unbiased views on hotel tech. Its awards showcase the best of these reviews, and hoteliers trust them."
- Sankar Narayan, CEO at SiteMinder: "We at SiteMinder believe strongly in the essence of openness; it is what underpins the very core of what we stand for, and the HotelTechAwards, through the program's data-driven and transparent process, aligns firmly with this value.”
- Moritz Campen, Co-Founder at SuitePad: “HotelTechReport is the leading platform for technology in the hotel industry, and its meticulous and impartial verification process makes this one of the most prestigious awards.”
Best Hotel Operations Software
List includes: Cloudbeds, hotelkit, Hotel Effectiveness, ALICE, GuestRevu, M3 and HOTELTIME
Many hotel management software lists online wrongfully group hotel software into a single category but the reality is that the hospitality industry has unique challenges that require multiple point solutions to tackle different problems. Small properties are often tempted by an all-in-one property management software but the typical hotelier uses at least 10 different hospitality software systems to operate and that's for good reason.
Ultimately hotel operations software enables your on-property colleagues to efficiently deliver great (and consistent) surprise and delight experiences for guests. The most popular tool in the operations stack is the hotel property management system which is sometimes referred to as front desk software at smaller independents - but the reality is that a PMS is so much more than that. If you have a dated Hotel PMS system it is nearly impossible that you can leverage other tech tools properly.
Other critical tools in the operations tech stack include:
- Staff collaboration software: keeps your team running in sync and streamline internal communications
- Preventive maintenance software: maximizes the life of capital expenditures
- Housekeeping software: real-time communication and analytics that automate task management for one of your property's most critical teams (especially in a COVID world!
- Guest survey software: gathers guest experience data that can be actioned and incorporated into all other facets of your hotel operation
- Labor-management system: optimize the way you staff your property to improve profitability
- Concierge software: manage hundreds of guest requests across shifts to ensure your team never drops the ball
- Accounting software solutions: hotel accounting is completely different from other small businesses and therefore has specialized requirements best suited for a hotel industry solution
In addition to point solutions, the annual user choice awards also recognize the top operations platform that covers all of the critical capabilities needed to digitally manage the day-to-day operations of your hotel. Critical workflows, capabilities and use cases to qualify include:
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Ability to communicate and manage staff tasks (staff collaboration)
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Ability to manage housekeeping workflows (housekeeping)
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Ability to monitor, maintain and preserve the hotel property (preventative maintenance)
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Best Guest Experience Tech
List includes: Goki, Whistle, SuitePad, Canary Technologies, STAY, Impulsify and SABA
It's no secret that hospitality management is all about delivering incredible guest experiences at scale. Hotel businesses live and die by their reputations (word of mouth and online) but whether you're running a luxury four-star boutique hotel, a massive multi-national hotel chain, or a budget B&B off the beaten path - delivering surprise and delight experiences at scale requires the assistance of technology. The form factor and functionality of that technology is often a matter of preference largely dependant on clientele, region, and chain scale but technology is the glue that connects guests and staff. That glue can come in the form of guest messaging software, a dedicated hotel guest-facing app for use on mobile devices, in-room tablets, or even voice-activated devices. In the end, the hotel business is all about delivering convenience and making guests feel at home. The major standouts this year in guest experience hotel solutions tech included contactless check-in, guest messaging, and mobile key as a result of the coronavirus pandemic. Using these solutions you won't need to sacrifice guest experience to optimize operational efficiency.
In addition to point solutions, the annual user choice awards also recognize the top guest experience platform which provides an all-in-1 solution for hotels to communicate with and engage guests during their stay. Critical workflows, capabilities and use cases of a Guest Experience Platform include:
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Ability to perform self-check in (Contactless Check-in)
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Ability to communicate with hotel on own device (Guest Messaging or Guest App)
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Ability to purchase/reserve ancillaries (Upselling, Mobile Ordering or Guest App)
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Best Revenue Management Tech
List includes: Duetto, SiteMinder, OTA Insight, Cendyn and Oaky
The revenue management space has exploded with innovative software products over the last 5-10 years. Central reservations systems and revenue management systems are at the core of any revenue management tech stack. Hotel pricing is extremely complex though and requires perfect coordination between multiple teams to manage inventory and rates across hundreds of channels. The online booking journey has been disintermediated by OTAs and wholesalers who are widely viewed as frenemies to the industry - providing distribution in times of need but often gouging partners on commissions in exchange. Ultimately, revenue management is about putting the right guest in the right room for the right price and there are literally billions of data points that must be considered to achieve the perfect fit.
Other critical tools in the revenue management tech stack include:
- Channel manager: expand distribution, grow occupancy and prevent overbooking by syncing inventory across hundreds of 3rd party OTAs
- Upsell software: get more revenue per guest by automatically selling upgrades, experiences, and more throughout the guest journey
- Market intelligence software: gone are the days where revenue managers could make good pricing decisions based on weekly STR reports. Markets evolve and shift by the second, tools like Rate Shoppers provide the visibility and analytics you need to keep up.
- Business intelligence software: Do you know profitability by market segment cut by geos and length of stay at your hotel? Probably not. BI software helps you cut through the noise and develop actionable insights that guide your commercial strategy.
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Best Hotel Marketing Software
List includes: SiteMinder, Revinate, GuestRevu, The Hotels Network, Avvio, Asksuite and The Guestbook
Two major trends have driven hotel marketing commercial operations in recent years: convergence and direct bookings. Convergence refers to the idea that in order to maximize hotel bookings, hotel marketers have to be well versed in not just marketing but also sales, distribution, revenue management. This convergence amongst commercial roles has lead to an increased reliance on software tools to manage all of the complexities like distribution allocations amongst online travel agents. Despite the wide scope of hotel marketing jobs, hotel marketers have one key goal - bringing direct bookings into the business. Those bookings may come from metasearch platforms or online reviews websites, they may come from Google and other search engines or even social media. How do you bring those guests into your direct booking flows and convert them is what this software category is all about. Marketers are wise to first start at the bottom of the funnel then work their way up. How much of web traffic is your booking engine converting? If the numbers are strong move up to your website and analyze how much website traffic is moving into your online booking engine. Once you've cleaned up those areas start looking to bring more traffic into the funnel - that could be from your hotel CRM system by leveraging email marketing campaigns or by bidding on TripAdvisor ads. Ultimately, the most important thing is finding a great hospitality marketing agency that can provide not just technology solutions but also guidance and insights as a true long term partner for your business.
In addition to point solutions, the annual user choice awards also recognize the top E-Commerce Platform that covers all of the critical capabilities needed for hotels to establish an online web presence and generate direct and indirect online bookings. Critical workflows, capabilities and use cases include:
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Ability to have a web presence (categories: website builder or digital agency)
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Ability to take online bookings (categories: booking engine)
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Ability to sell indirectly (categories: channel manager or CRS)
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Best F&B and MICE Tech Vendors
List includes: Event Temple, Proposales, MeetingPackage, SABA, Impulsify and HOTELTIME
Whether you’re planning a single event or running multiple event experiences per day at a conference hotel, you can’t do it alone. In addition to your own team and your vendors, there’s another partner to help event organizers pull off another five-star function: event technology (and specifically SaaS solutions). A growing segment of event management solutions offer efficient organizational tools, automated marketing strategies, digital space planning systems, engagement solutions, and more - all with the aim of helping your events run more smoothly. Or maybe you’re grappling with the challenge of shifting an in-person event to a virtual setting; guess what, there’s an app for that!
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Best IT & Building Management Solutions
List includes: hotelkit, Betterspace GmbH, Canary Technologies and hub OS
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Finalists / Operations
List includes: Mews, HOTELTIME, ALICE, Flexkeeping, Little Hotelier, RoomRaccoon, M3, Inn-Flow, Eleanor, TrustYou, Revinate, Aptech Computer Systems Inc and Book4Time
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Finalists / Guest Experience
List includes: ASSA ABLOY Global Solutions, OpenKey, Duve, ALICE, Betterspace GmbH, Crave Interactive, Easyway and Bowo

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Finalists / Revenue Management
List includes: IDeaS, RoomPriceGenie, Cloudbeds, RateGain, SiteMinder, ProfitSword, Duetto, Duve, Easyway and The Hotels Network
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Finalists / Marketing
List includes: Profitroom, Avvio, dailypoint™, TrustYou, Triptease, The Guestbook, Net Affinity, Sojern, Quicktext, HiJiffy and SiteMinder
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Finalists / MICE
List includes: Tripleseat
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Finalists / IT & Building Management
List includes: ALICE, hub OS and Pacer
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Finalists / Food & Beverage
List includes: Oracle Hospitality
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Hotel management software has become an essential tool for hoteliers across the hospitality industry. The property management system (PMS) is the centerpiece of hotel operations and automation, including the booking engine, check-in, front desk, and much more. This software solution can streamline hotel operations, improve the guest experience, and increase profitability.
A cloud-based PMS allows hoteliers to access real-time data from anywhere, making it easy to manage room inventory, pricing, and occupancy. The PMS is integrated with a channel manager to manage bookings and rates across multiple online travel agencies (OTAs). The point of sale (POS) system is also integrated, making payment processing and invoicing easier for guests.
Hotel reservation management has become more user-friendly, thanks to mobile apps and software systems such as Cloudbeds and Little Hotelier. These providers offer hotel PMS solutions that can manage every aspect of a hotel's day-to-day operations. With modules for revenue management, CRM, upsell, event management, and messaging, hoteliers have access to a comprehensive management solution that covers all of their needs.
For independent hotels, small hotels, bed and breakfasts, motels, hostels, campgrounds, and vacation rentals, hotel management software is especially important. It allows small properties to compete with larger hotel chains and reach a wider audience through online booking engines, social media, and their own hotel website builder. The best hotel management software provides management tools and workflows that can help automate back-office tasks, including rate management, central reservation, and event management.
One of the primary benefits of a hotel management solution is the ability to manage inventory and avoid overbookings. With real-time updates and online booking engines, hotels can manage their occupancy levels, and use dynamic pricing strategies to increase revenue. Additionally, hoteliers can use these software solutions to improve customer support and create a better guest experience.
The importance of having great hotel management software cannot be overstated. It is essential for hoteliers to stay competitive in the hospitality industry, manage their day-to-day operations efficiently, and improve the overall guest experience. With the right hotel management software, any hotel can streamline their operations, increase direct bookings, and grow their profitability.
The best hospitality software of 2023, as determined by tens of thousands of verified hotelier reviews submitted during the esteemed Hoteltechawards, has proven to be a game-changer for the hotel industry. This next-generation software goes beyond traditional Property Management Systems (PMS) by incorporating cutting-edge automation, real-time functionalities, and cloud-based technology to optimize hotel operations and streamline day-to-day workflows.
The top-performing software solutions have demonstrated exceptional capabilities in enhancing the guest experience, maximizing profitability, and increasing occupancy rates. With user-friendly interfaces and intuitive modules, hoteliers can easily manage reservations, invoicing, payment processing, and rate management all in one centralized system.
One of the key features that sets these software providers apart is their ability to facilitate direct bookings through mobile apps and online platforms, reducing reliance on OTAs and Expedia, which ultimately translates to higher revenue for the hotels. Moreover, integrated Channel Managers enable seamless connectivity with various booking engines, allowing hoteliers to reach a broader audience across multiple platforms.
The software also proves to be invaluable for boutique hotels, motels, hostels, vacation rentals, B&Bs, and independent hotels, as it offers tailored functionalities to meet the specific needs of different types of properties. Whether it's event management for hotel chains, or onboarding systems for small hotels, the software can be customized to cater to various requirements.
In addition to front office and guest services, these comprehensive solutions extend their capabilities to back-office functionalities, such as budgeting and invoicing, ensuring that all aspects of hotel management are covered.
The inclusion of CRM and messaging tools enhances customer support and engagement, allowing hoteliers to upsell services and upgrades effectively while harnessing the power of social media to reach a broader audience.
Notable names in the industry, such as Cloudbeds, Little Hotelier, eZee, and Hotelogix, have emerged as top providers, offering exceptional hospitality software that addresses the diverse needs of hotel businesses. Their cloud-based systems have become essential tools in managing day-to-day hotel operations with ease and efficiency.
As the hospitality industry continues to evolve, these best hotel management software solutions have proven their worth in maximizing profitability, providing superior guest experiences, and optimizing overall hotel performance. By embracing the power of automation and real-time functionalities, hoteliers can confidently steer their properties towards success in 2023 and beyond.