Are you searching for a solution to lower your hotel’s energy costs and usage? Building owners need an efficient way to manage HVAC equipment, smart building devices (internet of things / IOT), lighting controls, security, and access control at your hotel as you operate with a leaner team than in the past? A building management system is critical for large hotels and other commercial buildings with complex mechanical and electronic operations that have high energy consumption. Energy efficiency through smart control systems can save large buildings thousands (and sometimes millions) of dollars per year. BMS systems are at the core of any building operation and preventive maintenance facility management strategy. The benefits of using a building management system aren’t limited to only the engineering team; using a building control system can reduce your utility costs, eliminate hours of manual work, improve sustainability efforts and even boost your guest reviews. In this article, we’ll explain the features and potential benefits of using a building management system so you can decide whether a BMS is right for your hotel.
Hotel IT & Building Management Software Articles
If you’re considering a full time or part time night auditor job - or preparing to hire a night auditor - you’ve come to the right place. While many people are familiar with the job of a hotel front desk agent since it's during the day shift, the night auditor’s responsibilities aren’t as well known despite providing high paying entry-level positions at hotels. In this article, we’ll explain what a night auditor role entails, what skills will set you up for success as a night auditor, and offer advice for landing a night.
Are you grappling with a tighter budget at your hotel, a staffing shortage, or changing guest preferences toward contactless options? The hospitality industry is more resource constrained than ever and you're not alone. It can be challenging to deliver a high standard of service when faced with constraints like reduced hotel staff due to rising labor costs. However, the guest experience doesn’t need to suffer if you have fewer employees or less face-to-face interaction. Self-service options like check-in kiosks can bring a slew of benefits to guests, employees, and hotel owners and managers. Everyone knows that first impressions determine the majority of our perceptions about brands and people - the check-in experience is no different and it's highly correlated with overall customer satisfaction. In this article, we’ll explain what a self check-in kiosk can do, how it plays into the contactless hotel trend, and we’ll show you how your hotel can achieve better guest satisfaction scores, higher profitability, and greater productivity by implementing self check-in kiosks.
With business reputations, consumer confidence, and revenues at stake, cybersecurity risks continue to represent a major concern for any organization regardless of their size or industry focus. Estimated to cost businesses up to $10.5 trillion annually in damages by 2025, cybersecurity threats are only increasing in number and are becoming more sophisticated as hackers discover more effective ways of exploiting network and system vulnerabilities. For hospitality-based businesses in particular, each year seemingly brings a new record in the frequency of attacks alongside the discovery of previously overlooked vulnerabilities. With sensitive hotel and guest data representing a high-value target for hackers seeking financial gain, hoteliers unfortunately can only expect attacks to increase in both volume and level of creativity. This first part of a blog series on cybersecurity focuses on identifying the top threats that hoteliers and their guests are increasingly at risk of encountering. Only by continuously educating themselves on the latest tactics used by hackers can today’s hospitality businesses begin to understand how their various systems need to evolve to maintain effective protection at all times. Understanding the Rising Threat of Ransomware An increasingly common attack performed against hotels, and among the costliest, is the use of ransomware to wreak havoc on property operations and services. As a form of malware that is typically uploaded to hotel systems by spamming employee emails or with the downloading of infected files from websites, ransomware results in a hacker being able to encrypt business data to prevent access without an encryption key. This leads to hackers being able to hold hotel operations hostage with employees unable to perform a range of essential tasks - from unlocking guestrooms to processing payments. Once crippled, a hotel is then given the option to pay a ransom in order to receive the encryption key that allows them to restore service access. With hotel systems, such as a PMS holding a massive amount of sensitive guest information that may lead to privacy concerns, ransomware can be frequently used to target guest data in order to raise the stakes for hoteliers. Yet, while research reveals that roughly half of businesses ultimately decide to pay a ransom, studies also show that only 26 percent end up having their data unlocked by the hacker. From Phishing to Spear-Phishing Using phishing techniques to gain access to hotel systems in order to upload ransomware or perform a range of other illegal acts has come a long way since the term was first coined. Hackers have since moved on from using a one-size-fits-all approach of sending out spam emails to instead create highly targeted attacks that enhance the appearance of creditability. While still leveraging email to perform some these more personalized hacking attempts, hackers are now also using social media to not only obtain details on targeted employees, but are utilizing such channels as another means of gaining access to hotel systems. To begin the process, a hacker will first seek out an organization’s employees using a search of social media in order to identify ones that provide sufficient details on their background. Hackers will then create a fake social media profile that lists similar interests, group memberships, employment history or educational achievements. Using the fake profile, hackers will make a friend request to the targeted employee and, after a few initial conversations to build trust, will ultimately share a link containing the infected software. The Implications of Mobile Devices on Business Data Security The rise of mobile-enabled business operations has undoubtedly led to an impressive increase in efficiency and staff productivity, but it has also resulted in creating data security vulnerabilities. According to security firm Check Point, 40 percent of all mobile devices are vulnerable to a cyber-attack, with at least one company included in its report experiencing a breach after an employee mobile device became infected. The issue with mobile devices is that they are often not monitored or protected against potential cybersecurity risks. While businesses may heavily focus on adopting enhanced data security tools for its network and systems infrastructure, protection of mobile devices frequently becomes overlooked and can represent a significant gap in an otherwise effective cybersecurity strategy. To be successful, hackers will frequently exploit the fact that many employees do not regularly update their devices with the latest OS software. With many employees continuing to work remotely, hackers will no doubt increase efforts to exploit such vulnerabilities until businesses make greater efforts to finally close any remaining loopholes. Credential Theft Remains a Growing Hacking Method of Choice While organizations make significant investments in cybersecurity security protection, credential theft remains one of the most common and easiest means for hackers to exploit. Hackers can now even purchase stolen login details using the dark web. This simply comes down to employees not using effective authentication protocols or using passwords and security questions that are easy to guess. While more convenient, employees using the same password to access multiple systems can likewise make easy prey for hackers seeking quick, yet effective access to data-rich systems and services. Keeping Pace with Evolving Cyber Security Risks Credential theft and the other above-mentioned tactics are just among some of most commonly used approaches by today’s hackers. Yet as previous security flaws become fixed, hackers are by no means remaining static and are always on the lookout for ways to exploit new vulnerabilities. This is why it remains essential for businesses to partner with solution providers with the ability to continuously ensure total protection against both old and new threats. Stay tuned for the next ProfitSword blog on cybersecurity. Readers of the next post will discover how they can leverage relationships with reputable business intelligence providers to always stay one step ahead of those seeking to inflict harm on their business and guests.
Investing in new technology can be a daunting and even a tiresome process. Too often, when new features or devices are added to a property, issues arise because their new tech and existing tech don’t communicate properly. If any aspect of a new system or third party application doesn’t integrate seamlessly with your tech stack, the back-end can become fragmented creating a myriad of frustrating technical issues for staff and guests. To make choosing the right solution for your property a bit easier, below is a checklist of key points to consider. 1. Check your Wifi Before you adopt additional third party applications, make sure you have the network architecture and bandwidth to support them. Too often properties bite off more than they can chew by trying to implement tech their network setup simply can’t handle. It may not be the app solution that is ineffective, but rather a weak WiFi network that prevents the full use of a new tech application. So before you try to get your new tech up and running, find out if you have suitable bandwidth to handle system traffic and suitable WiFi to handle guests' needs. You may need to invest in the next generation of network technology, or simply fix a specific problem. If you ensure you have the proper IT infrastructure in place beforehand, the implementation process will go far more smoothly. 2. Check In With Your Team It’s not uncommon for an IT team to get left out of the conversation when it comes to signing new tech deals. To avoid future integration pain points, double check with your IT team to make sure the new tech you’re investing in will be able to work well with your established systems. Including the IT team in tech discussions before purchasing a solution may help prevent future integration roadblocks. 3. Check Up On You Potential Vendor Find a vendor who’s tech plays well with others. Just like no piece of tech is an island, no vendor should be either. When scoping out a new vendor, here are a few questions to ask: Do they integrate with all of the critical systems your property uses on a regular basis? Are their integrations certified or otherwise validated with other vendors? Each new feature or device you consider adopting should build off your current tech stack. You can reduce future headaches choosing a vendor who prioritizes being a team player. For a more comprehensive list of questions to ask potential vendors, check out this connected vendor one-sheet. 4. Check To See if Data Can Be Shared Across Systems Don’t let the guest information you collect be stagnant—invest in integrations that will provide deep customer insights. Being able to integrate customer data from various vendors enables hotels to gain clearer insights into each guest and be able to provide a personalized hotel experience during and after their hotel stay. More often than not, customer data is siloed in a hotel’s various technologies and disparate systems preventing a full view of each customer and a lost opportunity to promote services tailored to a particular customer. 5. Check in With You Guests And finally, don’t forget to tell your guests what they have access to. Too often hotels assume their customers already know that they have a hotel guest app when in reality guests have no clue. Not only do you need to market your hotel app to your guests but you also need to highlight the app’s features and how to use them. You can promote your hotel app before your guest even reaches the hotel via confirmation emails. You can also link to your app through a welcome email, that can direct your guest straight to the check-in page, home page, or even to an in-app tutorial video. Once you make sure your vendor integrates well with others, and your connected systems are in place, you can get the most out of your hotel’s tech, enhance the guest experience and streamline your back-of-the- house operations.
Imagine a world where booking a hotel is as quick and painless as ordering from your favorite food delivery app or buying something on Amazon: just a few taps, and you’re done. It sounds futuristic, but with Selfbook and Apple Pay - hotels can finally deliver a seamless hotel booking experience. Selfbook recently announced that it closed its $25M Series A led by Tiger Global Management to accelerate it’s vision for the future of hotel payments. Since 2014 more than half of online purchases have been made on mobile devices, and we’ve already seen mobile-friendly payment methods like Shop Pay yield staggering four-fold increases in checkout speed and conversion increases of up to 1.91x. Since Apple has a 15% share of the mobile device market (55% in the U.S.), Apple Pay is the preferred payment method for a sizable group of your potential guests. In this article, we’ll explain what hoteliers need to know about Apple Pay and how it can enable better (and more profitable) booking experiences. We’ll walk through examples of ecommerce and hospitality brands that have found success with the platform then introduce you to Selfbook’s booking and payment solution which provides turnkey Apple Pay booking compatibility. We’ll also highlight why innovative hoteliers like you need to offer Apple Pay if you want to boost conversion and compete with the OTAs. Apple’s Ambitions in Hospitality: Wallet and Payments in Focus Airlines like United and Southwest have embraced Apple Pay and Apple Wallet to power the entire customer journey from booking to boarding. When shopping for flights on a mobile device, you can pay for your airfare with Apple Pay, and after you check in, your boarding pass can appear in your Apple Wallet. There’s no need to type in a credit card number or print a boarding pass; the payment and check-in process takes just a few taps. For a hotel guest, the booking process should be just as effortless. While Apple recently announced that their iOS 15 update will allow hotel guests to store digital room keys in their Apple Wallets, most hoteliers aren’t yet able to take advantage of Apple’s most promising feature: Apple Pay in the online booking process. Hotel websites should accept Apple Pay then store a digital room key on guest devices to facilitate a smooth check-in. Apple Pay is a ‘No Brainer’ for Hotels The benefits of Apple Pay are obvious when looking at ecommerce data, and you’ll definitely want your hotel to realize these benefits too. eCommerce businesses that implement Apple Pay see increased average order value, decreased chargebacks, and increased conversion rates just by adding this mobile-friendly payment method. Average order volume tends to increase by as much as 5 to 10% at ecommerce businesses that allow customers to pay with Apple Pay, so you can expect your average booking value to grow if guests can use Apple Pay in your website’s booking engine. Apple Pay makes the entire purchase process more convenient, so fewer shoppers abandon their carts midway through the checkout flow. Apple Pay also adds a level of trust, so customers find your website more credible and feel comfortable making larger purchases. eCommerce businesses receive fewer chargebacks from Apple Pay customers than from customers who pay with traditional credit cards because Apple Pay is a more secure payment method. Apple Wallet houses credit card information in the form of digital cards that can only be added through a direct link from the card issuer, so the risk of fraud is lower than a standard credit card form, in which anyone can type in any credit card number. Since Apple Pay makes the checkout flow faster, more convenient, and safer, it makes sense that eCommerce businesses notice a conversion increase after adding Apple Pay as a payment method. Without Apple Pay, customers must enter their credit card number, expiration date, CVV, and billing address manually, which adds friction (and perhaps an entire extra minute) to the checkout flow. When you remove these steps, the purchase process becomes easier, so customers are more likely to complete their purchase. Bring Apple Pay to Your Hotel with Selfbook By now you’re probably wondering how to bring Apple Pay to your property, and, luckily, the answer is simple. Selfbook offers a quick and easy way to elevate your online booking experience by accepting Apple Pay. Selfbook’s platform also enables hotels to accept other popular digital wallets like Google Pay and PayPal. The Selfbook team has productized their expertise in ushering shoppers down the booking funnel, so they can help your hotel’s website compete with the OTA giants. "With Selfbook's booking engine and payment solution, our guests have the sensation of ease and convenience instantly," says Selfbook client and General Manager of Le Pigalle Paris Xavier Hue. "With three or four clicks, their booking is confirmed and paid by Apple Pay, Google Pay or any credit card. I highly recommend Selfbook to anyone looking to improve the guest experience on their website." The best part -- Selfbook is completely free for hoteliers to use. The company makes their money on credit card processing fees, rather than any sort of commission or subscription model, meaning there’s no incremental cost for hoteliers. With so much potential upside, bringing Apple Pay to your hotel is a no brainer. This content was created collaboratively by Selfbook and Hotel Tech Report.
If you’ve sold rooms through online travel agencies, chances are you’ve received a stern email from at least one of those channels alerting you about some rooms at your hotel available on a competitor OTA or on your hotel's booking engine at a lower rate. OTAs like Expedia often lock hotels into a guarantee that they will never offer a lower price on other channels - including their own! Maybe the email to your revenue management team said you were “in breach of rate parity clauses,” but what does hotel rate parity really mean? If you want to get the most out of your third-party distribution partnerships while still driving direct reservations, you’ll need to understand the ins and outs of rate parity to be able to maximize both sources of business. In this article, we’ll explain exactly what rate parity means, how it impacts your channel management strategy, why it matters, and how you can continue to build your direct channel while maintaining a good standing on the OTAs. What is Hotel Rate Parity and Why Does it Matter? “Rate parity” in the hotel industry refers to the practice of selling equal rates across different distribution channels. For example, if your hotel is selling a $299 rate on New Year’s Eve on your own website and on Expedia and Booking.com for the same room type, then you’re in parity. On the flip side, if your own website has a $249 rate while Expedia and Booking.com have a $299 rate for the same room type, then you’re not in parity. Rate parity is at the core of any hotel's online distribution strategy and impacts both online travel agents and metasearch engines. A savvy hotelier might think that selling a cheaper rate on their own website is an excellent strategic decision, so why is maintaining rate parity a big deal? If you leverage third-party channels to sell inventory, then rate parity matters. Online travel agencies, like Booking.com and Expedia, ask for rate parity in their contracts. If you work with these major channels, then you’ve signed contracts that state that you will make your lowest rates available to them. The OTAs use rate parity (or lack thereof) as a tool to organize hotel listings in the search results. Hotels that are out of parity can face penalties - like lower placement and decreased visibility in the search results - if the OTA finds lower rates on other channels, including on your own hotel website. However, rate parity rules may not last too much longer. After legal challenges in Europe, some OTAs in certain regions can no longer ask for rate parity, but it’s still a requirement for hoteliers in the United States. What Are Some Challenges of Hotel Rate Parity? Rate parity puts your hotel’s website and OTAs on an equal playing field, from a pricing perspective. For guests looking at price alone, there isn’t a clear advantage to booking direct, and OTAs often offer perks like points or elite status. Furthermore, OTAs have big marketing budgets, and guests will likely go to an OTA first or click on an OTA from a Google search instead of your hotel’s own site. Although OTAs ask for rate parity, they don’t always play by their own rules. OTAs are known to play with their commission rates or markups, sometimes reducing their commission percentage to sell a lower rate - which can undercut the rates you sell on your hotel’s website. This practice is frustrating for hoteliers, and it can be difficult to force OTAs to remove your hotel from campaigns like this. Another challenge of maintaining rate parity is that you might receive a parity alert about a cheaper rate at your hotel that’s available on an OTA you’ve never heard of. Many wholesalers sell inventory to lesser known OTAs, who then add a small markup to the wholesale rates, resulting in lower rates appearing on public sites. These companies can be hard to contact and reluctant to change or remove the rate. In these instances, rates are truly out of parity, but sometimes hotels get flagged for rates out of parity when they’re actually in parity. Many hotels use dynamic pricing strategies, which means their rates fluctuate constantly, and if one site experiences a lag in rate updates, that site could pick up a parity “violation” which is really just a technical delay. Still, the OTAs’ automated systems can penalize your listing in the search results if such issues happen frequently. Whether intentional or not, selling different rates across different channels can cause guests to question whether they’re getting a good value. Besides wanting to stay on the OTAs’ good sides, many hotels practice rate parity to maintain a consistent brand image and value proposition across all channels. How Can Hotels Monitor Rate Parity? Now that we’ve established why rate parity is important, you may be wondering how to track it. Monitoring rate parity allows you to stay ahead of OTA penalties for parity violations and to catch OTAs if they undercut your own website. Here are a few ways to track rate parity and reduce your risk of rate discrepancies: Check metasearch channels, like Google Hotels and Tripadvisor, regularly. By entering some random dates on these sites, you can quickly and easily spot-check your OTA channels to ensure they’re all selling the same rates. Use a rate shopper. Apps like Triptease, OTA Insight, or RateGain perform real-time price checks for your hotel across all platforms where you sell rooms. You can configure alerts that will let you know as soon as a date is out of parity. Be selective about the OTAs and wholesalers you work with. By only working with the most trustworthy partners, you can prevent reselling of your inventory and unauthorized rate manipulation. How Can Hotels Drive Direct Business While Maintaining Rate Parity? So, if you sell the same rates on your hotel’s website as on the OTAs, what’s stopping guests from booking on OTAs? The key to driving direct bookings is to be creative; without turning to rate discounts, how can you attract and retain guests through your direct channel? Here are a few ideas: Offer value-adds on your direct site, like free parking or early check-in, which give guests an extra reason to book directly but don’t affect the actual rate. When OTAs scrape room rates on your hotel website during rate parity checks, they only look at the dollar value of your rate, not add-ons like a waived resort fee or F&B credit. Leverage hospitality industry loyalty programs to provide "fenced rates" and different prices to closed member networks. This can be hotel brand programs like Marriott Bonvoy or those geared towards independents like The Guestbook. Target specific segments of guests with private promotions through email marketing or social media. For example, you could reach out to past guests who booked through OTAs and offer a special discount or perk if they book directly for their next stay. Make the booking process on your direct site as smooth and easy as possible so guests don’t encounter technical glitches that make OTAs their only booking option. Leverage metasearch sites. Without a direct connection to metasearch channels like Tripadvisor and Google Hotels, your own site will not be visible, and all traffic will end up on OTAs. Depending on your hotel’s room types, you could choose to sell some room types exclusively on your hotel website. However, this strategy comes with the risk that those rooms would get less exposure than they would on OTAs. With the right rate parity monitoring tools and some creative marketing strategies, your hotel can both maximize visibility on third-party platforms and drive direct bookings. Still have questions about rate parity? Let us know!
When hotels began to reopen with skeleton crews mid-way through the pandemic, the broader industry started to think about hospitality technology as the key driver to running stronger businesses despite weaker resource availability. Hotel Tech Report traffic data illustrates that despite a sidelined hospitality workforce - there is more interest in hotel technology than ever before. HTR recently publicized platform data showing 270% growth from March 2020 to 140k+ monthly hoteliers in May of 2021 (14-months into the pandemic). Vendors are innovating in lockstep with hotelier demand for new technology. Last week our team headed to the first HITEC event since 2019 to scout the latest innovations and save you time staying up to date with recent hotel tech product launches. This article is packed with the latest tools being developed by top tech firms to help you optimize and grow your hotel business. While researching for this article, our team reviewed 96 different product/feature launches to curate the list below based on the most exciting innovations in the market and then synthesized the top 50 innovations into six key trends. Please reach out via live chat if we've missed a critical innovation or trend! WHAT'S INSIDE THE RECAP: Leveraging tech to tackle labor issues The guest experience is getting a major digital makeover Mobile checkin is the new black Guest data management is in the spotlight Empowering commercial leaders to level up their strategy & efficiency Vendors are gearing up to help simplify payments for hoteliers Trend #1: Leveraging tech to tackle labor issues If you ask any restaurant, retail shop or hotel owner these days 'how's it going?', their first response will likely be to tell you how difficult it is to find and retain talent. The mass service industry layoffs and furlows at the beginning pandemic coupled with the elogated impact on the global travel industry from the Delta variant caused a mass labor exodus from the hospitality industry. While city centers continue to feel the impacts of the pandemic, many drive market destinations in many geographies are booming so much so that some have even surpassed pre-pandemic REVPAR levels such as the California wine country and are struggling to staff back up. Whether you're in a booming drive market destination and need labor now, or you will need it when city centers begin to recover--the labor struggle is real and tech companies have their sights set on coming to the rescue by launching new products and features to help do everything from retain your talent more effectively to manage your property with fewer staff. M3 Launches labor. Designed for hoteliers on the go, M3’s Labor Management app, M3 Labor, allows hospitality professionals to quickly access their hotels’ labor information and adapt in real time to the labor needs of their properties. Not only do employees get up-to-date visibility of their schedules and work histories, but property managers also have access to labor variances and managing employee time details, all available in the palm of their hand. UniFocus ShiftGenius. ShiftGenius is a unique scheduling and shift filling feature that introduces flexibility and control for employees and covers the needs of the business. Operators find coverage faster and know that the RIGHT people are filling the shifts. Hotel Effectiveness launches CoverageFinder™: Hotels are experiencing a “coverage crisis” - they cannot find the labor to address the needs of the hotel, the guests, or the team. CoverageFinder makes it easy to identify available labor from within the cross-trained hotel team, the portfolio’s “sister” hotels, and contract staffing firms. Turnover is a massive problem. The Risk Retention Dashboard identifies which associates in each department are at risk of leaving and recommends specific actions that managers can take to prevent turnover and avoid the costly impact of a lost team member. HelloShift launches a housekeeping app. Housekeeping Management app is a quick and efficient way to see at a glance the status of all of the housekeeping tasks at your hotel or property. In one view, know which rooms have been assigned and prioritized, and which rooms still need to be assigned. The quick and simple drag and drop functionality and the ability to bulk reassign rooms make housekeeping management problems a thing of the past! Harri launches Carri Chat & Apply. Carri is an AI-powered chatbot built to assist hiring managers in screening, accessing, and coordinating interviews with viable candidates. Carri transforms traditional job applications into meaningful conversations to engage candidates and improve talent acquisition efforts. eTip launches digital tipping product. eTip helps hotels to better attract, retain, and motivate staff with an app-less tipping and review platform. With eTip, staff receive an increase in compensation and a boost in morale, guests enjoy better service, and managers can act on guest feedback in real time. Beekeeper launches housekeeping app. Beekeeper Work is an intuitive app that will transform how your team tends to daily Housekeeping operations. Team members on their feet can get things done with a simple tap of their finger. No training. No I.T. set up. No corporate approvals. Just easy technology rolled out in days. And it’s available in every language too so no one gets left behind. Trend #2: The guest experience is getting a major digital makeover While the pandemic will certainly not be looked back upon fondly, some good undoubtedly has come of it. While there are so many areas that human interaction can add value in the guest experience, there are also so many areas that manual processes, wait times and antiquated systems have plagued the guest experience for decades and the pandemic gave the industry the nudge that it so desperately needed. Whether that's digitizing compendiums to reduce paper waste and create interactive experiences that generate revenue, ridiculously seamless contactless grab and go stations to meet guest needs in real time or in-stay sentiment analysis to identify and recover from service glitches on the spot--vendors continue to rollout new features and tools to help you leverage technology to become one of your hotel's greatest assets when it comes to delivering a unique and differentiated guest experience. Whistle Digital Guest Book. Whistle introduces a configurable digital guest compendium for a completely contactless experience. Hotels can now offer a rich portal and directory of information, which guests can access through messaging. Impulsify Contactless grab and go. Impulsify announces the arrival of their completely contactless grab-and-go kiosk for lobby retail transactions. Their ShopPoP kiosk now provides a QR code to give users the option of going "Touchless" when purchasing items at their increasingly popular self-service pay stations used by the hospitality and multifamily industries. Flexkeeping Automated Daily Hotel Report. The Automated Daily Hotel Report by Flexkeeping contains all critical information hoteliers need to know to ensure that their team is meeting their set standards. The report provides data on every department - from room service, housekeeping, and maintenance performance all the way over to guest complaints and service slips. EasyWay launches Guest Sentiment Powered by OpenAI. EasyWay AI is now able to automatically detect guest sentiment and act accordingly. For example, if EasyWay AI identifies that a guest is happy and is a potential brand ambassador, it will automatically send them a survey on TripAdvisor, and ask them to share their amazing experiences on social media. Hub OS launched 'DND' and 'Make up Room' statuses for Guest Touch. The system now also allows hotel guests to set their rooms into 'Do not disturb' or 'Make up room' statuses on their own mobile device by scanning a QR Code in their room. This provides added convenience for guests while helping hotels more efficiently allocate staffing resources. GoMoment launches Ivy Offer. Ivy Offer lets hoteliers extend unbeatable offers such as extended stay, late checkouts, and food & beverage offers to their guests via text messages. These offers are conversational, personalized, targetted and appropriately timed (when guests tell us they are enjoying their stay, we offer them the chance to stay an extra night at a 20% discount), resulting in repeat, incremental profit. Guests read 98% of Ivy Offer messages within 3 minutes (based on client data). Niio and Samsung debut digital art stream for public spaces. Samsung and Niio art are partnering to bring easy access to digital art on-demand to Samsung Profesional Displays to transform any screen into an engaging digital art canvas. With access to thousands of digital artworks from the world’s best artists, Samsung clients can seamlessly display individual works of their choosing or play art streams curated by mood and style, 24x7 to one or multiple sites. Turnkey solution without requiring additional hardware or rights management. Bookingwhizz Automated Guest Journey with Whatsapp. The CRM module connects directly with the PMS and/or channel manager, automates guest notifications and promotions from predesigned campaigns. The hotel or group can schedule these notifications based on their business needs. SensorFlow launches SmartREM (Smart Room Energy Management Solution). When guests leave the room empty with the HVAC running, SensorFlow's occupancy sensors and smart thermostats communicate this data to the gateway. The gateway then uses AI to react to the real-time occupancy data and automatically switches off the HVAC or adjusts it to a more energy-efficient setting to save energy, without needing any manual intervention from hotel staff. If guests leave the room with the HVAC running and the pool/balcony doors or windows are open, the HVAC is then automatically adjusted to ensure proper ventilation and prevent condensation issues while saving energy. When SensorFlow's sensors detect that guests have returned, our gateway then automatically resets the HVAC to the guests' previous settings. VenueLytics launches 24/7 AI Smart Concierge. VenueLytics provides industries first fully integrated 24/7 AI Smart Concierge to automate contactless guest engagement, housekeeping, maintenance and other guest requests across WiFi, WhatsApp, SMS, WebBot and Facebook Messengers. Hotelinking launches WiFiBot. Hotelinking developed a system called WiFiBot that automatically solves the Internet connection problems using IoT (Internet Of Things) technology and without the need for staff or a technician to intervene. This solution proactively monitors any device connected to the network regardless of the vendor to detect performance issues, and continuously evaluates components to maintain and optimise their availability to avoid downtime or network failures. Moreover, it analyses all relevant information related to the use of WiFi by guests and its proper functioning and performance. Trend #3: Mobile check-in is the new black If you are an HTR regular then you probably know what we think about hotel brands building their own tech, but to give some credit where credit is due back in 2015 Starwood identified the potential of mobile checkin and invested heavily in it because they saw what was coming. If we can checkin for a flight on our phone, why can't we checkin for our hotel rooms? The reality is that mobile check-in is another area that has boomed during the pandemic with contactless everything as the new normal. As hardware comes down in cost and mobile checkin goes mainstream, vendors are sprouting up left, right and center creating new opportunities for hoteliers to offer mobile checkin solutions empowering saavy hoteliers to be more prepared for guest arrival, reduce front desk wait times, go contactless and even get some new checkin tricks up their sleeves with digital signatures, payment authorizations, upsells and more. Maestro launches mobile check-in. Allows Maestro customers to enable guests to check-in on the fly, on their own personal mobile device, with no 3rd party app download required, creating a self-serve environment from their own device. GTRIIP Launches Selfie Check-in. GTRIIP processes hotel check-ins using our OCR engine to read international passports and local photo IDs. We use our face verification engine powered by computer vision to match the face (with a selfie) against the photo ID. This check-in process can be completed on the web. Onres launches mobile check-in. Enables Onres customers to increase incremental revenue by up to 30% with Contactless [Early] Check-in and Late Check-out, Upgrade your Room, and Add Add-ons. RoomKey PMS launches mobile check-in. 100% digital paperwork built into the RoomKey PMS from mobile check-in through check-out. Automated payment and room release to better inventory management CODE2ORDER launches COVID-19 Vaccination Pass & Test-Certificate. Hotel guests can upload their vaccination pass or test certificate during the online check-in at hotels or during their stay at the hotel (required for hotel stays in Germany). The upload can be easily done by using their own Smartphone without further app downloads. Hotels can check the uploads in the CODE2ORDER Backend. Trend #4: Guest data management is in the spotlight Whether you look at Tiktok in social, Visa in payments or Netflix in entertainment--its clear that companies who have harnessed the power of unique customer data have realized massive profits. The strange thing is that the hotel industry sits on a treasure trove of travel spend and guest preference data yet most hotels have still only scratched the suface of what they can do with this data because ultimately you need the right tools, structure and processes to actually act on it. The good news is that if anybody knows just how valuable and powerful data can be its tech companies, and they're gearing up to help you harness one of your company's most valuable assets. Hapi launches Hapi Connect for Salesforce. Hapi Connect integrates hotel companies' data into Salesforce Cloud environments in real-time, helping hoteliers to innovate using the world’s leading CRM. Hapi Connect for Salesforce allows companies to centralize data and tailor each step of the guest journey, driving loyalty and increasing conversion. Oracle Hospitality Integrations Platform. The Oracle Hospitality Integration Platform (OHIP) offers hotel operators and integrators unprecedented access to all of the capabilities that OPERA Cloud has to offer. By making available over 3 thousand REST APIs and a full self-service experience end to end, operators and integrators can now design, build and release their integrations in matters of days rather than weeks or months thus accelerating time to market and reducing costs. Cendyn adds DIY content management to eLoyalty. Cendyn’s eLoyalty now puts customers in the driver’s seat to seamlessly manage and control the content that’s served to their members with a full-service loyalty solution for any type of hotel or hotel brand. Prior to this update, eLoyalty had static workflows for serving content to loyalty members but now hoteliers can log into a CMS to create different pathways and serve different content journeys or offers based on characteristics of various segments within the loyalty program. Bookboost launches CRM. Guest messaging platform Bookboost also extended it's product to offer guest segmentation and email marketing. Manage your first-party customer data to track interactions to create personalised guest messages. Utilise a single system to manage guest engagement and build strong relationships. Clairvoyix Launches Hospitality Solution for Opera in the Cloud. The Clairvoyix Hospitality Solution for Opera in the Cloud brings fully integrated transient sales and marketing automation to Oracle Hospitality customers. Utilzing the Oracle Hospitality Integration Platform, Opera in the Cloud customers can immediately start direct marketing to valuable past guests as past guest data is automatically transferred to the Clairvoyix Hospitality Solution. Guestjoy launches repeat customers. Guestjoy launched a hotel CRM system for marketing managers in smaller hotels that helps them to build a customer database who is interested in getting special campaigns and offers. The tools they are using only allow them to set up a newsletter without knowing the background of a customer. Duve Guest Segments. Duve's Guest Segments allow hoteliers to send different messages to different guests, based on their profile and data you’ve collected from them. This includes reservation details, personal information, and more. With Guest Segments, hotels can use both pre-scheduled or instant messaging to create a message to specific guests and provide an improved guest experience. Datavision DVGuest Analytics. Datavision is adding powerful guest analytics features to our comprehensive business intelligence platform. Guest data is extracted and combined from a single source (PMS) or a variety of additional sources (Spa, Golf, Dining, CRM, etc.) supporting a 360-degree views of guest value, spend patterns and stay behavior. LaaSie launches Helix. Laasie has extended its core Reward Marketplace technology beyond the hotel website and booking engine, to bring personalized rewards to email campaigns. Each recipient of the campaign receives a uniquely personalized reward offer that resonates with his/her interests, demographics, and purchase behavior. iReckonU launches IKnowU Customer Data Platform. The IKnowU Customer Data Platform emerges as Ireckonu’s latest way to leverage its proven CORE Middleware. Synchronizing with your various PMS, CRS and other service delivery systems, IKnowU will become your system of record for clean, consolidated guest profiles. IKnowU’s powerful features include match & merge, identity and privacy management, subscription enrollment, communication control, behavioral and event data, and AI-assisted segmentation. It can also bring in third-party data. Simplotel Guest Connect. Simplotel Guest Connect helps hotels convert their website content (promotions, and offers) into an email template with a single-click. Also, with a property management system integration, hotels can send mails and upsells to guests who book through any channel. Trend #5: Empowering commercial leaders to level up their strategy & efficiency The term commercial refers to the concept that while historically there have been silod departments within hotel companies like revenue management or marketing, these walls are quickly being broken down as departments become more deeply entertwined. The catalyst for this evolution in decades old operating model has undoubtedly been technology and the transparency, access to information and interconnectedness that it has unlocked. This is not the first time breaking down departmental silos to emphasize a more hollistic commercial strategy has been a key theme of one of HTR's innovation recaps and it certainly won't be the last. Impala Contracting. Say hello to fast and easy hotel direct contracting. Whether it’s signing new deals or managing existing ones, Contracting by Impala enables direct contracts between hotels and tour operators, agencies or corporate travel platforms. We take away the costly integrations and lengthy negotiation cycles to negotiate deals in days, not months. List your hotel for free IDeaS Profit Optimization. Profit Optimization for IDeaS G3 RMS considers any combination of servicing costs, ancillary revenue and associated margins, and acquisition or channel costs. This approach enables hotels, resorts, casinos, and more to get the most profitable guests into their property, while maximizing other inventory beyond the guest room, such as restaurants, bars, retail, and activities. HotelIQ Decision Cloud. With the new HotelIQ Decision Cloud, hoteliers can organize data, analyze it, plan next steps, and collaborate with their team and across their organization. In doing so, we aim to give hoteliers the lenses they need to pull insights from complex data sets and make more intelligent decisions. RateGain launches Demand.ai. RateGain launched an AI powered demand forecasting tool, that helps hoteliers and other travel companies track hyper-local demand and the underlying factors impacting demand – thereby helping them optimize their commercial strategy. Event Temple Launches Chain Management Dashboard. Event Temple’s Chain Management Dashboard is an above property sales enablement tool for chains and multi-property management groups. Organizations now have a hub to view bookings, leads, accounts, contacts, reports, and manage sales across multiple properties. Pace launches Restrictions Management. Take control of your business mix. Use restrictions to control your business mix. Pace will suggest when to close out corporate rates and maximise revenue from your transient business. Avvio launches allora ai Hotel Booking Retention Engine. Avvio developed a Hotel Booking Retention Engine that sits within the allora.ai booking engine to counteract the rise in hotel room cancellations. They did this by identifying at risk bookings, and alerting hoteliers in an actionable format, so that measures can be taken to protect bookings. allora.ai’s Hotel Booking Retention Engine uses machine learning and data science to assess cancelation risk for every individual booking on the books. MeetingPackage launches group pricing module. MeetingPackage offers venues to sell in a transactional way via their own channels and through distribution. Venues are able to manage pricing of Meetings & Events services flexibly from one centralised place to all distribution channels. For example, minimum spend requirement, meeting package price per delegate or meeting room price per hour, half-day, full-day. Including seasonal prices and corporate negotiated rates. ProfitSword enhanced currency conversion functionality. ProfitSword has updated the application to support viewing reports in any currency desired. As part of this update, we allow multiple exchange rates to be defined for any currency pair, depending on your reporting needs. The firm added flexibility to reports allowing a user to choose an exchange rate based on the data being reported eg; balance sheet data converted with a month end exchange rate, accounting data with month average, and budget with an annual exchange rate all in the same report. InnRoad launches new Pace and Pickup reports. innRoad's new Pace & Pick Up Reports are designed to give users easy access to their property's performance with the click of a button. Users can compare their performance over time and see if they are above or below on their occupancy, revenue, and rooms sold. Avalon Analytics launched automated PowerPoint presentations. One of the pain points of a revenue manager is the time spent preparing for weekly and monthly meetings. This remains true at hotel-level and above-property level, where you may need to prepare a market performance review for senior executives, ranging from VPs Operations to Owners. Generate 20+ PowerPoint slides for your weekly revenue meetings and month-end owner meetings within minutes. Avalon allows you to load entire presentations that are always up-to-date and ready to be delivered to your inbox. D-EDGE Launches MediaGenius. D-EDGE provides hoteliers with an all-in-one platform to manage and monitor digital media campaigns: search, metasearch, display, and social media. With MediaGenius, hoteliers can easily follow the evolution of income and bookings generated via AdWords, analyze their campaigns’ performance, and fine-tune their strategy. The Hotels Network Launches Bench Direct. BenchDirect by The Hotels Network is an interactive analytics platform for hotels to benchmark their direct channel performance compared to the market and competition. The tool provides hotels with competitive insights across more than 30 key metrics specifically related to direct bookings. VoucherCart launches enterprise. VoucherCart Enterprise is a SaaS software product used by international and national hospitality operators with responsibility for marketing, sales, and revenue across multiple business units/member organisations. It enables them to promote and sell vouchers, gift cards, memberships, and tickets (pre-paid instant delivery) associated with their products and services and manage these centrally across all member organisations allowing cross-organisational redeem and usage, while also supporting voucher management and sale at member organisation level. Hotel Res Bot Launches AI Channel Manager. Many distribution partners such as Secret Escapes don't have interfaces to transfer bookings automatically, which means they simply send an email and reservation staff must manually enter these bookings into the PMS. The HERA AI Channel Manager reads those incoming emails and automatically pushes them to your PMS directly or via your CRS or traditional Channel Manager. Trend #6: Vendors are gearing up to help simplify payments for hoteliers If you follow the tech world, you know that payments are big money. You don't have to look far to see a massive head turning round like Stripe's $600M Series H (who even knew series H was a thing...), Affirm's market debut 100% pop or Plaid's (almost) $5B+ merger with Visa that was later blocked by regulators. Other than being the lifeblood of every business on the planet, payments infrastructure is so immensely valuable because its extremely challenging to develop and maintain compliance. While there are tons of payments solutions out there, there are few that have truly built out domain specific offerings specifically for the hotel industry to meet its unique challenges (and opportunities) and hotel tech companies are spotting the opportunity. Cloudbeds Payments. Hotel payment processing has been complicated for too long. Cloudbeds Payments provides easy, transparent and contactless payment processing that is fully integrated into the Cloudbeds Hospitality Platform, saving your property time and money. Bbot Tab Sync. Keep guests happy and servers relaxed with Bbot Tab Sync, a seamless addition to the Bbot Order + Pay solution. Plus, activating Tab Sync for in-venue and in-room dining guests gets you exclusive access to our BOGO deal on handheld devices! Adyen partners with Shiji to simplify hospitality payments. This new integration simplifies the payment process for hospitality businesses by removing the need for a list of platforms and suppliers which usually includes separate processes for property management systems, food and beverage point of sale, and guest experience platforms not to mention the different payments service providers for each. SmartHOTEL launches SmartCONNECT for Payment. SmartCONNECT for Payment ensures that hotel guests’ payments can be made quickly, securely, and hospitably. With the click of a button, payments for online and offline bookings are automatically billed by the payment service provider of choice and processed directly on the guest folio of the hotel’s Property Management System (PMS). dailypoint™ Launches Payment Link. The dailypoint™ Payment link is part of the Booking Manager. It allows hoteliers to automate payments and process them securely according to PCI and PSD2 regulations. Implementing the payment link relieves the reservations department and minimizes the risk of fraud since no more credit card data is being processed directly or stored at the hotel. RoomOrders Launches Digital Tourist Hubs. The RoomOrders digital tourist hub is an ordering and payment network of hospitality providers (hotels and resorts connected to surrounding vendors in a revenue-sharing model) to protect from accommodation giants like Booking dot com and AirBnB and restaurants from delivery giants like UberEats and GrubHub as well as excursion and tours agencies like Expedia and TripAdvisor.
Did you know the average small business uses 40 different software applications, and the average hotel uses around 20? In an ideal world, every system in your hotel’s tech stack would help you automate tasks, reduce costs, grow revenue, and deliver a five-star guest experience. But we understand that getting up-to-date on the myriad of technology solutions available to hotels can be daunting! Where do you even start? In this article, we’ll introduce you to each piece of the hotel technology landscape, from revenue management to reputation management and everything in between. Drawing on insights from over 10,000 hotel software reviews written by hoteliers across the globe, this article will also highlight some top software vendors in each category. For more detailed testimonials and additional software choices, you’ll want to click over to the full list of vendors. Let’s dive in! 9 Hotel Operations Software Tools that Drive Efficiency This category of software includes the most essential technology for hotel operations: checking guests in, reconciling accounts, handling payroll, and getting feedback from guests. Your hotel’s size and complexity will determine which systems you need; small, limited-service hotels might be fine with a PMS and a payment processor, but a large resort could benefit from each category of software. 1. Property management systems (PMS): The PMS is the central hub for hotel operations. In this system, staff can check guests in and out, create and manage reservations, pull financial reports, manage guest profiles, and more. According to user reviews and analysis of system functionality, the top PMSs are Cloudbeds, Clock, and HotelTime, though there are over a hundred more great systems on the market. 2. Staff collaboration tools: Hotel staff are scattered across different floors, buildings, and shifts, so a communication platform is necessary to keep everyone on the same page. Systems like hotelkit, Monscierge, and ALICE can replace analog methods like walkie-talkies and logbooks, plus they can track tasks, reduce manual errors, and increase efficiency. 3. Housekeeping and engineering software: These tools digitize the operations of your housekeeping and maintenance departments, with the ability to automate task assignment, monitor real-time status of rooms or issues, and track task completion. Top software in this category includes hotelkit, Flexkeeping, and ALICE. 4. Guest feedback and surveys: Do away with the paper comment cards and give guests a digital platform to voice their feedback, such as GuestRevu, TrustYou, or Revinate. Not only are these tech solutions easy for guests to use, but they also allow hoteliers to customize, automate, and analyze guest comments and complaints. 5. Accounting and reporting: If your hotel accepts payments from guests and issues payments to employees and vendors, then you’ll benefit from an accounting and reporting system like myDigitalOffice, M3, or Omniboost. A modern accounting system reveals opportunities to reduce costs and maximize revenue, plus makes your accounting team more efficient with automated reports and integrations with other on-site software. 6. Payments Processing: Most guests prefer to pay for their reservations with credit cards, but a payment processing system is necessary to get the funds from the guest’s card into your hotel’s bank account. Payment processors like Profitroom, Mews Payments, and Adyen charge a small processing fee, but they make getting paid as seamless as possible. 7. Labor management: Hotels have dozens, if not hundreds, of employees, so scheduling is no easy task. Software such as Hotel Effectiveness’ PerfectLabor™, M3, and UniFocus include forecasting, insight into labor costs, and integrations with payroll and timekeeping systems. 8. Meetings and events: Whether your hotel has one private dining room or several floors of ballrooms and breakout spaces, meetings and events software can support every step of the sales and planning process - and the event itself. Highly rated meetings and events software includes Proposales, Event Temple, and Blockbuster by Duetto. 9. F&B and point-of-sale systems: The pandemic accelerated demand for features like contactless menus and online ordering, so there has been a huge wave of innovation in the F&B software space. Vendors like RoomOrders, Bbot, and Oracle’s MICROS can help restaurants modernize their operations, cut costs, reduce reliance on delivery platforms, and strengthen relationships with customers. 7 Revenue Management Tech Systems that Improve Yield Strategy The goal of revenue management is to sell the right room to the right guest at the right price, and revenue managers leverage a variety of software to achieve their RevPAR goals. 1. Revenue management systems (RMS): The secret weapon of any revenue manager is the RMS; this system analyzes historical data, market supply and demand, and forecasts to recommend the rates most likely to maximize revenue and profitability. You might also hear revenue management software like IDeaS, Duetto’s Gamechanger, or Atomize referred to as “yield management systems” or “pricing engines.” 2. Channel managers: A channel manager is the link between a hotel’s property management system and distribution channels like Booking.com, Expedia, and the GDS. Channel managers such as SiteMinder, Cloudbeds’ myallocator, and D-EDGE’s Smart Channel Manager allow hoteliers to make changes in one system, their PMS, rather than managing rates on each channel individually. 3. Central reservation systems (CRS): Larger hotels or hotels that are part of a chain or group might use a CRS to centralize all bookings, whether they’re made by call center staff, the hotel’s own website, or a third-party channel. The CRS will then send reservations to the PMS for room assignments. Popular CRSs include Pegasus, Windsurfer, and GuestCentric CRS. 4. Rate shopping and market intelligence: A key to revenue management success is selling competitive rates, but how do you know what your competitors are selling? Rate shopping tools, like OTA Insight, Siteminder Insights, and D-EDGE RateScreener, do the heavy lifting for you and present competitor rates and market forecasts in user-friendly dashboards and reports. 5. Parity management: OTAs ask hotels to provide rate parity, meaning selling the same rate across all channels, and, as a hotelier, you don’t want OTAs to sell cheaper rates than your hotel’s website. Parity management tools, like OTA Insight, FornovaDI, and Triptease give hoteliers access to dashboards that monitor rates across all channels in real-time. 6. Business intelligence: Revenue managers love data, but sometimes all that data is too much for Excel to handle. Business intelligence tools offer better solutions for slicing, dicing, and visualising data through dashboards and reports suitable for studying historical performance or predicting the future. Top BI applications include OTA Insight, Scoreboard by Duetto, and ProfitSage. 7. Upselling Software: Driving incremental revenue per guest is possible with upselling tools that automate the entire process - and use profile data and historical trends to serve the most compelling, personalized offers to each guest, like room upgrades or F&B items. Tools like Oaky, EasyWay Smart Upselling, and GuestJoy also enable hoteliers to start the upselling process before the guest arrives on property. 9 Guest Experience Platforms to Improve Satisfaction Scores How do you create a five-star guest experience in the digital age? A plethora of systems exist to delight guests, from contactless check-in solutions to modern in-room entertainment. 1. Guest messaging: Messaging platforms allow hotels to communicate with guests via their preferred platform: text messaging, email, or even apps like WhatsApp and Facebook Messenger. Top-rated systems like Monscierge, Whistle, and EasyWay support automated messaging and one central dashboard where staff can respond. 2. Keyless entry: Keyless entry software enables a guest to unlock their room or other secure areas like gyms or pools with a wave of their smartphone. Systems like Mobile Access by ASSA ABLOY, FLEXIPASS, and Openkey.co offer integrations with PMSs for a seamless arrival experience. 3. Guest apps: Digitize your in-room directory with a hotel app like ALICE, INTELITY, or Duve. These downloadable apps put everything guests need to know at their fingertips, from contact info and directions to room service menus and local recommendations. 4. Contactless check-in: In the wake of the pandemic, guests prefer a contactless arrival process, and software like EasyWay, Canary, and Duve make it easy for hotels to pivot to a fully digital check-in. Functionality includes ID scanning, digital registration cards, upselling, payment processing, and arrival time coordination. 5. In-room tablets: Just like the smartphone replaced our digital cameras and rolodexes, an in-room tablet can replace your rooms’ telephones, directories, room service menus, TV remotes, thermostats, and more. Tablet providers like SuitePad, Crave Interactive, and INTELITY are even proven to increase guest satisfaction and revenue. 6. Energy management: These systems have two goals: decrease your hotel’s energy costs and reduce your hotel’s environmental impact. Vendors like Verdant Energy Management Solutions, Telkonet, and EcoStruxure are designed with hotels in mind and seek to not only decrease costs, but also enhance the guest experience. 7. Guest room entertainment: Today’s guests want more than local cable channels on their guestroom TVs; systems like Monscierge ZAFIRO IPTV, and Sonifi provide interactive content and entertainment for all types of hotels, plus additional marketing and engagement opportunities you couldn’t get with traditional TV. 8. Mobile ordering/F&B: Bbot, RoomOrders, SABA F&B Ordering, and other systems provide an essential piece of technology for hotels and restaurants: mobile ordering. With this software, guests and customers can access menus, place orders, and pay from their smartphones, and F&B outlets can better manage order fulfillment and deliver an end-to-end contactless experience. 9. Hotel Wi-Fi: What was once a premium add-on is now an essential amenity at hotels, especially with a growing segment of travelers working remotely. To offer reliable high-speed internet access, hotels can partner with vendors like Cisco (Meraki), Percipia, or GuestTek that offer implementation services and ongoing support. 9 Marketing Tools to Lower Acquisition Costs and Drive Direct Bookings Of course, you don’t need any of the software listed above if nobody knows about your hotel! Marketing software allows you to tap into new audiences of guests and build relationships with your existing guest base. 1. Booking engines: For hoteliers seeking to increase direct business, a booking engine is essential. This software allows guests to book reservations on your hotel’s website by displaying rates and availability from your PMS, then integrating reservations into the PMS. Cloudbeds, Bookassist, and SiteMinder offer some of the best booking engines. 2. Reputation management: A reputation management tool helps you request, track, analyze, and respond to guest reviews across sites like Tripadvisor and Google and your own surveys. Some of the industry leaders are TrustYou, GuestRevu, and Revinate, and they can even assist in increasing guest review scores by revealing insights about guest sentiment. 3. Website builders and content management systems (CMS): Outsourcing your website design isn’t necessary with a CMS; these tools allow you to build, edit, and organize website pages and content, and they support integrations with booking engines, payment processors, widgets and more. Smart CMS by Bookassist, Profitroom, and Net Affinity are some of the top website builders. 4. Direct booking tools: If you want to increase direct bookings, then an app like Triptease, Hotelchamp, or TrustYou can boost the number of shoppers who complete bookings on your hotel’s website. These tools let you display personalized messages, snippets of guest reviews, price comparison widgets, and more - all of which give guests reasons to book direct instead of on an OTA. 5. Digital marketing agencies: Don’t have the time or resources to handle digital marketing in-house? A digital marketing agency can lend their expertise to help your hotel succeed in search engine marketing, social media, content creation, and PR. Bookassist, Avvio, and Net Affinity are some of the leaders in this space. 6. Social media tools: Whether you’re trying to build a new audience or stay in touch with past guests, social media is an important component of your hotel’s marketing strategy. Social media vendors like BCV, Sprout Social, and Travel Media Group can help you achieve your reach and engagement goals. 7. Metasearch and ad tech: Metasearch channels, like Google, Kayak, and Tripadvisor, are powerful drivers of traffic to your hotel website - if you leverage them effectively. These sites require special connectivity and a bidding strategy, and tools like Bookassist, Avvio, and Koddi will help you manage budgets, track attribution, and understand market dynamics. 8. Website live chat/chatbots: Potential guests shopping on your website want answers now - without needing to pick up the phone. A chatbot, like one from Asksuite, Quicktext, or Whistle, use artificial intelligence to answer guest questions quickly and accurately, plus capture leads and increase conversion on your website. 9. Hotel CRM: Your database of guest email addresses is a gold mine - if you can leverage it strategically. A CRM system, such as Revinate, Profitroom, and dailypoint 360, allows you to capture email addresses on your website, send automated messages throughout the guest’s journey, create segments of profiles with specific characteristics, and analyze open rates, click-through rates, and conversion. F&B and MICE The food and beverage and meetings and events components of the hotel industry have their own technology solutions too. Whether you’re trying to streamline your room service offerings or support citywide conferences in a maze of meeting spaces, you can find software to help you execute any type of service or event. 1. Restaurant management: In order to run a restaurant smoothly, restaurateurs leverage point-of-sale software to manage stock in real-time, handle transactions, reserve tables, run reports, and more. Popular restaurant management software includes Vento ePOS, Oracle MICROS, and Lightspeed POS. 2. Mobile ordering and room service: Contactless service is the latest trend in F&B, but it seems likely to become the norm. Mobile ordering systems, such as Bbot, RoomOrders, and SABA F&B Ordering, allow restaurants to upload digital menus, accept online orders, and receive contactless payments, and customers can feel confident in more efficient service and accurate orders and bills. 3. Meetings and events intelligence: This category of software aims to help hoteliers maximize their meetings and events business by understanding market dynamics, uncovering insights about attendees, and optimizing pricing and space usage. Top meetings and events intelligence tools include Blockbuster by Duetto, IDeaS (SmartSpace), and Get Into More. 4. Group sourcing and RFP tools: Without software to assist, the RFP process is tedious. RFP software, such as Proposales, MeetingPackage, and Venuesuite, moves this process online and helps you to automate it, making all the back-and-forth more efficient and helping sales teams reach their goals. 5. Event management: Software doesn’t just help your sales team seal the deal, but also to plan and execute the event itself. Event Temple, Tripleseat, EVENTMACHINE, and others provide functionality to send proposals, get e-signatures, manage traces, communicate with clients, and create and edit BEOs and agendas. Looking for more resources on hotel industry software? Download the free 2021 HotelTechIndex Market Leaders Report.
Climate change has been in the news again recently with a very stark warning from the UN's Intergovernmental Panel on Climate Change (IPCC). They concluded that global temperatures are rising at an unprecedented rate and that this should be considered a “code red for humanity”, according to UN chief, Antonio Guterres. There have been strong indications that many areas previously thought to be low risk from the effects of climate change are now being affected. Recently, Greece—one of the Mediterranean’s top destinations—experienced the worst wildfires in living memory. Earlier this year, the west of Germany and surrounding countries saw extensive flash flooding and soil erosion that claimed the lives of over 180 people. 150 are still missing. And in Canada and the northwest United States, temperatures reached 49.6C (121.3F). The resulting wildfires and extreme temperatures are together thought to be responsible for over 1000 deaths in the region. Whole towns have been wiped off the map as a result. With such damning evidence of the consequences of climate change, there are changes that need to be made across all industries. According to the Sustainable Hospitality Alliance, 1% of the world’s carbon emissions result from the hotel industry. 1% is a substantial chunk and as tourism continues to grow, this share or the world’s carbon emissions that hotels are responsible for will likely increase. What can hotels do to help contribute to a greener, more sustainable world? We’ve put together 5 ways hotels can become more sustainable in the future. 1. Focus on rewilding Hotels rely heavily on tourism, and tourism relies heavily on beautiful scenery, wonderful wildlife, and clear oceans. The climate crisis has raised awareness of the need for rewilding. Rewilding means allowing areas of land to be left untouched indefinitely to enable parts of the natural world to regenerate to their former glory. Rewilding doesn’t only increase native fauna and flora, it also helps create carbon sinks that take carbon dioxide from the atmosphere and release oxygen back into the atmosphere. As people try to reduce the concentration of carbon dioxide in the Earth’s atmosphere, rewilding is an important and cost-effective weapon against global warming. Rewilding also protects regions from natural disasters such as flooding and landslides. The increased legislation binds with the soil to ensure it’s locked in place, and the natural barristers caused by trees and bushes helps reduce the impact of floodwaters that accumulate on land developed by humans. The hotel industry needs to start raising awareness and supporting the rewilding movement if they want to continue to benefit from the pristine scenery that’s so crucial to attracting guests. This includes lobbying for international cooperation on creating rewilding zones around the world on land and in the oceans. Educating guests at hotels on the importance of these initiatives will help drive support for rewilding from the general public, ultimately helping hotel businesses thrive in the future and improve conditions for humans everywhere. 2. Reduce the impact of hotels on the environment Hotels use huge amounts of resources to run their business. Even when there are very few guests staying, the hotel still needs to provide heating, lighting, and restaurant services to guests. These are examples of energy-intensive requirements that hotels always need to provide no matter the number of guests staying at any one time. To reduce their impact on the environment, hotels need to invest in solutions that enable guests to make environmentally-friendly choices during their trips. By offering guests the chance to drive the green revolution in hotels, the perception of the level of service that hotels offer won’t suffer—guests don’t like being told they need to make changes, but if they choose to make them themselves, they’re much more likely to view them favorably. An example of how modern technology can enable guests to make more eco-conscious decisions is SuitePad’s Green Option. Using push notifications the Green Option works much like the traditional “do not clean” sign on the door, but due to its digital format, it actively encourages guests and can notify them of the impact their choice can have on the environment. Some hotels also offer small incentives such as vouchers or free drinks to incentivize guests to make this choice. These types of features will soon start to become more commonplace at hotels as they seek to become more eco-friendly. 3. Rediscovering the staycation The term “staycation” is synonymous with the COVID-19 pandemic, but it could be here to stay. While vacationing locally or within your own country was a good way of helping reduce the transmission of the virus, it’s also an effective way of reducing travelers’ carbon footprint. With hydrogen power aircraft and solar-powered vehicles still a long way off, there’s a real incentive to reduce consumer carbon emissions. One return flight from Europe to the US produces as much carbon dioxide as the average vehicle owner produces from their car in a year. And this problem can’t be sorted with short-haul flights. In fact, short-haul flights are just about the most environmentally damaging way of traveling as airplanes use huge amounts of fuel to get off the ground. If you’re only traveling a few hundred miles, short-haul flights clock up the highest CO2 per mile ratio besides space travel. For hotels, this may mean switching their focus to people visiting from more locally. In places like Europe, this may be stretched to people from other countries that can be easily connected by train. By making tourism more local, the industry can significantly reduce carbon emissions, but it will take input from the airlines, hotel, and restaurant industries to achieve this. The good news is that this may not last forever. Engineers around the world are working on producing much more efficient and eco-friendly forms of travel including solar-powered cars and hydrogen-powered aircraft. Major advances in battery technology have also made electric cars much better than most people thought possible, and if this technology is adapted for airplanes and they are charged using renewably produced electricity, global air travel will enter a whole new, eco-friendly era. 4. Redefining extravagance Some of the most greenhouse gas-producing aspects of tourism are equated with decadence and luxury. Superyachts, for example, contribute a huge amount of carbon emissions and ocean garbage build up in some of the world’s more important ocean ecosystems. Despite this damage being well documented, there is very little currently being done to reduce these contributions, and the demand for chartering superyachts is on the increase. Of course, superyachts are not the only contributing factor, but they are a good example of how the modern superrich lifestyles of many people can contribute to climate change. Instead, there needs to be a shift in what extravagance and luxury really mean. It needs to be cool, exciting, and ultimately, desirable, for hotel guests to notably reduce their impact on the environment. This could come in the form of encouraging them to pay towards charity organizations when they book their vacation, or it could come in the form of making taking the time to actively contribute to rewilding projects while they’re on vacation. Rather than yachting over the world’s most pristine coral reefs, why don’t we encourage people to take the time to contribute to coral reef rebuilding projects? These kinds of activities need to be prioritized and rebranded as attractive representations of extravagance if we are to help reduce the hotel and tourist industry’s impact on the environment. 5. Moderating business travel Before the pandemic, business travel was a common feature of a globalized business world. But, the increase in the need for video conferencing technology has shown that businesses can significantly cut the need for travel. In the future, businesses will need to make decisions as to whether it’s worthwhile or environmentally sustainable to send staff abroad for business trips when the meeting or conferences they are attending could easily be done online. The reduction in business travel will also likely have an impact on the demand for business hotels, meaning that many business hotel owners will need to diversify their business to offer services to non-business guests. Understanding the future of hotel sustainability Hotel sustainability will hinge on using innovative technology, changing attitudes, and moderating expectations. But, with time, new more sustainable travel and hospitality technology will enable hotels to return to operations much like we have today. Until then, it’s imperative that hotels do their bit in trying to reduce their impact on the environment.