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The Ultimate Guide to Hotel Phones

by
Hotel Tech Report
1 week ago

Do you think a hotel room phone is a dead ringer for a regular home phone you’d find in your living room? Think again! Although the two types of phones might look alike, the features and uses are actually quite different. If you’re scoping out phone options for a new hotel, looking to upgrade your existing phones, or considering hotel phone alternatives, then this article is for you. We’ll explain how hotel phones are different from standard home phones, dive into their most important features, and introduce you to some of the top choices on the market today. And if you’re thinking out of the box, we’ll also share some alternatives to hotel phones that you may want to consider.

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6 Simple Ways to Create a Seamless Guest Experience at Your Hotel

by
Hotel Tech Report
1 month ago

  With guest expectations continually changing and new technologies popping up daily, how can you possibly stay on top of it all? You might feel paralysed by choice or unsure of where to begin; there are simply so many potential vendors to consider or new ideas to test. And let’s not forget about budget and resource constraints, since you probably don’t have a blank check to put toward endless bells and whistles for your guests. But even with limited staff and realistic budgets, hotels of any size can dazzle their guests with a five-star guest experience if you know which technology investments will pay off. Whether you own or operate a boutique hotel, an inn, guesthouses, or something else, this article will help you craft a smooth guest experience – leading to better review scores, more repeat guests, and higher RevPAR – by leveraging technology effectively.

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5 Smart Tips To Enhance The Guest Experience At Your Hotel

by
Stefano Mocella
2 months ago

The tourism and hospitality industry has evolved drastically in the past few decades. However, if there is a contributing factor to its success that has remained a constant all throughout, it is an outstanding guest experience. Naturally, enhancing guest experience persistently is all but a necessity for hoteliers across the globe. Mentioned below are 5 smart tips to do so.

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Use Next-Gen Tech for a Contactless Guest Experience

by
Renz Ganaban
2 months ago

The hospitality industry is rooted in offering guest-centric, high-touch experiences delivered by caring and courteous staff. In the wake of the pandemic, however, guest expectations have shifted, with 88 percent of customers expecting companies to accelerate digital initiatives that reduce the need for physical interactions. Your guests no longer want to wait in crowded lobbies to ask a question, touch laminated room service menus to place an F&B order, or flip through paper compendiums to find local activities. This shift is causing hotels and casinos across the globe to seek out ways to provide personalized, high-touch customer service in a touchless way. Hotels that wish to stay competitive must implement a new generation of interactive digital technologies that address the challenge of augmenting the hotel experience with relevant information and offerings without requiring physical touch. Quick Response (QR) codes, Near Field Communication (NFC), and location-based beacon technology have entered the scene, allowing properties to drive new contactless channels of hotel and guest interaction. These solutions not only help you deliver a high level of service that enhances guest stays but drives fresh streams of incremental revenue as well.

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How PMSs Help Mobile Applications Push Hospitality Forward

by
Jan Hejny
3 months ago

Guests’ satisfaction has been dependent on the work of hotel employees for a long time. However, hotels may not have enough staff (a common phenomenon today) or they may encounter understandable staff limits (people are not reachable nonstop or can be slow, etc.). This can lead to problematic situations such as check-in queues or insufficient communication with guests.  Therefore, the dependency of guest satisfaction on the performance of the staff only may not be the best possible solution for a hotel. Especially nowadays, when there is an option to supplement the work of hotel employees with available systems. Mobile applications, software designed to improve the care that guests receive in hotels, are a typically great support for the work of staff.  But it’s not just about mobile applications, the story of service improvements begins (traditionally) with PMSs.   PMS and third-party systems Several systems are available for hotels. However, in order for their operation to develop thanks to the use of these systems, it is necessary to connect them “to solid foundations”, i.e. a good PMS. Not only because PMS simplifies hotel administration and increases its efficiency, but also because it gathers lots of information that third-party systems need to use. That’s why, for the good of the hotels, the responsibilities of PMSs should include “openness”, which means they should be enabling integrations with third-party software.  But not all PMSs work that way. In many places, it is a standard even today to use PMS which does not support integration. Such a hotel then becomes a “prisoner” of its own system and deprives itself of the possibility to move its services forward. On the other hand, this situation is ideal for PMS itself, it keeps the client in hand and does not let third-party software in. At the same time, the PMS tries to provide everything the hotelier needs through its native functions. But that will never work, PMSs cannot do everything. On the other hand, what they can (and must) be capable of, is collecting data and providing it to integrated systems.   Quality comes first Not using the data provided by PMS limits the hotel’s potential and profits. Problems may arise in various places – dissatisfied guests may wait a long time for check-in, staff may spend endless hours manually entering and processing data or sending emails to guests. But we can solve or even prevent all such problems today – thanks to mobile applications for example.  Mobile applications complement (or substitute) the work of hotel staff. Just as hotel staff, mobile applications are guests’ company during the hotel trip, they only differ in the sense that some of them are “with the guests” throughout the whole stay whereas some accompany them just through part of it.  But why does the choice of PMS matter when it comes to mobile applications? Because the quality of the integration is of the essence. The more features the mobile application has, the more data needs to be transmitted and the more complex integration has to be built. It is still true that PMSs must be an open platform (providing APIs and integrating third-party systems) but that’s just half of the story. They must also be able to build complex integrations, i.e. exchange data with complex systems such as AeroGuest, a mobile application that is with guests from booking to check-out. The amount of data this system needs is huge. The quality of integration is crucial.   One small step for a hotelier, one giant leap for a hotel As was said, the mobile application may accompany guests during part of their stay or take care of them from the journey’s start to its end. The choice of specific application(s) for a hotel depends on the hotelier – whether he wants to enable online check-in, install mobile locks on doors, automate communication with guests, increase revenue by supporting upselling, etc. In the category of systems that are with the guest “from start till the end”, we can find applications such as AeroGuest, which is a system that allows online check-in/out, online payment for a hotel room, an upgrade of hotel room via mobile phone, upselling or installation of mobile locks. The second category consists of applications (GuestJoy, MyStay, Upsellguru), which focus on part of the journey of hotel guests, that means for example on automation of communication with guests, enabling online check-in, or increasing the effectiveness of upselling.  But if we distinguish the systems only according to how big part of the guest’s journey they can take care of, we remain too superficial. It is important to look deeper, for example, at the level of automation that various applications bring to hotels.  There is a huge difference between online check-in meaning only pre-filling in the information or meaning taking care of the whole process via mobile phone (and thus not having to come to the front desk upon arrival) or between having to pick up a door key/card or not (and thus going straight to the room after arrival). Guests can also spot a difference between the possibility of ordering extra services or upgrading the room directly through the mobile application and the situation in which the application just informs guests and they have to write an email or ask someone in order to get some of the available services.  It depends only on the hotelier which solution he picks. But whatever his preferences, the way to open the hotel to third-party systems must begin with the right choice of PMS. Its selection is a giant leap for the entire hotel, as it is the basis for the proper functioning of third-party systems that then take staff work and guests’ experience to the next level. That brings us back to the beginning. The more complex the application, the better integration a hotel needs. If a hotelier chooses the right PMS, his only limitations when picking mobile applications are his own preferences.  

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The Journey from IT Manager to VP of IT with Virgin Hotels’ Jason Doebrich

by
Jordan Hollander
4 months ago

How far do you want to take your career in hotel IT? If you have aspirations to make the leap from on-property to a corporate or regional role, then you’ll be inspired by the career trajectory of Jason Doebrich, the VP of Technology at Virgin Hotels. We had the chance to talk with Jason about his experiences working at several top hotel companies, serving in both on-premise and corporate roles. Jason offers some great advice for anyone looking to further their career in hotel IT and shares exciting anecdotes about his challenges and learnings along the way. After graduating from Florida State University with a degree in Information Science, Jason started his career as an IT manager at Morgans Hotel Group in Miami Beach. He worked on-property first, then became the Regional IT Director overseeing the Shore Club, Mondrian, and Delano. Jason’s next career move took him to Mandarin Oriental Hotel Group, where was the on-site Director of IT at the Mandarin Oriental Miami for several years before earning a promotion to a regional role, in which he oversaw IT for all the Mandarin Oriental properties in the US as the Corporate Regional Director of IT. In 2022 Jason joined Virgin Hotels as their Vice President of Information Technology. As Jason explains, IT is a challenging and fast-paced career. In the hospitality industry, technology is a complex vertical, which involves building partnerships with technology vendors and thinking creatively to solve problems. Although some non-tech folks might think so, technology cannot solve every problem in hotels, so IT professionals need to work hard to implement technology seamlessly while also using critical thinking skills to figure out whether the problem at hand can be solved with people or process improvements.

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How Hotel Owners Can Benefit from Mobile Tech Tools

by
Nikolai Kronborg
4 months ago

Firstly, mobile services allow hotels to improve their operational efficiency. Mobile digitalization facilitates the automation of tasks that otherwise have to be performed manually by hotel staff. These can be eliminated by having guests do it themselves in advance (e.g. fill in the information, registration card, check-in and out, online payment, choose and allocate rooms, chat, book spa, dinner, or golf reservations, etc). Besides requiring fewer human resources from the hotel that could be spared or employed in other higher-value tasks, the best part of this self-administrated service is that by transferring the tasks to the guests, it further improves their experience and satisfaction. Mobile digitalization gives freedom for guests to find their own convenience.   Connect with guests on-the-go and extend the relationship beyond the duration of the stay Secondly, mobile services lead to a more customer-focused service and create a more personalized and on-premise accessible experience. For instance, more than 50% of American leisure travelers would use an app to add extras on-the-go during their hotel stays. Mobile services also help to maintain long-term relationships and two-way communication anytime during the guest’s journey and better manage loyalty programs.   Optimizes the value per guest and targets their specific needs In turn, this widens the opportunity to target guests’ specific needs, hence allowing hotels to focus their strategy on the optimization of each guest’s value. Mobile apps have an additional advantage, they work as direct channels to guests by integrating with customer support and feedback systems, as well as with broader online review platforms. Lastly, mobile apps can potentially capture late bookers. Over 70% of same-day hotel reservations are made on smartphones, thus, an optimized mobile experience can be the key to unlocking the value of late bookers,- and re-bookings.   What are guests really expecting from mobile hospitality? Guests want pre-arrival check-in and avoid reception queues. A study conducted by Ipsos and Aeroguest asked guests what characteristics they would value the most in their hotel experiences. We found out that Wi-fi and breakfast are essentials for every stay and in most cases could be deal-breakers. However, if we look into what mobile hospitably can add to the stay, then the best experience includes being able to check in earlier, check out later and cut these two steps shorter by avoiding queues and crowds in the reception, thus supporting a more convenient and contactless hotel stay. These are also the top two benefits that both business travelers and tech-savvy hotel guests are hoping their hotels will make available.   QUESTION: CHOOSE THE MOST IMPORTANT FEATURES OF MOBILE HOSPITALITY (the size of the picture is proportional to the utility level. Only 11 features are shown, total utility sums to 100%)   Guests are willing to pay to select their own room Having a room with a view and being able to select a specific room within the desired room type is also among the most valued features. This capability directly addresses another aspect that this study found guests to be unsatisfied with their hotel experiences. “When I book a room, I want to know what I am getting” This feature breaks the uncertainty factor and provides the choice and transparency needed when evaluating which hotel room to pick. Guests will know if the room meets their needs, where it is located, what view it has from the window, and if the requested extras have been acknowledged. This is another feature that mobile hospitality providers such as AeroGuest support, but not all hotels, web services, and apps give this opportunity to guests,- it is very difficult to build and has to be two-way integrated to multiple PMS across the world. An even more relevant aspect though, is that hotel guests are willing to pay to select their own room. 42% of hotel guests and almost 60% of business travelers would be likely or very likely to pay for choosing a specific room, and these would be willing to pay, on average, an extra 7% of the room price to choose their ideal room.   QUESTION: HOW LIKELY WOULD YOU BE TO PAY EXTRA FOR CHOOSING A SPECIFIC ROOM BEFORE ARRIVAL?   QUESTION: HOW MUCH WOULD YOU BE LIKELY TO PAY FOR CHOOSING YOU OWN ROOM?   In sum, mobile services not only yield operational efficiencies but also allow to upsell of some completely new services such as room selection and adding extras before and during the stay and to better capture re-booking.  

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Where is Mobile Hospitality Headed?

by
Nikolai Kronborg
5 months ago

The adoption of mobile technologies has taken the fast lane ever since the worldwide outbreak of COVID-19 has halted the industry. As a response to the challenges of the pandemic, mobile travel solutions have emerged as an appealing option to re-affirm consumer confidence that safety can be maintained when traveling. It seems that the adoption of both effortless and touch-free mobile solutions will have a lasting impact. Even though the need for safety takes precedence during these times of fear, the need for convenience is the main driver and will last beyond the hype of the pandemic.   Where is mobile hospitality headed? Mobile-enabled services are no longer an accessory in the hospitality industry to satisfy a niche need for speed or convenience for a narrow group of guests, but rather a necessity that enhances any guest’s travel experience. With or without a mobile strategy, every hotel owner should ask the following questions: What benefits are the growing mobile-centric hotel guests driven by? How should hotels adapt their services and where should they focus their attention to meet consumers’ expectations and needs in the hospitality service?   Mobile hospitality is a win-win for both hotels and guests The main reason why hotel owners should consider a mobile strategy is to give the business more operational efficiency and offer guests a more customer-focused experience while saving time and space for higher-value tasks and strategic revenue management. For guests, mobile hospitality rests on two benefits, the increased convenience of effortless travel and touch-free experiences.   Mobile-centric services make stays effortless and streamline the whole journey, thus improving the guest experiences First and foremost, an effortless journey will directly impact guests’ experience and satisfaction. Regardless of being a shorter or longer stay, for business or leisure, hotels work as an extension of our home. Likewise, to the same extent that we have the need to make our home lives convenient, functional, and comfortable, as hotel guests we expect just the same level of easiness. Mobile services are not only more streamlined than more traditional services, but they also have the power to connect the whole journey and several experiences seamlessly.   How can hotel owners benefit from mobile hospitality? Mobile digital services improve operational efficiency while improving guests’ travel experiences.  Firstly, mobile services allow hotels to improve their operational efficiency. Mobile digitalization facilitates the automation of tasks that otherwise have to be performed manually by hotel staff. These can be eliminated by having guests do it themselves in advance (e.g. fill in the information, check-in and out, online payment, choose and allocate rooms, book spa, dinner, or golf reservations, etc). Besides requiring fewer human resources from the hotel that could be spared or employed in other higher-value tasks, the best part of this self-administrated service is that by transferring the tasks to the guests, it further improves their experience and satisfaction. Mobile digitalization gives freedom for guests to find their own convenience.     Connect with guests on-the-go and extend the relationship beyond the duration of the stay. Secondly, mobile services lead to more customer-focused service and create a more personalized and on-premise accessible experience. For instance, more than 50% of American leisure travelers would use an app to add extras on the go during their hotel stays. Mobile services also help to maintain long-term relationships and two-way communication anytime during the guest’s journey and better manage loyalty programs. Optimizes the value per guest and target their specific needs. In turn, this widens the opportunity to target guests' specific needs, hence allowing hotels to focus their strategy on the optimization of each guest’s value. Mobile apps have an additional advantage, they work as direct channels to guests by integrating with customer support and feedback systems, as well as with broader online review platforms. Lastly, mobile apps can potentially capture late bookers. Over 70% of same-day hotel reservations are made on smartphones, thus, an optimized mobile experience can be the key to unlocking the value of late bookers. In sum, mobile services not only yield operational efficiencies but also allow to upsell some services such as room selection and adding extras during the stay to better capture late bookers.  

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The Top Channels to Connect with Your Hotel Guests For An Engaging Stay

by
Sandra Holland
5 months ago

Today there’s no shortage of new and engaging ways to connect with your guests. From modern channels like Twitter and Facebook Messenger to more traditional channels like email or SMS, understanding what channels you should leverage is key to developing an exceptional experience. In this blog, to help you select the right channels and uncover what’s trending in hospitality, we’re sharing the top channels hotels should be considering. Let’s explore.   Considerations Before Adopting Channels Before jumping into what channels are thriving in the hotel industry it’s critical to understand what will work for you specifically. In order to uncover this, consider; Channels your guests are already using  Channels that resonate with your overall objective Channels that align with specific tasks or service opportunities  Having these points top of mind will help you select channels with a more strategic mindset. In turn, providing the tools to drive loyalty and maximize return.   4 Channels To Consider For Your Hotel It goes without saying that over the years, guest preferences have changed greatly. As new channels emerge and capabilities expand, it’s important to always be in the know. Below we highlight some of the top-performing channels to date with a promising future in hospitality. Email For decades email has been a top communication tool with guests. And while historically, email has been used to send booking confirmations and check-in/out details, today, email is used for much more. With the “always-on” mindset, email is a great way to connect with guests during their stay. Inviting them to excursions, informing them of upcoming specials, and communicating with them about any requests. Further, email is a great way to collect feedback, encourage reviews and most importantly opt into your marketing flow. Once they’re in, it’s easy to upsell, cross-sell, and provide timely updates on hotel happenings. WhatsApp Over the years, WhatsApp has grown tremendously, offering unique features that cater directly to businesses. As a benchmark, today 2 billion minutes of WhatsApp calls are made every day, and the number of WhatsApp users in the United States alone is projected to reach 85.8 million in 2023. For hotels, this growth is even more apparent, as it’s grown in popularity due to its real-time capabilities. Connecting with reception is simplified and since most travellers use the app, it's a great way to encourage conversation. Further, using WhatsApp and its business features, hotels can set up their own business  profile, templated messages and offer features like read receipts, video calling, group chats, status updates and more. It’s a great way to engage guests from the moment they walk onto your property to well after they’ve left.   Phone A traditional channel that’s still used quite commonly, a phone call is an effective way to encourage direct communication. Connecting guests to different departments like reception or housekeeping, it allows guests to address their issues in real-time. That said, with phone calls, there are a few downfalls including; reception being inundated with requests, no digital receipts and as more and more digital channels emerge, less appeal. In this instance, it’s important to monitor your customer's preferences, along with industry trends.   Tablets In and Out of Room Whether you have a tablet in-room or have a tablet beside reception, using a digital screen is a great way to offer room service options, communicate with various departments, promote any upcoming specials/events and ask for feedback. The great thing about tablets is that they’re intuitive, offer flexibility, and simplify the experience for those who don’t want to download an app or are hesitant about calling in. In addition, tablets can collect a range of information about your guest and their preferences. Over time this can be useful in understanding upcoming trends with future guests, or to personalize a stay.   Communicating on Multiple Channels While offering one channel in line with customer preferences is a great place to start, the key to a thriving guest experience is offering multiple channels that work together for a cohesive experience. This means adopting an omni-channel mindset. One that considers customer preferences and ensures that if a guest decides to hop from one channel to another, the brand experience doesn’t change. This is crucial as today, many businesses adopting multiple channels aren’t keeping experience top of mind. In fact, 61% of surveyed customers claim they haven’t been able to easily switch from one channel to another when interacting with a brand. For hotels, streamlining the process could be as simple as dedicating specific employees to address conversations, allocating hours of the day to check the various channels you offer, or more efficiently, adopting a customer experience solution that consolidates all messages.   Considering a Solution To Streamline Communication As mentioned above, the idea of adopting an omni-channel program can seem overwhelming, especially for a hotel. However, with the help of a sophisticated customer experience solution, managing communication between customers can be simplified through a consolidated inbox. Taking all the channels you offer a CX solution will bring them into one inbox and showcase sentiment in real-time. This deters employees from having multiple windows open and potentially missing an incoming message. In that same breath, having a key CX solution can also help in terms of hotel request management. With the ability to tag and route messages to their appropriate department, the request is always seen by the right employee for a prompt and accurate response. In addition, employees can message each other internally for any out-of-scope questions and mark the inquiry as resolved to ensure there is no overlap. Lastly, a customer experience solution can help you better understand your customers and their preferences. With analytics on channel type, location, time to respond, employee performance, trending topics, and more, you can offer channels that align with your objectives and correct service to ensure a seamless experience every time.

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Boost Hotel F&B Revenue with Workflow Management

by
Kamini Patel
6 months ago

Today’s hotel guests are not only looking for a comfortable place to stay, but memorable dining experiences as well. Over the past couple of years, however, new trends have significantly reshaped the hotel industry’s F&B operations and workforce. Hoteliers must find new ways to satisfy guest demand and increase profit margins. The right technology helps you better manage F&B workflow and boost your bottom line. Today’s hotel guests are not only looking for a comfortable place to stay, but memorable dining experiences as well. With consumer’s pent-up demand for restaurant service remaining high, food-and-beverage (F&B) service can be a major contributor to your hotel’s positioning in the market, helping you drive unique guest experiences and differentiating your business from competitors.  Yet the past couple of years have reshaped the hotel industry’s F&B operations in ways that have significantly impacted profit margins. According to the 2022 State of the Restaurant Industry Report, food, labor and occupancy costs are expected to remain elevated. And 40 percent of restaurant operators are not yet open to full capacity for on-premises dining, with 7 in 10 reporting that it’s due to staffing shortages. On top of this, there’s increased demand for curbside pick-up, take-out and delivery services. A key way of addressing these challenges lies in choosing technology solutions that optimize management of F&B workflow. The right solutions can mean the difference between becoming more lucrative or experiencing a quick demise. With an advanced hotel application, you can improve key aspects of your F&B workflow as well as your bottom line.   Create Efficiencies with Mobile Reservations Making restaurant reservations via phone calls is quickly becoming a thing of the past. A hotel app that offers guests the ability to book a table online offers a number of benefits for the guest and your F&B workflow. First, it improves the guest experience by giving them the freedom to plan in advance and make their bookings while on-the-go. Research from the 2021 Customer Engagement Technology Study revealed that 53 percent of your guests expect the ability to make their dining reservations online. On the operations side, a mobile-first reservation system helps you better manage waitlists and provide speedier seating, eliminating the cost and hassle of pagers by letting you text guests when their table is ready. An automated system eliminates reservation mix-ups and accidental double bookings that can occur due to the stress of front-of-house (FOH) staff dealing with constantly ringing phones. And because an app offers the capability to include additional comments, you can plan ahead to personalize service for those guests needing a high chair or celebrating a special event.   Streamline In-House Dining with Online Ordering Providing the ability for guests to place F&B orders via your hotel app using their personal mobile devices is another efficient and easy-to-use digital option that benefits workflow. For in-house dining, because you’ll no longer require servers to take each order, you can operate effectively with less staff. In fact, 80 percent of restaurant operators say that labor savings is a top benefit they’ve experienced when implementing online ordering, along with easier order processing and higher average checks. The entire system is expedited because guests can place orders as soon as their ready. This translates to less wait time, faster table turnover, and thus greater revenue. Online ordering increases accuracy since guests are communicating any meal customization and special requests themselves. And it satisfies the expectations of today’s guests, particularly younger travelers, with 43 percent of Millennials and 55 percent of Gen Z-ers preferring to order food and beverages via an app on their smartphone.   Improve Food Delivery Services with Online Ordering Mobile ordering also creates efficiencies with room service and food delivery. Since no human is required to take orders, guests are no longer stuck on hold while team members juggle calls during peak hours. And GPS location within an app makes it easy to deliver food or cocktails directly to guests on your property, whether they’re in their room or lounging poolside. The self-service aspect of online ordering simplifies the process and allows for revenue-lifting increases in order volume. On average, restaurant operators see a 43 percent increase in order frequency for takeout and a 29 percent increase for delivery orders. Another benefit is that apps collect F&B analytics from guest orders. Hotel restaurant operators can use this data to track fulfillment and delivery times, monitor inventory and analyze which dishes are most popular. The data also allows you to develop promotions designed to build off-peak demand, target specific guest segments and create discount strategies. Over half of restaurant operators state that these tailored promotions are much more effective than standard promotions.   Digital Options Improve Menu Management & Marketing Switching from physical to digital menus gives you the flexibility to include multiple menus within your hotel app, such as separate menus for your in-house restaurant, room service and group events. You can also develop custom menus, reducing time-consuming phone calls with questions about ingredients or gluten-free options, and satisfying the majority of your guests that expect the ability to preview menus and nutritional information online. Menus can be changed and updated instantly without the need for staff to physically swap them out in the restaurant or waste time replacing them inside in-room compendiums. Unavailable options can be removed in real time, helping you avoid guest disappointment. You can also boost revenue and streamline F&B marketing by promoting specific menu options at optimal times, such as offering a special on warm, comfort foods during cold days, suggesting specific food and drink pairings, and highlighting menu options that give you the highest profit margin.   Enhance Internal Communication with In-App Text & Chat In hotels, texting or chat for internal communication offers immediacy as well as the ability to track conversations. It speeds up workflow by allowing tasks to be communicated and handled more quickly. And it also expedites the tedious and time-consuming job of employee scheduling. Contacting a large number of staff via email or phone call isn’t practical, especially when it comes to time-sensitive notifications such as shift changes and event updates. Automated text messaging within a hotel app creates an efficient way for hotel restaurant operators to instantly contact staff. It also makes it quick and easy for employees to handle tasks such as searching for substitutes, trading shifts with co-workers or requesting vacation time.     Mobile Payment Simplifies BOH Operations The standard payment process is time consuming, requiring manual card entry, verification, reconciliation, chargebacks and disputes. Mobile payment through an integrated app allows restaurants to simplify back-of-house (BOH) operations by directly linking dining POS systems to your hotel’s PMS. This lets you easily assign a specific guest room to an F&B order so that the invoice is applied to the guest’s account with just one click. When guests pay directly through your app, it also diminishes mistakes and drastically reduces reconciliation times. Furthermore, you enhance satisfaction and loyalty because you’re meeting guests’ expectations, with 84 percent of all demographic groups preferring restaurants accept digital, contactless payment options.   In Summary  An integrated hotel application provides an ideal platform for improving overall hotel F&B performance by incorporating self-service reservation booking, mobile menu options, online ordering and payment solutions along with internal chat and texting features. When you implement the right solution, you create a winning synergism that delivers significant efficiencies to your F&B workflow while improving guest satisfaction and profitability at the same time.