GuestCentric Recognized as Finalist for Top Rated Hotel Booking Engine in the 2018 HotelTechAwards

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February 1, 2018 -  Hotel Tech Report has named GuestCentric’s booking engine as a HotelTechAwards finalist based on data from thousands of hoteliers in more than 40 countries around the world.  Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title.

The HotelTechAwards platform (created by leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines.

Hotel Tech Report co-founder Jordan Hollander views booking engines as a crucial to component of any hotel’s marketing funnel:

“The booking engine is a critical component to a hotel’s direct booking ratio and channel profitability.  It’s also one of the strangest areas for a consumer because effectively they are being driven off of the hotel’s vanity site and into a separate shopping cart.  No other e-commerce industry has this requirement - so it has to be a fast, intuitive and seamless experience.”

A Miami based revenue management consultant who works with several hotel properties told Hotel Tech Report:

“GuestCentric's Booking Engine interface is super user friendly, you have the best promotions tools out there to combat the OTA's and actually win the fight.”

GuestCentric is poised for sustained growth in 2018 as it continues to ramp it’s U.S. install base and team.

“We saw an amazing increase of direct bookings through our new brand website. Better still was the increased performance of direct bookings through our new GuestCentric booking engine, which is now three times those of all OTAs combined,” says Marc Kassouf of the STAY Idyllwild Group.


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