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HITEC Charlotte 2024 Innovation Report

In this article we break down the most exciting innovations from HITEC in a skimmable format broken down by department to quickly help you find new tools and features for your hotel business.

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Jordan Hollander in Operations

Last updated July 03, 2024

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Have you ever wondered what the latest innovations in hotel technology could do for your property? Whether you missed HITEC Charlotte 2024 or found it hard to keep up with everything on the show floor, there's plenty to catch up on. This year, the event showcased groundbreaking solutions that address the most pressing needs of the industry, from operational efficiency to revenue optimization and guest experience enhancement.

Imagine the excitement of discovering technologies that can streamline daily tasks and improve staff productivity. This year’s innovations include tools that automate administrative processes, integrate financial management systems, and enhance communication and task management. These solutions promise to save time, reduce labor costs, and improve efficiency across all departments, allowing your team to focus more on providing exceptional service.

Hoteliers are always looking for ways to boost their bottom line, and HITEC Charlotte 2024 delivered advanced business intelligence tools that provide a comprehensive view of all revenue streams, enabling better decision-making and profit potential. Revenue management solutions have become more sophisticated, leveraging AI to optimize pricing and inventory allocation, ensuring maximum revenue capture from every segment.

In today’s competitive market, enhancing the guest experience is paramount. The latest innovations showcased AI-driven personalization tools and automation solutions that transform guest interactions, improve response times, and elevate overall satisfaction. From real-time guest behavior data to personalized communication platforms, these technologies help create memorable experiences that drive loyalty and repeat business.

These themes encapsulate the major trends in hotel technology, addressing the critical needs of operational efficiency, revenue optimization, and guest satisfaction. The future of hotel technology is here, and it’s more exciting than ever. Read on to learn how these innovations can transform your operations and guest experiences, helping you stay ahead in the competitive hospitality industry.

Revenue Management

Lighthouse, Duetto, Sabre, Stayntouch, FLYR, Mews, Realtime Reservations, Ocra

Innovations in hotel revenue management technology are revolutionizing the way hoteliers optimize their revenue streams and improve profitability. These advancements provide comprehensive insights into both room and non-room revenue performance across all departments, enabling better decision-making and maximizing profit potential.

One of the standout solutions offers a full-service revenue management system that ensures seamless collaboration across departments, optimizing revenue and inventory for various segments such as transient, group, and function spaces. This unified approach not only increases revenue but also enhances efficiency and team collaboration, ensuring the right rates are delivered to the right customers at the right time.

AI-driven platforms are also playing a significant role in increasing revenue. These systems integrate ancillary sales into a single booking flow, allowing easy purchase of additional services by guests and non-guests alike. Personalized upselling processes driven by AI, with dynamic pricing and attribute-based selling, have shown to significantly boost upsell revenue and enhance guest satisfaction.

For group bookings, advanced AI tools provide precise displacement analysis, inventory allocation, and rate intelligence, helping hoteliers confidently price group rooms and recapture revenue lost due to inefficient pricing. These tools aim to optimize the entire business mix, enhancing overall revenue management.

Innovations in managing and monetizing various hotel spaces, such as parking and meeting rooms, have simplified operations and boosted revenue. Real-time platforms for managing reviews and amenities ensure that guest feedback is efficiently tracked and responded to, improving service rankings and overall guest satisfaction.

These cutting-edge technologies are designed to optimize revenue management, enhance operational efficiency, and increase profitability, offering hoteliers powerful tools to stay competitive and maximize their financial performance.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Total Revenue allows hoteliers to easily view and analyze both room and non-room revenue performance across all departments. This comprehensive insight helps optimize all revenue streams and improve profit potential by enabling better decision-making.
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Lighthouse (Business Intelligence) Business Intelligence
THE PITCH
RATINGS
100 HT Score
Total Revenue allows hoteliers to easily view and analyze both room and non-room revenue performance across all departments. This comprehensive insight helps optimize all revenue streams and improve profit potential by enabling better decision-making.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Duetto launched a full-service revenue management solution that enables seamless collaboration across departments, optimizing revenue and inventory for transient, group, and function space segments. This unified approach increases revenue, improves efficiency, and enhances team collaboration, ensuring hoteliers can deliver the right rate to the right customer at the right time.
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GameChanger by Duetto Revenue Management Systems
THE PITCH
RATINGS
100 HT Score
Duetto launched a full-service revenue management solution that enables seamless collaboration across departments, optimizing revenue and inventory for transient, group, and function space segments. This unified approach increases revenue, improves efficiency, and enhances team collaboration, ensuring hoteliers can deliver the right rate to the right customer at the right time.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Mews Spaces enables hoteliers to manage and monetize various spaces and services, such as parking and meeting rooms, directly through their PMS. This integrated platform simplifies operations and has been shown to boost revenue by 6% for properties using it.
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Mews PMS Property Management Systems
THE PITCH
RATINGS
100 HT Score
Mews Spaces enables hoteliers to manage and monetize various spaces and services, such as parking and meeting rooms, directly through their PMS. This integrated platform simplifies operations and has been shown to boost revenue by 6% for properties using it.
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THE PITCH
RATINGS BEST FOR
79 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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SynXis Retailing helps hoteliers increase revenue by integrating ancillary sales into a single booking flow, allowing guests and non-guests to purchase additional services easily. With AI-driven personalization and the upcoming integration of Nuvola’s Task Management, hotels can streamline service fulfillment and enhance guest experiences, potentially generating over $1M annually in ancillary revenue.
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Synxis Booking Engine (Sabre) Booking Engine
THE PITCH
RATINGS
79 HT Score
SynXis Retailing helps hoteliers increase revenue by integrating ancillary sales into a single booking flow, allowing guests and non-guests to purchase additional services easily. With AI-driven personalization and the upcoming integration of Nuvola’s Task Management, hotels can streamline service fulfillment and enhance guest experiences, potentially generating over $1M annually in ancillary revenue.
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THE PITCH
RATINGS BEST FOR
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Stayntouch's UpsellPRO helps hoteliers increase revenue and guest satisfaction by automating upselling processes with attribute-based selling and dynamic pricing. Hotels using UpsellPRO experience up to a 23% increase in upsell revenue and an average of $50 in added revenue per upsell. The system integrates easily with existing room-category structures, enhancing operational efficiency.
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Stayntouch Property Management Systems
THE PITCH
RATINGS
94 HT Score
Stayntouch's UpsellPRO helps hoteliers increase revenue and guest satisfaction by automating upselling processes with attribute-based selling and dynamic pricing. Hotels using UpsellPRO experience up to a 23% increase in upsell revenue and an average of $50 in added revenue per upsell. The system integrates easily with existing room-category structures, enhancing operational efficiency.
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THE PITCH
RATINGS BEST FOR
84 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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FLYR's new Group Optimization product helps hoteliers confidently price group rooms by using AI for precise displacement analysis, inventory allocation, and rate intelligence. This can recapture over 8% of revenue lost due to inefficient handling and pricing of group inquiries. The platform aims to optimize the entire business mix, enhancing overall revenue management.
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FLYR for Hospitality Revenue Management Systems
THE PITCH
RATINGS
84 HT Score
FLYR's new Group Optimization product helps hoteliers confidently price group rooms by using AI for precise displacement analysis, inventory allocation, and rate intelligence. This can recapture over 8% of revenue lost due to inefficient handling and pricing of group inquiries. The platform aims to optimize the entire business mix, enhancing overall revenue management.
Learn More
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
RealTime Reservation's RTR One platform, featuring AI Insights, helps hoteliers manage and respond to reviews from multiple public sites in one place. It allows properties to track trends, improve based on data, and enhance their rankings and response times. This integration with RTR One ensures that review insights are connected to all of the property's services.
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RealTime Amenities Upselling Software
THE PITCH
RATINGS
0 HT Score
RealTime Reservation's RTR One platform, featuring AI Insights, helps hoteliers manage and respond to reviews from multiple public sites in one place. It allows properties to track trends, improve based on data, and enhance their rankings and response times. This integration with RTR One ensures that review insights are connected to all of the property's services.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Ocra helps hoteliers monetize excess parking spaces by selling them online to non-guests, increasing their net operating income without adding extra work for the hotel staff. One partner achieved $2.5M in incremental NOI through this service. Ocra specializes in online revenue management for parking assets, working closely with hotel teams and parking operators to optimize revenue.
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Ocra Parking Management
THE PITCH
RATINGS
0 HT Score
Ocra helps hoteliers monetize excess parking spaces by selling them online to non-guests, increasing their net operating income without adding extra work for the hotel staff. One partner achieved $2.5M in incremental NOI through this service. Ocra specializes in online revenue management for parking assets, working closely with hotel teams and parking operators to optimize revenue.
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Guest Facing Tech

Canary, Alliants, Agilysys, Nomadix, Duve, Directv, Nonius, AD1, freetobook

Innovations in guest service technology are transforming the way hotels interact with and serve their guests, leading to improved satisfaction and operational efficiency. This year’s advancements showcase tools that streamline food and beverage ordering processes, enhance guest communication, and offer personalized experiences.

Mobile solutions for food and beverage ordering are making a significant impact by allowing staff to take orders and process payments on lightweight devices. This reduces wait times, increases table turnover, and ensures secure transactions, ultimately leading to higher guest satisfaction and more efficient service.

Generative AI tools are revolutionizing guest interactions by enabling hotel staff to respond to inquiries faster and more personally. These tools reduce wait times, improve digital response times, and ensure that issues are escalated appropriately, resulting in increased overall guest satisfaction. Similarly, platforms that automate routine tasks and personalize guest communications are enhancing operational efficiency, significantly reducing the time staff spend on repetitive tasks and increasing revenue from automated upsells.

Contactless check-in, upselling, and faster guest service are becoming standard with the latest guest portal technologies. These platforms not only improve efficiency but also boost direct bookings and upsells, providing a fully digital guest journey that enhances convenience and satisfaction. Centralized messaging hubs further streamline guest communications from the pre-booking phase, reducing response times and increasing booking rates, which contributes to a more seamless and enjoyable guest experience.

AI-driven tools like voice-enabled receptionists and AI bartenders are also gaining traction. These innovations ensure round-the-clock availability, faster response times, and personalized guest experiences, addressing staffing issues and improving service reliability. Additionally, secure, contactless payment options via mobile devices are simplifying payment processes, increasing in-person upsells, and enhancing guest convenience.

These cutting-edge technologies are designed to optimize guest interactions, streamline operations, and enhance overall guest satisfaction, providing hoteliers with powerful tools to deliver exceptional service and stay competitive in the evolving hospitality landscape.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Canary Technologies' AI Guest Journey Platform helps hoteliers streamline operations by automating routine tasks and personalizing guest communications, leading to a 75% automation in guest message replies and a 20% reduction in service ticket resolution time. This results in improved efficiency for staff and a 250% increase in revenue from auto-generated upsells, enhancing both the guest and staff experience.
Product logo
Canary Messages Guest Messaging Software
THE PITCH
RATINGS
100 HT Score
Canary Technologies' AI Guest Journey Platform helps hoteliers streamline operations by automating routine tasks and personalizing guest communications, leading to a 75% automation in guest message replies and a 20% reduction in service ticket resolution time. This results in improved efficiency for staff and a 250% increase in revenue from auto-generated upsells, enhancing both the guest and staff experience.
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THE PITCH
RATINGS BEST FOR
25 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Allin is a generative AI tool that helps hotel staff respond to guest inquiries faster and more personally, reducing wait times and improving digital response times by over 20%. This leads to increased overall guest satisfaction by efficiently managing digital interactions and knowing when to escalate issues.
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Alliants Guest Messaging Guest Messaging Software
THE PITCH
RATINGS
25 HT Score
Allin is a generative AI tool that helps hotel staff respond to guest inquiries faster and more personally, reducing wait times and improving digital response times by over 20%. This leads to increased overall guest satisfaction by efficiently managing digital interactions and knowing when to escalate issues.
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THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Duve Inbound Messaging centralizes all guest communications, streamlining interactions from the pre-booking phase. This reduces response times, increases operational efficiency, and boosts booking rates, ultimately enhancing the overall guest experience.
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Duve - Communication Hub Guest Messaging Software
THE PITCH
RATINGS
99 HT Score
Duve Inbound Messaging centralizes all guest communications, streamlining interactions from the pre-booking phase. This reduces response times, increases operational efficiency, and boosts booking rates, ultimately enhancing the overall guest experience.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Agilysys IG Fly streamlines the food and beverage ordering process by allowing staff to take orders and payments on a lightweight, mobile device, reducing wait times and increasing table turnover. This leads to more guests served per staff member and higher guest satisfaction. The device is easy to use and integrates with existing payment processors, ensuring secure transactions.
Product logo
Agilysys PMS Property Management Systems
THE PITCH
RATINGS
0 HT Score
Agilysys IG Fly streamlines the food and beverage ordering process by allowing staff to take orders and payments on a lightweight, mobile device, reducing wait times and increasing table turnover. This leads to more guests served per staff member and higher guest satisfaction. The device is easy to use and integrates with existing payment processors, ensuring secure transactions.
Learn More
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Mews Guest Portal enables contactless check-in, upselling, and faster guest service, improving efficiency and revenue for hoteliers. It has increased direct bookings by 16%, upsells by 14%, and self check-in by over 100% for some hotels, offering a fully digital guest journey platform.
Product logo
Mews PMS Property Management Systems
THE PITCH
RATINGS
100 HT Score
The Mews Guest Portal enables contactless check-in, upselling, and faster guest service, improving efficiency and revenue for hoteliers. It has increased direct bookings by 16%, upsells by 14%, and self check-in by over 100% for some hotels, offering a fully digital guest journey platform.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Nonius Voice's "AI Receptionist" helps hotel staff manage guest inquiries around the clock, leading to faster response times, improved guest satisfaction, and increased staff productivity. With deep integration into hotel systems, multilingual support, and advanced AI personalization, it aims to reduce response times by 30% and boost guest satisfaction by 25%.
Product logo
Nonius (in-room entertainment) Hospitality TV
THE PITCH
RATINGS
0 HT Score
Nonius Voice's "AI Receptionist" helps hotel staff manage guest inquiries around the clock, leading to faster response times, improved guest satisfaction, and increased staff productivity. With deep integration into hotel systems, multilingual support, and advanced AI personalization, it aims to reduce response times by 30% and boost guest satisfaction by 25%.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Sara, the AI bartender, addresses staffing issues by being available 24/7, ensuring the bar is always open and operational. Capable of mixing 120 drinks per hour, Sara also personalizes guest experiences by remembering faces and preferences, ultimately saving money and enhancing service reliability for hoteliers.
Product logo
AD1 Management Hotel Management Companies
THE PITCH
RATINGS
0 HT Score
Sara, the AI bartender, addresses staffing issues by being available 24/7, ensuring the bar is always open and operational. Capable of mixing 120 drinks per hour, Sara also personalizes guest experiences by remembering faces and preferences, ultimately saving money and enhancing service reliability for hoteliers.
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THE PITCH
RATINGS BEST FOR
84 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hoteliers can now take secure, contactless payments directly through their iPhones without needing extra hardware, making it easier to process walk-in payments and increase in-person upsells. This new feature from freetobook, in partnership with Stripe, enhances guest satisfaction by allowing flexible payment amounts and the use of cards not stored in their booking.
Product logo
freetobook Property Management Systems
THE PITCH
RATINGS
84 HT Score
Hoteliers can now take secure, contactless payments directly through their iPhones without needing extra hardware, making it easier to process walk-in payments and increase in-person upsells. This new feature from freetobook, in partnership with Stripe, enhances guest satisfaction by allowing flexible payment amounts and the use of cards not stored in their booking.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Nomadix's Casting solution addresses the challenges of Chromecast v3 discontinuation and Netflix's account-sharing policy changes by supporting Google TV (Chromecast v4) and allowing guests to stream their own content without needing passwords. This user-friendly system enhances guest satisfaction and can be customized to match the hotel's brand, including multilingual support.
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Nomadix Hospitality Wi-Fi Solutions
THE PITCH
RATINGS
0 HT Score
Nomadix's Casting solution addresses the challenges of Chromecast v3 discontinuation and Netflix's account-sharing policy changes by supporting Google TV (Chromecast v4) and allowing guests to stream their own content without needing passwords. This user-friendly system enhances guest satisfaction and can be customized to match the hotel's brand, including multilingual support.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
DIRECTV's Next-Gen Advanced Entertainment Platform (AEP) offers hoteliers a unified solution for live TV, On Demand, and app integration, enhancing guest satisfaction and operational efficiency. This platform reduces costs, streamlines content delivery, and provides personalized entertainment experiences, meeting modern guest expectations for home-like entertainment options.
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DirectTV Hospitality Hospitality TV
THE PITCH
RATINGS
0 HT Score
DIRECTV's Next-Gen Advanced Entertainment Platform (AEP) offers hoteliers a unified solution for live TV, On Demand, and app integration, enhancing guest satisfaction and operational efficiency. This platform reduces costs, streamlines content delivery, and provides personalized entertainment experiences, meeting modern guest expectations for home-like entertainment options.
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Hotel Operations

Actabl, Flexkeeping, Relay, Otelier, Aptech, Shiji, Optii, PolyAI, Customer Alliance, Honeywell, Samsung, EntryReady, Pacer, Apaleo

Innovations in hotel operations technology are transforming the way hotels manage their day-to-day activities. From AI-powered tools that streamline back-office tasks and enhance team efficiency to real-time translation solutions that eliminate language barriers, these advancements are designed to optimize operations and boost productivity. By leveraging machine learning for accurate staff allocation, automating guest interactions, and providing comprehensive guest insights, these technologies not only reduce operational costs but also significantly improve guest satisfaction and loyalty. The latest tools offer seamless integrations, ensuring smooth operations across multiple properties, enhancing security, and providing valuable insights that drive better decision-making.

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THE PITCH
RATINGS BEST FOR
93 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Actabl's Associate Engagement (AE) program uses gamification to motivate maintenance staff, leading to improved morale, efficiency, and asset performance. In a pilot with over 2,000 properties, engineering teams saw an 8% increase in performance, and AE users spent 6% more time in the Transcendent App. This approach helps hoteliers boost ROI and maintain standards without adding extra work.
Product logo
Transcendent by Actabl Hotel Maintenance Software
THE PITCH
RATINGS
93 HT Score
Actabl's Associate Engagement (AE) program uses gamification to motivate maintenance staff, leading to improved morale, efficiency, and asset performance. In a pilot with over 2,000 properties, engineering teams saw an 8% increase in performance, and AE users spent 6% more time in the Transcendent App. This approach helps hoteliers boost ROI and maintain standards without adding extra work.
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THE PITCH
RATINGS BEST FOR
43 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Otelier DigiPay streamlines the accounts payable process for hoteliers by digitizing invoices, automating bill approvals, and enabling secure payments, which saves time and reduces labor costs. Five Rivers Hospitality has cut administrative tasks for GMs by 50%, allowing them to focus more on operations and guest satisfaction. Pre-built integrations also help allocate expenses accurately within accounting systems.
Product logo
DigiAudit by Otelier Hotel Accounting Software
THE PITCH
RATINGS
43 HT Score
Otelier DigiPay streamlines the accounts payable process for hoteliers by digitizing invoices, automating bill approvals, and enabling secure payments, which saves time and reduces labor costs. Five Rivers Hospitality has cut administrative tasks for GMs by 50%, allowing them to focus more on operations and guest satisfaction. Pre-built integrations also help allocate expenses accurately within accounting systems.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
TeamTranslate allows hotel staff to communicate seamlessly in over 25 languages, eliminating language barriers and broadening the hiring pool for back-of-house positions. This real-time translation tool enhances efficiency and requires minimal changes to existing workflows.
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Relay Safety Hotel Panic Buttons
THE PITCH
RATINGS
0 HT Score
TeamTranslate allows hotel staff to communicate seamlessly in over 25 languages, eliminating language barriers and broadening the hiring pool for back-of-house positions. This real-time translation tool enhances efficiency and requires minimal changes to existing workflows.
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THE PITCH
RATINGS BEST FOR
86 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Flexkeeping Assistant is an AI-powered, voice-enabled tool designed to streamline hotel back-office operations by understanding and organizing tasks in multiple languages. It enhances team efficiency, reduces response times, and improves guest satisfaction through faster and more accurate task management.
Product logo
Flexkeeping (Hotel Operations Platform) Staff Collaboration Tools
THE PITCH
RATINGS
86 HT Score
Flexkeeping Assistant is an AI-powered, voice-enabled tool designed to streamline hotel back-office operations by understanding and organizing tasks in multiple languages. It enhances team efficiency, reduces response times, and improves guest satisfaction through faster and more accurate task management.
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THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Aptech PVNG Enterprise Accounting Dashboard consolidates all financial and operational data into a single, real-time view, accessible from any web browser. This allows hotel finance and accounting professionals to make informed decisions quickly, improving efficiency and achieving strategic goals. Key features include instant access to bank balances, open invoices, AP aging, and user-selected KPIs.
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PVNG (by Aptech) Hotel Accounting Software
THE PITCH
RATINGS
96 HT Score
The Aptech PVNG Enterprise Accounting Dashboard consolidates all financial and operational data into a single, real-time view, accessible from any web browser. This allows hotel finance and accounting professionals to make informed decisions quickly, improving efficiency and achieving strategic goals. Key features include instant access to bank balances, open invoices, AP aging, and user-selected KPIs.
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THE PITCH
RATINGS BEST FOR
87 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Optii Solutions uses machine learning to provide accurate time estimates and efficient staff allocation for hotel operations. This helps hoteliers reduce operational costs, improve guest satisfaction, and optimize resource use.
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Optii Housekeeping Housekeeping Software
THE PITCH
RATINGS
87 HT Score
Optii Solutions uses machine learning to provide accurate time estimates and efficient staff allocation for hotel operations. This helps hoteliers reduce operational costs, improve guest satisfaction, and optimize resource use.
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THE PITCH
RATINGS BEST FOR
78 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Shiji Group's Global Profile Statistics feature helps hotel staff efficiently recognize and cater to high-value guests, leading to enhanced service, increased guest satisfaction, and higher revenue. By providing comprehensive, cross-property guest insights, it boosts repeat bookings and guest loyalty, setting it apart from competitors.
Product logo
Shiji Enterprise Platform PMS Property Management Systems
THE PITCH
RATINGS
78 HT Score
Shiji Group's Global Profile Statistics feature helps hotel staff efficiently recognize and cater to high-value guests, leading to enhanced service, increased guest satisfaction, and higher revenue. By providing comprehensive, cross-property guest insights, it boosts repeat bookings and guest loyalty, setting it apart from competitors.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
PolyAI's Jupiter can handle 100% of calls with minimal hold times, providing an on-brand automated experience for guests. It has successfully automated $7.2 million in annual reservations and resolved 33% of all calls at Golden Nugget, improving employee satisfaction. This solution offers hoteliers high-quality voice interactions, industry-leading performance, and extensive customization options.
Product logo
PolyAI Voice Assistant Call Center Software
THE PITCH
RATINGS
0 HT Score
PolyAI's Jupiter can handle 100% of calls with minimal hold times, providing an on-brand automated experience for guests. It has successfully automated $7.2 million in annual reservations and resolved 33% of all calls at Golden Nugget, improving employee satisfaction. This solution offers hoteliers high-quality voice interactions, industry-leading performance, and extensive customization options.
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THE PITCH
RATINGS BEST FOR
92 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Customer Alliance has introduced a new competitor dashboard that allows hotel staff to customize their view, visualize performance areas needing improvement, and export data easily. Since its launch, the dashboard has seen a 349% increase in views, helping hotels gain valuable insights and improve their metrics. The tool is user-friendly, mobile-friendly, and free of charge.
Product logo
Guest Feedback (by Customer Alliance) Guest Surveys & Feedback
THE PITCH
RATINGS
92 HT Score
Customer Alliance has introduced a new competitor dashboard that allows hotel staff to customize their view, visualize performance areas needing improvement, and export data easily. Since its launch, the dashboard has seen a 349% increase in views, helping hotels gain valuable insights and improve their metrics. The tool is user-friendly, mobile-friendly, and free of charge.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Honeywell's Connected Power helps hoteliers monitor and manage energy usage at the plug level, identifying areas of waste and optimizing power consumption. This solution uses existing wiring and connects to a digital dashboard, potentially reducing energy costs significantly.
Product logo
Honeywell (Inncom) Guest Room Management System
THE PITCH
RATINGS
0 HT Score
Honeywell's Connected Power helps hoteliers monitor and manage energy usage at the plug level, identifying areas of waste and optimizing power consumption. This solution uses existing wiring and connects to a digital dashboard, potentially reducing energy costs significantly.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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SmartThings Pro provides hotel IT managers with a unified dashboard to monitor and manage various IoT devices, such as lighting, air conditioners, and appliances. This integration helps improve operational efficiency and control over environmental factors like temperature, humidity, and lighting.
Product logo
Hospitality Displays by Samsung Digital Signage & Lobby Technology
THE PITCH
RATINGS
0 HT Score
SmartThings Pro provides hotel IT managers with a unified dashboard to monitor and manage various IoT devices, such as lighting, air conditioners, and appliances. This integration helps improve operational efficiency and control over environmental factors like temperature, humidity, and lighting.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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EntryReady offers a centralized and automated access management solution for hoteliers managing multiple properties, improving efficiency and reducing administrative burdens. It enhances security and guest satisfaction while providing real-time insights and KPIs. New adopters receive a year of complimentary mobile key access, adding immediate value.
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EntryReady Hotel Keyless Entry Systems
THE PITCH
RATINGS
0 HT Score
EntryReady offers a centralized and automated access management solution for hoteliers managing multiple properties, improving efficiency and reducing administrative burdens. It enhances security and guest satisfaction while providing real-time insights and KPIs. New adopters receive a year of complimentary mobile key access, adding immediate value.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Pacer has introduced a language translation feature that allows hotels to translate their checklists and directives into any language, ensuring smooth operations globally. This tool supports multilingual translations and crowdsourced updates, making it easier for hotels with international locations to manage their processes efficiently.
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Pacer Hotel Pre-Opening, Renovations & Development
THE PITCH
RATINGS
100 HT Score
Pacer has introduced a language translation feature that allows hotels to translate their checklists and directives into any language, ensuring smooth operations globally. This tool supports multilingual translations and crowdsourced updates, making it easier for hotels with international locations to manage their processes efficiently.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Apaleo's BlockNHold authorisations allow hotels to block funds for potential damages and incidentals, simplifying check-in and ensuring guests can cover their stay. This leads to better cash flow, fewer disputes, and streamlined operations, enhancing guest satisfaction. The solution is cost-effective and integrates seamlessly with existing payment systems.
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Apaleo Open PMS Property Management Systems
THE PITCH
RATINGS
0 HT Score
Apaleo's BlockNHold authorisations allow hotels to block funds for potential damages and incidentals, simplifying check-in and ensuring guests can cover their stay. This leads to better cash flow, fewer disputes, and streamlined operations, enhancing guest satisfaction. The solution is cost-effective and integrates seamlessly with existing payment systems.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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InnSpire.ONE streamlines communication between hotel staff and guests by using AI to manage requests and inquiries in the guests' preferred language and channel. This integrated system enhances staff collaboration, boosts productivity, and improves guest satisfaction, helping hotels provide better service and stay competitive.
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InnSpire Guest App Hotel Guest Apps
THE PITCH
RATINGS
0 HT Score
InnSpire.ONE streamlines communication between hotel staff and guests by using AI to manage requests and inquiries in the guests' preferred language and channel. This integrated system enhances staff collaboration, boosts productivity, and improves guest satisfaction, helping hotels provide better service and stay competitive.
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Sales & Marketing

Cloudbeds, The Hotels Network, MeetingPackage, Tripleseat, Asksuite, Cvent, Jonas, Enseo, Guestcentric, Spazious, Hovr

Innovations in hotel sales and marketing technology are dramatically enhancing how hoteliers attract, engage, and convert guests. At the forefront, new AI-driven platforms enable personalized website experiences without the need for third-party cookies, ensuring compliance with regulatory standards while boosting website conversions, average booking value, and direct revenue. Advanced targeting and personalization tools are transforming the landscape, allowing hoteliers to offer highly tailored experiences that drive engagement and bookings.

The RFP response process has also seen significant improvements with technologies that streamline and accelerate responses, increasing conversion rates and customer satisfaction. Tools that enable the creation of detailed, customizable 3D floorplans for events are setting new standards in client expectations and staff communication, simplifying the planning process and enhancing upselling opportunities.

Automated guest communication via popular messaging apps like WhatsApp and SMS is another breakthrough, with early adopters seeing dramatic increases in response rates and revenue. These tools integrate seamlessly with hotel systems to enhance bookings and sales, offering a customizable drag-and-drop flow builder for personalized interactions.

Flexible rate lock options are helping to reduce website abandonment and increase direct bookings, providing guests with financial security and hoteliers with increased profitability. Predictive analytics for group and event bookings are optimizing lead prioritization, maximizing conversion rates, and ensuring timely, personalized service for high-revenue inquiries.

Cohesive, mobile-first website experiences are engaging visitors more effectively, leading to higher conversion rates and deeper guest engagement. These innovations in sales and marketing technology are equipping hoteliers with powerful tools to enhance their outreach, optimize conversions, and build stronger relationships with their guests.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Cloudbeds' AI-Powered Retargeting tool allows hoteliers to quickly set up and launch retargeting campaigns across major ad platforms like Facebook, Instagram, and Google. By integrating with the Cloudbeds Booking Engine, it helps capture lost reservations and target travelers who have shown interest but haven't booked yet, all within minutes.
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Cloudbeds HMS Hotel Management Software
THE PITCH
RATINGS
100 HT Score
Cloudbeds' AI-Powered Retargeting tool allows hoteliers to quickly set up and launch retargeting campaigns across major ad platforms like Facebook, Instagram, and Google. By integrating with the Cloudbeds Booking Engine, it helps capture lost reservations and target travelers who have shown interest but haven't booked yet, all within minutes.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Hotels Network has developed a new AI-driven platform that allows hoteliers to personalize website experiences without using third-party cookies, ensuring regulatory compliance. This innovation helps increase website conversions, average booking value, and direct revenue. It is the first solution in the hospitality industry to offer advanced targeting and personalization without relying on cookies.
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The Hotels Network (Personalization) Direct Booking Tools
THE PITCH
RATINGS
100 HT Score
The Hotels Network has developed a new AI-driven platform that allows hoteliers to personalize website experiences without using third-party cookies, ensuring regulatory compliance. This innovation helps increase website conversions, average booking value, and direct revenue. It is the first solution in the hospitality industry to offer advanced targeting and personalization without relying on cookies.
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THE PITCH
RATINGS BEST FOR
84 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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MeetingPackageGlobal Lead Passing (GLP) helps hoteliers streamline their RFP response process, reducing response times by over five times. This leads to higher conversion rates, improved customer satisfaction, and increased revenue.
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MeetingPackage (Venue & Sales Management) Hotel Sales Software
THE PITCH
RATINGS
84 HT Score
MeetingPackageGlobal Lead Passing (GLP) helps hoteliers streamline their RFP response process, reducing response times by over five times. This leads to higher conversion rates, improved customer satisfaction, and increased revenue.
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THE PITCH
RATINGS BEST FOR
86 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Tripleseat Floorplans is a newly integrated feature in the Tripleseat sales and catering platform that allows hoteliers to create detailed, customizable 3D floorplans. This tool helps in setting client expectations, communicating setup needs to staff, and upselling event enhancements, eliminating the need for separate diagramming software.
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Tripleseat (Group Sales Management Platform) Hotel Sales Software
THE PITCH
RATINGS
86 HT Score
Tripleseat Floorplans is a newly integrated feature in the Tripleseat sales and catering platform that allows hoteliers to create detailed, customizable 3D floorplans. This tool helps in setting client expectations, communicating setup needs to staff, and upselling event enhancements, eliminating the need for separate diagramming software.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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AskFlow by Asksuite automates guest communication via WhatsApp and SMS, integrating with hotel systems to enhance bookings and sales. Early testers reported a significant increase in response rates and revenue, achieving around 100x ROI. The tool, featuring a customizable drag-and-drop flow builder, will be available globally in September 2024.
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Asksuite Hotel Chatbot Hotel Chatbots
THE PITCH
RATINGS
100 HT Score
AskFlow by Asksuite automates guest communication via WhatsApp and SMS, integrating with hotel systems to enhance bookings and sales. Early testers reported a significant increase in response rates and revenue, achieving around 100x ROI. The tool, featuring a customizable drag-and-drop flow builder, will be available globally in September 2024.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Jonas Hospitality's Unified Platform centralizes guest data from various systems, reducing manual tasks and improving guest experiences. It allows hoteliers to access real-time guest information across all connected systems, significantly enhancing operational efficiency. The platform has already automated the creation of 16,000 itineraries, a task that previously took hours.
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Jonas Hospitality Unified Platform Hotel Management Software
THE PITCH
RATINGS
0 HT Score
Jonas Hospitality's Unified Platform centralizes guest data from various systems, reducing manual tasks and improving guest experiences. It allows hoteliers to access real-time guest information across all connected systems, significantly enhancing operational efficiency. The platform has already automated the creation of 16,000 itineraries, a task that previously took hours.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Cvent's Passkey Rooming List Assistant allows hoteliers to upload room lists in any format, saving significant time and reducing the risk of data breaches. By automating the mapping of room list data, it eliminates the need for manual entry and email exchanges, potentially saving 267,000 hours annually across 4 million reservations.
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Cvent Passkey Event Management Software
THE PITCH
RATINGS
0 HT Score
Cvent's Passkey Rooming List Assistant allows hoteliers to upload room lists in any format, saving significant time and reducing the risk of data breaches. By automating the mapping of room list data, it eliminates the need for manual entry and email exchanges, potentially saving 267,000 hours annually across 4 million reservations.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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CORE Create by Enseo enables hotels to dynamically manage TV screen content, reflecting their brand and advertising hotel features. This tool allows for custom content for groups, potentially increasing revenue through upsell opportunities. It offers a user-friendly interface for live and scheduled modifications, making it effective for busy group booking schedules.
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Enseo Hospitality TV
THE PITCH
RATINGS
0 HT Score
CORE Create by Enseo enables hotels to dynamically manage TV screen content, reflecting their brand and advertising hotel features. This tool allows for custom content for groups, potentially increasing revenue through upsell opportunities. It offers a user-friendly interface for live and scheduled modifications, making it effective for busy group booking schedules.
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THE PITCH
RATINGS BEST FOR
21 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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RezLock helps hoteliers reduce website abandonment and increase direct bookings by offering guests flexible rate lock options for future stays. This feature not only boosts direct revenue but also provides financial security in case of cancellations, enhancing overall profitability and guest relationships.
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GuestCentric (Booking Engine) Booking Engine
THE PITCH
RATINGS
21 HT Score
RezLock helps hoteliers reduce website abandonment and increase direct bookings by offering guests flexible rate lock options for future stays. This feature not only boosts direct revenue but also provides financial security in case of cancellations, enhancing overall profitability and guest relationships.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Spazious Group & Event Bookings Predictive Analytics helps hoteliers prioritize leads with the highest conversion potential using machine learning. This reduces manual effort, maximizes conversion rates, and ensures timely, personalized service for high-revenue inquiries.
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Spazious Event Management Software
THE PITCH
RATINGS
0 HT Score
Spazious Group & Event Bookings Predictive Analytics helps hoteliers prioritize leads with the highest conversion potential using machine learning. This reduces manual effort, maximizes conversion rates, and ensures timely, personalized service for high-revenue inquiries.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hovr Pathways allows hotel websites to create cohesive, mobile-first experiences that engage and convert visitors more effectively. Early users have reported increased engagement, more videos watched, and higher conversion rates.
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Hovr Direct Booking Tools
THE PITCH
RATINGS
0 HT Score
Hovr Pathways allows hotel websites to create cohesive, mobile-first experiences that engage and convert visitors more effectively. Early users have reported increased engagement, more videos watched, and higher conversion rates.
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As HITEC Charlotte 2024 demonstrated, the future of hotel technology is brimming with possibilities that can transform every aspect of your operations. From automating administrative tasks and optimizing revenue management to enhancing guest interactions with AI-driven personalization, the innovations showcased this year are set to redefine the hospitality landscape. Embracing these technologies not only promises to improve efficiency and profitability but also to create unforgettable guest experiences that drive loyalty and growth. By staying informed and adopting these cutting-edge solutions, you can ensure your property remains at the forefront of the industry, ready to meet the evolving needs of today’s travelers.

 

Did we miss any major innovations? Let us know via live chat or reach out on Linkedin.

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Jordan Hollander
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.