Waking up on a Monday morning and thinking it’s still the weekend is disappointing, but have you ever headed into a sold-out Friday night at your hotel only to end up with 83% occupancy because of no-shows and cancellations? As a hotel general manager or revenue manager, nothing dulls the shine of a holiday weekend like last-minute wash. You’ve worked so hard to layer in reservations to hit that perfect full house, but at the last second you find yourself scrambling to capture more bookings. How can you avoid this situation? The answer lies in your overbooking strategy. Although it might sound counterintuitive, overbooking can be the key that helps you unlock higher RevPAR – while minimizing negative guest experiences and reviews. In this article, we’ll explain what exactly overbooking is, how you can launch your own strategy, and what benefits and risks come with overbooking. By the end of this article, you’ll be ready to start overselling on your peak demand days.
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Over 3 million employees use HotSchedules around the world. Let’s explore how employees interact with the software as part of their work routines. Checking the schedule With HotSchedules in place, the days of checking a paper schedule posted outside the employee locker rooms are long gone. Instead, HotSchedules takes your organization’s schedules into the modern age with a fully responsive digital interface, so it works well on any device. An employee can log into HotSchedules on their smartphone to see their schedule at any time, and they can see who else is working at the same time. The app even has a Google Calendar integration, so staff can add their work schedule to their personal agenda. Employees don’t need to worry about checking the schedule frequently to catch any shift changes; they’ll get a notification if a schedule change affects them. Modifying the schedule Sometimes an employee can’t work the shift they’re assigned to, or maybe they want to work some extra hours. With HotSchedules, it’s easy for employees to swap shifts, request time off, release shifts, or pick up shifts that need coverage. Employees can complete all of these actions within the HotSchedules app; there’s no need for employees to email you or wait to make changes until the next time they’re working. For example, if an employee wants to swap shifts, they simply select the two shifts they want to exchange, and the app sends a request to the employee with whom they want to swap and an approval request to the manager. Modifications and requests can be submitted at any time, and the manager can approve or deny the requests whenever works best for you. Punching in and out In addition to using HotSchedules to manage their future shifts, employees can clock in and out in the HotSchedules app on their mobile device. The app uses geolocation to only allow employees to punch in if they’re actually on-site, and the timeclock is only available within 5 minutes of an employee’s shift start time.
Not able to make it to Orlando to check out the latest innovations at HITEC? Not to worry, Hotel Tech Report has you covered. Our team reviewed dozens of new launches to create a curated list of the most exciting innovations in the market and synthesize them into key market trends.
One thing modernity has changed for good is how much customers have become impatient, expect a personalized experience, and have less tolerance for errors. The immediacy of social media and mobile access to real-time information have altered guests’ behavior into expecting to be answered on-demand no matter the stage of the buying journey they are in—what Google calls “micro-moments”. The alarming number of customer service channels is entirely new to hoteliers, while their response time window has shrunk more and more. Not to mention how previous interactions become a predicament as agents have to juggle different channels, trying to grasp some context to ensure guests feel heard and understood. This need to shorten the booking journey and have a broader view of simultaneous customer demands has brought omnichannel solutions to the table. That said, to better understand how omnichannel service software can change the game for hotels, we first need to think about the multichannel strategy. What is the difference between omnichannel and multichannel? Email and phone calls are not the only means of communication customers use anymore. Travelers want practicality and to reach hotels no matter the channel they are using at the moment. To be where travelers are, it’s in hotels’ best interests to diversify how people can find them—this is a multichannel strategy. But once hotels multiply their communication channels, how can they handle simultaneous incoming requests from Instagram, website chat, Facebook, Google Messages, and WhatsApp, for example? An omnichannel dashboard is the answer. Multichannel strategies have agents jumping between channels, trying to prioritize a constant flow of requests and questions. An omnichannel solution centralizes all channels into a unified inbox, while also keeping data shared between channels. Why is omnichannel communication so relevant for hotels? When you broaden your reach with new communication channels, chances are you’ll be available when travelers are excited about the possibilities of a stay, ensuring more bookings coming your way. It is no coincidence that companies with strong omnichannel customer engagement retain on average 89% of their customers. On the profiting side, marketers using three or more channels in a campaign earned a 494% higher order rate than those using a single-channel campaign. Google research shows that of all leisure travelers on smartphones, 69% search for travel ideas during spare moments, and nearly half of those travelers go on to book their choices through an entirely separate channel. Those are countless potential guests which hotels can reach by being present on different channels. Innovation to save the day in the thick of hospitality staff shortage An omnichannel solution has a more important than ever role to play for hotels. The present record shortage of hospitality staff the world over has hoteliers struggling to do all they can to prioritize tasks and ensure travelers don't feel the effect of yet another crisis. That is why this technology comes as a win-win. It creates unified workflows which catalyze a seamless experience for customers. It helps hotels drive the revenue they so desperately need right now. Additionally, an omnichannel strategy ensures managers assign the right agent to handle a certain segment or campaign. This way, you can distribute incoming queries and ensure that more experienced agents handle the most profitable opportunities. Why is omnichannel communication so relevant for travelers? American customer service expert, Shep Hyken, advocates for a seamless experience and explains how having two or ten channels makes any business a multichannel provider. Rather, it is only when channels are interconnected that the omnichannel experience takes place. A report on the multichannel demands of customers showed that 63% of customers prefer a choice of channels to contact customer service, and that 50% of customers expect representatives to have access to previous interactions with the company. An omnichannel service platform ensures all communication channels are unified into a single window. Agents can not only see all the different channels in a macro view, but they can also track the chat history for every guest, ensuring a seamless experience. In practical terms, instead of accessing several tabs where one shows all incoming DMs on Instagram, another shows emails, and yet another all WhatsApp API messages, etc., agents have a broader view of each customer journey: Here is Mr. Smith, and he made first contact through Facebook messages two weeks ago, then he asked a question using the web chat, and now he is ready to book using email. The Takeaway Even if a traveler’s first touchpoint happened weeks in advance, a different attendant can take over without making them repeat themselves. Omnichannel communication service is a rock-solid way to five-star customer service. When agents are there to answer, travelers don't feel frustrated. In an industry where quality and timing are of the essence and workers are few, adopting an omnichannel solution has put many hotels ahead of their competitors. This approach creates a sense of continuity for guests and works as an extra pair of hands for agents, organizing the workflow distribution for hotels. As for hoteliers, this truly gets them more bookings out of less work by providing their teams with an optimized workflow that can clear out their plates to work on the prospects ready to make hotels run at full capacity.
While technology obsessed consumers have grown accustomed to clamoring around big splashy launches like the latest iPhone or social media app, innovation in the hotel technology space is more nuanced, often requiring a refined eye to understand them. This complexity leads to a unique challenge for hospitality tech buyers and users: how do you spot innovation in hospitality? Cutting-edge hotel tech rarely makes the headlines, and you won’t see star-studded launch events in this ecosystem. Instead, innovation in hospitality is won in the long game. In this article, we’ll study real-world examples that show how Duetto, a leading revenue management system, ideates and prioritizes product changes, then develops and rolls out new features via the Cloud to help their customers gain readiness for rapidly changing market conditions.
Guests’ satisfaction has been dependent on the work of hotel employees for a long time. However, hotels may not have enough staff (a common phenomenon today) or they may encounter understandable staff limits (people are not reachable nonstop or can be slow, etc.). This can lead to problematic situations such as check-in queues or insufficient communication with guests. Therefore, the dependency of guest satisfaction on the performance of the staff only may not be the best possible solution for a hotel. Especially nowadays, when there is an option to supplement the work of hotel employees with available systems. Mobile applications, software designed to improve the care that guests receive in hotels, are a typically great support for the work of staff. But it’s not just about mobile applications, the story of service improvements begins (traditionally) with PMSs. PMS and third-party systems Several systems are available for hotels. However, in order for their operation to develop thanks to the use of these systems, it is necessary to connect them “to solid foundations”, i.e. a good PMS. Not only because PMS simplifies hotel administration and increases its efficiency, but also because it gathers lots of information that third-party systems need to use. That’s why, for the good of the hotels, the responsibilities of PMSs should include “openness”, which means they should be enabling integrations with third-party software. But not all PMSs work that way. In many places, it is a standard even today to use PMS which does not support integration. Such a hotel then becomes a “prisoner” of its own system and deprives itself of the possibility to move its services forward. On the other hand, this situation is ideal for PMS itself, it keeps the client in hand and does not let third-party software in. At the same time, the PMS tries to provide everything the hotelier needs through its native functions. But that will never work, PMSs cannot do everything. On the other hand, what they can (and must) be capable of, is collecting data and providing it to integrated systems. Quality comes first Not using the data provided by PMS limits the hotel’s potential and profits. Problems may arise in various places – dissatisfied guests may wait a long time for check-in, staff may spend endless hours manually entering and processing data or sending emails to guests. But we can solve or even prevent all such problems today – thanks to mobile applications for example. Mobile applications complement (or substitute) the work of hotel staff. Just as hotel staff, mobile applications are guests’ company during the hotel trip, they only differ in the sense that some of them are “with the guests” throughout the whole stay whereas some accompany them just through part of it. But why does the choice of PMS matter when it comes to mobile applications? Because the quality of the integration is of the essence. The more features the mobile application has, the more data needs to be transmitted and the more complex integration has to be built. It is still true that PMSs must be an open platform (providing APIs and integrating third-party systems) but that’s just half of the story. They must also be able to build complex integrations, i.e. exchange data with complex systems such as AeroGuest, a mobile application that is with guests from booking to check-out. The amount of data this system needs is huge. The quality of integration is crucial. One small step for a hotelier, one giant leap for a hotel As was said, the mobile application may accompany guests during part of their stay or take care of them from the journey’s start to its end. The choice of specific application(s) for a hotel depends on the hotelier – whether he wants to enable online check-in, install mobile locks on doors, automate communication with guests, increase revenue by supporting upselling, etc. In the category of systems that are with the guest “from start till the end”, we can find applications such as AeroGuest, which is a system that allows online check-in/out, online payment for a hotel room, an upgrade of hotel room via mobile phone, upselling or installation of mobile locks. The second category consists of applications (GuestJoy, MyStay, Upsellguru), which focus on part of the journey of hotel guests, that means for example on automation of communication with guests, enabling online check-in, or increasing the effectiveness of upselling. But if we distinguish the systems only according to how big part of the guest’s journey they can take care of, we remain too superficial. It is important to look deeper, for example, at the level of automation that various applications bring to hotels. There is a huge difference between online check-in meaning only pre-filling in the information or meaning taking care of the whole process via mobile phone (and thus not having to come to the front desk upon arrival) or between having to pick up a door key/card or not (and thus going straight to the room after arrival). Guests can also spot a difference between the possibility of ordering extra services or upgrading the room directly through the mobile application and the situation in which the application just informs guests and they have to write an email or ask someone in order to get some of the available services. It depends only on the hotelier which solution he picks. But whatever his preferences, the way to open the hotel to third-party systems must begin with the right choice of PMS. Its selection is a giant leap for the entire hotel, as it is the basis for the proper functioning of third-party systems that then take staff work and guests’ experience to the next level. That brings us back to the beginning. The more complex the application, the better integration a hotel needs. If a hotelier chooses the right PMS, his only limitations when picking mobile applications are his own preferences.
The hotel sector has grown used to absorbing the blows as the pandemic has thrown punch after punch in their direction. Yet now, as the rather choppy recovery progresses, inflation could well be the blow that lands the knock-out punch to some in the sector. For those with hotels situated in areas with strong tourism demand, there has been the chance to increase ADR, sometimes with the added benefit of high occupancy, to help soften the impact of wage and cost inflation, but for those dependent upon business travel, the surge in demand is yet to materialise, meaning many remain on the ropes. Inflation - and the added spectre of stagflation - is greatly feared by both economists and the wider population alike. For those with debt, however, there at least used to be a silver lining as the loss of value in money has a corresponding effect on any debt. This is a particular favourite among some governments, who have been known to use inflation to reduce their borrowings and get out of periods of high spending intact. But you can go too far. If inflation starts to run away, the borrowing to deal with it can outpace any reduction in value, and then a spiral begins, which is hard to break. Away from the macro, is the mechanism traditionally used to control inflation in the form of increasing interest rates, leading to significantly higher debt coverage - a negative sting in the tail. The hotel sector has been through a phase of borrowing just to stay afloat. While we saw Marriott International and Hilton using their loyalty programmes to raise money to build up cash cushions, for the rest of the sector, government support and additional borrowing were the route to staying afloat. With supply chain issues, inflation, and war in Ukraine grabbing governments’ attention, supporting the hotel sector while it tries to move towards stabilised trading is not a popular issue. Many loans are now being demanded back by governments eager to balance their books. Of those who looked to the private sector for loans and investment, many are finding money taken to save a business is harder to pay back than they had hoped, hindered as they are by inflationary pressures and increased debt costs. In addition, lenders have continually adjusted their risk appetite, leading to pressure to enforce covenants. Hotels are finding that what kept them afloat may now sink them as they find ever-decreasing volumes of cash available to meet such demands, let alone service debt, which could drive an acceleration of loan-to-own scenarios as well as an increase in transactions in general. A critical additional factor is the impact this scenario has in terms of the valuation methodology applied, and the increased potential for the sort of downward pressure on asset values many investors anticipated (and in some cases hoped) would lead to forced sales before now. Although the focus on the top lines is necessary for a speedy recovery, it’s recommended asset managers and hotel owners re-run their projections: evaluate the inflation impact on their 10-year projection, and clearly estimate the risk of a high debt ratio on the discounted cash flow. It is important not to misjudge the inflation threat until it is too late. Although tempting, it is important not to play down rising prices and concentrate only the recovery efforts on the operating departments. It is essential to evaluate the potential exposure below GOP and value the risk of rising inflation and cost of debt. Although hotel value is holding up, for now, the current market conditions will soon impact hotel valuations. Combined with the geopolitical instability, the situation may worsen rapidly. The sector is not yet in desperate straits. The latest study from HotStats, for April, reported: “The higher cost for goods is not yet wrecking traveller appetite. Despite record gas prices, ballooning airfares and crippling inflation roiling the globe, hotel performance remained widely steady, if not getting better, in April, with increases in both the top and bottom line.” The M&A market is, however, ticking up. 2021 was a year of strong recovery for European hotel transactions. A total of €16.4bn  worth of hotels changed hands, representing 322 individual transactions, 498 hotels and 79,000 rooms. Institutional investors and private equity investors were the largest net buyers as they rushed to deploy capital which had been hard to move at the height of the pandemic. 2022 is expected to show increased volumes. Lenders who have been lenient so far are expected to lose their patience, and hotels are forecast to sell rather than refinance. Some owners have been down on the canvas but bounced back due to pent up tourism demand; some cling to the ropes in the hope that improved trading will ensure few fire sales; but investors are still holding out for a bargain, and many are poised, and ready to pick up those who are forced to throw in the towel.
At each stage of the guest journey, hotels should maximize their potential to draw users’ attention, make them opt for them, and, finally, make a booking. A booking engine can cover all three if it meets a number of criteria. In this post, we go into detail on three types of Booking Engine elements: the ones that inspire confidence, convert, and encourage spending more on a stay.
As consumers, we seek experiences that make us feel valued. For 84% of us, being treated like a person, not a number, is very important to winning our business, according to a Salesforce study. How do you make someone feel valued? By getting to know them, understanding their needs, and exceeding their expectations—in other words, by personalizing their experience. From a business perspective, personalizing the customer experience not only earns loyal customers but has a positive impact on your bottom line. Research shows that personalization most often drives 10 to 15 percent revenue lift. In the hospitality industry, treating guests like people, not numbers, is what it’s all about. But as a hospitality provider, how do you personalize the experience for each and every guest? It all boils down to guest data and how you use it—and your property management system (PMS) is the key. Keep reading to learn how you can use your PMS to personalize the stay experience for every guest. Use your booking engine to get the data you need The booking stage represents the first opportunity to capture valuable guest data that forms the foundation of the guest relationship. Even basic contact details (name, address, phone, email) and reservation information (room type, rate type and stay dates) is enough to start personalizing the guest experience. You can ensure you get the data you need by setting required fields in your booking engine for both online bookings and bookings coming through your front desk. For example, the guest’s email address and/or mobile phone number is necessary for sending routine guest communications. Properties with age restrictions will need the guest’s birthdate. Some properties require the names of all additional guests within a reservation. Optional fields such as dietary requirements or special requests are useful for gathering more information about the guest at the time of booking, but consider their inclusion on the booking form carefully—you don’t want to jeopardize the simplicity of the booking process. Instead, you can ask for more information in the confirmation and/or pre-arrival email. Personalize the booking experience for the guest by allowing amenities-based room searches for more customized results. Offering add-ons (like in-room extras, activities, and dining reservations) during the booking process is a great way to allow guests to curate their perfect stay (and to boost hotel ancillary revenue too)—but again, take care not to compromise the simplicity of the booking experience. Ensure any booking add-on options are attached to the right room types / rate types so that guests are presented with relevant offers. Use guest profiles to recognize repeat guests Using reservation information, a good PMS will automatically create a guest profile whenever a reservation for a new guest is entered into the system. Guest profiles not only make entering reservations for repeat guests easier, they are key to personalizing the guest experience. At the basic level, guest profiles help you recognize repeat guests and, as long as existing profiles are used for subsequent bookings, will build a record of stay history for every guest, helping you discover reservation trends at both the guest and property level. At the next level, guest profiles equip hoteliers with the kind of knowledge that allows them to go above and beyond for their guests. Use profiles to store juicy details about your guests (that they share with you), like their dairy allergy, the name of their four-legged travel companion, their love of sushi. Then, use this valuable information to hyper personalize their experience, from letting them know about the newest sushi joint in town, to surprising them with dairy-free welcome chocolates and treats for Fido on their next visit. This is the way to earn forever guests! Profile notes about guests can be set to appear on check-in and check-out reports and within guest profile searches to help staff personalize service in a proactive way. But a guest database is only useful when it is clean and healthy. Avoid duplicate profiles by ensuring front desk staff are trained to use and maintain guest profiles and to merge duplicate records. Allowing repeat guests to use their existing profile when booking through your website also helps avoid duplicate profiles—and is a convenience they’ll appreciate. Maintaining and using existing guest profiles is crucial for tracking guest reward points if you have a points-based loyalty program in place. Offer self-check-in for a convenient, seamless arrival experience It might sound contradictory, but self-check-in (or contactless check-in) can result in an even more personalized experience for some guests than checking in at the front desk. For a start, simply offering the ability to check in online gives your guests a choice—and where there’s choice, there’s personalization. For guests that choose it, the convenience of online check-in results in a more preferable experience. Secondly, self-check-in is managed via automated communications (emails or text messages) that are addressed to the guest by name and are specific to the guest’s reservation. (More on automated communications later.) These personalized communications help make the guest feel more like a person and less like a number as they are instantly recognized by the hotel, even before they arrive. In this way, self-check-in can offer a more personalized experience than checking in at the front desk where staff may still have to ask for the guest’s name or reservation number in order to identify the booking. A self-check-in experience should always be complemented by in-person staff to welcome arriving guests and to assist if needed. Use reservation folios to make the in-stay experience extra special In addition to recording ancillary purchases (which can tell you a lot about a guest), reservation folios should also allow you to record additional notes that are pertinent to the guest’s stay and will help staff provide personalized service—such as special dietary requirements, guest requests and administrative remarks about the guest. Applicable comments can be saved automatically to the guest profile for future reference. Some can even be added as pop-up alerts for staff when the reservation is opened. Need to swap out those feather pillows for hypoallergenic ones because of a guest’s allergy? Not a problem. Simply add a housekeeping note to their reservation that will show up on the housekeeping report so your housekeeping team can ensure the guest’s room is feather-free upon arrival. Applying VIP color codes to reservations is useful for helping staff identify very important bookings at a glance—on the tape chart, on the reservation folio itself, on check-in/check-out reports, and on the housekeeping report. Automate communications to ensure every guest feels valued When we talk about automated guest communications, we’re definitely not talking about generic mass mail outs. Customizable email templates allow you to create guest-specific communications that can be generated and triggered automatically using reservation data. Automating routine guest communications ensures every guest receives the right message at the right time. It also ensures every guest feels acknowledged and establishes an open line of communication between the guest and your property. That’s important for any relationship. At the minimum, customized email templates should be set up for booking confirmations, pre-arrival messaging (including check-in messaging if using contactless check-in), and post-stay feedback requests. Pre-stay communications are especially useful for gathering additional information about your guest that can be used to personalize their experience, from confirming their expected arrival time to offering relevant add-ons or upsells. Post-stay emails thanking guests for their stay are also important for building loyalty and gathering feedback that can be used to improve and personalize future stays. If your property uses CRM software and/or a guest messaging platform like Akia, Alice, Ivy, Kipsu, LoungeUp, Twilio, Whistle or Zenya, make sure it’s integrated with your PMS so that the right message is triggered at the right time for every guest, based on live reservation data. Tailor rates and packages to special guests It’s important to offer different rate types to serve the different needs of your guests (and your property). Getting a good deal makes customers feel valued, so reward special guests with special rates. For example, you can create packages tailored to specific guest segments, set up and promote a password-protected discount rate for your Facebook followers, and create negotiated rates for corporate guests. A flexible PMS will also provide an easy way to apply discounts to individual bookings at your discretion for your favorite guests. The right price is a big part of personalized customer service. Use your guest database to determine who your guests are and then design offers that are relevant to them. Make personalization seamless with guest-centric integrations Integrating your PMS with dedicated guest experience platforms—from CRM systems and guest messaging platforms to smart room technology and reputation management solutions—can elevate the guest experience through data automation that results in seamless, effortless personalization. When your guest experience applications receive reservation information directly from your PMS—without relying on manual human input—the output (whether that’s sending an upsell offer, applying reward points to a reservation, charging a meal to a guest’s room, or delivering a mobile room key code) hits the mark every time. Sharing reservation data with your other systems through direct integration reduces the chance of human error and ensures every guest receives accurate, personalized service. Automated PMS are not only designed to simplify operations, but to help hoteliers provide excellent service that earns loyal guests—after all, that’s a sure-fire way to grow revenue. Packed with practical guest-centric features, modern PMS like WebRezPro empower you to personalize the guest experience every step of the way.
Over the course of several months, airlines have felt a massive surge in travel while guests amp up for a summer of leisure. And while this may seem like an opportune time to acquire guests and drive revenue, it can also leave hotels feeling inundated with bookings and requests. Especially with the new wave of labour shortages. As summer nears and requests continue to grow we’ve put together key tips on how to navigate a new wave of guests. So you can experience smoother operations and a thriving guest experience. How To Prepare Your Hotel For An Influx of Guests Identify touchpoints that matter. Your hotel is compromised of multiple key touchpoints that come together to create the full experience. In accommodating an influx of guests, it’s important to take a look at your journey and identify areas to enhance. These could be moments like check-in, the waiting room for a spa visit, or at the entrance of your restaurant. Each moment will be different for each hotel, however, understanding these touchpoints can help you anticipate opportunities to address and issues to resolve - all before the employee gets inundated with requests. Educate and arm your team. Your employees are present in virtually every aspect of the guest experience. Therefore it’s important to set expectations and educate employees on ways to improve the experience when there are more guests to tend to. This can be done by holding regular meetings and showcasing different ways to tackle cleanliness, check-in, requests and more. The idea here is to keep the team organized and equip employees with the knowledge to be proactive. Automate redundant tasks. Redundant tasks are essential for hotel operations, however, they undoubtedly take away from an employee's valuable time and resources. Especially with more guests, it’s important that your team be readily available and focused on the guest experience without feeling overwhelmed. In this instance, automated technology should be a top consideration. For instance, a technology that schedules messages or provides actionable data to empower employees to do more with less. We see this in action, through a common hotel example; the check-in experience. Historically done at reception when a guest first arrives, check-in is one of the more pivotal moments in the guest experience. Providing a first impression, many hotels are pivoting to include automated or tech-focused ways of checking in. This reduces crowding in your lobby, a lineup at your reception and of course eliminates the need for employees to complete redundant tasks. Employees simply schedule an email a few days prior with a pre-populated link to input their information. Using tools to simplify redundant tasks allows employees to better the experience and alleviates operational burdens. Further, you can reduce staff at reception and amp up employees where it matters most. Automate request management. With more guests pouring in, manually managing requests can give rise to an onslaught of challenges. Not only is it prone to error, but can lead to long wait times, inundated employees, errors in service fulfillment, a less-than-personal experience, or never receiving the request at all. However, with these challenges comes the opportunity to become more proactive. Using automated technology that enables ticket management, guest requests can seamlessly make their way to your staff no matter where they are on-site. In most instances, sophisticated ticket management software will provide a cross-department view of what’s in progress and what’s awaiting action - for complete transparency and efficiency. Insight into a personal experience. While an influx of guests can get overwhelming, that doesn’t mean the guest experience has to suffer. In fact, in order to maintain your hotel's reputation with a new wave of guests, the experience must be top of mind. In that, personalization is one of the key ways of driving a great experience. It promotes loyalty by showing your guests you care about their sentiments and preferences. In fact, in a study conducted by Accenture, “91% of consumers surveyed said they are more likely to shop with brands that provide offers and recommendations that are relevant to them”’. Similarly, “83% of consumers are willing to share their data to create a more personalized experience.” As a tactic, personalization can create strong bonds. It could be as simple as remembering the guest's name or offering a service they’ve used in the past. However, you can also take it further by proactively asking for their preferences via a survey and leveraging things they’ve mentioned (number of pillows, water brand preference, room temperature, etc.) for future stays. Enable effective communication. Communication is everything when it comes to managing new guests - and that doesn’t just mean externally. Not only do guests need to have an effective way to communicate with employees, but employees need to understand what their team is doing and how to ask for help when needed. In this case, opting for an omnichannel solution with internal messaging capabilities is key. Not only will it provide insight into guest communication preferences, but also allow you to tag and include other departments for visibility. More customers mean a greater chance of miscommunication, so adopting a solution that can provide greater transparency before bookings get out of control, can help you make the most out of a wave of guests. Flexible Policies. Although we’re navigating a space where strict requirements on COVID-19 are lessening, the virus is still prevalent and isolation is still required for those that are sick. Not to mention travel delays are currently on the rise and expected in the future. Offering flexible policies is a show of good faith in your guests. It exudes compassion for personal issues and instills trust. Although at times operationally, it may be challenging, offering flexible policies reinforces overall care for the guest and their experience. Final Thoughts Preparing for an influx of guests can be intimidating at first. Especially if you’re experiencing labour shortages. However, pivoting to effectively master the experience while juggling a handful of new guests is impossible. By taking the aforementioned steps to map the guest journey, empower your team and communicate effectively, you can proactively manage the influx of guests to streamline operations and provide an unforgettable experience.