IRIS Showcases Latest Mobile Ordering & Upselling Capabilities At HITEC 24

The global provider of digital F&B and guest experience platforms shares latest updates ahead of attendance at HITEC Charlotte 2024

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IRIS, a global leader in digital ordering and guest experience platforms for the hospitality industry, will be attending HITEC Charlotte this month to showcase their latest features (now available across its mobile ordering platform) and updates on client successes.

Graham Rushin, IRIS VP of Sales and Marketing and Marcus Bird, Head of Commercial will be demonstrating why IRIS’s online ordering platform is powering F&B operations in some of the leading hotel groups of the world through their range of revenue-generating and resource-saving features:

Latest features: Re-order and upselling

Two new re-order and upsell features have recently been launched to deliver a more frictionless and personalised dining experience for guests that also deliver more orders and revenue for operators.

Via the new “Order Again” button, guests can quickly and easily reinstate all the items from a previous order back into their cart for a quick, fuss-free and complete re-order that saves time and can be completed quickly, without the need to wait for a member of staff or run the risk of mistakes. 

Likewise, the “Related Items Categories” feature has also been built with the same ethos of equipping and enabling operators with the functionality to reduce pressure on staff and maximise each and every revenue opportunity. Operators can now include additional suggestions for nominated menu items. For example, a choice of red wines or side dishes to accompany a steak, so that guests can see at a glance how best to complement and enhance their meal and, critically for operators, increase their order size.

These features can also include discount codes along with allergen aspects eg dairy free, for complete transparency to again enhance the guest experience and build trust.

Client success case studies:

Kansas City Marriott Downtown - Mobile Dining with the IRIS App – Located in the heart of the city, the award-winning hotel had a clear brief: to process room service orders more effectively, maximise F&B revenue and distribute menus more efficiently to guests. Following the installation of IRIS’s mobile dining solution the team reported an 87% increase in order volumes YOY, with F&B revenue increasing 94% YOY and 30 minutes of time saved per order delivery.

JW Marriott San Antonio Hill Country Resort & Spa – Set in 600 acres and with over 1,000 rooms, the team were keen to maximise the performance of both their F&B outlets and provide guests with a modern, digital experience for guests. Opting for the IRIS mobile dining solution for both in-room dining and at their Spa Bistro, the team reported a 90% guest uptake of mobile ordering since installation. In turn this has lead to over 2,200 orders processed every month, $15K saved on printing costs and greater staff satisfaction in terms of guest and order management.

The Ritz-Carlton New York, NoMad – The Ritz-Carlton New York NoMad hotel features 250 luxury guest rooms and suites and 16 penthouse residences. As a flagship Ritz-Carlton property, the team were keen to operate more sustainably and introduced the IRIS app for guests to access guest information and order room service: online F&B ordering and guest directory solutions. From going live within 48 hours the hotel now consistently processes over 500 orders per month through the IRIS app and exceeded its annual budget in just 9 months.

Graham Rushin, added, ‘We’re thrilled to be attending HITEC Charlotte, where we will showcase our latest time-saving and revenue generating solutions for hoteliers and connect with industry leaders. Our platform is feature-rich so it’s a great opportunity for us to demonstrate all the latest functionality to operators face to face so they can see for themselves how they can leverage the benefits in their own settings.  This event provides an invaluable opportunity to demonstrate our innovations, share insights, and build meaningful relationships within the hospitality technology community."

IRIS will be showcasing its innovative F&B online ordering and mobile concierge platform, and demonstrating the latest features, solutions and integrations that are fuelling F&B operations for thousands of hotels across the world at HITEC Charlotte, the world's largest, longest-running hospitality technology event, produced by Hospitality Financial and Technology Professionals (HFTP®).

·         Date - June 25 to June 28, 2024

·         Venue - Charlotte Convention Center, NC

·         Booth number - 4244

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About IRIS Systems

IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Marriott, Hilton, Mandarin Oriental, IHG and Four Seasons.

IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.

Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.

Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.