Despite the Lufthansa and rail strikes, the world's largest travel trade show was back in full force last week where more than 100,000 attendees from the global travel ecosystem made their annual pilgrimage to Berlin's Messe Convention Center to showcase how innovation in the travel industry continues to accelerate.
ITB Berlin provided an exciting glimpse into the future of the hotel industry, demonstrating how the latest trends and innovations are transforming hospitality. Unsuprisingly artificial intelligence was top of mind with dozens of compelling new applications and use cases throughout the hotel tech stack across all departments which contrasts to prior years where AI was mostly silo'd into chatbots and messaging tools.
Special shout outs to the hotel tech community's newest unicorn Mews for their $1B+ valuation and to Cloudbeds and IDeaS for throwing the most epic ITB afterparty of all time.
In this article, we will dive into some of the most exciting developments across each department that were on display at ITB for those who couldn't make it to Berlin (as well as those who were there and couldn't cover 500+ hotel tech booths) and discuss how they are set to shape the future of the hotel industry.
Our editorial team grouped the innovations from the show by department so that you can quickly pick out the innovations that are most relevant for you.
Revenue Management
Features innovations from: Lighthouse,IDeaS, SiteMinder, RoomPriceGenie, Atomize, BEONX, Juyo Analytics, FLYR, Reserva, Hotellistat
The hotel industry is on the brink of a significant transformation, marked by the integration of advanced technologies and data analysis tools that aim to enhance operational efficiency, guest satisfaction, and overall profitability. Leading this revolution is a dynamic AI system capable of analyzing thousands of data points to provide hotels with accurate pricing and market positioning strategies.
Innovations in booking tools are addressing challenges such as website abandonment by allowing guests to secure rates with a nominal fee, thus offering financial stability and improved financial outcomes for hotels. Forecasting modules are being celebrated for their ability to deliver rapid, accurate forecasts and strategic insights, enabling hoteliers to adeptly respond to market trends. New solutions allow guests to effortlessly upgrade rooms using gift cards, streamlining the process and eliminating the need for direct coordination with hotel staff.
Technologies like automated data summaries and real-time pricing adjustments are addressing the industry’s urgent need for efficient data management and strategic pricing during critical periods. Mobile solutions and strategic modules cater to the evolving demands of hotel revenue management, providing flexibility and real-time insights for on-the-go decision making. Innovations in forecasting and operational decision-making stand out by automating complex processes, signaling a shift towards more agile and responsive revenue management practices in the hospitality industry. These advancements collectively herald a move towards a more data-driven, efficient, and guest-centric approach to hotel management, promising a future of enhanced competitiveness and guest experiences in the hotel industry.
Innovations covered include:
- Lighthouse Smart Summaries
- IDeaS Portfolio Navigator
- SiteMinder's New Rate Adjustment Mobile App
- RoomPriceGenie Real-Time Price Protection
- Atomize's New Forecasting Module
- BEONx's New Tour Operation Module
- Juyo Analytics's New Finance Module
- FLYR Revenue Planning
- Reserva Gift Cards
- Hotellistat ARIS AI
THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Lighthouse's Smart Summaries feature is revolutionizing revenue management in the hospitality industry by automating data analysis, freeing up managers to focus on strategic tasks. With staff shortages and an overwhelming amount of data, this innovation is crucial for maintaining operational efficiency and competitiveness.
Lighthouse (Business Intelligence)
Business Intelligence
Lighthouse's Smart Summaries feature is revolutionizing revenue management in the hospitality industry by automating data analysis, freeing up managers to focus on strategic tasks. With staff shortages and an overwhelming amount of data, this innovation is crucial for maintaining operational efficiency and competitiveness.
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THE PITCH
RATINGS
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91
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Portfolio Navigator is an automated revenue decision and deployment platform that helps companies streamline their operations and maximize revenue. It eliminates the need for manual analytics and decision-making by notifying corporate users of business anomalies and revenue opportunities, allowing for quick responses to market changes and optimal revenue generation.
IDeaS Revenue Solutions
Revenue Management Systems
Portfolio Navigator is an automated revenue decision and deployment platform that helps companies streamline their operations and maximize revenue. It eliminates the need for manual analytics and decision-making by notifying corporate users of business anomalies and revenue opportunities, allowing for quick responses to market changes and optimal revenue generation.
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THE PITCH
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100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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SiteMinder has released a mobile app that enables hoteliers to manage their revenue and minimize risks while on the move. The app offers real-time data and allows users to quickly adjust rates and availability, ensuring they maximize revenue potential.
SiteMinder (The Channel Manager)
Channel Managers
SiteMinder has released a mobile app that enables hoteliers to manage their revenue and minimize risks while on the move. The app offers real-time data and allows users to quickly adjust rates and availability, ensuring they maximize revenue potential.
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THE PITCH
RATINGS
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100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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RoomPriceGenie has added a real-time protection feature to its hotel revenue management system, which helps hotels avoid losing money during major events. The tool activates after a certain number of bookings, allowing hoteliers to analyze the situation and adjust prices accordingly, preventing them from selling rooms at lower prices than they could have charged.
RoomPriceGenie
Revenue Management Systems
RoomPriceGenie has added a real-time protection feature to its hotel revenue management system, which helps hotels avoid losing money during major events. The tool activates after a certain number of bookings, allowing hoteliers to analyze the situation and adjust prices accordingly, preventing them from selling rooms at lower prices than they could have charged.
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THE PITCH
RATINGS
BEST FOR
93
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Atomize Forecasting Module is a highly praised tool for the hospitality industry, providing precise forecasting and strategic decision-making capabilities. It has been lauded for its efficiency and accuracy in generating AI-generated budgets and forecasts in less than a minute, addressing critical trends and market shifts to help hoteliers optimize their operations and gain a competitive advantage.
Atomize
Revenue Management Systems
The Atomize Forecasting Module is a highly praised tool for the hospitality industry, providing precise forecasting and strategic decision-making capabilities. It has been lauded for its efficiency and accuracy in generating AI-generated budgets and forecasts in less than a minute, addressing critical trends and market shifts to help hoteliers optimize their operations and gain a competitive advantage.
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THE PITCH
RATINGS
BEST FOR
86
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The latest release of the BEONx Touroperation Module is revolutionizing the hotel industry by providing intelligent sales strategy recommendations based on real-time demand and market dynamics. This new feature is essential for hoteliers heavily reliant on touroperation, allowing them to automate and optimize various aspects of their operations that were previously inaccessible with traditional RMS. With the current challenges faced by hotels with a high volume of rooms distributed through touroperation, the BEONx Touroperation Module is a game-changer, offering a solution to the increased complexity of contracts and frequent changes in the industry.
BEONx
Revenue Management Systems
The latest release of the BEONx Touroperation Module is revolutionizing the hotel industry by providing intelligent sales strategy recommendations based on real-time demand and market dynamics. This new feature is essential for hoteliers heavily reliant on touroperation, allowing them to automate and optimize various aspects of their operations that were previously inaccessible with traditional RMS. With the current challenges faced by hotels with a high volume of rooms distributed through touroperation, the BEONx Touroperation Module is a game-changer, offering a solution to the increased complexity of contracts and frequent changes in the industry.
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THE PITCH
RATINGS
BEST FOR
67
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Finance Module helps hotels by integrating commercial and financial data, giving them a comprehensive view of their operations and enabling informed decision-making. This streamlines financial reporting, provides access to financial analytics, and ultimately increases profitability and reduces administrative burdens for hotels like Penta Hotels, helping them remain efficient and competitive in the market.
Juyo Analytics
Business Intelligence
The Finance Module helps hotels by integrating commercial and financial data, giving them a comprehensive view of their operations and enabling informed decision-making. This streamlines financial reporting, provides access to financial analytics, and ultimately increases profitability and reduces administrative burdens for hotels like Penta Hotels, helping them remain efficient and competitive in the market.
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THE PITCH
RATINGS
BEST FOR
86
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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FLYR's Revenue Planning product is transforming revenue management in the hospitality industry by offering advanced forecasting, streamlined collaboration, and automated processes. This innovation is crucial in the current uncertain hospitality landscape, helping hoteliers accurately forecast demand and adapt their strategies to changing conditions, ultimately optimizing revenue strategies.
FLYR Hospitality
Revenue Management Systems
FLYR's Revenue Planning product is transforming revenue management in the hospitality industry by offering advanced forecasting, streamlined collaboration, and automated processes. This innovation is crucial in the current uncertain hospitality landscape, helping hoteliers accurately forecast demand and adapt their strategies to changing conditions, ultimately optimizing revenue strategies.
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THE PITCH
RATINGS
BEST FOR
0
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reserva is a one-stop solution for guests looking to upgrade room types with gift cards, streamlining the process and eliminating the need for time-consuming coordination between guests and hotel staff. By linking its upsell feature to live availability from hotel PMS or Channel Manager, Reserva has already yielded positive results for Center Hotels Reykjavik, automating all guest bookings and increasing guest satisfaction and revenue through customizable upsell features per gift card type. With the demand for a better booking experience when redeeming gift cards or vouchers, Reserva's contactless solution is proving to be a game-changer for both guests and hotel staff.
Reserva Gift Cards
Upselling Software
Reserva is a one-stop solution for guests looking to upgrade room types with gift cards, streamlining the process and eliminating the need for time-consuming coordination between guests and hotel staff. By linking its upsell feature to live availability from hotel PMS or Channel Manager, Reserva has already yielded positive results for Center Hotels Reykjavik, automating all guest bookings and increasing guest satisfaction and revenue through customizable upsell features per gift card type. With the demand for a better booking experience when redeeming gift cards or vouchers, Reserva's contactless solution is proving to be a game-changer for both guests and hotel staff.
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THE PITCH
RATINGS
BEST FOR
78
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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AI, specifically ARIS, plays a crucial role in revenue management for hotels by analyzing over 1000 data features to provide optimal pricing and market positioning recommendations. ARIS not only collects and analyzes data but also identifies correlations and cause-effect relationships in real-time, allowing for comprehensive insights into guest behavior, market trends, and operational profitability. Its flexibility in being used manually, semi-automated, or fully automated helps hotels analyze complex data with limited staff resources, ultimately saving resources and optimizing turnover.
Hotellistat - Revenue Management
Revenue Management Systems
AI, specifically ARIS, plays a crucial role in revenue management for hotels by analyzing over 1000 data features to provide optimal pricing and market positioning recommendations. ARIS not only collects and analyzes data but also identifies correlations and cause-effect relationships in real-time, allowing for comprehensive insights into guest behavior, market trends, and operational profitability. Its flexibility in being used manually, semi-automated, or fully automated helps hotels analyze complex data with limited staff resources, ultimately saving resources and optimizing turnover.
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Hotel Operations
Features: Cloudbeds, Mews, Stayntouch, Flexkeeping, RMS, Sertifi, eviivo, Optii, Betterspace, Guestline
The hotel industry is embracing a wave of operational innovations designed to streamline processes, enhance guest experiences, and improve efficiency across various aspects of hotel management. Innovations in payment processing are allowing hotels to offer more cost-effective and secure transactions, significantly reducing processing fees while ensuring guest data protection amidst rising security concerns. Advances in operational management, powered by machine learning, are optimizing task execution and staff allocation, leading to more efficient use of resources and better guest services. The introduction of digital tools, like customizable business cards with QR codes, is enhancing guest engagement and bookings, offering a blend of convenience and personalization that resonates with the digital-savvy traveler. AI-driven concierge services are revolutionizing guest interactions by providing 24/7 responsiveness, alleviating staffing shortages and meeting the demand for instant, personalized guest service. Energy management systems are becoming smarter, integrating automatic controls to reduce wastage and support sustainability efforts in the face of rising energy costs. The shift towards digital check-in processes and the use of AI for analyzing guest requests underscores a broader move towards automation and personalization, aimed at boosting operational efficiency and guest satisfaction. Furthermore, platforms that automate pricing and payment management are proving crucial for adapting to industry trends, increasing revenue, and improving profitability. These innovations represent a collective step towards addressing contemporary challenges in the hotel industry, from staff shortages to the growing expectations of guests, by leveraging technology to create more efficient, enjoyable, and sustainable hospitality experiences.
Innovations covered include:
- Cloudbeds Digital Check-in
- Mews Spaces
- Stayntouch Automated Charge Categorization
- Flexkeeping Housekeeper Location Tracking
- RMS Pay
- Sertifi ACH Payments
- eviivo Concierge
- Optii Response Time Prediction
- Better.energy Automated Energy Cost Reduction
- Guestline’s AI Guest Request Categorization
THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Cloudbeds has launched a Digital Check-In feature that allows guests to check-in from their mobile phones, reducing the need for front desk interaction. Pilot customers have seen positive results, with all guests using the digital check-in and a decrease in daily check-in activities. This solution addresses the growing demand for self-service technology and helps hotels optimize staff resources.
Cloudbeds HMS
Hotel Management Software
Cloudbeds has launched a Digital Check-In feature that allows guests to check-in from their mobile phones, reducing the need for front desk interaction. Pilot customers have seen positive results, with all guests using the digital check-in and a decrease in daily check-in activities. This solution addresses the growing demand for self-service technology and helps hotels optimize staff resources.
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THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Mews Spaces is a platform that helps hoteliers increase revenue and adapt to industry trends by automating pricing for different areas of their property. It has already proven to be effective in eliminating errors and increasing bookings for one customer by 10%, making it a valuable solution for hoteliers looking to improve efficiency and profitability in a changing industry.
Mews PMS
Property Management Systems
Mews Spaces is a platform that helps hoteliers increase revenue and adapt to industry trends by automating pricing for different areas of their property. It has already proven to be effective in eliminating errors and increasing bookings for one customer by 10%, making it a valuable solution for hoteliers looking to improve efficiency and profitability in a changing industry.
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THE PITCH
RATINGS
BEST FOR
92
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Stayntouch has added advanced allowance functionality to its Kiosk and Mobility modules. This feature automatically categorizes charges for guest-selected add-ons and assigns them to the correct departments, eliminating the need for manual adjustments. This not only streamlines accounting processes for hotels but also improves the guest experience by enabling them to easily select upgrades and amenities while maximizing hotel revenue.
Stayntouch
Property Management Systems
Stayntouch has added advanced allowance functionality to its Kiosk and Mobility modules. This feature automatically categorizes charges for guest-selected add-ons and assigns them to the correct departments, eliminating the need for manual adjustments. This not only streamlines accounting processes for hotels but also improves the guest experience by enabling them to easily select upgrades and amenities while maximizing hotel revenue.
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THE PITCH
RATINGS
BEST FOR
97
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Flexkeeping's Housekeeper's Location feature has received positive feedback from Housekeeping Managers and Supervisors for its ability to improve operational efficiency and track staff whereabouts. As the hospitality industry prioritizes efficiency and safety, this feature has become increasingly important. Hoteliers are recognizing the value of tools like Flexkeeping to optimize operations, adapt to unexpected situations, and improve team collaboration and time efficiency.
Flexkeeping (Housekeeping)
Housekeeping Software
Flexkeeping's Housekeeper's Location feature has received positive feedback from Housekeeping Managers and Supervisors for its ability to improve operational efficiency and track staff whereabouts. As the hospitality industry prioritizes efficiency and safety, this feature has become increasingly important. Hoteliers are recognizing the value of tools like Flexkeeping to optimize operations, adapt to unexpected situations, and improve team collaboration and time efficiency.
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THE PITCH
RATINGS
BEST FOR
83
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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RMS Pay is a payment management solution that integrates seamlessly with RMS platforms, eliminating the need for third-party gateways. It offers personalized payment links, diverse payment methods, and digital wallets, providing convenience and security. The implementation of RMS Pay at Roomzzz Aparthotels has resulted in time savings on banking tasks and exceptional support, making it a vital tool for businesses looking to optimize operations and meet changing guest demands.
RMS Cloud PMS
Property Management Systems
RMS Pay is a payment management solution that integrates seamlessly with RMS platforms, eliminating the need for third-party gateways. It offers personalized payment links, diverse payment methods, and digital wallets, providing convenience and security. The implementation of RMS Pay at Roomzzz Aparthotels has resulted in time savings on banking tasks and exceptional support, making it a vital tool for businesses looking to optimize operations and meet changing guest demands.
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THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Sertifi ACH payments provide a cost-effective solution for hotels, allowing guests to make payments easily and saving the hotel significant amounts in processing fees. Hospitality customers have reported substantial savings shortly after enabling ACH payments. Offering secure ecommerce payment options is crucial for hotel sales teams to protect guest data and streamline payment processes, especially with the rise in security threats and staffing shortages.
SertifiPay
Payments Processing Software
Sertifi ACH payments provide a cost-effective solution for hotels, allowing guests to make payments easily and saving the hotel significant amounts in processing fees. Hospitality customers have reported substantial savings shortly after enabling ACH payments. Offering secure ecommerce payment options is crucial for hotel sales teams to protect guest data and streamline payment processes, especially with the rise in security threats and staffing shortages.
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THE PITCH
RATINGS
BEST FOR
88
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Eviivo Concierge, powered by AI, is revolutionizing the independent accommodation industry by providing instant and accurate responses to guest inquiries, even when staff are unavailable. This allows businesses to focus on other aspects of their operations and provides 24/7 responsiveness to travelers, addressing staffing shortages and meeting the increasing demand for convenience and personalization in guest experiences. This innovation has already handled thousands of conversations, giving providers a competitive edge as they incorporate AI technology into their operations.
eviivo Suite™ PMS
Property Management Systems
Eviivo Concierge, powered by AI, is revolutionizing the independent accommodation industry by providing instant and accurate responses to guest inquiries, even when staff are unavailable. This allows businesses to focus on other aspects of their operations and provides 24/7 responsiveness to travelers, addressing staffing shortages and meeting the increasing demand for convenience and personalization in guest experiences. This innovation has already handled thousands of conversations, giving providers a competitive edge as they incorporate AI technology into their operations.
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THE PITCH
RATINGS
BEST FOR
83
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Optii Solutions has introduced a new feature that uses machine learning to enhance hotel operations. By analyzing wait time and duration, the feature predicts response time, enabling better planning and execution of tasks, resulting in improved staff allocation, guest experiences, and resource efficiency.
Optii Housekeeping
Housekeeping Software
Optii Solutions has introduced a new feature that uses machine learning to enhance hotel operations. By analyzing wait time and duration, the feature predicts response time, enabling better planning and execution of tasks, resulting in improved staff allocation, guest experiences, and resource efficiency.
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THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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better.energy has enhanced its intelligent energy management system to now include automatic control of fan coil units, which helps prevent energy wastage and leads to substantial energy savings for hotels. This new feature is essential in reducing emissions and optimizing energy costs, especially in a world where energy costs are rising and there is a growing demand for sustainability and automation.
better.energy roomcontrol (by Betterspace)
Energy Management Systems
better.energy has enhanced its intelligent energy management system to now include automatic control of fan coil units, which helps prevent energy wastage and leads to substantial energy savings for hotels. This new feature is essential in reducing emissions and optimizing energy costs, especially in a world where energy costs are rising and there is a growing demand for sustainability and automation.
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THE PITCH
RATINGS
BEST FOR
73
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The integration of AI technology in the hotel industry is crucial for addressing staff shortages and improving operational efficiency. By using AI to analyze and categorize guest requests, hotels can ensure prompt and personalized service, leading to increased guest satisfaction. This technology has already shown significant results, with a high percentage of requests being acted on before arrival and a substantial increase in the number of guest requests addressed compared to hotels not using AI.
Guestline (Rezlynx PMS)
Property Management Systems
The integration of AI technology in the hotel industry is crucial for addressing staff shortages and improving operational efficiency. By using AI to analyze and categorize guest requests, hotels can ensure prompt and personalized service, leading to increased guest satisfaction. This technology has already shown significant results, with a high percentage of requests being acted on before arrival and a substantial increase in the number of guest requests addressed compared to hotels not using AI.
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Hotel Marketing
Features: Hapi, dailypoint, Profitroom, Smart Host, The Hotels Network, 123Compare.me, Reguest
The landscape of hotel marketing is rapidly evolving, driven by innovative technologies and strategies aimed at enhancing guest engagement and optimizing communication efficiency. In response to challenges such as guest engagement and the ever-present issue of staff shortages, the adoption of AI-driven solutions for content creation has been a game-changer. AI copywriters, for instance, have been instrumental in generating millions of engaging emails, significantly improving conversion rates and streamlining the communication process. The move towards multi-channel correspondence systems enables hotels to interact with guests via their preferred communication platforms, such as email, WhatsApp, and SMS, ensuring personalized and real-time engagement. Innovations like AI-powered virtual hotel employees are reducing reception desk workloads and improving service speed, contributing to increased bookings by providing responses in the hotel's unique tone of voice. Additionally, advancements in personalization technology, which forego traditional cookie-based tracking for more accurate AI-based targeting, are revolutionizing how hotels connect with potential guests online. Solutions that enable hotels to match or beat online travel agency rates on metasearch platforms are proving effective in enhancing direct booking strategies and improving return on advertising spend. Tools designed to monitor and address discrepancies in online rate parity are becoming essential for maintaining competitive pricing strategies and fostering healthier relationships with online intermediaries. Furthermore, platforms that consolidate data from various hotel management systems are empowering hoteliers to leverage AI for personalized guest interactions and data-driven decision-making. These marketing innovations collectively signify a shift towards more automated, efficient, and personalized approaches in hotel marketing, essential for navigating the competitive landscape of the hospitality industry and meeting the increasing demands for tailored guest experiences.
Innovations covered include:
- Hapi Data Platform
- dailypoint AI Email Content Generator
- Profitroom AI Copywriter
- Smart Host Autopilot Campaigns
- The Hotels Network Cookie Reliance Mitigator
- 123CompareMe Price Monitoring
- Re:Guest AI Powered Virtual Employees
THE PITCH
RATINGS
BEST FOR
38
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Hapi Data Platform (HDP) is transforming how hotels manage their data by consolidating information from multiple property management systems and guest activity systems. This allows hotel operators to utilize advanced technologies like AI and personalized guest interactions, which is essential in today's data-driven hospitality industry. HDP's cloud-based repository and standardized data model provide a reliable basis for hotel executives to utilize real-world data to increase revenue and enhance guest satisfaction through AI and hyper-personalization.
Hapi Guest
Hotel CRM & Email Marketing
The Hapi Data Platform (HDP) is transforming how hotels manage their data by consolidating information from multiple property management systems and guest activity systems. This allows hotel operators to utilize advanced technologies like AI and personalized guest interactions, which is essential in today's data-driven hospitality industry. HDP's cloud-based repository and standardized data model provide a reliable basis for hotel executives to utilize real-world data to increase revenue and enhance guest satisfaction through AI and hyper-personalization.
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THE PITCH
RATINGS
BEST FOR
97
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The hospitality industry has benefited greatly from AI technology, which has transformed guest communication by offering personalized feedback and generating email content. This automation has not only reduced response times but also saved clients a significant amount of time, making it essential for hoteliers to adopt this technology to meet the growing demand for personalized and efficient communication.
dailypoint™ 360° – Central Data Management
Hotel CRM & Email Marketing
The hospitality industry has benefited greatly from AI technology, which has transformed guest communication by offering personalized feedback and generating email content. This automation has not only reduced response times but also saved clients a significant amount of time, making it essential for hoteliers to adopt this technology to meet the growing demand for personalized and efficient communication.
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THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Hotel marketing teams are using an AI copywriter to create engaging email content, resulting in over 2 million AI-generated emails and a 2.46% conversion rate. With the hospitality industry facing challenges in guest engagement and staff shortages, AI copywriters are seen as a valuable solution for personalized and efficient communication.
Profitroom Marketing Automation
Hotel CRM & Email Marketing
Hotel marketing teams are using an AI copywriter to create engaging email content, resulting in over 2 million AI-generated emails and a 2.46% conversion rate. With the hospitality industry facing challenges in guest engagement and staff shortages, AI copywriters are seen as a valuable solution for personalized and efficient communication.
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THE PITCH
RATINGS
BEST FOR
99
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Smart Host Multi-Channel Correspondence provides a solution for hotels to communicate with guests through their preferred channels like email, WhatsApp, and SMS. With features like Autopilot Campaign and Correspondence Manager, hoteliers can efficiently manage and track all communication, meeting the growing demand for personalized, real-time communication in the hospitality industry and increasing open rates to stay ahead of competitors.
Smart Host CRM
Hotel CRM & Email Marketing
Smart Host Multi-Channel Correspondence provides a solution for hotels to communicate with guests through their preferred channels like email, WhatsApp, and SMS. With features like Autopilot Campaign and Correspondence Manager, hoteliers can efficiently manage and track all communication, meeting the growing demand for personalized, real-time communication in the hospitality industry and increasing open rates to stay ahead of competitors.
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THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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THN has introduced an AI-based technology that eliminates the need for cookies and improves the accuracy of its personalization suite's targeting and segmentation. This platform provides hotel marketers with a more effective way to connect with visitors through personalized online experiences, resulting in increased conversion rates. The new AI technology has been tested and proven to be more effective than the traditional cookie-based system, leading to its deployment to all existing THN customers.
The Hotels Network (Personalization)
Direct Booking Tools
THN has introduced an AI-based technology that eliminates the need for cookies and improves the accuracy of its personalization suite's targeting and segmentation. This platform provides hotel marketers with a more effective way to connect with visitors through personalized online experiences, resulting in increased conversion rates. The new AI technology has been tested and proven to be more effective than the traditional cookie-based system, leading to its deployment to all existing THN customers.
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THE PITCH
RATINGS
BEST FOR
0
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The World Parity Monitor by 123COMPARE.ME is being used by hotels to address the issue of online intermediaries offering lower rates than their official websites. Industry leaders like Raúl Álvarez and Marina López have praised the tool, making it a crucial resource for hotel groups to improve their relationships with OTAs and increase direct bookings. With traditional distribution channels seeing a decline in reservations pre-Covid, monitoring hospitality pricing trends has become even more important for optimizing revenue and increasing direct bookings.
123Compare.me
Direct Booking Tools
The World Parity Monitor by 123COMPARE.ME is being used by hotels to address the issue of online intermediaries offering lower rates than their official websites. Industry leaders like Raúl Álvarez and Marina López have praised the tool, making it a crucial resource for hotel groups to improve their relationships with OTAs and increase direct bookings. With traditional distribution channels seeing a decline in reservations pre-Covid, monitoring hospitality pricing trends has become even more important for optimizing revenue and increasing direct bookings.
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THE PITCH
RATINGS
BEST FOR
33
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Re:Guest has launched C.r.i.s., an AI-powered virtual hotel employee that can answer guest inquiries and delegate tasks to human colleagues. This technology reduces workload at the reception desk, decreases waiting times, and increases bookings by providing accurate answers in the hotel brand's tone of voice. Re:Guest's integration of AI and human capability distinguishes them in the hospitality industry.
ReGuest
Direct Booking Tools
Re:Guest has launched C.r.i.s., an AI-powered virtual hotel employee that can answer guest inquiries and delegate tasks to human colleagues. This technology reduces workload at the reception desk, decreases waiting times, and increases bookings by providing accurate answers in the hotel brand's tone of voice. Re:Guest's integration of AI and human capability distinguishes them in the hospitality industry.
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Guest Experience
Features: Canary, 4SUITES, Sojern, MyStay, Chekin, HOTELTIME, IBS Software
The guest experience within the hotel industry is undergoing a remarkable transformation, propelled by the latest innovations designed to streamline operations, enhance satisfaction, and cater to the evolving preferences of modern travelers. Artificial Intelligence (AI) is at the forefront of this shift, offering solutions that automate routine tasks, gather valuable guest feedback, and personalize the guest experience, leading to increased engagement and improved satisfaction scores. The integration of digital check-in solutions reflects a broader industry move towards contactless interactions, addressing the dual challenges of reducing wait times and minimizing staff workload while meeting the increasing guest demand for swift and seamless service. Innovations such as Internet of Things (IoT) enabled locks are redefining access control, providing guests with effortless room entry and personalized settings, demonstrating the growing importance of convenience and customization in the guest experience. Moreover, digital registration systems are emerging as key tools in the push for sustainability and efficiency, reducing the environmental impact of traditional paper processes and streamlining data management. These advancements, among others, signify a pivotal evolution in the hospitality sector, focusing on leveraging technology to enhance every aspect of the guest journey, from arrival to departure, ensuring a memorable and highly satisfactory stay.
Innovations covered include:
- Canary Tablet Registration
- 4SUITES Passage Mode
- Sojern AI Task Automation
- MyStay FOCH
- Chekin Digital Check-in SDK
- HotelTime Vento QR
- IBS Book Your Table
THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Canary Tablet Registration is a digital registration system that aims to improve the check-in process for hotels by reducing paper waste and simplifying guest information storage. Mr. C. Coconut Grove hotel saw significant benefits from implementing this system, including saving paper, reducing ink usage, eliminating manual data entry, and cutting costs associated with paper registration card storage. This sustainable transformation aligns with the industry's focus on sustainability and offers a more efficient and environmentally friendly alternative to traditional paper-based registration forms.
Canary Contactless Check-In
Contactless Check-in
Canary Tablet Registration is a digital registration system that aims to improve the check-in process for hotels by reducing paper waste and simplifying guest information storage. Mr. C. Coconut Grove hotel saw significant benefits from implementing this system, including saving paper, reducing ink usage, eliminating manual data entry, and cutting costs associated with paper registration card storage. This sustainable transformation aligns with the industry's focus on sustainability and offers a more efficient and environmentally friendly alternative to traditional paper-based registration forms.
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THE PITCH
RATINGS
BEST FOR
80
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Recent reports indicate that IoT locks are gaining popularity in the hospitality industry because of their user-friendly passage mode feature. This feature allows guests to easily access their rooms, and companies like NCL, Grend, and OMGI in Scandinavia have already embraced this technology, emphasizing the significance of instant access control and customization.
4SUITES
Hotel Keyless Entry Systems
Recent reports indicate that IoT locks are gaining popularity in the hospitality industry because of their user-friendly passage mode feature. This feature allows guests to easily access their rooms, and companies like NCL, Grend, and OMGI in Scandinavia have already embraced this technology, emphasizing the significance of instant access control and customization.
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THE PITCH
RATINGS
BEST FOR
0
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Sojern's Guest Experience Solutions use AI technology to help hotels increase revenue and improve guest satisfaction. By automating tasks, collecting feedback, and personalizing experiences, this technology has been shown to significantly increase guest engagement and Net Promoter Score.
Sojern AI Smart Concierge
Guest Messaging Software
Sojern's Guest Experience Solutions use AI technology to help hotels increase revenue and improve guest satisfaction. By automating tasks, collecting feedback, and personalizing experiences, this technology has been shown to significantly increase guest engagement and Net Promoter Score.
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THE PITCH
RATINGS
BEST FOR
19
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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FOCH is a new system that replaces manual paper work during guest check-in with a simplified registration card. This innovation streamlines the process, allowing guests to quickly fill out a pre-filled card upon arrival, resulting in improved guest experience and a competitive advantage for hotels. Additionally, FOCH promotes sustainability by eliminating the need for paper.
MyStay
Upselling Software
FOCH is a new system that replaces manual paper work during guest check-in with a simplified registration card. This innovation streamlines the process, allowing guests to quickly fill out a pre-filled card upon arrival, resulting in improved guest experience and a competitive advantage for hotels. Additionally, FOCH promotes sustainability by eliminating the need for paper.
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THE PITCH
RATINGS
BEST FOR
0
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Chekin's SDK has transformed the guest arrival process by integrating digital check-in into hotel and vacation rental platforms, providing a seamless and contactless experience. This innovation addresses the issue of long check-in times, reduces staff workload, and improves guest satisfaction, making it a timely solution for the current demand for contactless technology and staff shortages in the hospitality industry.
Chekin
Contactless Check-in
Chekin's SDK has transformed the guest arrival process by integrating digital check-in into hotel and vacation rental platforms, providing a seamless and contactless experience. This innovation addresses the issue of long check-in times, reduces staff workload, and improves guest satisfaction, making it a timely solution for the current demand for contactless technology and staff shortages in the hospitality industry.
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THE PITCH
RATINGS
BEST FOR
100
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Vento QR has launched a new ordering and payment solution in response to the increased demand for contactless technology in the hospitality industry. The solution, currently in the pilot phase across multiple hotels, aims to improve guest satisfaction and increase revenue by allowing guests to order and pay through a simple scan, with early feedback suggesting positive guest experiences and potential increases in average order value.
Vento ePOS
Hotel Restaurant POS Systems
Vento QR has launched a new ordering and payment solution in response to the increased demand for contactless technology in the hospitality industry. The solution, currently in the pilot phase across multiple hotels, aims to improve guest satisfaction and increase revenue by allowing guests to order and pay through a simple scan, with early feedback suggesting positive guest experiences and potential increases in average order value.
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THE PITCH
RATINGS
BEST FOR
0
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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FX Book Your Table (FX BYT) is a cloud-based platform that helps restaurants manage table reservations and capacity efficiently. In 2023, it facilitated 1 million reservations, welcomed 7.5 million customers, captured 265,000 walk-ins, and received 125,000 reservations directly through integration with popular platforms. With its ability to address overbooking, underbooking, managing multiple reservation channels, identifying repeat customers, and being environmentally friendly, FX BYT is a game-changer in the restaurant industry.
iStay Booking Engine (by IBS Software)
Booking Engine
FX Book Your Table (FX BYT) is a cloud-based platform that helps restaurants manage table reservations and capacity efficiently. In 2023, it facilitated 1 million reservations, welcomed 7.5 million customers, captured 265,000 walk-ins, and received 125,000 reservations directly through integration with popular platforms. With its ability to address overbooking, underbooking, managing multiple reservation channels, identifying repeat customers, and being environmentally friendly, FX BYT is a game-changer in the restaurant industry.
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Meetings & Events
Features: MeetingPackage, Tripleseat, Book a Space, TourDesk, Venuesuite
In the realm of meetings and events (M&E) within the hotel industry, recent innovations are reshaping how hotels approach, manage, and capitalize on their event spaces and services. The development of a new eProposal system marks a significant advancement, providing a unified platform for managing offline booking requests and streamlining the sales process. This technology not only simplifies the booking procedure but also enhances efficiency, evidenced by notable improvements in booking rates and response times for users. With meetings and flexible event spaces gaining prominence in hospitality, such innovations are invaluable for hotels aiming to enhance their revenue potential amidst the challenges of staff shortages and fluctuating demand post-Covid-19. Additionally, solutions like Global Sales Offices (GSO) and dynamic pricing tools are revolutionizing the RFP process and pricing strategies, enabling hotels to handle high volumes of requests more effectively and adjust rates based on real-time data for optimal occupancy and revenue. Moreover, comprehensive event registration and ticketing solutions are empowering venues to better organize, manage, and promote events, significantly boosting sales and improving customer experiences. These advancements collectively represent a strategic pivot towards more automated, efficient, and guest-centric approaches in the M&E sector, underscoring the industry's adaptability and commitment to innovation in response to evolving market demands.
Innovations covered include:
- MeetingPackage Global Sales Office
- Tripleseat Event Ticketing
- Book a Space eProposals
- TourDesk QR Code Business Cards
- Venuesuite Dynamic Pricing
THE PITCH
RATINGS
BEST FOR
86
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Global Sales Office (GSO) is a solution for hotels that are receiving a high number of requests for proposals (RFPs) but don't have enough staff to handle them. GSO streamlines the RFP process and provides a branded eProposal to improve the customer experience. This is particularly important as the hospitality sector faces a shortage of employees and an increase in business after the Covid-19 pandemic.
MeetingPackage (Venue & Sales Management)
Hotel Sales Software
The Global Sales Office (GSO) is a solution for hotels that are receiving a high number of requests for proposals (RFPs) but don't have enough staff to handle them. GSO streamlines the RFP process and provides a branded eProposal to improve the customer experience. This is particularly important as the hospitality sector faces a shortage of employees and an increase in business after the Covid-19 pandemic.
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THE PITCH
RATINGS
BEST FOR
91
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Tripleseat Tickets is a comprehensive event registration and ticketing solution specifically designed for restaurants, hotels, and unique venues. It offers a cohesive platform that allows businesses to effortlessly organize, manage, and promote various event types, leading to increased sales and revenue, as well as enhanced client experiences.
Tripleseat (Group Sales Management Platform)
Hotel Sales Software
Tripleseat Tickets is a comprehensive event registration and ticketing solution specifically designed for restaurants, hotels, and unique venues. It offers a cohesive platform that allows businesses to effortlessly organize, manage, and promote various event types, leading to increased sales and revenue, as well as enhanced client experiences.
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THE PITCH
RATINGS
BEST FOR
0
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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A new eProposal system has been developed for hoteliers, offering a centralized solution for offline booking requests and automating the sales process. This technology has already shown impressive results, with NYX Limasol and Leinardo Greece both seeing significant improvements in M&E booking rates and response times. As M&E and flex spaces become more important for the hospitality industry, this streamlined approach to booking is a crucial investment for hotels looking to maximize their revenue potential.
Book a Space eProposals
RFPs & Proposal Management Software
A new eProposal system has been developed for hoteliers, offering a centralized solution for offline booking requests and automating the sales process. This technology has already shown impressive results, with NYX Limasol and Leinardo Greece both seeing significant improvements in M&E booking rates and response times. As M&E and flex spaces become more important for the hospitality industry, this streamlined approach to booking is a crucial investment for hotels looking to maximize their revenue potential.
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THE PITCH
RATINGS
BEST FOR
0
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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TourDesk has launched customizable business cards with QR codes that allow hotels to enhance engagement and bookings. In today's digital era, where convenience and personalization are crucial, these cards provide easy access to the hotel's TourDesk sales portal, making them a valuable tool for hoteliers aiming to stand out in a competitive market.
TourDesk
Concierge Software
TourDesk has launched customizable business cards with QR codes that allow hotels to enhance engagement and bookings. In today's digital era, where convenience and personalization are crucial, these cards provide easy access to the hotel's TourDesk sales portal, making them a valuable tool for hoteliers aiming to stand out in a competitive market.
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THE PITCH
RATINGS
BEST FOR
78
HT Score
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
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A new dynamic pricing tool for hotels has been created to help increase occupancy and revenue. By using historical data and real-time availability, the tool can automatically set rates based on expected demand, resulting in an 8% increase in revenue per available space for early access clients. This tool is particularly valuable in the current corporate booking environment, where upfront information and quick responses are crucial, and it also saves time and improves response times during labor shortages, ultimately maximizing profits.
Venuesuite
RFPs & Proposal Management Software
A new dynamic pricing tool for hotels has been created to help increase occupancy and revenue. By using historical data and real-time availability, the tool can automatically set rates based on expected demand, resulting in an 8% increase in revenue per available space for early access clients. This tool is particularly valuable in the current corporate booking environment, where upfront information and quick responses are crucial, and it also saves time and improves response times during labor shortages, ultimately maximizing profits.
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ITB Berlin 2024 has unequivocally set a benchmark for the future of hospitality, showcasing an extensive array of AI-driven innovations across all hotel tech departments. From transforming revenue management with deep data analysis to redefining guest experiences with personalized services, these advancements indicate a significant shift towards a more efficient, guest-centric, and sustainable hospitality industry. The event not only highlighted the critical role of AI in addressing current industry challenges but also illuminated the path for future innovations. As hotels around the globe begin to adopt these cutting-edge technologies, the promise of enhanced operational efficiency, increased guest satisfaction, and superior profitability seems not just attainable but imminent. ITB Berlin 2024, therefore, marks the beginning of a new era in hospitality, where technology and human-centric service converge to redefine excellence in the industry.