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Why Metasearch Engines Should Be A Priority for Your Hotel

by
Vincent Ramelli
2 days ago

Travel planning logistics is frustrating, and the current booking path is remarkably intricate, with hundreds of touchpoints down the line.Travelers look at around 150 websites before booking a hotel room and on average, leisure travelers use 7 to 8 apps throughout their search, booking, and in-destination travel experience. The one-stop-shop approach à-la-WeChat we're so desperately trying to replicate in the western world (especially with the recent rise of travel superapps such as Hopper or Uber).Even though virtually every player in the hotel industry tried to provide the ultimate "connected trip," frictionless and user-friendly for the end-user, we need to face reality: right now, there's not a single solution for all the (ever-growing) travel-related needs in the market. And, probably, there will never be, which is not necessarily bad news for the industry. This fragmentation can actually be used to the industry’s advantage, making hotels less dependent on oligarchic distribution channels. To a certain extent, lodging is (still) a privileged industry, as operators don’t have to put all their eggs in one basket.KAYAK CEO and Cofounder Steve Hafner has an intriguing view on the topic when he says that "all roads lead to Rome" (with "Rome" being a clever metaphor for a hotel reservation). There are, in fact, hundreds of ways to book a hotel: OTAs, GDSs, Travel Agencies, phone calls, loyalty programs, members-only travel clubs, word-of-mouth, brand.com website …Anyway some roads can get travelers to Rome quicker. One, in particular. And that’s metasearch advertising. 

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Google Analytics 4: The Hotel Marketers' Guide to GA4

by
Brett Perry
3 weeks ago

Google's Universal Analytics (UA), the tool every website has used to collect and organize data for years, will sunset in July, 2023. Its replacement, Google Analytics 4 (GA4), is the new standard for measuring traffic and engagement across websites and apps.While many hotel and resort teams have already transitioned to GA4, some are still in UA limbo, uncertain how to pivot, and possibly unaware of how important the update is.Here are the answers to the questions teams should be asking ahead of UA's 2023 sunset, and the complete transition to GA4.

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Hotel Marketing on Snapchat: Understanding the Basics

by
Hotel Tech Report
1 month ago

If you’re surprised to see “hotel marketing” and “Snapchat” in the same sentence, you’re not alone. Although Snapchat boasts almost half a billion users, it’s not always top of mind for hospitality businesses who might think of a comprehensive social media strategy as one that includes just Facebook and Instagram presence. Getting ramped up on a new social media platform can be intimidating; that’s why, in this article, we’ll explain the ins and outs of Snapchat and how you can leverage it to meet your marketing goals. Snapchat opens new opportunities to build brand recognition, test a new advertising channel, promote special offers, and engage with a different segment of guests. Like with any marketing channel, Snapchat can help you attract new guests and nurture relationships with loyal guests.

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What is Sabre? The Company Building Travel Tech Since the 1960s

by
Hotel Tech Report
1 month ago

As a hotelier, you may have heard of Sabre Corporation– the major NASDAQ listed travel technology company based in Southlake, Texas offering GDS and property software (Synxis). You’ve also probably heard that Sabre Corp’s investors have been a bit disappointed of late with the stock down nearly 70% in the last 5-years and are looking to unlock value by unloading the hospitality solutions business (i.e. Synxis) to drive efficiencies in the core business.But how much do you really know about the organization and the technology solutions its contributed to the travel industry over the years? For instance, did you know that Sabre is actually an acronym, meaning Semi-Automated Business Research Environment? While it’s interesting to learn about one of the industry’s top technology pioneers, Sabre’s story can also provide inspiration if you seek to make your hospitality business more tech-centered and innovative. We’ll trace Sabre’s path from ideation to market leader and explore how the company stayed ahead throughout big changes in the travel world.