North Carolina’s Biltmore Greensboro Hotel achieves 40% increase in direct bookings
Opened in 1903, located in North Carolina, the Biltmore Greensboro Hotel is a 3-star boutique hotel with 26 rooms. With an impeccable guest service, this century-old property strives to offer a pleasant and memorable stay experience to its patrons.
Prior to using Hotelogix, the management at the property handled its operations using an on-premise system. But, they soon found it not up to the mark as they ran into several operational bottlenecks. They could not ensure the real-time update of rates and rooms on OTAs as the PMS was unable to integrate with a channel manager. It also restricted their capabilities to set up required POS outlets. Due to the lack of automation capabilities, they had to manage operations manually. Moreover, they were unable to access the PMS and hotel data from outside of the property.
Commenting on his decision to adopt Hotelogix, Brian Coleman, General Manager at the Biltmore Greensboro Hotel said, “Our search for the right cloud PMS led us to review few popular PMS providers. But we decided to go with Hotelogix due to its user-friendliness, rich and insightful reporting features and comprehensive automation capabilities.”
Biltmore Greensboro Hotel has been able to see many benefits in the last three years since they started using Hotelogix. They have registered an overall increase in revenue by 40% which comprises 40% increase in direct booking and 20% increase in booking coming from OTAs. “With real-time and error-free distribution over OTAs, overbooking has become zero. Our operating costs have come down drastically since we’ve cut down on commissions, labor and overall reservation costs. It has also helped us save numerous man-hours, and we now get to spend the same building guest experience,” Brian added.
Commenting on this, Aditya Sanghi, Co-founder & CEO at Hotelogix said, “Benefits witnessed by the Biltmore Greensboro Hotel is a testimony to our commitment towards empowering progressive hotels achieving desired business goals. We will continue to help our customers the way they leverage today’s smart hospitality technology via our cloud PMS.”