Guests’ satisfaction has been dependent on the work of hotel employees for a long time. However, hotels may not have enough staff (a common phenomenon today) or they may encounter understandable staff limits (people are not reachable nonstop or can be slow, etc.). This can lead to problematic situations such as check-in queues or insufficient communication with guests. Therefore, the dependency of guest satisfaction on the performance of the staff only may not be the best possible solution for a hotel. Especially nowadays, when there is an option to supplement the work of hotel employees with available systems. Mobile applications, software designed to improve the care that guests receive in hotels, are a typically great support for the work of staff. But it’s not just about mobile applications, the story of service improvements begins (traditionally) with PMSs. PMS and third-party systems Several systems are available for hotels. However, in order for their operation to develop thanks to the use of these systems, it is necessary to connect them “to solid foundations”, i.e. a good PMS. Not only because PMS simplifies hotel administration and increases its efficiency, but also because it gathers lots of information that third-party systems need to use. That’s why, for the good of the hotels, the responsibilities of PMSs should include “openness”, which means they should be enabling integrations with third-party software. But not all PMSs work that way. In many places, it is a standard even today to use PMS which does not support integration. Such a hotel then becomes a “prisoner” of its own system and deprives itself of the possibility to move its services forward. On the other hand, this situation is ideal for PMS itself, it keeps the client in hand and does not let third-party software in. At the same time, the PMS tries to provide everything the hotelier needs through its native functions. But that will never work, PMSs cannot do everything. On the other hand, what they can (and must) be capable of, is collecting data and providing it to integrated systems. Quality comes first Not using the data provided by PMS limits the hotel’s potential and profits. Problems may arise in various places – dissatisfied guests may wait a long time for check-in, staff may spend endless hours manually entering and processing data or sending emails to guests. But we can solve or even prevent all such problems today – thanks to mobile applications for example. Mobile applications complement (or substitute) the work of hotel staff. Just as hotel staff, mobile applications are guests’ company during the hotel trip, they only differ in the sense that some of them are “with the guests” throughout the whole stay whereas some accompany them just through part of it. But why does the choice of PMS matter when it comes to mobile applications? Because the quality of the integration is of the essence. The more features the mobile application has, the more data needs to be transmitted and the more complex integration has to be built. It is still true that PMSs must be an open platform (providing APIs and integrating third-party systems) but that’s just half of the story. They must also be able to build complex integrations, i.e. exchange data with complex systems such as AeroGuest, a mobile application that is with guests from booking to check-out. The amount of data this system needs is huge. The quality of integration is crucial. One small step for a hotelier, one giant leap for a hotel As was said, the mobile application may accompany guests during part of their stay or take care of them from the journey’s start to its end. The choice of specific application(s) for a hotel depends on the hotelier – whether he wants to enable online check-in, install mobile locks on doors, automate communication with guests, increase revenue by supporting upselling, etc. In the category of systems that are with the guest “from start till the end”, we can find applications such as AeroGuest, which is a system that allows online check-in/out, online payment for a hotel room, an upgrade of hotel room via mobile phone, upselling or installation of mobile locks. The second category consists of applications (GuestJoy, MyStay, Upsellguru), which focus on part of the journey of hotel guests, that means for example on automation of communication with guests, enabling online check-in, or increasing the effectiveness of upselling. But if we distinguish the systems only according to how big part of the guest’s journey they can take care of, we remain too superficial. It is important to look deeper, for example, at the level of automation that various applications bring to hotels. There is a huge difference between online check-in meaning only pre-filling in the information or meaning taking care of the whole process via mobile phone (and thus not having to come to the front desk upon arrival) or between having to pick up a door key/card or not (and thus going straight to the room after arrival). Guests can also spot a difference between the possibility of ordering extra services or upgrading the room directly through the mobile application and the situation in which the application just informs guests and they have to write an email or ask someone in order to get some of the available services. It depends only on the hotelier which solution he picks. But whatever his preferences, the way to open the hotel to third-party systems must begin with the right choice of PMS. Its selection is a giant leap for the entire hotel, as it is the basis for the proper functioning of third-party systems that then take staff work and guests’ experience to the next level. That brings us back to the beginning. The more complex the application, the better integration a hotel needs. If a hotelier chooses the right PMS, his only limitations when picking mobile applications are his own preferences.
Hotel Operations Software Articles
The hotel sector has grown used to absorbing the blows as the pandemic has thrown punch after punch in their direction. Yet now, as the rather choppy recovery progresses, inflation could well be the blow that lands the knock-out punch to some in the sector. For those with hotels situated in areas with strong tourism demand, there has been the chance to increase ADR, sometimes with the added benefit of high occupancy, to help soften the impact of wage and cost inflation, but for those dependent upon business travel, the surge in demand is yet to materialise, meaning many remain on the ropes. Inflation - and the added spectre of stagflation - is greatly feared by both economists and the wider population alike. For those with debt, however, there at least used to be a silver lining as the loss of value in money has a corresponding effect on any debt. This is a particular favourite among some governments, who have been known to use inflation to reduce their borrowings and get out of periods of high spending intact. But you can go too far. If inflation starts to run away, the borrowing to deal with it can outpace any reduction in value, and then a spiral begins, which is hard to break. Away from the macro, is the mechanism traditionally used to control inflation in the form of increasing interest rates, leading to significantly higher debt coverage - a negative sting in the tail. The hotel sector has been through a phase of borrowing just to stay afloat. While we saw Marriott International and Hilton using their loyalty programmes to raise money to build up cash cushions, for the rest of the sector, government support and additional borrowing were the route to staying afloat. With supply chain issues, inflation, and war in Ukraine grabbing governments’ attention, supporting the hotel sector while it tries to move towards stabilised trading is not a popular issue. Many loans are now being demanded back by governments eager to balance their books. Of those who looked to the private sector for loans and investment, many are finding money taken to save a business is harder to pay back than they had hoped, hindered as they are by inflationary pressures and increased debt costs. In addition, lenders have continually adjusted their risk appetite, leading to pressure to enforce covenants. Hotels are finding that what kept them afloat may now sink them as they find ever-decreasing volumes of cash available to meet such demands, let alone service debt, which could drive an acceleration of loan-to-own scenarios as well as an increase in transactions in general. A critical additional factor is the impact this scenario has in terms of the valuation methodology applied, and the increased potential for the sort of downward pressure on asset values many investors anticipated (and in some cases hoped) would lead to forced sales before now. Although the focus on the top lines is necessary for a speedy recovery, it’s recommended asset managers and hotel owners re-run their projections: evaluate the inflation impact on their 10-year projection, and clearly estimate the risk of a high debt ratio on the discounted cash flow. It is important not to misjudge the inflation threat until it is too late. Although tempting, it is important not to play down rising prices and concentrate only the recovery efforts on the operating departments. It is essential to evaluate the potential exposure below GOP and value the risk of rising inflation and cost of debt. Although hotel value is holding up, for now, the current market conditions will soon impact hotel valuations. Combined with the geopolitical instability, the situation may worsen rapidly. The sector is not yet in desperate straits. The latest study from HotStats, for April, reported: “The higher cost for goods is not yet wrecking traveller appetite. Despite record gas prices, ballooning airfares and crippling inflation roiling the globe, hotel performance remained widely steady, if not getting better, in April, with increases in both the top and bottom line.” The M&A market is, however, ticking up. 2021 was a year of strong recovery for European hotel transactions. A total of €16.4bn  worth of hotels changed hands, representing 322 individual transactions, 498 hotels and 79,000 rooms. Institutional investors and private equity investors were the largest net buyers as they rushed to deploy capital which had been hard to move at the height of the pandemic. 2022 is expected to show increased volumes. Lenders who have been lenient so far are expected to lose their patience, and hotels are forecast to sell rather than refinance. Some owners have been down on the canvas but bounced back due to pent up tourism demand; some cling to the ropes in the hope that improved trading will ensure few fire sales; but investors are still holding out for a bargain, and many are poised, and ready to pick up those who are forced to throw in the towel.
At the heart of operations, the property management system (PMS) powers efficiency and productivity across hotel departments, but is rarely a lone warrior when it comes to a hotel’s technology. Even small hotels work with numerous tech systems, including payment processing systems, electronic locks, and online distribution channels. Along with the PMS, all of these systems are key to serving guests and rely on some of the same data: guest credit card payments are processed via a payment gateway and also recorded in the PMS; key cards and digital keys are encoded through the locking system using reservation information; and OTA bookings must be entered into the PMS and inventory adjusted on your OTA channels. If these systems are working in silos, your staff have to act as go-betweens, manually duplicating data across systems, which is time consuming and prone to human error. You know what they say about teamwork—well, that applies to your hotel tech too. Through direct integration, your PMS can work with your other hotel systems to automate processes and save hotel staff a lot of time. Here are six key PMS integrations that will further enhance operational efficiency so that you and your team can spend less time behind a computer and more time providing an even better guest experience. Channel Management Third-party distribution channels, including GDS, OTA and metasearch channels, are a crucial component of almost any hotel’s distribution strategy. With their big advertising budgets and expansive reach, these purpose-built travel aggregators make properties more visible online and bring in a big chunk of bookings. When your online distribution channels are not connected with your PMS, your property’s availability and rates have to be updated to each of those channels manually, and reservations coming through them must be manually entered into your PMS. It’s an ongoing and time-consuming task with a high risk of overbooking if availability is not updated fast enough. But there’s a better way. Two-way integration between a hotel’s PMS and channel partner automates this important process, eliminating the need to duplicate data manually and improving accuracy. Through the integration, the PMS automatically pushes allocated inventory to the channel partner, including inventory updates and overrides. When a booking is made through a channel partner, the reservation data is automatically sent to the PMS and availability is automatically adjusted across all connected channels. Say goodbye to overbooking and hello to having more time for your guests! Payment Processing If your property accepts card payments you’ll be working with a payment gateway, which securely communicates the guest’s payment information to the payment processing network. If your payment gateway is not integrated with your PMS, approved transactions must be manually posted to reservations in the PMS, slowing down the check-in/check-out process. With a payment gateway integration, payment information entered into the booking form is automatically sent through the payment processing network and transactions are automatically posted in the PMS in real time. Not only that, but a payment gateway integration also steps up security with point-to-point encryption and tokenization to protect credit card data from hackers and keep credit card numbers out of the PMS for PCI compliance. If you want to accept online payments through your property’s website, payment gateway integration is a must for an automated and secure online booking process and contactless check-in experience. Simplifying payments, authorizations and refunds, and improving security, payment gateway integration is one of the most important PMS integrations for any property. Room Access Electronic lock and digital key integrations simplify access management and also speed up the check-in process. Key cards have been widely used across all hotel segments for decades. Times are now changing and more and more properties are shifting to digital (mobile) key solutions. Either way, let’s look at how integrating your room access solution with your PMS makes life at the front desk easier. A key card integration allows key cards to be encoded and managed directly through the PMS, which automatically sends relevant reservation data (room number, length of stay, etc.) to the key card system. This means that front desk staff no longer have to re-enter this information into the key card system manually, they just have to swipe the card to encode it. If your property is using a keyless access solution (mobile key or keypad locks), integration with the PMS automates key delivery to the guest upon check-in. In this case, the PMS automatically sends reservation data to your keyless access solution, which then generates a mobile key or keycode for the guest, automatically activating the key upon check-in and deactivating it upon check-out. Whether you want to implement a seamless contactless check-in experience or streamline check-in at the front desk, integrating your PMS with your locking system is key (pun intended). Point of Sale (POS) Along with the PMS, a POS system is essential for properties with an on-site restaurant. These core systems are a great example of two systems that work better together. Without a connection between the two, restaurant charges that are to be charged to a guest’s room must be communicated to the front desk and manually added to the reservation folio in the PMS. This manual process not only adds yet another administrative task to your front desk’s to-do list, but is prone to human error and billing discrepancies that can result in dissatisfied guests and lost revenue. When the POS system is integrated with the PMS, the software completes this task for you in real time. When a guest wants to charge a meal to their room, the transaction is entered into the POS system, which—via the integration—automatically queries the PMS to verify guest status, room number, and credit authorization limit. If the charge is approved, the POS system automatically posts the charge to the reservation folio in the PMS. Automating the process of posting restaurant charges to reservations with a PMS + POS integration not only saves hotel staff time but ensures billing accuracy, reducing customer complaints and preventing lost revenue. Revenue Management The unprecedented market environment brought about by the pandemic has turned many hotels toward revenue management software (RMS) to better navigate and optimize room pricing. Continuously consolidating and analyzing hotel and market data to produce pricing recommendations based on sophisticated algorithms, automated RMS improve demand forecasting and remove the guesswork from the pricing process, saving hotel operators a lot of time poring through data and trying to foresee the future. Integrated with the PMS, the combined solution saves even more time. PMS data (including reservations, inventory, and availability) is a critical part of the revenue management equation and must be updated in the RMS in a timely, ongoing manner. Without an integration, that task is the responsibility of—you guessed it—you or your staff. But when your PMS and RMS are connected, all relevant PMS data is automatically passed along to the RMS via the integration at a transactional level for optimal forecasting accuracy, pricing and inventory control. In turn, accepted pricing recommendations generated by the RMS need to be updated to the PMS and the integration can do this too. Separately, both the PMS and RMS drive efficiency and revenue, but together they make an even more powerful team. SMS / Guest Messaging The pandemic also accelerated the adoption of guest messaging / SMS applications to address the need for clear communications and contactless services. Mobile messaging is the preferred mode of communication for many guests, but if it isn’t integrated into hotel operations properly it can be inefficient and cause customer dissatisfaction. How can staff find the time to manage another communication channel? A successful guest messaging strategy depends on PMS integration. The integration between a guest messaging platform and PMS automatically sends reservation data to the messaging application in real time to trigger personalized routine text messages to guests prior to arrival, at check-in, during their stay and upon departure as defined by the property. Incoming messages and requests from guests are automatically matched to the guest’s reservation data to identify the guest and resolve issues faster. As guest messaging becomes a more prevalent guest communication channel for hotels, integration with the PMS maximizes efficiency by automating routine communications and ensuring no guest slips through the cracks. Hotel technology is designed to increase productivity and revenue and, just like people, your hotel systems can work better together to achieve their full potential.
Losing the human touch has traditionally made some hoteliers reluctant to embrace technological innovations such as in-stay guest messaging or texting via brand App. The pandemic has changed that. Both guests and staff now desire more contactless engagement such as contactless check-in while staff shortages require new and innovative solutions. One example being AI conversational guest messaging which significantly reduces the number of guest calls to the front desk and housekeeping. Smartphone use is now universal amongst guests and travelers and most of us now depend upon our mobile devices to inform, answer, clarify, notify...and vent! Of course, the “human touch” is still expected of our hosts, but travelers now also want, or demand that their mobile phones be used to enhance the quality of their travel. From “Nice to have” to “Must have” Imagine the advent of the in-room landline telephone. At first there was likely a hesitancy by hotels to add these contraptions to every room as it was expensive and likely to just add more headaches to the staff by making it easier for guests to make requests, complain or simply ask monotonous questions. Ultimately however, a room without a telephone was destined to be a room without a guest. A “must have” as they say. The guest experience with the telephone in the room for the first time must have been exhilarating! After experiencing this, how acceptable would it have been for most guests to then stay in a hotel that did not provide that same telephone convenience? As we now know, it became…unacceptable. When we consider guest messaging, and especially AI conversational messaging, there are many similarities to the mandate for land lines in every room. The main difference with the comparison is that we all already have smart phones, so the mandate for in-stay mobile guest communications will likely be more urgent, and less costly, after guests experience the benefits of a robust, seamless Digital Concierge. Given its many conveniences, smart guest messaging is here to stay, and it will soon, if not already, be considered a “must have” within the industry. Eventually, guests will become accustomed to the conveniences of AI conversational messaging, and they will no longer be willing to accept; waiting in long lines, calling the front desk for everything, being put on hold, silencing their concerns, calling to make reservations, or ordering room service… In-Stay Guest Messaging evolves to Smart AI Guest Messaging There is another, very important reason that guest messaging is relevant. It typically increases in-stay guest engagement by more than 5X over the traditional e-mail communications. So, during a given weeks stay, whereas about 5% to 10% of in-stay guests may e-mail or visit the hotel website to gather information, that percentage skyrockets to well over 50% of in-stay guests communicating with the hotel via AI guest messaging when available. So, what is AI conversational guest messaging and how is it different than traditional “guest messaging”? The simple answer: intelligence. With its AI, the Concierge becomes a self-learning communication robot that leverages big data and machine learning to continuously get better and better. The ultimate result: happier guests (which equates to return guests!) and more productive staff. Houston, we have a staffing problem! So, why not make the current staff more productive by freeing them from many menial and repetitive tasks? How does this connection between AI guest messaging and a more productive staff work? One example is front desk calls where we see AI guest messaging reducing the number of calls by 25% or more. This makes the staff more productive and the guests happier because they are getting their answers more quickly via their smart phones, while waiting in shorter lines and being attended to more quickly when at the front desk. This giant leap in guest engagement means a hotel is consistently communicating with over half of its in-stay guests, and hotels begin to experience transformative capabilities and results. Dramatically increased guest communications mean dramatically increased guest feedback & real-time response, guest purchases & upsells, contactless guest check-in and more. Ultimately, the entire guest experience blossoms into a tsunami of incremental guest data that the hotel can now leverage, potentially ushering in a true renaissance in the hospitality industry.
Understanding travel trends and behaviors has been somewhat more difficult to recognize in the midst of the pandemic. However, some undeniable facts remain for the changing traveler behaviors and expectations. It's important to learn and adapt in order for your business to reach its highest potential and maximize revenues. To begin, the traveler demographic is notably shifting and we will be seeing a great increase in the amount of Gen Z travelers. Generation Z, or Gen Z, includes anyone born between 1995 - 2012. This is the first generation that is digitally native. Meaning that the generation grew up with technology from a very early age. As some hoteliers might see this group as low-spending, that is in fact not true. Not only do the younger ones influence the destinations chosen by their parents, but older Gen-Zers are said to spend even more than regular tourists. Eager to travel and experience the world, young travelers are likely to return and give more value to the destination over their lifetime. According to UNWTO “Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality.” In order to capture the attention of the first digitally native generation, it's crucial to be as visible as you can online, provide a smooth booking process, and be able to offer customized promotions to guests. Grow Online Visibility Across New Booking Channels It is almost inevitable that your property needs to have a strong online presence. This means not only having a website for your property that allows travelers to book but also being visible and listed on multiple different online travel agencies (OTAs). Being present on multiple different platforms greatly increases the segment of travelers you are able to reach. Different countries and regions have different booking habits when it comes to choosing an OTA, so it is important that your property is listed on those websites. According to Expedia, “Gen Zers turn 31% more to OTAs than they were prior to the COVID-19 crisis.” Surely, trying to manage your property on different platforms and keeping everything up to date, will be very difficult and time-consuming. This is where a channel manager will be the most beneficial to you and your property. A channel manager is a tool that enables hoteliers to connect to multiple different OTA’s and allows them to manage bookings and update inventory from one platform. Choosing the right channel manager will help you not only bring in more guests and maximize profits but also save time allowing you to focus on offering a seamless guest experience. Facilitate Quick Booking via Your Direct Channel There is a fundamental difference between older and newer generations. It's important to understand and leverage these differences to your advantage. According to global studies, while millennials have an attention span of 12 seconds, Gen Zers have decreased this to 8 seconds. This means you have an average of 8 seconds to make the best first impression and encourage the travelers into the booking flow. Doing so requires you to have a seamless booking experience. Enabling your guests to easily choose a room type, date, and payment method is essential. These can all be attained by using a booking engine. Booking engines are important tools that are easily placed into your website, and enable guests to directly book from your website without going to any 3rd party websites. This helps you provide the quickest and best experience for your guests. Choosing the right booking engine for your property will not only capture traffic but will also cause less frustration for both you and your guests. Easing the workload for your staff is also a huge benefit. Having rates and availability synced and updated with each reservation, gives your team the time and energy to focus on different tasks, in return providing a better experience for your guests. Offer Exclusive Services and Promotions Even though the attention span may be shorter, Gen Zers actually recall advertising content better than millennials and Gen X. This plays a key role in retaining guests and them coming back for multiple visits. Younger consumers record a high rate of brand preference, meaning they relate closely to the brands they are choosing. They are attracted by a brand’s reputation on the environment, its customer care, and product exclusivity. Sustainability and eco-friendliness are major trends and should somehow be implemented to your property. Changes made can range anywhere from using recyclable materials, reducing waste, eliminating plastic utensils, to almost anything that shows that your business cares. Customer care and product exclusivity are other things you should consider offering. Being in the hospitality industry, it should already be pretty evident that customer care should be one of the highest priorities. Product exclusivity, on the other hand, may seem more difficult, but it actually isn't. Offering your guests special deals and coupons that can be used during the booking process, will provide a great deal of interest. These are where it's important to have a promotion engine integrated with your booking process because together they will provide a quick, easy, and rewarding experience. Promotions help you generate appeal and attraction - both of which will drive up bookings. Leveraging promotions to your advantage is important to capture all types of bookings. Leverage a Hotel CRM to Drive Loyalty Understanding the travelers’ new behaviors and expectations helps you make the right decisions. We see that the younger travelers prefer brands that align with their values and that they can have a bond with. GRM (Guest Relationship Management) tools help build a relationship with your customers that, in turn, creates loyalty and customer retention. According to RjMetrics, repeat customers are likely to spend 300x more. Building this relationship may sometimes seem difficult, especially during these times. Guest relationship management tools help you get in contact with guests in their native language before their stay, help guests to make any travel arrangements they may need, and address any customer complaints quickly and effectively. You will also be able to interact with guests even after they have stayed at your property, which is just as important as before they arrive. Leaving a good impression even post-stay is a great way to leave the best mark. Considering the irreversible impact of the pandemic on the traveler behavior, the influential Gen Z and the ever-changing nature of the travel industry, it becomes inevitable for you to change the way you do business. Understanding these trends and adapting to them will help you make the right decisions and show you where you should focus more of your energy on. Whether it be providing your guests with a more seamless booking experience with the booking engine, simplifying your operations with the channel manager or improving your guest relationships with promotional coupons and following up with post and pre-stay emails. These tools will allow you to keep up with the new trends and attract travelers who have an entirely different mindset.
Are you struggling to deliver five-star service with fewer employees than pre-pandemic? Are your labor costs rising faster than ever? You're certainly not alone; many hoteliers are facing labor shortages, high labor costs, and the pressure to do more with less. But it doesn’t have to be that way; workforce management software is the modern technology you need to help you optimize your scheduling process, reduce costly overtime hours, and increase productivity. In fact, hotels can expect to save between 3% and 5% on labor costs by using workforce management technology and employee scheduling automation tools. In this article, we’ll introduce you to the ins and outs of workforce management software - how it works, what features it offers, and what benefits it can provide. After reading this article, you’ll be able to make a well-informed decision about implementing workforce management software in your hotel to drive employee engagement, optimize time tracking without the need for timesheets and streamline manual workflows.
To say the hotel industry has been through a lot in the past 24 months is an understatement. While the projected 2022 occupancy rate of 61.7% is a significant improvement from 2020 and 2021 levels, it will remain below pre-pandemic levels that hovered in the mid-60s for the 7 year period spanning from 2014-2019. However, average daily rates are expected to nearly equal pre-pandemic highs from 2019, after strong rebounds in 2021 and 2022, and as a result, . RevPAR is projected to reach 93% of 2019 levels in 2022. The tumultuous 3 year period, despite the gradual and controlled recovery that is underway, has led hoteliers to prioritize cost saving initiatives to stabilize their bottom line. In addition, a slow return to work for hotel staff has also been a catalyst for operational changes in the industry, with greater priority placed on technology that enables improved efficiency and productivity. In late 2021, unemployment for the hotel sector reached 12.9% compared to the national rate of 4.6%. The strong job creation to start 2022, where the industry added approximately 150,000 jobs in January, demonstrates how the industry had to adapt to do more with less during the rebound that has been underway over the last 12 months. Less staff, coupled with steadily increasing numbers of guests during the recovery, has made it more difficult to deliver the same level of service, safety, and maintenance upkeep that hotels delivered pre-pandemic. With hoteliers needing to do more with less, recent investments in the Internet of Things (IoT), and geolocation platforms in particular, have shown to be an unexpected source of value. From sensors to trackers to rapid response buttons to smart cameras, IoT - and geolocation platforms in particular - are helping hotel staff feel safer, achieve greater productivity, and reduce waste in support of environmental, social and governance (ESG) targets - all resulting in cost savings to the hotel.
Are you wondering if the industry’s focus on sustainable practices is just a passing trend or if the sustainable hotels movement is here to stay? Or are you looking for inspiration as you strive to make your hotel more diverse and inclusive? It’s not only travelers who are increasingly looking for more sustainable and ethical options where they can stay at hotels who focus on initiatives for a clean carbon footprint and minimal environmental impact like food waste reduction and reducing high impact guest experience touch points like daily room cleanings. Investors, hospitality management professionals and owners are recognizing that hotels that rate highly on the ESG scale are not only attractive investments, but they also provide the services and benefits that both guests and employees are looking for. Hotels are a large stakeholder within local environmental ecosystems and given the hospitality industry’s carbon intensive nature (i.e. flying on an airplane) hoteliers are sensitive to ensure that once guests arrive at their destination that they do everything they can to minimize impact. The good news is that there are tons of great options today like low-flow toilets, reusable refillable bottles, digital key cards, organic food, composting straws and energy-saving air conditioning. In this article, we’ll explain what exactly ESG means for hotels and run through 27 statistics that show ESG in the hotel industry is here to stay.
Are you thinking of pursuing a career in hotel management, guest services or hotel operations? Or maybe you’re already working in the industry, but trying to decide whether a hotel manager role is right for you. If you’re in the market for hotel manager jobs or a rewarding career that will strengthen your leadership, communication, and problem-solving skills, then you might be a good fit for hospitality management. In this article, we’ll explain exactly what a hotel manager does, how you can prepare for becoming a hotel manager, and what perks come with the job. We’ll also share some options for a long-term career in hotel management and beyond. By the end of this article, you should have a good idea about whether you want to become a hotel manager.
Perhaps you’ve read about the rise of bleisure travel in the news, or maybe you’re researching strategies to increase bleisure share at your hotel. It’s no secret that bleisure travel is a growing segment in hotels across the globe. But what’s the future of business travel that extends into leisure stays? What do bleisure travelers really want? And how can your hotel best attract them? In this article, we’ll explore bleisure travel trends and dig into why this segment is so attractive for hotels. Amidst the carnage coronavirus had some positive impact on the world like encouraging us all to seek a better work life balance and overall improvement in general well-being. This desire for balance has lead to more domestic trips, staycations and the extension of business trips to have a couple leisure days instead of darting straight back home. We’ll also share best practices for capturing bleisure demand so your hotel can tap into this exciting sector of the market. Ready to learn all about bleisure travel?