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Tech First Hotel Management Companies Rewrite the Operating Playbook Amidst Volatility

by
Jordan Hollander
1 month ago

Rancho Caymus Inn in Napa Valley, managed by Life House   The last five years have put the hospitality industry through the ringer.  COVID shut down properties around the world, caused a labor shortage and the aftermath is steering us straight into the eye of a new storm - looming recession, inflation and potentially stagflation. Increasingly volatile market conditions have made hotel management exponentially more challenging. In order to succeed in today’s rapidly changing environment, hotel management companies need to have tools that empower them to act on real-time shifts in market conditions. Hotel operators who are ahead of the curve on all things digital can spot shifting market trends and implement new strategies to adapt in real-time. Volatility and technological change have left legacy hotel management firms scrambling to rework their operating models and update their technology tools.  This scramble has opened the door for a new type of hotel management company - tech first hotel managers. Tech first hotel management companies have taken a first principles approach from day one by leveraging proprietary technology tools to automate back office operations, eliminate cost redundancies and more effectively generate demand for their partners - hotel owners.

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Accor’s Innovative Tech Strategy is the Key to Digital Transformation in Hospitality

by
Jordan Hollander
7 months ago

Hotel Tech Report recently sat down with Accor CTO Floor Bleeker for a behind the scenes look at how the hotel giant is out innovating the competition.  Accor is arguably the most disruptive large hotel chain in the world having recently unveiled a first of its kind multi-PMS strategy and also launching its own SPAC to invest in a hotel related businesses including technology. Back in March of 2019 Hotel Tech Report published a piece titled This is Why Hotel Brands Shouldn't Build Tech.  In that article, we made the case that hotel brands needed to rethink archaic tech strategies to adapt in a world of microservices, open APIs, cloud computing and cyber insecurity.  Back in the 90s, hotel companies built their own systems due to constraints of on-premise legacy systems but that playbook is no longer effective for modern hospitality brands. Accor has over 5,200 hotels in over 110 countries operating under more than 40 different brands.  So how does a company of that size and scale maintain a rapid pace of innovation?  In this interview we cover how Accor leverages a unique organizational structure to drive innovation, its technology investments and everything in between.  We’ll break down Accor’s approach to innovation to help guide other hotel chains, regional brands and even independents in how they should be thinking about hotel technology.