M3, the hospitality sector’s #1 cloud-based accounting, financial, and data management platform in North America, has received multiple awards highlighting its work environment, employee engagement, and employee satisfaction. In addition to M3's many awards for its robust hospitality-specific, back-office platform, M3 has received an award from both Best of Gwinnett® and the Top Workplaces of 2022 by the Atlanta Journal-Constitution. M3 was named a 2021 Best of Gwinnett® winner in Gwinnett Magazine’s Best Employer category. This award is decided by a combination of readers’ votes as well as editors’ input; both of which M3 is proud to receive. Best of Gwinnett® is an outlet for companies to be nominated and recognized as one of the top companies in their field in Gwinnett County. Through the process, votes and opinions are captured through multiple ranking sites, reports, and polls. “Here at M3, we have accomplished the title of being the #1 provider of hotel accounting software across North America. Now, having the title as Best Employer from Best in Gwinnett, we will continue to grow our M3 family and business,” said Chief Human Resources Officer at M3, Julie Stewart. M3’s recognition as a Best Employer was also complemented by being awarded a Top Workplaces of 2022 by Atlanta Journal-Constitution. This award, similar to Best of Gwinnett, is based solely on employee feedback. This information is gathered through third-party surveys administered by employee engagement technology partner Energage LLC. "During this very challenging time, Top Workplaces has proven to be a beacon of light for organizations, as well as a sign of resiliency and strong business performance," said Eric Rubino, Energage CEO. "When you give your employees a voice, you come together to navigate challenges and shape your path forward. Top Workplaces draw on real-time insights into what works best for their organization, so they can make informed decisions that have a positive impact on their people and their business." 2022 marks the fourth consecutive year in which M3 has received the Atlanta Journal-Constitution Top Workplaces Award ranking in the top half of mid-sized companies. As the top-rated accounting and reporting software in the hospitality industry, according to Hotel Tech Report, M3 plans to continue its advances and improvements in its product offerings and focus on the engagement of employees. It is important for M3, as a company, to ensure employee and customer satisfaction and create a positive, and successful, work environment. To learn more about careers at M3 or to request a product demo, visit www.m3as.com.
Atomize Announce Data Partnership with Trivago to Help Hotels Generate Revenue by Understanding Future Demand2 weeks ago
This partnership between Atomize and trivago will make market search data available for hotels to generate more revenue by understanding future demand. Granular accommodation search data from trivago will be used to enhance Atomize’s demand modeling capabilities and generate more revenue for its hotel customers by optimizing rates in response to real-time market demand. In today’s market, conditions remain unpredictable and historical reservation patterns do not provide an accurate picture of future demand. New travel patterns have created difficult and often unforeseen situations for hoteliers. The ability to predict demand and formulate an optimized and adaptable pricing strategy is a real challenge for today’s revenue managers. For this reason, Atomize, a next-generation revenue management software and trivago, a global search platform for accommodation, have decided on a collaboration to better serve the hotel community in navigating changing demand, anticipating the future and improving hotels ability to generate revenue. “We have long realized that our search data is a valuable asset in hotels’ quest to provide the right price to the right guest at the right time. Making this data available to hotels will help them better align their offers with guest expectations and improve conversion rates. In Atomize we have found a perfect partner to unlock this potential for hotels” Says Alexander Forstbach, Chief Data Officer at trivago trivago’s search platform compares over 5 million hotels and other types of accommodation, in over 190 countries. It provides comparisons for accommodation based on price, location, availability, ratings, and other amenities, and is built on information from a large number of accommodation providers. The number of searches performed on the platform every day across the world provides a reliable indicator of future travel intent. trivago will be supplying this granular search data to Atomize in real-time, to complement the hotels’ reservation data and build a comprehensive picture of future demand. The search data will be used by Atomize to enhance its demand modeling capabilities for all future dates and will enable Atomize to optimize its customers’ room prices more effectively. This will enable Atomize users to be more proactive when reacting to changes in market demand and adjust their rates before the competition. A strong competitive advantage that will allow Atomize users to make the most of emerging revenue opportunities, in their specific market, for all future arrival dates. “Atomize has a robust pedigree in data modeling, and right from our inception we identified that comprehensive guest search data was an underutilized asset in the world of hotel revenue management. Incorporating trivago’s data into our algorithm represents a seismic shift in room pricing and will accelerate the adoption of pricing automation.” Says Head of Product, Ellen Hartelius at Atomize
Toast Helps Hotels Streamline Food and Beverage Operations, Increase Revenue and Deliver Great Hospitality2 weeks ago
Toast (NYSE: TOST), the all-in-one digital platform built for restaurants, today announced Toast for Hotel Restaurants, a new solution designed to meet the unique needs of hotel restaurant operators. Through robust integrations with leading hotel property management systems (PMS), including direct integrations with Stayntouch and Barefoot PMS as well as integrations with ClockPMS, Guesty, Infor Hospitality Management Solution, MEWS and SkyTouch Hotel OS powered by Omniboost, Toast will empower operators to streamline operations, help increase revenue and deliver great hospitality with a best-in-class room charge experience for both guests and staff. “Hotels are adding more curated food and beverage experiences, but they often lack the ability to let guests order and pay on their own terms across hotel properties,” said Aman Narang, president and co-founder of Toast. “The powerful combination of Toast’s cloud-based point-of-sale integrated directly with hotel property management systems will allow us to become the trusted technology provider for hotel food and beverage operations.” “We have been watching Toast for a while as a category leader in the restaurant tech space. As soon as we heard they were building property management system integrations, we chose Toast to be the preferred POS provider for MCR properties across the country. Once the integration was available, we moved quickly to begin installing Toast in our hotels, including our flagship TWA Hotel at JFK,” said Tyler Morse, Chairman & CEO of MCR Hotels. “We want our guests – no matter where they are in the building, whether having drinks at the bar, dining in the restaurant, attending an event, or staying in the hotel – to encounter the same ‘Wythe flavor’ of hospitality,” said Charlie Smith, Director of Operations, Wythe Hotel. “As a key element of our operational structure, Toast plays a big role in our ability to provide a unified guest experience across our property.” Process Room Charges Directly from the Point-of-Sale with Toast for Hotel RestaurantsCurrently, many hotels and resorts are using disconnected technology to manage core front office tasks like check-in/checkout, billing, and on-site food and beverage. This leads to a less than optimal experience for hotel staff, who often have to rely on time consuming manual processes to reconcile food and beverage charges with the guest’s folio. Toast for Hotel Restaurants will deliver a more efficient way to let guests pay bills by charging them to their room, making the payment process faster and more efficient for both hotel and restaurant staff across full service restaurants, in-room dining, grab & go, bar & cocktail, event venues and poolside dining. Toast for Hotels will allow hotel owners and operators to: Make Room Charges Easy - Toast works seamlessly with hotel property management systems to process room charges right from the point-of-sale and increase the speed of service. Hotel staff can easily search for a guest name or room number on the Toast Flex terminal or Toast Go® handheld point-of-sale to close a check via room charge with just a few taps. They can also post check totals, sales categories, or even item level details to the guest's folio directly from the point-of-sale. Impress Guests with a Great Experience - Hotel staff can improve order accuracy and timing to impress guests, whether they're dining in or doing room service. Toast, a best-in-class restaurant specific POS, includes innovative features optimized for hotel restaurants, like drag & drop check splitting for large parties, automated course firing, and easy order entry for even the most complex modifiers. Increase Sales and Margins - Empower staff to take orders quickly and accurately from anywhere on the property with Toast Go. For in-room dining and quick service concepts, hotels can also let guests order and pay on their own via QR codes, allowing them to avoid long wait times. Staff can cover more tables, and the hotel gains valuable guest preference data. On average, check size is 9% higher for customers using Toast Mobile Order & PayTM versus traditional payment methods.1 Streamline Operations - Toast Kitchen Display Systems provide near real time item firing and server order ready notifications, robust insights into kitchen productivity and item level prep time connect the front-of-house, back-of-house, dine-in and takeout operations. Menu item search makes navigating a large menu easier for servers, who can also easily update or cancel a menu item from any device across the property. Managers can easily update menus, settings, and reporting across all locations with ease from a single hub. Pricing & Availability The Toast for Hotel Restaurants PMS integration is generally available today at $75 per month, regardless of PMS or number of room charges processed. The Toast integration with MEWS integration is currently generally available. Integrations with Barefoot, ClockPMS, Guesty, Infor HMS, Stayntouch and SkyTouch Hotel OS will be made available throughout 2022. 1 - Based on Toast internal data from 2021 among restaurants using Toast Mobile Order & Pay™. Individual results will vary.
IDeaS, a SAS company, the world’s leading provider of hospitality revenue management software and services, announced today the winners of the Fabian Specht Future Revenue Innovator Scholarship. The scholarships have been awarded to two international EHL students pursuing a hospitality management education including Léa Ebzant and Arina Syrdybayeva. In addition to her studies, Ms. Ebzant works and has two contracts as a student ambassador and student assistant at EHL in food and beverage, banqueting, and others. She also works in temporary jobs for hotels such as Beau Rivage, Lausanne Palace, and smaller restaurants. Ms. Syrdybayeva currently has two part-time jobs, one as a business development intern, working remotely in Hilton Astana, and as a marketing assistant for a security company. She is also an EHL Alliance ambassador in the revenue management company HotelPartners. IDeaS committed €18,000 to be awarded annually beginning with the 2022-23 academic year. EHL is the world-leading hospitality management university according to QS Rankings, with campuses in Switzerland and Singapore. The scholarships are awarded to students seeking EHL’s Bachelor of Science in International Hospitality Management. Ms. Ebzant said: “It is an honor for me to receive the Fabian Specht Scholarship. I would like to thank IDeaS and EHL for selecting me as one of its recipients and for supporting me in my education as well as in my future in hospitality.” Ms. Syrdybayeva said: "Thanks for this high honour. It means very much to me to be awarded Fabien Specht Future Revenue Innovator Scholarship. I’m very happy and through my education and this scholarship award, I will continue to study and work hard to fulfill my future aspirations and hope to become a successful hospitality leader." Dr. Ravi Mehrotra, president, founder, and chief scientist, IDeaS, said: “Fabian’s passing had a great impact on our industry, and he is greatly missed. While the pandemic forced a delay in awarding the scholarships, we are very glad to see they have been given to these two eager students. I’m certain Fabian would be proud to know that his legacy lives on, through these young ladies and through future hospitality students.” About the scholarship: The scholarship was created in memory of EMEA-area vice president of IDeaS Fabian Specht who passed away unexpectedly in December 2019. A passionate and visionary industry leader, Specht was a returning lecturer at EHL, seeking to educate and inspire the next generation of hospitality revenue leaders. The Fabian Specht Future Revenue Innovator Scholarship honors Specht’s memory and legacy of lifelong service to the hospitality industry. Visit the IDeaS scholarship page for more details on its scholarship programs. About EHL EHL Group is the global reference in education, innovation and consulting for the hospitality and services sector. With expertise dating back to 1893, EHL now offers leading educational programs ranging from apprenticeships to master's degrees, as well as professional and executive education, on three campuses in Switzerland and Singapore. EHL also provides consulting and certification services to companies and learning centers around the world. True to its values and committed to building a sustainable world, EHL is committed to providing education, services and working environments that are people-centered and open to the world.
Mews, the industry’s most innovative hospitality cloud, is delighted to announce its continued partnership with Revisn, a technology-driven apartment rental provider who specialize in full service long-stay accommodation. In 2019, Revisn became the first US hospitality brand to join Mews, recognizing the vast ambition and potential of Mews Hospitality Cloud, a leading property management system (PMS). Although Revisn is no longer alone on the American roster, they remain one of the leading brands when it comes to innovation and big growth projections in the US. “We’ve always considered Revisn to be both a hospitality brand and a technology company,” said Dicky Walia, CEO and Managing Director of Welcome Holdings, the parent company of Revisn. “That’s why it was so important to choose a hospitality cloud that shared our vision of a tech-enabled guest journey, and Mews were the stand-out solution.” Revisn has 48 total units in its Raleigh location, each with a fully functional apartment space designed for stays of 30 days or more. Through Mews Marketplace, Revisn can connect to hundreds of industry-leading technologies like keyless entry with TESA ASSA ABLOY, while Mews’ Open API allows the brand to seamlessly integrate its proprietary mobile app into the guest journey. “I love working with hoteliers who are genuinely interested in moving our industry forward, and the team at Revisn want to do exactly that,” said Matt Welle, Mews CEO. “They’re a great example of how open connectivity ultimately benefits both the hotelier and the guest, and we’re really happy to enable their commitment to a more modern guest experience.” The future is set to be incredibly exciting for both companies, with plans for Revisn to open three new properties and run operations using the Mews platform, further helping Mews with bold expansion plans across the US. About Revisn The Revisn short-term apartment concept is a wholly owned subsidiary of Welcome Holdings Group, developed by experienced hotel owner and operator, Dicky S. Walia, CEO and Chairman of the Board of Welcome Holdings. Revisn by Welcome redefines the fully furnished, corporate apartment experience through edge-to-edge technology, a robust security package, and high-quality furnishings. Revisn’s lifestyle residences combine the comfort, amenities, and design of a luxury apartment with the cutting-edge technology that allows guests to easily personalize their stay. Ask the Amazon Alexa in-room assistant for local dinner recommendations as you surf the web on ultra-secure and fast Wi-Fi. Each corporate apartment includes a fully equipped kitchen, relaxing and entertaining living space, one or more bedrooms with premium bed and linens, and generous bathrooms including luxury appointments and a walk-in rainfall shower. Revisn properties combines active community spaces, such as lobbies and roof-top terraces, with a strong connection to surrounding business and lifestyle amenities. Revisn buildings feature the most advanced and environmentally responsible systems, including smartphone-controlled ASSA ABLOY door locks, two-way Butterfly MX front door video intercoms, intelligent heating and cooling systems, and on-site solar electricity generation.
Auburn University and Ithaka Hospitality Partners Offer Hands-On Learning for Future Hoteliers with Oracle Cloud2 weeks ago
Auburn University is opening a world-class concierge-level teaching hotel with the support of Ithaka Hospitality Partners, the property's operating manager, and Oracle Hospitality OPERA Cloud Service. The Laurel Hotel & Spa is part of Auburn's Tony & Libba Rane Culinary Science Center (RCSC). The exciting destination will not only provide guests an enticing place to stay, but also act as the home of the university's hospitality management program. Students will first learn OPERA Cloud in their coursework and apply this knowledge with hands-on training in the hotel when it opens later this year. "The Laurel Hotel & Spa will offer groundbreaking technical advantages for students, staff, and visitors alike," said Hans van der Reijden, founder and CEO, Ithaka Hospitality Partners. "OPERA Cloud will provide the property with industry-leading technology to run efficiently, but even more importantly, will deliver an immersive educational experience that blends hands-on learning with cross-functional coursework to prepare students to be leaders in the hospitality industry." The entire Laurel environment will be specially designed and built for student learning. Using OPERA Cloud – a global leader in cloud property management systems – undergraduates will gain hands-on, practical experience in all aspects of hotel operations. The experience will further position Auburn's hospitality management students to become future leaders in the industry. "With OPERA Cloud integrated throughout lodging and IT related courses in the curriculum, hospitality management students not only gain a competitive learning advantage over their peers at other institutions, but also have the distinction of studying the platform across functional, operational and strategic goals of The Laurel Hotel & Spa," said Alecia Douglas, associate professor of hospitality management, Auburn University College of Human Sciences. "Such an experience is above and beyond the passive learning from the current mode of instruction and gives students first-hand knowledge of the technology thereby making abstract concepts much more relatable." Top-notch property, top-notch tech The Laurel Hotel & Spa will feature 16 luxurious rooms, 10 suites, six residences, a spa, fitness studio, rooftop pool, and yoga pavilion giving Auburn University students the ability to treat guests to a truly top-notch experience. In addition, guests have access to 1856, a culinary residence; a microbrewery; a rooftop terrace and garden; culinary laboratories; coffee bar and roaster; and Hey Day Market Food Hall. The university's existing on-campus hospitality facility, The Hotel at Auburn University & Dixon Conference Center, has used OPERA 5 since 2014, making the upgrade to OPERA Cloud a natural fit. OPERA Cloud will help to integrate hotel operations, reduce on-site equipment and IT management needs, and most importantly, enrich students' learning opportunities with exposure to a modern, cloud-based system. "Staffing is one of the largest obstacles facing hospitality today, making what Auburn University and Ithaka Hospitality Partners are doing not only invaluable for students, but essential for our industry," said Alex Alt, senior vice president and general manager, Oracle Hospitality. "OPERA Cloud will provide The Laurel Hotel & Spa with leading-edge industry innovations to help deliver concierge-level service and offer students a strong educational foundation that will prepare them for a long and rewarding career in hospitality." About Ithaka Hospitality Partner sIthaka Hospitality Partners is a hospitality management company focused on all aspects of hotel, resort, restaurant, and food hall management as well as special event and catering management. Ithaka consults with owners and developers to deliver strategic and tactical methods to achieve overall profitability, guest satisfaction and employee engagement. Additionally, Ithaka is proud to partner with the Hospitality Management Program at Auburn University to assist in educating the next generation of leaders in our industry.
The 20th Annual American Business Awards® named M3 as the winner of a Gold Stevie® Award. The Gold Stevie ® was awarded for Company of the Year in the Hospitality & Leisure - Medium category. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. More than 3,700 nominations from organizations of all sizes and every industry, were submitted this year for consideration in a wide range of categories. The categories included Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. M3 is the leading provider of back-office accounting, business intelligence, and labor management solutions in the hospitality industry. With 7,000 individual hotel properties online, representing over 1,000 customers, M3 provides hoteliers and management groups of all portfolio sizes the ability to drive financial performance, save time on manual processes, and focus on what is important: hotel guests. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. “M3 is honored to be recognized as Company of the Year in this year’s American Business Awards. The hospitality industry has many vendors that are critical to hoteliers' success, and we are fortunate that we get to play a role in bettering the processes within the industry. We would also like to congratulate all the winners this year; a job well done to everyone.” Said President of M3, Allen Read. Details about The American Business Awards and the list of 2022 Stevie winners are available on the Stevie Awards website.
Curator Hotel and Resort Collection Selects Canary Technologies as a Preferred Vendor for Digital Credit-Card Authorizations3 weeks ago
Canary Technologies, which is modernizing the hotel tech stack with the first fully mobile web end-to-end Guest Management System and its award-winning Digital Authorizations solution, announced today that it has been selected as a preferred vendor by Curator Hotel & Resort Collection (“Curator”) for its Digital Authorizations solution. Under the agreement, Canary will provide digital credit card authorizations to support Curator’s collection of independent lifestyle hotels and resorts. With Canary’s Digital Authorizations solution, Curator’s member properties will be able to send each guest a unique link so they can enter their credit card information through a PCI-compliant and secure online form, instead of having to fill out paper forms in person upon check-in. Hotels will also have access to Canary’s web dashboard to keep track of each guest’s digital authorization online. Canary’s Digital Authorizations is fully compliant with Payment Card Industry (PCI) standards that all businesses must adhere to if they capture, process, transmit, or store credit or debit card information. Since most paper credit card authorization forms are not PCI compliant, Canary’s Digital Authorizations product gives Curator’s hotels a more secure solution while helping them avoid substantial penalties of up to $500,000 for violating PCI requirements. Canary's Digital Authorizations also helps merchants avoid the errors and fraud often associated with the process of collecting credit card information on paper forms: hotels using Digital Authorizations have reported 90 percent decreases in chargebacks. “Canary’s Digital Authorizations was an obvious choice considering its ease of implementation, user-friendly interface and track record of reducing chargebacks, and we are excited to be able to leverage the benefits of this impactful technology for our members,” said Curator Vice President Austin Segal. “We are honored to have been chosen as a preferred vendor by Curator and look forward to helping its members fully capitalize on the ease, efficiency and security of our digital credit card authorization process,” said Canary Co-Founder Harman Singh Narula. In addition to Digital Authorizations, Canary offers an array of products that cater to the specific needs of the hotel industry. Its roster of products also includes Contactless Check-in, which allows guests to check-in virtually without exchanging credit cards, IDs or registration forms; Contactless Checkout, which allows hotels to understand when guests will leave their hotel and boost their reviews; Guest Messages, which allows guests and staff to easily communicate via text message; Upsells, which allows hotels to generate >$100k+ annually in upsell revenue; and Digital Contracts, which increases staff efficiency and bookings. These industry-leading solutions are helping forward-thinking hotels improve their business processes and bottom line while enhancing customer service for their valued guests. About Curator Hotel & Resort CollectionCurator Hotel & Resort Collection is a distinct collection of hand-selected small brands and independent lifestyle hotels and resorts worldwide, founded by Pebblebrook Hotel Trust and a group of industry-leading hotel operators. Curator provides lifestyle hotels the power to compete together while allowing its members the freedom to retain what makes their hotels unique. It offers the benefits of associating with other unique lifestyle hotels and brands while participating in best-in-class operating agreements, services, reporting and technology. In addition to Pebblebrook, the founding members of Curator include Davidson Hospitality Group, Noble House Hotels & Resorts, Provenance, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts. About Pebblebrook Hotel Trust Pebblebrook Hotel Trust (NYSE: PEB) is a publicly traded real estate investment trust (“REIT”) and the largest owner of urban and resort lifestyle hotels and resorts in the United States. The Company owns 53 hotels and resorts, totaling approximately 13,200 guest rooms across 15 urban and resort markets.
WebRezPro, a leading cloud property management system (PMS) for independent hotels, inns, vacation rentals and hostels, is pleased to announce direct integration with Pricepoint revenue management system to help lodging operators drive more bookings, revenue and profit. Pricepoint’s AI-driven revenue management system provides hotels with automated, real-time dynamic pricing that can increase hotel revenues by 20 - 30%. Working 24/7, Pricepoint uses advanced data science and machine learning techniques to forecast demand and determine optimal rates for increasing hotel revenue and occupancy. “I used to manage 10,000 room nights per year a decade ago. Such tools were not accessible to independent hoteliers. If I could go back in time, implementing smart dynamic pricing would be my first order of business. It’s incredible how much money hotels leave on the table,” said Mateusz Sznir, Pricepoint CEO. “We will work hard to help WebRezPro customers take full advantage of modern pricing technology.” The direct two-way integration between Pricepoint and WebRezPro PMS improves forecasting accuracy and pricing optimization, and automates immediate pricing updates to ensure hotels are always selling at the best price across all channels to maximize revenue. Through the integration, WebRezPro automatically pushes rate and availability information to Pricepoint, which uses this data (along with market data and competitor rates) to help forecast occupancy and calculate optimum rates. Pricepoint sends accepted pricing updates to WebRezPro, which are pushed to all connected booking (OTA) channels. The combined, automated solution frees hoteliers from having to manually duplicate data across the two systems, saving hours of time and facilitating more efficient and effective pricing strategies. “We're very pleased to offer our mutual clients advanced automated pricing tools through our integration with Pricepoint,” said Frank Verhagen, President at World Web Technologies, Inc., the company behind WebRezPro. “This partnership enables us to help independent hoteliers drive more bookings and revenue through dynamic, data-driven pricing while reducing manual effort so they have more time to focus on their guests.” ABOUT PRICEPOINTPricepoint is a Montreal-based company that specializes in AI-driven revenue optimization. We leveraged over 15 years of professional and academic expertise to design an airline-grade pricing engine with an intuitive, low-touch interface that can be used by anyone. Pricepoint's mission is to drive hotel revenues while simplifying a manager's life.
Hotel Effectiveness Releases the Industry's First Hotel Labor Cost Index and Housekeeping Analysis Report3 weeks ago
Hotel Effectiveness®, the only complete labor optimization technology provider for hotels and hotel management companies, is launching the hospitality industry's first comprehensive Hotel Labor Cost Index™ and Housekeeping Analysis Report. The Spring 2022 edition of the Hotel Labor Cost Index and Housekeeping Labor Analysis Report revealed increasing labor per occupied room. This is a result of service levels increasing and moving closer to pre-pandemic levels. Labor issues, including staffing shortages, rising wages, and worker productivity, are the biggest challenges in the industry today. Hotel Effectiveness provides hotel operators and managers with tools that help manage staffing, labor costs, and performance, which is especially critical for the impactful housekeeping position. One in 5 U.S. hotels, which includes more than 30,000 hotel managers, use Hotel Effectiveness software. "We are proud to tap into our unprecedented level of data to support the hotel industry with the release of our Hotel Labor Index™ and Housekeeping Analysis Report," says Del Ross, Chief Revenue Officer, Hotel Effectiveness. “Our goal is to provide pivotal productivity information to enable timely, data-driven decisions and help hotel operators improve labor efficiency and bottom-line operating profits." The Hotel Labor Index and Housekeeping Analysis Report provide details by hotel brand and segment, including full service, select service, extended-stay properties and track key performance metrics. Increasing Wages - especially in Housekeeping ● Wages across hotel roles increased by 7.6% YOY, with an average hourly rate of $16.51/hour in March 2022. ● The room attendant's specific wage is now $14.63/hour, up 11.3% YOY. Continuing High Turnover ● Room attendant turnover is now over 103% annually. On average, each room attendant turns over more than one time per year. ● Turnover was always very high, but it now slightly exceeds pre-pandemic levels. Rising Labor Hours - especially for Select-Service Hotels ● Hours of labor per occupied room rose from 1.3 to 1.6 in March 2021 vs. March 2022. Returning Labor Costs Per Room Sold ● The all hotels labor cost index shows that cost of labor per occupied room has increased 26.8% for full-service hotels, 14.4% for extended stay hotels and 31.1% for select-service hotels YOY from March 2021 to March 2022. Housekeeping Labor Management ● 22% of Guest Stayovers were cleaned in February 2022 compared to 65% in pre-Covid February 2020. This rate is up 50% from early 2021, and has continued to rise month on month from late 2021 through today. The Hotel Labor Cost Index and Housekeeping Labor Analysis show data to support the critical importance of continued hotel and team-member level actions needed to mitigate the impacts of turnover and productivity rates. One clear message is that setting a clear strategy of guest opt-in for service has massive implications to housekeeping labor costs. Armed with the Hotel Effectiveness data, analytics and automation, hotel operators are empowered to better optimize housekeeping hours, retain team members, staff according to demand and improve profitability margins.