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Ranked 1st (out of 43)
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Certificate of Excellence
Ranked 1st (out of 43)
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Certificate of Excellence

Reviews Summary

Ratings Summary
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Ranked #1 out of 43 in Service Delivery & Optimization

Ease of Use
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HelloShift (Staff) Overview

HelloShift is modern messaging for hotels. Enable guests to text your hotel, empower staff to work smarter with staff collaboration, and answer booking questions with website chat - all in one simple app hotel teams learn quickly and love to use. Read more Less

About HelloShift View website

Founded in 2014 | Headquarters in San Francisco (United States) | 3 employees

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What Customers Love About HelloShift (Staff)

94% recommend

HelloShift is user friendly and easy to maneuver around. I like the specific task bar for each department., especially messaging one person directly.

Guest Services Associate from Boutique in San Francisco (United States)

Prompt and supportive staff any given time. Quick to fix any concerns or issues. Always looking for ideas to improve their product and make it more user friendly. Receives criticism well.

Operations Manager from Branded in San Jose (United States)

It is a communication tool between the staff that I don't see every day. I am able to know what is going on even if I am not here

Front Desk from Branded in Warrenton (United States)

Team members can communicate better and is being recorded so we can always go back and review a certain history of an event when needed.

GM from City Center in Irvine (United States)

Ability to communicate effectively with staff and keep aware of what is going on. Being able to use the system through cell phones.

General Manager from Branded in Warrenton (United States)

Good communication for all staff and management. We are able to all talk without having to be on property.

Front Desk from Branded in Warrenton (United States)

Able to find out what is wrong within the property in a matter of minutes after the guest has put in the request. Success Story: One time we had a major water issue in our hotel and I was able to find out about it within minutes because of HelloShift which enabled me to call a plumber before the issue got out of control. Customer Since: 2016

Maintenance Manager from Branded in Warrenton (United States)

Everyone can read the note easy, all options are easy to manage and it's a friendly user software. Customer Since: 2015

Front Desk Agent from Boutique in San Francisco (United States)

It's very easy to use and very straight forward. Once your group develops a style of writing on HelloShift, it's very easy to know what's going on at a glance. The tasks list is great and I like that it shows your personal tasks as well. The ability to privately message your colleague turns out to be very useful. Being able to text guests is great and really looks good from the guests' customer service point of view.

Night Auditor from Boutique in San Francisco (United States)

It is a fantastic Software that is easy to use and great at communicating with our staff regarding guest issues, needs, and complaints. I have been using this product for 2 years and definitely enjoy it's ease of use and ability to tag other team members so they can be updated on what is going on in the hotel while they are away. i also like that you can note sales opportunities.

Guest Service Manager from City Center in Irvine (United States)

HelloShift provides greater engagement among staff and departments within the hotel environment. Set up was a breeze, it's easy to use and navigate and staff wouldn't be without it! Great service from HelloShift especially with the time difference (we based in New Zealand).

General Manager from Other in Tauranga (New Zealand)

It helps me remember what i have to do when i come back to work the next day. It also keeps all of my colleagues updated on whats going on. This software is the best way to communicate with your team members who might be in another department. Customer Since: 2017 Success Metrics: Improved hotel service completion and tracking

Front Desk from Branded in Los Angeles (United States)

They give us the support and conceptual input to both leverage the software's capabilities and to use it in creative ways that help drive our prime metrics.

Regional Director of Operations from City Center in Irvine (United States)

Helloshift's executive team was outstanding to work with coming up solutions that could benefit Sacramento's hotel community.

Managing Partner from Branded in Temecula (United States)

Hello Shift gives me a easy resource to communication a message to my staff, staff departments and guests by a simply text. It allows everyone to receive one accurate message, keeping everyone on the "same page" and in the know at all times.

General Manager from Boutique in Nashville (United States)

HelloShift has eased the communication among the staff and has become our central hub for quick information.

Property Manager from Vacation Rental in Bozeman (United States)

Being able to stay up to date on maintenance issues without having to ask and/or email co-workers. Having one source for communicating with co-workers.

Guest Services from Vacation Rental in Bozeman (United States)

Everyone in our office is notified of important issues without further bogging down our already busy email accounts. I find things can get "lost" while emailing but it's easy to search and find archived information in HelloShift. HelloShift is really easy to implement. It's priced well and our entire team loves it!

Office Manager from Vacation Rental in Bozeman (United States)

The way it pulls the team together. They way we can assign tasks. Finally the way we can search for hashtags. Hello shift is an excellent database we can rely on in terms of incidents, Maintenance issues and even preventive Maintenance and Housekeeping.

General Manager from City Center in Irvine (United States)

We have been looking for a system that would allow us to communicate in the office but also keep a record for everyone in the office to be able to reference. Helloshift works great for us.

Reservations Manager from Vacation Rental in Bozeman (United States)

Works on variety of devices. User friendly, there is no complicated functions. It is customizable to our hotel's needs.

Assistant Front Office Manager from Branded in Monterey (United States)

It is very easy to communicate between staff without having to be present. It is very easy and accommodating to use, which is great because it is very time efficient.

Night Audit from Boutique in Chicago (United States)

This software makes communication so quick and efficient between departments. The ability to leave a detailed message to anyone on property is a much needed tool and the format is much easier than email for quick messages.

Sales Coordinator from Branded in Anaheim (United States)

HelloShift software by itself is an amazing software that truly helps us be more efficient and effective as a team (while having fun) and is bar to none to provide guest/staff interaction. But, on top of all that what makes HelloShift Team so incredible is their ability to listen, customize, and implement new features exactly how we envisioned! Usage: Weekly Customer Since: 2015

VP of Operations from City Center in Irvine (United States)

We are looking forward to utilizing the text to guest feature when our busy season is here, unique and I feel our guests will enjoy. able to assign tasks and track trends, make action plans. Our hotels' employees had an easy time learning the functionality too.

Hotel Manager from Branded in Kitty Hawk (United States)

Helloshift is so easy to use, it makes rolling it out to new hotels seamless especially with the support provided by the Helloshift team. We have been using Helloshift for about 3 years and I use it daily. Its the first product of it's kind that I have used for Staff Collaboration. The Helloshift team has great insight into what is needed on property and thinks of improvements even before I am able to realize I need a change. As such, I love the new updates that come out as they are all very useful.

Operations Manager from City Center in Irvine (United States)

We use Helloshift for most of our back of the house functions and seems to be good.

General Manager from City Center in Irvine (United States)

Makes getting information from other front desk agents much easier. Being able to pass along a note to everyone and have them follow up and mark it done is excellent! Ensuring things get done is paramount and HelloShift makes that possible!

Front Desk Agent from Branded in San Jose (United States)

Its ease of use and the ability to utilize the cell application. Very convenient! I can also use to to communicate my guests expectation to all departments within the hotel. Bottom line...get HelloShift! The collaboration and follow up it can provide will position you ahead of the comp set! Usage: Daily Customer for: 2+ years

Director of Sales from City Center in Irvine (United States)

HelloShift has allowed us to streamline and add accountability around our communication. The built in sales CRM ensures the sales department stays connected as well and no business falls through the cracks. Ultimately we've found we are responding to guest requests faster and more accurately, resulting in improved reputation.

SVP of Operations from Branded in (United Kingdom)

We have found Helloshift to be a great addition to our hotels. It allows us to communicate immediately but without the intrusion of loud radios. It eliminates the need for maintenance tickets and allows us to close the loop on guest requests. Usage: Daily Customer for: 2+ years

Director of Operations from Branded in (United Kingdom)

Very responsive to your specific needs. No software is perfect, but being able to get in touch with the developers to help with hotel specific issues is great.

Owner from Branded in Santa Clara (United States)

This software is helpful with communicating with co-workers that you don't see on a daily basis. I've found it helps us all respond to one another in a timely manner, not sure that this would be possible without the use of this software.

Front Desk Agent from Branded in San Jose (United States)

It makes communication with other departments in the hotel easy. As a front desk employee, I can quietly communicate with maintenance or housekeeping without having to talk aloud about an issue in front of guests.

Guest Services Representative from Branded in Monterey (United States)

It makes cross-departmental issues easier to navigate. Communication is much simpler and more efficient. It cuts down on paper waste (manual logs and notes).

Front Desk Agent from Branded in San Jose (United States)

I like that we can create tasks and check them off once we're done. It really is helpful for our front desk team to be completely informed.

Front Desk Manager from Branded in San Jose (United States)

I used it for 2 years now and it's a great, simple, easy to navigate form of communication. I love how you can add a certain department or tag certain people.

General Manager from Branded in Austin (United States)

I love that this chat is real time. It is wonderful to be able to communicate with co-workers without the guest hearing what you are communicating. Like CODE Brown ; ) (review updated 12/21/18) Original review 5/10/18: It easy to use. It is always dependable.The price is also affordable.I would recommend it to any business that communication is key to success.

Front Desk Associate from Branded in Lone Tree (United States)

The ease at which guest can get their messages and orders across to the front desk , the restaurant, spa, laundry or other departments that's online the Hello Shift, very easy to use, most guests at times request at the desk whether we have it in room or not

General Manager, Duty Manager from Branded in Stuttgart (Germany)

What I like the most about hello shift is being able to tag my co workers when they are not here to fill them in. I also like the feature of guest being able to chat with you versus be on the phone.

Front Desk from Boutique

The customer service and response time of such is phenomenal, and the product continues to improve with input.

Assistant General Manager from Branded

-It is very user friendly! It allows you to easily navigate through different pages to see tasks, respond to guest, make notes and etc. -Guest request are a breeze with helloshift! Anything they need or want, comments or notes can be read by staff prior to their arrival.

Front Desk from Boutique

What i like most is how easy it is to use. I also like that I can sign in and communicate easily. I also very much like the fact you have so many options to communicate with all staff in the hotel.

Concierge from Boutique

This has helped us tremendously with team member engagement, guest engagement, and satisfaction! It is an invaluable tool and I cannot imagine any property without it!

DOS from Branded

LOVE THIS PRODUCT! HelloShift has been an amazing tool for our guest service agents to specialize the guest experience before arrival. Guest complaints come directly to the agents while the guest is still on property creating a wonderful guest recovery opportunity. Not to mention the communication across the property has significantly improved. Maintenance and housekeeping concerns are addressed in a much more timely manner due to the improved communication!

Director of Front Office from Resort

It is very easy and simple to use for both staff and guests. We switched all of our hotels from a competitor to HelloShift and have been very happy!

President, CHA, P.E. from Airport/ conference

I LOVE how we can communicate with everyone in the entire hotel discreetly.

Guest Service Agent from Branded

It is easy for everyone to use! Even the older team members got the hang of it!

General Manager from Limited Service

HelloShift makes communicating with guest so much easier, The time function is a great tool to make sure we follow up with guest in a timely manner.

Front Desk Agent from Branded

-We are able to establish a personalized relation with guest with guest chat -Organize our day with Tasks, Checklist and uploading PDFs -communicate with all departments, track tasks/notes and hold departments accountable.

GM from City Center

I find this site very useful especially when we are communicating to our guests' requests. It also sends out automated messages to our guest about their feedbacks which is cool and it is so easy to use!

Front Desk from Resort

Front page layout is good Efficient way for staffs to communicate in my opnion

Front Desk from Hostel

Easy communication with Hotel Staff Provide team with important Sales Group

Director of Sales from Boutique

- Using HelloShift makes it easier to communicate with via text (i.e. letting them know if when their room is ready). Also, with today's technology, it is a great tool for guests to communicate with us! - HelloShift is very easy to use, and it ensures that we get tasks done and that other staff members know what is going on. - I have the mobile app, so if I forget anything on the pass-on, I can always add on HelloShift! (Review updated 12/19/18) Original Review 1/16/18: I like how with HelloShift everything is right in front of you, and it is easy to search for history. HelloShift is very easy to use! With today's social media craze, it is very similar -- so it was quick to learn. I like how everything is right in front of you, and it is easy to search for history.

Front Desk Agent from Boutique

HelloShift has made it easier for our team to communicate with each other and focus on the guest experience. The guest engagement tools are easy to learn and utilize, and we've had a lot of positive comments from guest on how it has improved their lodging experience.

Director of Operations from Hostel

It's super easy to use. I can leave notes and communicate with my team about important tasks even when we work opposite shifts. We also use it like a bulletin board for anything new we should know.

Front Desk Agent from Boutique

Really helps with communication and work order completion time for maintenance.

Managing Partner from Limited Service

- Makes communication SO easy, even between languages - Love the ease of knowing when a task is complete. - Love that there are no ads/extra unnecessary stuff (Review Updated 12/21/18) Original Review 1/23/18: A skeptic turned superfan! I was a total skeptic and Redbook lover going into it, but having used HelloShift for over a year, I am truly converted. In fact, I have just moved to another property and miss it so much it is first on my list to implement! - Being able to instantly follow up on completed tasks - Being able to be in touch anywhere, at anytime - Organization and no messy books filled with confusing handwriting!

General Manaager from Extended Stay

Very stable system. Allows for great communication for entire staff across all departments.

Lodging Manager from Resort

* Maintains the information from our guests * Day to day pass long from Front Desk * Communication with our guests before their arrival, during and after their stay.

Sales Coordinator from Branded

Helloshift is a great tool to communicate important things to the rest of our front desk team. (Review updated 12/19/18) Initial Review 1/30/18: HelloShift hashtag option is great for easy search Easy to look for stuff. Very convenient for a lot of things. I like the hashtag options and the option to tag people.

Front Desk Agent from Branded

I never used HelloShift before and when I started using Helloshift I really like the idea that you can send someone in specific or as a group a message. (review updated 12/19/18) Original Review 1/30/18: I like the ability to tag people and put hashtags. It's very convenient and easy to use. I like how we could look up guest reviews as well from TripAdvisor.

Front Desk Supervisor from City Center

HelloShift is a great communication tool. I feel that it is very effective in the workplace and makes it easy for our team members to navigate through. It keeps everyone in the loop and management can have access 24 hours of the day.

Assistant General Manager from Branded

I like that it helps everyone communicate. Its also easy to find task that need to be done.

Front Desk Agent from Boutique

i like the fact that you see live the actions needed by everyone. Also the fact where you can create sub tasks to be completed as you finish each one

Engineer Supervisor from Branded

Being able to hold employees accountable for completing tasks, Tracking whats happening at the hotel.

Front Office Manager from Motel

* We can do live chat with guests! Very handy and personalized tool for our hotel.

Front Desk/Night Audit from Motel

-I love how I can post specific task to a specific person/s or departments/s. -I love how I can add comments, edit task, and mark things done then the tasks are done to move on to a next activity. -I also love how we can add and message guest to let them know if their rooms are ready or things answer things that they'd like to ask.

Front Desk Agent from Boutique

The most beneficial part of HelloShift is being able to access it anywhere at any time. I also like how you can tag room numbers and certain staff. No need for a log book! :)

Night Audit from Branded

Since it's initial introduction at my property, we have been able to collectively solve guest issues and communicate better among all departments. Their platform allows for ease of operation, and looks similar to that of Facebook, so makes it more fun for my associates to navigate. You can use the # symbol to track redundancies, tag team members, and quickly put to rest any issues to avoid any future guest incidents. My team loves it, I love it, and plan on continuing to use this tool for some time as IT WORKS!

General Manager from Extended Stay

what i love about hello shift is the communication between my staff and i is so thorough and it works for our hotel since everyone uses it from the gm to the housekeeping manager and all guest request get passed on with out us having to relay the message via walkies to each department it also keeps a good log of everything that is written down. Down to when guest leave an item behind to reviews that guest leave on trip adviser for our specific hotel and each maintenance issue that comes up.

Front Desk Supervisor from Limited Service

Our staff loves helloshift! It provides instant communication between staff members and the reporting function allows management to see reoccurring issues quickly.

Front Office Manager from Branded

Ease of Use. Organization, the Hashtags, the notifications, the refresh rate

Director of Engineering from Limited Service

I love the communication this product offers for our staff. We are able to all stay completely up to date with things happening at the hotel, even when we are away from the hotel. I also love that all things can be categorized.

Manager from Motel

Love that we have live interaction with staff from off of property and able to solve issues in a timely fashion

Director Of Sales from Motel

I enjoy that I'm able to communicate with the guests as well as my coworkers to improve everybody's experience.

Front Desk Agent from Resort

It is extremely user friendly It has cut down the need to have a radio I like the reporting functionality

General Manager from Motel

It is a very simple yet effective tool for communicating among co-workers without having to use my own cell phone's text messaging. Helpful!

Front Desk Agent from Branded

The most interesting thing about hello shift is that you can communicate with all the staffs and let them know whats going on in hotel even tho they are at home.

Front Desk from Motel

What I like most about helloshift is that it is so much easier to get in touch with our guest. I enjoy using this site because it pretty much has everything you need. You can easily connect to the other departments like housekeeping and maintenance, while you are answering guest's questions and requests. I will definitely give this a 5 star!

Front Desk from Resort

- Being able to communicate with guest via text - Simple to use - Task section is a must for us. Helps us stay organized and good for reminders.

Guest Services from City Center

Hello shift has provided a great platform for the hotel industry by giving us a very easy way to communicate with our guest . It provides a great communication tool between departments and shifts.

Guest services from Boutique

I only work on the weekends so it is a great way to be kept up to speed and communicate with coworkers so we are all on the same page.

Guest Services from Branded

I am able to communicate with my team members through Helloshift at any time of the day.

Manager from Extended Stay

HelloShift is very user friendly. Its easy and fast to respond to our guests. We can easily serve give better service to our guests.

Night Audit from Branded

I like the ease of use when checking in on my daily tasks and repair notices I get throughout my day. Has been a very helpful tool.

Maintenance engineer from Extended Stay

Very easy to use and makes working with team members very simple. I also like the way tasks can be completed.

General Manager/Owner from Branded

easy to communicate, and easy to use too. And tagging function is very helpful, especially for houseman and maintenance to keep on track their work

Front Desk Agent from Branded

Response times to questions/concerns and for help is most important. Hello Shift support is quick, efficient and they are involved. Being able to 'text' msg our guests prior/during/after their stay is the next big thing... their system allows us to keep up & keep in touch with our guests.

Assistant General Manager from City Center

This virtual communication log for our hotel has been amazing. It has really upgraded the commucation log with all our staff

General Manager from Limited Service

We love how easy it is to manage all guest communication. We are using their Opera integration through with guests are automatically sent text before, during and after their stay. We've heard nothing but praise from our guests.(review updated 12/30/18) Original review 1/27/18: HelloShift makes it easy to text with guests. I like how the notifications come up so you don’t miss anything. Best of all, I no longer have to come to the hotel to see what is going on. I can just check my phone wherever I am. User since: 2016 Usage: Daily

Assistant General Manager from Boutique

This is a live feed so there is no delay in relaying information. It is also private so guests can not hear the communication between our departments.

Front desk associate from Branded

This is a great tool to keep everyone informed and in communication with your guest. The Guest messaging allows management to address problem's should one arise before they read it on a review.

General Manager from Boutique

This hospitality tool is one of the best functioning and most efficient I have ever come across. Great service from HelloShift professionals. I also appreciate how it is updated and has many wonderful features.

Front Desk Agent from Boutique

* I enjoy the convenience of being able to communicate with upcoming, arriving and departing guests. It makes the entire experience very personal and allows me to anticipate the needs of a specific guest based on how they interact with me.

Front Desk Agent from Boutique

Great communication tool for Hotel Staff and guests! User friendly! The incoming notification is good. Here are a few of the plus's :) - You can text in house guests events and or updated information about the hotel i.e. brunch, rooftop drink specials... - Snip bits are great this saves on response time to reoccurring questions that guest have.

Front Desk Clerk from Boutique

This is a very convenient way to communicate with guests! It also helps guests communicate with the guest services team as well.

Guest Services Supervisor from Boutique

The opportunity to bridge the gap between representatives & guests. It really allows us to create a more personable experience for each guest. It's great to be able to handle requests right when they are asked!

front desk from Boutique in

HelloShift makes it so much easier to communicate with guests. Whether its noting requests or setting amenities before they arrive or handling requests or room issues after they've already checked in. It's really user friendly and helps bridge the gap between guest & representative as well as eliminate long wait times. Guests' feel like they're being heard and handled right away, 24/7.

Front Desk Lead from Boutique



  • Lost & found module
  • Late checkouts
  • Virtual logbook
  • Real time task tracking
  • Preventative maintenance module
  • Deep cleaning
  • Inspection
  • Print old records
  • Multi-property portfolio monitoring
  • Team goal setting (e.g. rewards sign-ups, satisfaction)
  • Compensation Tracking
  • Mobile access on any device
  • In app translation
  • Analytics dashboard
  • Open API
  • Service Recovery/Escalation
  • Case Management
  • Message Routing

Featured Clients


HelloShift is the best thing that can happen to any hotel. Dimitar Stanev Director of Operations at the Engage Hospitality
Guest interactions are inherently stressful - you never want a problem to turn into a negative review. HelloShift truly makes staff communication easier and takes away a lot of my stress. My team is able to give me all the information I need to quickly resolve guest problems. With HelloShift I can keep an eye on all of my departments instead of just one at a time to prevent problems even before they arise. Milan Patel Owner at the Candlewood Suites Orange County/Irvine East
Incorporating HelloShift into our daily operations has taken us to the next level. Guests are sent a text on the day of arrival. The responses are overwhelmingly positive and this advance communication makes check in a breeze. Throughout a guest's stay, communicating with the front desk is simple; the guest just replies to the chat string and anyone at the front desk can respond. Elizabeth Brooke Innkeeper at the The Provincetown Hotel
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Awards & Certifications

Active Markets


Freemium (hotel can trial for free)
30 day trial
Monthly subscription (/room/month)
Less than $3/room/month

Recent Service Delivery & Optimization articles

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The future is here: how modern messaging enhances hotel employee and guest communications

Hotel Tech Report

During a recent interview with Jon Albano, host of the Lodging Leaders podcast, HelloShift CEO Sudheer Thakur discussed how the hotel industry is shifting from print-based communications like logbooks, forms, and memos to modern messaging tools like newsfeeds, text messaging, and chat. Thakur is the founder and CEO of HelloShift, an integrated messaging platform for hotel teams, managers, guests, and website visitors that was recognized by hoteliers as the #1 Staff Collaboration software in the 2018 HotelTechAwards. A technologist by training, Thakur previously founded various Silicon Valley start-ups, including one that built a messaging app to connect travelers with locals. After he sold the company, he began thinking about messaging from a hotel perspective. “There was a communications revolution going on then,” he said. “A new category of business software was being created. Yammer brought Facebook-style newsfeed communications to businesses, making it easy and fast for employees to communicate in real-time. Things really exploded with the introduction of Slack, which integrated all business operations into the same feed. People loved it.” Thakur decided to develop Slack-style software to meet the unique needs of hotels. “Our first product offering was a staff collaboration tool designed to help staff communicate with one another across shifts and departments,” he said. “It integrates social media features like newsfeeds, tags, and mentions with features like messaging, tasks, and checklists. It brings all staff communications under one platform. It’s about operational efficiency.” Next, HelloShift introduced its guest messaging platform, allowing hotels to text guests before, during, and after their stay. Guests can initiate a conversation too. All messaging feeds into the staff collaboration platform. “It’s an efficient way to deliver customer service and enhance guest satisfaction,” said Thakur. More recently, HelloShift introduced a website chat widget to target travelers and offer assistance during the pre-booking stage. All conversations are integrated into the HelloShift platform. “People are looking at multiple sites when they’re shopping for hotels,” explained Thakur. “They have questions, and if someone is there to answer it puts the hotel ahead of competitors.” He mentioned a hotel client that received group bookings within hours of installing the chat widget on its website. “The chat widget goes directly after the top line by increasing direct bookings,” he said. Asked what differentiates HelloShift from other software solutions, Thakur said, “When we were named #1 in the Staff Collaboration category in the HotelTechAwards, one thing stood out for hoteliers: ease of use. There’s a lot of turnover in the hotel industry, and training staff to get up and running on software is time-consuming. With HelloShift, staff can be onboarded in five minutes if they know Facebook.” “But it goes much deeper than ease of use,” he continued. “The key difference is our vision. In software-as-a-service, the vision matters. You're not buying what you're getting today—you're buying all the future versions of the same product." “Our competitors are taking old-school ways of doing things like logbooks and digitizing them. They are solving the last generation’s problems. HelloShift recognizes that there’s a messaging revolution taking place in the world, and we are preparing hoteliers for the next generation's challenges. “That shows up in the architecture of our product. We’ve taken messaging architecture and integrated it into hotel operations. Everything goes into one feed: staff collaboration, guest communications, and communications with future guests. We’re leveraging people’s familiarity with Facebook, building on it, and delivering a platform for the future. “I’m excited for that future. When you’re directly in touch with your customers, you are in a much more powerful position.”