Visão geral

Email Marketing & Hotel CRM software enables hotels to manage guest relationships at scale. At the core of any good Hotel CRM lies guest profiles that are created from data in property management systems, reputation management software and other third party data sources. These profiles are then used to personalize marketing communications at scale. Hotel marketers use email marketing software to send personalized campaigns that drive material revenue for their properties without spamming their entire guest lists with generic offers. CRM software is mostly associated with email communications but increasingly is powering multi-channel communication like SMS, Facebook Messenger and more.

O que você aprenderá

• Tendências de ponta
• Impacto nos negócios
• Provedores mais bem avaliados e comparações lado a lado
• Principais perguntas que os compradores inteligentes fazem aos fornecedores
• Principais integrações para aumentar a eficiência
• Modelos de preços e insights de orçamento
• Processo de implementação e cronograma
• Histórias de sucesso, casos de uso e artigos selecionados