REPORT

Loyalty: The Hotel Groups’ Challenge

Created in Collaboration with

Bowo
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Overview

Loyalty to a brand, in the accepted sense, seems utopian in the 21st century. It’s where customers consistently choose your brand over all the others who provide a similar service at a similar price. Where they book your establishments over and over because it is YOU, and they feel a sense of loyalty to you.

What You'll learn

  • What drives customer loyalty?
  • Loyalty is an asset that cannot be bought
  • Empower your customers
  • Clearly define your loyalty programme's objectives
  • Brands need to empower their properties
  • Within the property, recognition is a must
  • Managers must empower staff

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