Unlocking the power of digital identities within your CRM data

purpleBackground ebookHolder category-buyers-guide


Personalization is key to success in the highly competitive world of hotel marketing. When one property does a better job of crafting a message that’s relevant and delivered at the right moment, it not only earns revenue. It also earns the soft trust of the guest and deepens that direct relationship. As technology sits at the center of daily hotel operations, proper personalization means utilizing the data we have on our guests to create targeted and effective marketing campaigns. This is where customer relationship management (CRM) data comes into play. Your hotel CRM provides a wealth of useful information about your guests’ digital identities. These individual guest prints are powerful personal frameworks for conversion-primed marketing strategies. Here’s how to leverage these digital identities across each phase of travel, from dreaming to planning, booking and experiencing.

What You'll learn

  • Understand your guest's digital identity
  • Personalize your messaging
  • Use eye-catching visuals
  • Highlight your unique selling proposition

You might also enjoy

Browse all reports

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

You’ve been subscribed

Invalid email format


Download the Free Report

By clicking the button above, you acknowledge, consent, and agree to the following: a) Our Privacy Policy and consent to receive notices and other communications electronically. b) We take your privacy seriously. You are providing express written consent for Hotel Tech Report to share your information with Our Partners to contact you via email.

Your guide was sent!

Your guide was successfully sent to .