Lets reduce booking cancellations!
Overview
With increased flexibility in hotel bookings we are seeing a rapid growth in cancellations. Now, more than ever you need a booking retention strategy. We have analyzed millions of transactions from hotel websites over the period of 2016 to 2019, including hundreds of properties in multiple geographies that include Ireland, the United Kingdom and the USA. Data presented, unless otherwise noted, relates to bookings and cancellations via the hotel’s “direct” website channel.
What’s Inside- Understanding cancellation trends
- The cost of cancellations
- Booking retention
