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Email Marketing & Hotel CRM

Guide to Hotel Loyalty: How to successfully navigate the modern loyalty landscape


After analyzing data from more than 200 hotel groups, we found that points-based loyalty programs are not as effective in driving direct revenue and boosting repeat bookings as many would believe. In fact, according to a Google/Greenberg study, the number one reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program.

What’s Inside
  • State of Loyalty Today
  • What Consumers Want from Loyalty Programs
  • Hidden Costs of Points-Based Programs Getting Started with Loyalty 2.0

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About hotel tech report

HotelTechReport is the premier global research platform for hotel technology. We help buyers save time identifying the best technology products to run their hotel properties by easily comparing vendors based on unbiased reviews from verified users. HotelTechReport's global community consists of hoteliers spanning 120+ countries with representation from every major hotel brand and thousands of independent hotels. Our platform connects these hoteliers with hundreds of the world’s top hotel technology suppliers with billions of dollars in market capitalization.