Guide to Hotel Loyalty: How to successfully navigate the modern loyalty landscape
After analyzing data from more than 200 hotel groups, we found that points-based loyalty programs are not as effective in driving direct revenue and boosting repeat bookings as many would believe. In fact, according to a Google/Greenberg study, the number one reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program.What’s Inside
- State of Loyalty Today
- What Consumers Want from Loyalty Programs
- Hidden Costs of Points-Based Programs Getting Started with Loyalty 2.0
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