Personalization in the Hotel Industry
Overview
Data on its own cannot create the personalized communications and one-to-one marketing approach that are so important to modern hotel guests, and so critical for promoting loyalty. In this White Paper, we explore the significance of personalization to the hotel industry & how collecting Big Data is just the starting point for making this happen.
What’s Inside- Big Data and the central guest profile
- Leverage the power of guest insights with the Content Bot email system
