Let us find your solution
Back to reports
Hotel CRM & Email Marketing

What is a Customer Data Platform?

Overview

Each hotel has its own unique needs around customer data. A hotel uses various technologies for marketing, operations, and guest experience depending on its location, market segment, brand affiliation, and target guest. These tools tend to create silos, restricting data flow, and making it difficult to build the modern experiences that today’s guests expect. That’s the process for just one hotel; add a single hotel into a bigger hotel group, and the complexity grows exponentially. That’s where a Customer Data Platform (CDP) comes in: it wrangles complexity and unlocks value in data across an entire enterprise. Silos no longer isolate data; instead, data becomes portable and visible, moving amongst tools and technologies in real-time. Download our guide to learn more about CDPs and how they can transform your hotel’s data.

What’s Inside
  • Wrangle complexity
  • Unlock value in data across an entire enterprise
  • Make data portable and visible in real-time
Thousands of innovative hoteliers from the world’s leading brands use Hotel Tech Report to find their edge
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
Ace Hotel
About Cendyn

Special thanks to Cendyn for providing this free content to educate hoteliers

In exchange for providing this free content to our users, Hotel Tech Report shares download information with the owner of the content. By downloading you agree that Hotel Tech Report can share your contact information with the content owner and that the owner may reach out to offer assistance in your search for a new Hotel CRM & Email Marketing vendor.

Learn more about Cendyn