One of the toughest challenges facing the hotel industry is the ever-increasing need to drive direct bookings. One important, and often overlooked, aspect in the effort to drive bookings, is how effectively a property’s website encourages travelers to convert. Hotels that make a concerted effort to spend time and money on their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.

• Clear explanations of digital topics and terms, such as SEO and programmatic advertising
• Tips on using content and imagery to highlight your property’s best assets
• How to attract more potential guests to your website with online advertising