There are three primary paid channels for hotel marketing: social media ads, search ads and display ads, and each has its advantages. Social media is very sticky, with users spending anywhere between 1 and 3 hours on social media each day. Search ads are generally best for high intent customers and can convert quite well, while display ads offer greater reach for retargeting and ongoing engagement campaigns. We’ve broken this guide into separate sections for social, display and search and within them we explain creative best practices around copywriting, imagery, calls-to-action, and ad design/layout.

• Search ads are generally best for high intent customers
• Display ads offer greater reach for retargeting and ongoing engagement campaigns
• Learn how to use each of these effectively