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Metasearch & Ad Tech

How to Monetize a Marketplace Using Ads

Overview

Companies who operate digital marketplaces (“operators”) generally strive to maximize a variety of performance metrics related to user experience, acquisition cost, and revenue per session or user, all while innovating and expanding the size and scope of their marketplace property. In this guide, you'll learn how to maximize performance and select the right marketplace partnerships.

What’s Inside
  • Methods for Monetizing Online Marketplaces
  • How to Introduce Advertising
  • The Power of Sponsored Listings
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Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
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About Koddi

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