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Reputation Management

The Hotelier’s Guide to Social Proof Marketing

Overview

Social proof is essential in marketing a hospitality business – whether it’s gaining trust online, or getting your guests to do your marketing for you, it all comes down to social proof. When people start planning their holidays, 84% of them haven’t decided where to stay – they rely on, and actively search for, social proof to guide them. This guide covers how to leverage Word-of-Mouth Marketing in the Digital Age to attract more bookings.

What’s Inside
  • What social proof is
  • What the different types of social proof are and why each is useful
  • How to collect social proof easily
  • What to do with social proof once you have it
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