While some elements of digital marketing follow the “set it and forget it” model, your hotel website is not one of them. An effective website is a living asset that needs to be updated regularly in order to achieve its full potential. Thankfully, it isn’t too hard to do — following a few simple steps on a regular basis will make sure your website is converting customers and generating business. Take a look at our best tips on keeping your website in tip-top shape.

• Digital marketing
• Hotel website
• Book direct
• Content management system