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Holiday Parks Performance Index 2014 - 2018

Overview

New research reveals Australian holiday parks are regaining control of their online sales distribution channels and clawing back market share from the powerful foreign-owned online travel agents, Booking.com and Expedia, which dominate the travel internet. The RMS Cloud Holiday Park Performance Index is an analysis of more than 2 million online bookings made through the RMS Cloud distribution and property management platform between 2014 and 2018.

What’s Inside
  • OTAs losing market share but still leading online holiday park bookings at 55% share.
  • Direct bookings to overtake OTA bookings by 2024 if present trajectory continues.
  • Online, including direct/OTA, is the fastest-growing sales channel for holiday parks.
  • Flat rates/revenue mean direct bookings best way to increase revenue and cut costs.
  • Direct strategy allows operators to ‘own’ customers and save on OTA commission.
  • OTA sector a straight duopoly – there’s no competition for Booking.com or Expedia.
  • Booking.com clear #1, outselling Expedia 3:1 in holiday park market and pulling away.
  • Very few sales from the GDS, wholesalers, traditional agents, or camping websites.
  • Airbnb, TripAdvisor are playing no meaningful role in the sector at this point.
  • Holiday park stays getting shorter while booking lead times have increased.
  • Online holiday park bookings through RMS grew 25% a year between 2014 and 2018.
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Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
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About RMS

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