MARKETING

Digital guest communication and service

Not yet verified This case study hasn't been verified by Grand Resort Bad Ragaz yet
Case study header image
How to use dailypoint and CODE2ORDER to implement a personalized digital guest communication and digital services for improved guest experience.
Why it matters: Personalized guest communication is key to success
  • Personalization sells: fact. And it sells particularly well in the hospitality sector. According to McKinsey & Company, brands that use individualized marketing tactics such as personalized emails can generally expect a 40% increase in revenues¹.

Top 3 Core Objectives: Large property with many outlets which is required to streamline processes & systems.
  • Integrate & combine software: Have different digital solutions use one clean database

  • Automate processes: Save time and staff by automating processes

  • Offer personalized communication: Demanding guests expect individual offers

dailypoint™

The only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.

Innovators Mentioned

Grand Resort Bad Ragaz
dailypoint™
MWGRBRA
Marius Willimann Grand Resort Bad Ragaz AG
The hotelier hasn't yet verified the case study.

Head of CRM & Customer Experience

Grand Resort Bad Ragaz

""What I particularly appreciate is the direct dialogue the participating interface parties used. We did not have to be involved in detail in the set-up process.""

Marius Willimann Grand Resort Bad Ragaz AG

Head of CRM & Customer Experience

👍 Head of CRM & Customer Experience Marius Willimann Grand Resort Bad Ragaz AG said that great interface:
  • ""What I particularly appreciate is the direct dialogue the participating interface parties used. We did not have to be involved in detail in the set-up process.""

⚖️ The selection process: During their research process, Marius Willimann Grand Resort Bad Ragaz AG evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
  • Head of CRM & Customer Experience Marius Willimann Grand Resort Bad Ragaz AG said, about their decision: ""Interface conception & implementation were easy. We are very happy about the advanced service we can now offer our guests with this cooperation.""

📈 The results: dailypoint" has become the heart of guest communication and CODE2ORDER was then added as a digital guest companion to enable guests to use digital hotel services via their own mobile.
  • Guests receive an automatically generated link via the booking confirmation sent through dailypoint™ which allows them to access their personalized digi- tal companion before, during and after their stay.

  • Content in the digital companion can be adapted to the different phases of the guest journey.

  • Personal communication and personalized service for hotel guests along the entire guest journey. Fully automated processes.

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