MARKETING

Digital guest communication and service

Not yet verified This case study hasn't been verified by Grand Resort Bad Ragaz yet
How to use dailypoint and CODE2ORDER to implement a personalized digital guest communication and digital services for improved guest experience.
Why it matters: Personalized guest communication is key to success
  • Personalization sells: fact. And it sells particularly well in the hospitality sector. According to McKinsey & Company, brands that use individualized marketing tactics such as personalized emails can generally expect a 40% increase in revenues¹.

Top 3 Core Objectives: Large property with many outlets which is required to streamline processes & systems.
  • Integrate & combine software: Have different digital solutions use one clean database

  • Automate processes: Save time and staff by automating processes

  • Offer personalized communication: Demanding guests expect individual offers

dailypoint™

dailypoint™ - the only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.

Innovators Mentioned

Grand Resort Bad Ragaz
dailypoint™
MWGRBRA
Marius Willimann Grand Resort Bad Ragaz AG
The hotelier hasn't yet verified the case study.

Head of CRM & Customer Experience

Grand Resort Bad Ragaz

""What I particularly appreciate is the direct dialogue the participating interface parties used. We did not have to be involved in detail in the set-up process.""

Marius Willimann Grand Resort Bad Ragaz AG

Head of CRM & Customer Experience

👍 Head of CRM & Customer Experience Marius Willimann Grand Resort Bad Ragaz AG said that great interface:
  • ""What I particularly appreciate is the direct dialogue the participating interface parties used. We did not have to be involved in detail in the set-up process.""

⚖️ The selection process: During their research process, Marius Willimann Grand Resort Bad Ragaz AG evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
  • Head of CRM & Customer Experience Marius Willimann Grand Resort Bad Ragaz AG said, about their decision: ""Interface conception & implementation were easy. We are very happy about the advanced service we can now offer our guests with this cooperation.""

📈 The results: dailypoint" has become the heart of guest communication and CODE2ORDER was then added as a digital guest companion to enable guests to use digital hotel services via their own mobile.
  • Guests receive an automatically generated link via the booking confirmation sent through dailypoint™ which allows them to access their personalized digi- tal companion before, during and after their stay.

  • Content in the digital companion can be adapted to the different phases of the guest journey.

  • Personal communication and personalized service for hotel guests along the entire guest journey. Fully automated processes.

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