MARKETING

Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!

Verified case study Hotel Tech Report has reached out to hoteliers at Hotel Podklasztorze to verify this case study.
Hotel Podklasztorze: where history meets modernity in Poland's extraordinary setting. This journey began a year and a half ago when Hotel Podklasztorze joined forces with Profitroom, resulting in elevated guest experiences and operational efficiency. Notably, the partnership led to an impressive 87% direct booking share, marking a new era of success for the hotel.
Why it matters: This Success Story of Hotel Podklasztorze and Profitroom offers a compelling narrative of how a unique blend of history and innovation can yield exceptional outcomes. It underscores the transformative power of collaboration, showcasing how their partnership led to a remarkable 87% direct booking share. This success story is a testament to the potential for traditional establishments to thrive in the digital age, making it a must-read for anyone seeking inspiration and insights into modernizing hospitality while preserving its rich heritage.
  • Discover the concrete success story of Hotel Podklasztorze and Profitroom, shedding light on a tangible collaboration that seamlessly merged history with modernity. Through the implementation of Profitroom's tools, including Booking Engine 360, Marketing Automation, Channel Manager, and Websites, the hotel achieved a remarkable 87% direct booking share. This account offers a clear demonstration of how precise digital tools and strategic implementation can lead to substantial revenue growth, making it an essential read for those interested in practical strategies for optimizing hospitality businesses.

Top 3 Core Objectives: The objectives were to transform Hotel Podklasztorze's operations using Profitroom's tools, focusing on digitalization to increase direct bookings and revenue while preserving the hotel's unique historical charm.
  • Enhance Direct Bookings: Increase direct bookings through a user-friendly website and personalized offers to reduce reliance on third-party platforms.

  • Streamline Guest Experience: Improve guest satisfaction by implementing efficient online booking processes and showcasing the hotel's distinct historical character.

  • Optimize Revenue Generation: Utilize Profitroom's tools to drive revenue growth by leveraging direct bookings, enhancing guest engagement, and maximizing upselling opportunities.

Profitroom

The premium booking platform for leisure hotels and resorts

Innovators Mentioned

Hotel Podklasztorze
Profitroom
Julia Groblewska
Hotel Tech Report reached out to Julia Groblewska who verified this case study.

Hotel Director

Hotel Podklasztorze

"Our collaboration with Hotel Podklasztorze and Profitroom began in February 2022 with work on our new website. We created offers tailored to our hotel's needs, perfectly capturing its character and ambiance. Over 80% of our bookings are now direct reservations made through Profitroom's booking engine and offer system. How did we achieve this? It's a combination of hard work with the team and the intuitive nature of Profitroom's tools, leading guests to prefer direct bookings. Our collaboration involves regular meetings, adapting our strategies to market trends, and optimizing offerings"

Julia Groblewska

Hotel Director

👍 Hotel Director Julia Groblewska said that Starting in February 2022, our partnership with Hotel Podklasztorze and Profitroom led us to develop a new website and customized offers, resulting in over 80% of direct bookings, driven by the combined efforts of our team and Profitroom's user-friendly tools, with ongoing collaboration to adapt to market trends and optimize offerings.:
  • "Our collaboration with Hotel Podklasztorze and Profitroom began in February 2022 with work on our new website. We created offers tailored to our hotel's needs, perfectly capturing its character and ambiance. Over 80% of our bookings are now direct reservations made through Profitroom's booking engine and offer system. How did we achieve this? It's a combination of hard work with the team and the intuitive nature of Profitroom's tools, leading guests to prefer direct bookings. Our collaboration involves regular meetings, adapting our strategies to market trends, and optimizing offerings"

⚖️ The selection process: During their research process, Julia Groblewska evaluated Profitroom's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Profitroom was the best fit solution:
  • Hotel Director Julia Groblewska said, about their decision: "Working with such professionals who understand the direction of the industry is incredible. I'm proud of our team; we work together to build relationships and offer personalized experiences. Profitroom allows us to send unlimited offers, enhancing guest experiences and increasing hotel revenue. With Profitroom, we're on the path to achieving 100% direct bookings, and my advice to others in the industry is to collaborate with Profitroom without hesitation."

📈 The results: Through effective collaboration with Profitroom's solutions, Hotel Podklasztorze achieved an impressive 87% direct booking share, driving substantial revenue growth by more than doubling year-over-year earnings. The hotel's enhanced online experience, personalized offers, and efficient booking engine also garnered heightened guest satisfaction, reinforcing its unique blend of history and modern comfort.
  • 87% Direct Booking Share: The collaboration led to a remarkable 87% of bookings originating directly through the hotel's website, marking a significant shift from third-party channels.

  • Increased Revenue: The successful implementation of Profitroom's solutions contributed to a more than two-fold increase in year-over-year revenue, highlighting the effectiveness of the digital transformation strategy.

  • Improved Guest Engagement: The hotel's personalized offers, easy-to-use booking engine, and seamless online experience resulted in heightened guest satisfaction and positive feedback, solidifying its reputation for combining historical charm with modern convenience.

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